Watch out… - info-arab.cominfo-arab.com/documents/The_Butterfly.pdf · Info Arab®, Arabic Information Systems, Alaa S. Al-Agamawi & Co. 7 Mosadek Street, Dokki,, Cairo 12312, Egypt.

Watch out…the butterfly’s wing flap

before it causes a hurricane!!!

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Powered by Info Arab® Technologies

Significs© and Fetch-Cloud© are registered trademarks of Arabic Information Systems - Info Arab©. All rights reserved

The Butterfly Effect...

A hurricane exact time of formation and exact path taken is being influenced by minor perturbations such as the flapping of the wings of a distant butterfly several weeks earlier.

If interested to get more details, please check The Butterfly Effect as described in the Wikipedia. You may also want to refer to chaos theory and nonlinear system.

http://en.wikipedia.org/wiki/Butterfly

http://en.wikipedia.org/wiki/Butterfly_effect

http://en.wikipedia.org/wiki/Chaos_theory

http://en.wikipedia.org/wiki/Nonlinear_system



A real-life story…

Contributers

Textual contribution

Buz (reach, views, shares and likes),1

,16

,256

4,096

65,536

1048,576

16777,216

1-15-20111-20-2011

1-25-20111-27-2011

02-01-1102-04-11

02-08-1102-11-11

Social networks effect (Logarithmic scale)

Contributers Textual contribution Buz (reach, views, shares and likes)

Date

Nu

mb

er

Zein Al-Abdeen

step down

Mubarak step

down

People who post or tweet

Number of posts

and tweets

Number of views,

shares and likes



Being true believers in the butterfly effect…

We have developed Significs© and Fetch Cloud© technologies to...

✓ Gather data from any source on the web.

✓ Extract Information about users' specific areas of significance.

✓ Analyze their contents in multi-dimensional manner.

✓ And provide comprehensive information about their contents.



Whatever you are…

You have to monitor and analyze what people are saying about your areas of

significance.

A politicianA celebrityA security

agencyA brand owner

A stock market

broker

Or a facebook

page admin



You

may

be

dre

amin

g o

f…

• Analysing the market perception about your brands, products, services and marketing campaigns.

• Ranking yourself against your peers and competitors.

• Assessing your customers’ satisfaction regarding your company, products, services, and promotions.

• Collecting your customers’ feedback to seize their real pains and needs.

• Filtering your social media page against noise and indecent wordings.

• Routing your clients’ free text inputs to their proper channels, and to provide useful analytics and statistics.

• Conducting big size questionnaires that must include textual answers.



Or

you

may

be

Co

nce

rned

ab

ou

t…

• The enormous size of the daily textual information that talks about your areas of significance specially if they are…• Coming from so many sources.

• Mostly in Arabic local slangs or Franco-Arab (transliterated).

• The tremendous cost, impracticality and inefficiency of handling such sizes through traditional human methods.

• The time lag between the first butterfly wing flapping and you being notified may cause the hurricane to start.

• The bad impact of rumors that touched your reputation if left without the timely and proper handling.



Take it easy on your self, we are here to help…



Fetch Cloud© smartly crawls almost all types of on-line sources

• Local, regional and International Blogs.

• Extracts articles, comments and users bio data.

• Local, regional and international news papers.

• Local, regional and international Radio and TV news channels.

• Arabic and English.

• Politics.• Arts.• Stock markets.• Business.• Sports.

• Users’ posts, comments and bio data –e.g. gender, age, location …etc.

• Pages, groups, lists and channels data –e.g. number of subscribers, number of likes, number of shares …etc.

Blogs…

Social Networks… Other web Portals…

News Papers…



And semantically converts their unstructured text to structured data.

Title

Brief

Media

Article body

AuthorDatePublisher



Needs Feelings Actions Attitudes

True Semantic analyzer



Free text querying…

CONVERT

AND

FOR THEIR CONTENTS

WITH

DISTINCT PERFORMANCE

Qu

ery

by;

Time

Location

Subject

Object

Object type

Component

Feature

Sentiment

Needs

Feelings

Actions

Attitudes



True deep and accurate semantic analyzer…

Smart & Efficient Arabic, English Named Entity Recognition…

Uses the most robust semantic rules to precisely identify objects and minimize ambiguities…

CertaintyUnified object identifier that handles all typing possibilities

Smartly distinguishes between the mobile hand set and the chocolate bar brands



Together they can provide you with the information you need timely and accurately.



A real-life snapshots…



Fulfill your dreams and forget your concerns…

The following slides contain just a small sample of what you can get through utilizing our technologies…

Data sample is from a limited number of sources for illustration purpose ONLY AND DOES NOT NECESSARILY represent actual life data.



Mo

nit

or

Read all feeds and their comments whether on social media, newspapers or anywhere and identify what they are talking about.



Sele

ctNarrow down the results to match your specific areas of significance through a very powerful semantic search engine.

بتاعتي في الشريحة أنا عندي مشكلة



An

alyz

eEasily digest hundreds of true life facts through an enormous number of analytical reports.



An

alyz

eCompare yourself with your peers.



An

alyz

eAssess market appreciation



An

alyz

eHave a look for the trend over time



An

alyz

eCompare your various areas of significance



An

alyz

eAnd identify the influencers…


Please contact us before you face a hurricane!!!✓ To have the pleasure of conducting a face-to-face or web-based

life demo for your teams.

✓ To provide you with an access to a hands-on web demonstration portal.

And/or

✓ To answer any question that you may have in mind.

Info Arab®, Arabic Information Systems, Alaa S. Al-Agamawi & Co.

7 Mosadek Street, Dokki,, Cairo 12312, Egypt.

Phone: +2 02 37 61 38 33 - Fax: +2 02 37 61 38 39 x115email: [email protected]

www.info-arab.com www.info-arab-technologies.com

Follow us on

https://www.facebook.com/pages/Info-Arab/233528006689631

https://twitter.com/InfoArab

http://www.linkedin.com/company/info-arab

http://arabicinformatics.wordpress.com/

Watch out… - info-arab.cominfo-arab.com/documents/The_Butterfly.pdf · Info Arab®, Arabic Information Systems, Alaa S. Al-Agamawi & Co. 7 Mosadek Street, Dokki,, Cairo 12312, Egypt.

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