Waterways for growth

Waterways for growth

Anders Tufvesson

Senior Internet &Digital Media Strategist

Two Productivity Solutions

• Effective Intranets

• System integration

• Customized

applications

• IT-consulting

• Maintenance

Two Communication

• Web strategy

• Pre studies and workshops

• Digital campaigns

• Design and digital

branding

• Web site development

• E-commerce solutions

• Editor educations

• Usability testing

• Statistics, follow up and

analysis

• Support and maintenance

Two business areas

Who is thenumber on male golfer?

Var diskuteras ditt varumärke?

How did therespond?

EA Games - svaret

Tiger WoodsThe Brand?

Long term internet marketing

Attract visitors to the website

Convert the visitorsInto customers

Analysis and optimization

Two Communication Circle

Definition ”Sociala medier”

Social media describes activities that combine technology, social networking and user-generated content.

Plattformsfor

Social Media

Forum

Usenet - 1979

Social networks

BBS - 1978

Blogg - 1997

Microbloggar (2005)

1995 Wiki

Youtube - 2005

Why now?

Simple tools!

Norway 4.787.000 inhabitants

Ashton Kutcher

5.817.983 followers on Twitter

Facebook vs Twitter

• In Facebook you connect to old friends and pages• In Twitter you find new friends and have contact

with old friends• In Twitter you ask questions and get answer from

people you don’t follow with hash-keys!

ePR

Two Communication Circle

Where doyou start

your vacation?

Searches

Awarnes

Filtering

Selection

Book

Before youbook!

Next step

Focusing

Support

Relation

Vacation near water

Vacation near water england

Vacation lake district

Hotels lake district

Activities lake district

Walks lake district

Restaurants lake district

Forums lake district

Booking!

After youbook!

Google

Google:

Anders Tufvesson

for contact information

twitter.com/anderstufvesson

Blog: businessbyweb.se

Two – Business by web

Go and ask your search engine instead!