Stories made social
Wattpad/Demos & Discussion: "The Next Level of Entertainment"
Aug 20, 2015
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Stories made social
Wattpad is a community of writers and readers collaborating and sharing original fiction, non-fiction and fan fiction. !
Serial. Social. Mobile.
A Community of Writers and Readers
Personal Connections
110,000,000 Reads 100,000 Comments 120,000 Fans
WRITER
READER
Stories are
Huge 28M user per month !
Engaging 6.2B minutes per month !
Social 450M Social Interactions last year
Mobile 85% Mobile Usage !
Growing 10 hrs reading/minute
A Millennial Demographic
13-1825-30
18-25
30+
60/40
What’s yourBrand Story
Brand StoriesThere are 3 components to a successful campaign on Wattpad
Media & Targeting Social & Fan Engagement
Share
Write Interact
VoteComment
Creative strategy
Presence !
Creation !
Curation
Targeting !
Native Promotion !
Engagement
Stories made social
Golden Venture Partners Version One Ventures Jerry Yang
August Capital Raine Northleaf Capital Partners
Funded by: Union Square Ventures Khosla Ventures OMERS Ventures
Aron Levitz, Head of Business Development wattpad.com/AronIsHere
@AronIsHere
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