Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,

• Waste less time on the web

• Develop healthier habits

• Be punctual, more often

• Stay within your budgets

• Increase your motivation

Netflix, Facebook

Workouts, Sleep, Steps and Calories

Unexpected Traffic, Reminders

Weekly spending limit

Social, Negative Messaging

PRODUCT OVERVIEW

1.

2.

2.

3.

Login Indicate preferences once, come back whenever

Quantify, List and EnableSLIDERSQUESTIONS

How many hours would you like to workout in a week? Quantify

How many minutes early to events would you like to be? Quantify

How much would you like to spend in a week? Quantify

Which websites reduce your productivity? List facebook.com, netflix.com, reddit.com

Would you like to enable Google Maps Enable

OFF

ONBOARDING

Location Calendar

Health Money

FEATURES

How many minutes early to events would you like to be?

From Preferences:

ScoldMe: 1hr 10 min prior to “Coffee with Investor”

ACTION POINT

In a week, how many times would you like to workout?

From Preferences:

ScoldMe: If it has been more than 3.5 days since I last visited the gym

OUTLIER

NOTIFICATIONS

User downloads

ScoldMe for free

User sees value in the

app

Pays for Premium

Features to capture more

value

FREEMIUM MODEL

COMPETITION

COMPETITION

Operations Plan

CEO

VP of Marketing

VP of Software

Developer

VP Finance

CORPORATE STRUCTURE

DEVELOPMENT

iOs and OS XObjective-C & Cocoa Touch

AndroidJava

WebsiteHTML 5, CSS,

Angular JS

API INTEGRATION

API track data from

other applications

User preferences on ScoldMe

Timely and relevant

productivity notification

IP Protection

Year 0 Year 1 Year 2

Hire OS develop

er

Deploy website and begin marketing campaign

Release iOS and OS X

apps

OPERATIONS TIMELINE

INTELLECTUAL PROPERTY

Prevents partners (Google, Facebook, etc) from copying idea

Patents ScoldMe’s software and defends from imitators

Protects the ScoldMe brand name

NDA

Copyright

Trade-mark

Rent a space at Cortex

Hire Android developer

Year 0 Year 1 Year 2

Hire OS develop

er

Deploy website and begin marketing campaign

Release iOS and OS X

apps

IP Protection

OPERATIONS TIMELINE

Release Android

and Windows

apps

LOOKING FORWARD

Hire graphic designers

Increase server bandwidth

Seek corporate partners

Marketing Plan

• College students and young adults

• Ages 14-30• 77 million people• $200 billion annual

spending power

TARGET MARKET

• Facebook marketing campaign• Using FBM and HubSpot

• Campus Ambassador Program• $5 per premium download

AWARENESS

DESIRE

ACTION

LOYALTY

• Experiential Marketing Campaign• Promotional gift to download app

• Frequent product updates• Loyal users as beta testers

MARKETING FUNNEL



AWARENESS

DESIRE

ACTION

LOYALTY



MARKETING FUNNEL

AWARENESS

DESIRE

ACTION

LOYALTY

FACEBOOK ADVERTISEMENTS



AWARENESS

DESIRE

ACTION

LOYALTY



MARKETING FUNNEL

AWARENESS

DESIRE

ACTION

LOYALTY



AWARENESS

DESIRE

ACTION

LOYALTY



MARKETING FUNNEL

AWARENESS

DESIRE

ACTION

LOYALTY

EXPERIENTIAL MARKETING



AWARENESS

DESIRE

ACTION

LOYALTY



MARKETING FUNNEL

AWARENESS

DESIRE

ACTION

LOYALTY

WORD OF MOUTH

Facebook Integration: user can invite friends

Special Promotions: user gets free month of Premium if friends register

Content Sharing: users encouraged to share content from ScoldMe Facebook page

$3 $24 12%Average cost of customer acquisition

(Yr2)

Average customer lifetime value

Acquisition cost as a

percent of revenue

CUSTOMER ACQUISITION COST

Financial Analysis

REVENUE ASSUMPTIONS

Market Size 185 million Number of smartphone users

Market Growth 5% Predicted growth of smartphone users

Download Rate Conservative:(.25% - 1.25%)

Optimistic:(.35% - 1.55%)

Comparable productivity apps:

Slack, Money Studio

Conversion Rate Conservative:(.50% - 1.50%)

Optimistic:(.75% - 2.75%)

Comparable apps with similar business mode:

Tinder, Spotify

Assumption Value Source

PROFITS

1 2 3 4 5

-400,000

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Profit Scenario

Conservative:Optimisitc:

Year

Profi

t

• Variable Costs– App Store

commission and purchase– Server space cost and

conversion

• Fixed Costs– Payroll– Rent– Annual Marketing Cost

BREAK EVEN ANALYSIS

4,856 15,783 33,909 60,233 95,850

-300,000

-200,000

-100,000

0

100,000

200,000

300,000

Break-Even Analysis

Conservative:Optimisitc:

Premium Conversions

Profi

t

VALUATION

Seeking $575,000 investment– Development of

product– Operating costs– Marketing

campaign

Enterprise Value of $2.5 million– Translate to equity

stake of 22.46%– Willing to offer 30-

35%

Cash will last 2 years in worst case scenario

QUESTIONS?

Appendix

HOW IT WORKS API Integration

What is an API (Application Programming Interface) ?

• An API is a set of instructions for a software application.• It makes it possible for application programs to interact with

each other and provides the building blocks required for developing a program.

1.Track data pointsfrom external APIs

2.Outlier or Action Point?Based on preferences

3.Outlier: Scold user for engaging in an unproductive habit

Action Point: Alert user to prevent future unproductivity

4.

• Download Rate: (.25% - 1.25%)• Conversion Rate: (.50% - 1.50%)

CONSERVATIVE ANALYSIS

• Download Rate: (.35% - 1.55%)• Conversion Rate (.75% - 2.75%)

OPTIMISTIC ANALYSIS

BREAKEVEN ANALYSIS

VALUATION

Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets Increase your motivation Netflix, Facebook Workouts,

Documents

marketing campaignrelease

development ios

loginindicate preferences

persons role

caloriesunexpected traffic

young adultsages

google maps

angular jstalk