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Types of watches

CHRONOGRAPH is a type of watch wh ich in add it ion to keep ing t im e l ike other watches, alsohas a stopwatch fu nct ionality. Typ ical m oder n chro nographs have three add it ional d ials o n the m ,for hours, min utes as well as seco nds.

CHRONOMETER a very h igh prec ision type of watch wh ich has u nder gone r igorous test ing andhas bee n cert if ied by a n off icial or ganizat ion .Chro nom eters are usually qu ite expe nsive, but alsoso m e of the m ost luxur ious, a nd h igh qual itywatches ava ilable.

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S TOPWATCH a ha ndheld type of watch used to t ime the durat ion of a n

eve n t. Stopwatches ofte n have two butto ns.Press ing one of the butto ns once starts thetimer, a nd press ing it a gain stops the t imer.The other butto n is used to reset the t imer.Wh ile m ost stopwatches do n t have a wr istba nd, so me re gular watches w ith a ba ndhave bu ilt in stopwatch fu nct ionality.POCKET WATCH trad it ional a ndstyl ish, a pocket watch is one that s bee n des igned w ithout a wr ist ba nd, a nd hasbee n m ade to be held in a pocket. Typ ically

they have a fold ing cover as well as a cha in .This type of watch has decl ined in popular ity in rece nt t imes.

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BRAND S

Breil MilnoBreitlingBurberry Ca lvin K lein (CK)Cas io

Ch ri s ti a n Dior Ch ri s top h er Wa rdC itizenC ro ssDKNYDreyfu ss& C oE doxE lle ss eEm porio Ar ma niFrederique C on s t a ntG r a nt s of Da lveyG ucci

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Ph ilip SteinPh ilippe St a rck P oliceRa doRa y m ond Weil RolexRot a ryRoy a l London SeikoSw a rov s ki

Sw a tc hT im berl a nd T im exT iss ot Tokyo Fl ashTonino Lam borg h ini

Triu m p h

BRAND S

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DIFFEREN T TYPES OF WATCHES

ADVEN TURE WATCHESLUXURIE S WATCHES

SPOR TS WATCHESDE SIGNER WATCHESDIGI TA L WATCHES

LADIE S/GEN TS WATCHES

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G LOBA L KING S

SWATCHRAD O

CKG UCCI

HAMI LTON

TISSOT

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SWISS WATCHES

THEYARE ONE OF THE M OST EXPEN SIVE N IN DEMAND WATCHES.

IT S A KIND OF STATUS SYMB OL.THEYARE THE ONE OF THE M OST FINNE STWATCHES MADE G LOBA LLY.

26% OF

PAR

TSARE

PR

OD

UCED

IN

SWITZER LAND .

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INDIAN WATCH LEADER S

HM TTITAN

TIME XESPRI TM OVAD O

TOMM Y HILFIG HER

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LEAD IN MAR KET

0%

10%

20%

30%

40%

50%

HM T TITANTIME X

45%

35%

20%

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11

Titan Industries Ltd. (35 %)

Timex Watches Ltd. (20%)

HMT WATCHES LTD - (45 %)

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M echa nical Watches -E nviro nm en t fr iendly A uto m at ic Hand wou nd: Lad ies, G ents Shakt i: Ladies, G en ts

Quart z A nalo g Watches Rom an

A larm Watches

ELN ight WatchesM ult i D ial WatchesD ater WatchesPla in Watches

E leganceG old LineB racelet

Slim Line Tennm ax Utsav Utsav G em Lalit: Lad ies, G ents, Pa irs Sang am

Swar na: Lad ies,G

ents

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Insignia M ade w ith h igh-grade a nt i-aller genic steel, scratch-res ista nt

sapph ire crystal a nd spec ial hard gold plat inRegalia, Royale M agic in gold a nd u nique futur ist ic m ater ial

Classique E legant corporate wear

Exacta The Everyday Watch

R aga

E

xclus ive watches for wo menFastrack Con te m porary styles for the you ng

D ash! For you ng boys a nd girls

B andha n

Watches for h im and her

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The m a in focus is o n reflect ing a sporty a ndfash ionable look for the m en

In the lad ies se gm en t it is offer ing h ighlystyl ized ba ng le bracelet watch that are sleekand soph ist icated

The advert ising cam pa ign a im s at focus ing on power, prec ision and t iming

Used B rett Lee as bra nd a m bassador

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A quraInd igloB as icsD atal inkTim ex Sport zLextraV istaM

ar inerG immi x

Timex Watches Ltd. B rands

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FU TURI STIC WATCHESFU TURI STIC WATCHES

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Forces Tra nsfor ming Ind ian Watch Industry

D ramat icTransfor m at ionof the Indianwatch m arket

1. Shift in structure of de mand

B rands Tita n and

Sonata

3. Em er gence of d ist inctconsum er se gm ents

Sharply def inedconsu m er se gm en tsarou nd d ist inct buy ing factorsM ore aware ness of bra nds a nd globaltre nds a m ong afflue n t

urba n consu m ers

Sub-bra nd ing strate gy:R aga, Fastrack, N ebula

Explor ing newbra nd for luxury

se gm en tLicensing : Tomm y

Hilf iger watches

Signi f ican t increase in com pet it ion in allse gm en ts

- Luxury e nd : Sw iss bra nds- M id to upper e n d : G lobal fash ion / Japa nese

bra nds- Low e nd : Local/re gion al IMF Qs, Ch inese

imports

2.M ore global a nd local players

D omin an t reta ilprese nce: Worldof Tita n Showroo m s, Tim

eZones

4. Emer gence of new cha nn els

N ew reta il outlets e m er ging (D ept.stores/ m alls)Exist ing outlets ( MB Os) gett ing sm arterlook ing

Unor ganised reta il at low-e nd

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GRE Y WATCHES V/S O RIGINA LGRE Y WATCHES HAVE LESSD URABI LITYN N O G URAN TEE STHEYARE N OT CER TIFIED .

USAGE LIFE IS SHOR T.THEYARE CHEA P QUA LITYWATCHES.

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VI SSION

Our bus iness would be co m pletely o n eth icsOur m a in object ive would be sat isfact ion of

our custo m ers

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VEN UE

Our showroo m would be at the bbc pla za cg road ah m edabad wh ich is o ne of the hot a ndhappe ning place of ah m edabad a nd o ne of the best places to have a showroo m ..

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