Watching TV Behavior of Vietnamese

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Watching TV Behavior of Vietnamese - 58% watch TV less than before

Executive Summary

• 30’s spend more time on TV than 10’s and 20’s.

• People enjoy watching TV with their room mate and family the most. The trend is high for 30’s.

• 10’s use Facebook, website and youtube as info source of TV. 30’s are more influenced by TV commercials.

• 10’s watch music program the most while the category is selected by 30’s least.

• 58% watch TV less than before, due to the alternative on internet and personal availability.

TV watching & Internet usage

>5 hours3-5 hours1-3 hoursUp to 1 hour

Less than once per

day

25

37

35

22

1

6

36

40

18

00

56

31

13

How long do you watch TV per day?

Lower than 19 20-2930-39

>5 hours3-5 hours1-3 hoursUp to 1 hour

Less than once per

day

2924

34

95

34

23

31

10 1315

46

23

3

How long do you use internet per day?

Lower than 19 20-2930-39

30’s spend more time on TV, youth on internet.

How do you spend your time with TV?

35

24

1215

22

28

6 57

10 11 11

20

29

3 3

1310 10

3

18

41

Lower than 19 20-29 30-39

Little TV recording nor game culture. Enjoy TV with family / roommate the most

How do you spend your time with TV compared with before?

Record TV program

Use TV to play game

Watch TV while connecting with the internet

Turn on TV as music

Watch DVD / Blu-ray

Watch TV with your friend (non-room mate)

Watch TV with your family / room mate

Watch TV by yourself

3

5

8

7

5

6

16

15

15

18

25

30

30

34

38

39

I do less than before I do more than before

Most TV activities got less than before

What kind of TV program do you eager to watch?

Music News Comedy Animation Movies Korean Drama

Chinese Drama

Sport

19

1314

10

8

12

8

6

1514

9

12

8

12

10

13

6

13

6

9

76

7

14

Lower than 19 20-29 30-39

Teens on music and comedy while 20’s and 30’s are more into sport.

Facebook Website Youtube Other SNS TV commercial Recommendation by friends

Newspaper / Magazine

Billboard

62

47 46

39

30

25 24

18

53

47

3834

31

2628

11

39

44

6

34

40

29

21

6

Lower than 19 20-29 30-39

Teens through Facebook and Youtube. 30’s more influenced by TV commercials

How do you know about the new program information?

10’s and 20’s talk about programs more on regular basis than 30’s

Do you talk about TV program with your friends? (except sport)

Every day Several days a week

Once a week Irregularly. Only when interesting

one was one

RarelyNot at all

12

18

8

32

23

8

17

129

34

20

988

3

49

28

5

Lower than 19 20-29 30-39

2/3 does not post about TV programs

6

10

5

23

33

23

8

25

35

22

30

26

36

31

Lower than 19 20-29 30-39

Do you post about TV programs online? (except sport)

I watch TV more than before I watch TV as much as before I watch TV less than before I did not / do not watch TV

11

21

65

3

14

21

60

5

19

36

43

2

Lower than 19 20-29 30-39

More than 60% of 10’s and 20’s watch TV less than before

How often do you watch TV compared with before?

15

33

14

38

7

43

9

41

5

36

3

56

Lower than 19 20-29 30-39

Online and personal availabilities are the two main reasons

Why do you think you watch TV less than before?

Survey information

• Watching TV behavior of Vietnamese• 500 male / female Vietnamese above 18 years old• Conducted on Nov 11 - Nov 15

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