Washington evaluation may 6 2010

Building acommunity-powered

online global reputation system

for nonprofitsGlobalGiving - Marc Maxson – May 6th, 2010

What GlobalGiving does:

crowd-sourcingthe funding decisions

2500+ project pages

1000 partner orgs


2500+ project pages Individuals donate

crowd


2500+ project pages

donatecrowd see results

follow and influence

the project

Core GlobalGiving services

Monitoring & Evaluation

Finds new NGOs

GlobalGiving’s feedback loop kit

Reputation signals Quarterly

project

updates

visitor postcards

Filtered social mediaCommunity

input

topics

• Our philosophy• Crowd sourcing• The state of information / evaluations• Heuristic due diligence• Social media vetting (open challenge)• Community storytelling (complexity based eval)• Mobile payment vetting• Real-time + technology-aided• = M&E risk reduction• Future plans

Our development philosophy. We believe…

1. People (NGOs) want to do the right thing 2. you don't have to be an expert3. the “right thing” isn’t always clear, so be open-minded4. people must be part of a conversation to learn 5. committed people will eventually get it right, by listening to others6. we shouldn’t penalize people for failing to get it right from the get-go

State of the evaluation data

highway

Google – 150M daily users

Wikipedia – 10M daily visitors

Facebook – 200M daily users, 70% outside USA

-- not connected to --

World Bank + IMF = 10,000 people

NGOs = 4 million worldwide (40 million people?)

State of the evaluation data highway

Google – 150M daily users

Wikipedia – 10M daily visitors

Facebook – 200M daily users, 70% outside USA

World Bank + IMF = 10,000 people

NGOs = 4 million worldwide (40 million people?)

World bank

Gov’t data

State of the evaluation data highway

$Global (billions)GDP = $60,000 Markets = $50,000

ODA = $129 (most stays home)

Remittances = $300

Giving = $50

[People talk about this money on ‘net]

Gov’t data

Crowd sourcing

100 voices – 1 conversation

An NGO filtering system that actually pays for itself and funds community-supported

ideas

16 open challenges since 2008

$109,000 in prize incentives

$1,818,462 raised by NGOs

• Global Open Challenge:trains NGOs how to use social media for fundraisingconnects with NGOs that have a group of individual supporters

• Must raise $4,000 from 50 donors in 1 monthBuilds support base and reputation systemNGOs can retrain and try again 3 months laterWe’ve filtered >2000 NGOs since 2008.

Heuristic due diligence• Connect grants, recommenders to larger trust network

i.e. how DailyShow and SecondCity are

related

Heuristic due diligence• Examine NGO footprint on Internet

• Save histories… share them.

Aggregate this information for public

Open Data changes the conversationWhen stories and feedback appear in a public space in real-time, people are more willing to participate.

Community apathy is the enemy of evaluations.

NGOs get more than they give.

Stories feed the Map Kibera Project

• Informal schools• HIV/AIDS services

• Safe / unsafe zones• Water & sanitation needs

kibera.ushahidi.com

A way to crowd-filter 400 data feeds

SMS for beneficiaries - how it works (feedback-loops-beta)

Village level feedback

One switchboard per carrier per country

Msgs synchronized with GG database.

Enters an unsorted queue of messages.

“In the field” page: regional discussion

1

2

3

4

Project #1234

Project #3456

Project #4567

iphone / web sorting taskVolunteers scan messages and tag them to projects, regions, keywords. (and verify auto assignments)

#2086 Short codes in msg auto-assign to projects, select keywords. Reconstructing convos on website

SMS feedback to community (follow a keyword)Using Ushahidi and Frontline

5

Does technology make a difference in feedback

loops?

Iran electionword of mouth

email

twitt

er

gatherings

YouTube

Facebook

mass media

Twitter and YouTube replace mass media,

augment public protestsword of mouth gatheringsmass media

email

twitt

er

Facebook

Does real-time feedback make a

difference?

Twitter: power of real-time feedback

Instant-messaging can make or break a film within 24 hours. Friday is the new “Opening Weekend.”

$14.4M – Fri$8.8M – SatRecord 39% drop-off

$21.5M – Fri$26.4M – Sat+23% increase (best jump in summer ’09)

http://www.globalgiving.org/storytellers/

GlobalGiving Storytelling project (Kenya)

A pilot study to gather community attitudes about NGO activities and map what’s important to Kenyans.

Results: 3000 stories, 1 interactive map, and a shared resource for everyone.

“Can you share a story about one past community effort you witnessed or know about? Think of a “community effort” as any organized activity led by a person or NGO to improve the lives of a community.

Talk about one moment or experience that was part of this community effort. Explain what happened.

Please transcribe this story here, then answer some questions to help others learn from your experience.”


If story is about a GG partner NGO, we tag it.


Sample story

Catholic Church Group visits sick in the hospital

On Saturday at our church we go to visit the sick in the hospital. Then I saw this boy who was burn almost on his whole backside. He was crying and this made me feel very bad. I had to make him stop crying by telling him stories and sooner the boy slept in my arms. I was at ease when he slept.


Sample story


Picking trash for cash

Okay. So you have these kids who clean up the streets, picking trash. But those in Kibera, they often do it in the neighborhoods where people have more money…. One day they gathered all the trash in a neighboring slum and collected some money. But at the end of the day they returned home to Kibera and there was still trash everywhere. I wished for once they would clean up our own streets.


Next we map the story elements…

Community additudes about this effort are… What area would you tell a friend who wants to copy this effort to focus on improvingt?Divided

United Indifferent

people

plan location

This community effort most improved…

Social relations

Physical well-being

Economic opportunity

community

Leaders behind the project

outsiders

Results have been most influenced by…


Next we map the story elements…

Community additudes about this effort are… What area would you tell a friend who wants to copy this effort to focus on improving?

This community effort most improved… Results have been most influenced by…

Divided

United Indifferent

people

plan location

Social relations

Physical well-being

Economic opportunity

community

Leaders behind the project

outsiders


What can 3000 stories accomplish?

Past study – why do some people become terrorists?

Young people in pakistan collected stories about justice from community.

“Triad” question used to map how each story defined justice.


Get your own back, revenge

Restorative,reconciling

Deterence, stopOthers from doing same

Get your own back, revenge

Restorative,reconciling

Deterence, stopOthers from doing same

Pakistanis in Peshawar map differently from ex-patriot pakistanis in London

Pakistan London-Pakistanis


Why?Record what Kenyans care about.

Share with all NGOs a tool they can use to align their mission with community priorities

Identify organizations that communities support, so we can invite them to GG.

Measure our impact to date.If current GG partners (as a whole) match the same needs that Kenyans talk about, the “marketplace” is working.

Past: Monitoring and evaluation- Find faults, prove impact, attribute credit

Present: Assess and enhance- Outsiders guiding the process

Future: Listening and serving- Community is the filter, the expert, and the arbiter for new directions

Washington evaluation may 6 2010

Documents

people ngos

community attitudes

community apathy

funds community

new ngos

open data

trains ngos

reputation system ngos