Waste Prevention From Cradle to Practice October 2009 © NVRD Erik de Baedts NVRD Managing Director MWE President ISWA Board Member Royal Dutch Solid Waste.

Waste Prevention

From Cradle to Practice

October 2009 © NVRD

Erik de Baedts

NVRD Managing DirectorMWE President ISWA Board Member

Royal Dutch Solid Waste Organization

Contents

• The Dutch background and perspective• Two approaches• Local initiatives, incl. diftar• From ‘end of pipe’ to ‘managing the

chain’• Future perspectives

• Chain Management and the waste management industry

• Changing the dynamics of WASTE

Royal Dutch Solid Waste Association• Members:

– Municipalities (190 members) – Public waste management companies, mainly local and regional

(127 members = almost 100%)

=> covering over 90% of all Dutch Municipalities and over 95% population

– Other waste management organisations, 152 members, national network• Represents the (public) waste management sector • Aims from a public perspective:

– Pro-active policy development and serving of interests– Knowledge centre for waste management– Network for professionalization of waste management activities– Enhancing the image of the waste management sector

with its dynamics, innovation and societal interest

• European activities : Municipal Waste Europe, active member• International activities : ISWA, active member for long

Public perspective, societal interest

• Waste hierarchy

• After landfilling & incineration/waste to energy, shift focus to prevention and reuse/recycling

EU Waste Treatment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

landfill incineration Recovery

Success in waste treatment in NL: new horizons

10

20

30

40

50

60

70

1985 1990 1995 2000 2005

waste amounts (mln. tons)

discharge: 1%

landfill: 4%

incineration: 12%

recovery: 83%

Dutch policy and initiatives

• Initiatives from AOO (waste management organization): – Impulse program waste separation and

prevention – Subsidy scheme decreasing environmental

pressure• Diftar: Differentiated Tariffs• National waste management plan: high priority

on prevention• Specific policy:

– Producers responsibility – Cradle to cradle (C2C)– Chain policy (‘ketenbeleid’ in LAP 2)

Two approaches

1. ‘End of pipe’ prevention Analysis of waste bin: what can be separated? Intervention from the waste sector

2. Waste prevention from scratch Organise production process: ‘Chain management’ Intervention in the production-phase

End of pipe prevention

Waste

Waste prevention through reactive management:– Intervention in the waste-phase of the product (waste sector)– What are the current waste streams (bin-analysis)?

Sorting

Differentiated tariffs

Collect/deliver

Reimbursement schemes

End of pipe: DIFTAR

• Differentiated Tariffs• Variable waste costs for citizens • ‘The less waste you generate, the less you pay’ • Better waste separation• Less rest (grey) waste in DIFTAR municipalities!• 35% of Dutch Municipalities (accounting for 25% of the

inhabitants of the Netherlands) use differentiated tariffs• Diftar more popular in less urbanized regions• Waste management costs in DIFTAR-municipalities

significantly lower. Difference of € 50,- per household..

Waste reduction: Local Program

Ambition 2030: 10 kg per person per year

Waste is only what cannot be reused: only 10 kg/year rest waste left (versus 250 kg today)!

‘Lease instead of buy’

‘Waste that need not be bought’

‘Waste free shopping’

In cooperation with producers, retailers, consumers and governments

Major successes with “traditional” waste management policy

Environmental pressure material chains still high

Profitable because of rising demand for materials/resources

Demand and price resources will continue to rise because of

upcoming economies

Managing entire chains of a material most effective way to tackle environmental pressure

Expected to lead to innovation, new business, new coalitions

Dutch policy from scratch: (material) chain approach

New products will be rapidly consumed and create new waste globally

Prevention ‘from scratch’

Prevention ‘from scratch’

Waste prevention through active chain management: – How can production and consumption patterns be

changed in order to reduce waste? – How are products produced?

intervention in the production phase– What is the role of the consumer? How much waste is

the result?

Production

Waste

Consumption

Waste prevention: managed by chains…

• Many players from design to consumptionDifferent interestsGlobal playing fieldNot concrete… No dataIs zero waste desirable?

What is the trigger?

Design

Carpet Production/Fashion

Retail

Consumption

2009 © NVRD

Design

Resources

Production

Marketing

Consumption

Resources

Sector Design

Industry

Consumption

Textile Aluminium Electronics

- Knowledge

- Sorting (treatment)

- Logistics

X/Y/Z Instruments

Ecodesign

Producers Responsibility?

Reimbursement schemes?

Positive triggers?

Waste Management

Waste, Resources through chain management

Changing the dynamics

Re-cycling materials /components

Generation of Raw Materials

Disposal and disassemblyof product

Use & maintenance PackagingDistributionMarketing

Design & Production

Extraction

RecoveryRe-use

• The International Solid Waste Association is an international, independent and non-profit making association, working in the public interest to promote and develop sustainable waste management worldwide. Source: www.iswa.org

• Why ISWA? • Chains of materials and production and consumer patterns

do not start or end in one nation nor in one continent• Any successful approach by definition needs to be global• And it requires expertise, interest and a clear perspective• The public perspective brings a pro-active role• Waste is a tangible angle to reduce environmental impact• ISWA can be more visible with its knowledge• And we can move to a business with higher added value

Government(UN: UNEP/UNDP, EU)

IndustryI.D.N. International Designers NetworkF.G.I. Fashion Group Int.C.E. Consumer Electronics Association (www.ce.org)

NGO’SE.E.B. European Environmental BureauGreenpeace?BEUC (Consumers)

Academia

Waste ManagementISWA

Alliances – and focusPLATFORM

Design

Fashion /Carpet Production

Retail

Consumption

Resources

Sector Design

Industry

Consumption

Design

Resources

Production

Marketing

Consumption

Ecodesign

Producers Responsibility

Reimbursement?

Positive triggers

Drivers apart from public or corporate responsibility:

• Innovation & Technology

• Economic Sustainability

• A competitive advantage

from cradle

to practice

Approach (and what’s in it for us?)• Concrete sectors that have an impact

– Textiles (basis: angle materials, opportunities: link to sectors with other image: moda?)– Consumer electronics (basis: successful structure producers responsibility)– T.b.d.: further materials (see 7 priority streams?), focus on impact to be achieved

• Play an initiating role through our knowledge• Raise awareness and offer perspective• Realistic scope:

– NOT the entire life cycle, as the user phase is not our area– BUT YES, we do know about turning waste into a resource– And we do have ideas about design, or rather what materials should be chosen– And we know how Reuse, Sorting and Recycling can be organised and done

• Show good practices• Enhance visibility & image of waste management industry• With experts and contribution from ISWA-members• Relate to other industries and promote their societal profile

• CHAIN MANAGEMENT

Cooperation based on waste as trigger With a view to more sustainable ways

of production and consumption

• (Y)OUR CHALLENGE• A JOINT OPPORTUNITY!