Water, cups Tissue, labels for cups Sign identifying what we are testing (Water Taste Test) Paper and pens to record data Access to computer.

• Origins traced to earliest civilizations (Romans)

• Famous general Hannibal rested his troops on the springs of Perrier

• Science and medicine promoted the health benefits of mineral water for drinking and bathing

• 1760 - people came to Contrexéville in France (Contrex spring) to cure kidney stones

• Cold spa waters bottled for the first time in France in 1850s

• Legal permit to bottle Vittel Grande Source natural mineral water given in 1855

• Perrier given in 1863

• Poland Spring water bottled in 1845 in North America

• Consumption of bottled water limited to high-class society (royalty, politicians, etc.)

• Bottled in glass or stoneware with porcelain or cork stoppers

• Mid-twentieth century, global production several hundred million bottles

• Vittel – first plastic bottle in 1968

• Advertising campaign promoted vitality, not medical benefits

• Mid-1980s another revolution – PET (polyethylene terephtalate) recyclable material

• Before only natural mineral water

• Now spring water and specially formulated water

• Global bottled water market totaling 126 billion L in 2002

1. To determine the most popular brand of water according to gender preference.

2. To determine if people can identify tap water among the samples provided.

3. If a person has a favourite brand, can they identify it?

1. Gender

2. If you are not a regular drinker of bottled water, go to question #6.

3. How often do you drink bottled water?

4. From the list below, circle your favourite brand of bottled water, or the brand you drink most often.

5. If one of the samples is your favourite brand, indicate which one it is.

6. In your opinion, which sample tastes best overall?

7. One of the samples is tap water. Which sample do you think is the tap water?

8. Suppose you had enough money to buy just one drink. Which one of the following would you choose?

9. Please give your opinion on the following statement: Tap water is just as good as bottled water.

Total Number of Participants: 60Male: 32Female: 28

Demographics

53%

47%

Male Female

Male Population

13%

25%

31%

31%More

At least

Other

Never

How often do you drink bottled water?

Female Population

32%

14%29%

25%

More

At least

Other

Never

How often do you drink bottled water?

Male Population

50%

36%

14% 0%

Aquafina Dasani Nestle Other

What is your favourite brand of bottled water?

What is your favourite brand of bottled water?

Female Population

19%

33%24%

24%

Aquafina Dasani Nestle Other

Which one is your favourite brand from the four samples?

Male Population

Aquafina

0%

100%

Right Wrong

Which one is your favourite brand from the four samples?

Male PopulationDasani

62%

38%

Right Wrong

Which one is your favourite brand from the four samples?

Male PopulationNestle

33%

67%

Right Wrong

Which one is your favourite brand from the four samples?

Female Population

Aquafina

25%

75%

Right Wrong

Which one is your favourite brand from the four samples?

Female PopulationDasani

0%

100%

Right Wrong

Which one is your favourite brand from the four samples?

Female Population

Nestle

20%

80%

Right Wrong

Which sample tastes best overall?

Male Population

9%

41%38%

3% 9%

Nestle Tap Dasani Aquafina Same

Which sample tastes best overall?

Female Population

18%

11%

42%

18%

11%

Nestle

Tap

Dasani

Aquafina

Same

Which sample is tap water?

Male Population

19%

81%

Right Wrong

Which sample is tap water?

Female Population

29%

71%

Right Wrong

Male Population

15%

50%

35%

Nestle Aquafina Dasani

Interesting fact:

Interesting fact:

Female Population

35%

55%

10%

Nestle Aquafina Dasani

If you had money for one drink, what would you buy?

Male Population

19%

31%41%

9%

Bottled

Fruit Juice

Soda

Other

If you had money for one drink, what would you buy?

Female Population

21%

36%

25%

18%

Bottled

Fruit J

Soda

Other

Tap water is just as good as bottled water.

Male Population

62%

25%

13%

Yes No Other

Tap water is just as good as bottled water.

Female Population

57%

32%

11%

Yes No Other

Males prefer Aquafina to any other brand by a majority of 50% (Objective 1)

Females prefer Dasani to any other brand by a majority of 33% (Objective 1)

The majority of the participants cannot identify tap water among the samples provided (Objective 2)

The majority of the participants cannot identify their favourite brand – only males that prefer Dasani could identify it successfully (Objective 3)