Wasabi

INTERACTIVEWASABI

Passion. Creativity. Experience.

COMPANY CREDENTIALS | 2008

Who We Are

Wasabi is a full-service interactive firm focused on total new media solutions that pushing the

boundaries of marketing, sales and operations.

We are a passionate group of professionals experienced in a range of disciplines necessary to

help clients moving-forward in the interactive universe: strategy and planning; innovative ideation

and design; marketing and communications; and a variety of enabling technologies.

About us

INTERACTIVEWASABI

Biography

Founded in 2006, Wasabi was a division that handled more than 100 new media & online projects

of BeeBranding, a full-service branding agency in Vietnam.

November 2008, privately owned Wasabi Interactive JSC formed as in the warming up period of

Vietnam Online Market.

Who We Are

We believe that the success always comes from passion

and gigantic efforts.

We believe that it takes insight and creativity to stand out

and win in a world full of brands and their noise.

We believe that in the universe of disjointed and

fragmented communications, digital interactions must fit

seamlessly into the customer experience.

Our Beliefs: Passion. Creativity. Experience.

INTERACTIVEWASABI

At Wasabi, we combine passion, creativity, experience, also knowledge and professionalism to come

up optimal solutions that will help our clients archive success.

Passion Creativity

Experience

W

Who We Are

The fine balance of Marketing Insight, Fantastic Design and Innovative Technology at Wasabi is

driving for your brand positioning in targeted consumers’ hearts & minds, competitive

differentiation in your industry and efficient cost saving and return on your marketing, sales and

operations investment.

Our Model: Marketing Insight. Fantastic Design. Innovative Technology.

INTERACTIVEWASABI

Wasabian Life: Think Smart. Work Hard. Play Wasabi.

Thinking smart and working hard are not enough, we believe the ideas that capture the moment are

just coming when we meet the balance of think, work and play – that’s the point we call “play wasabi”.

Open, friendly, collaborative, funny, free and screwy, the atmosphere at Wasabi always engages and

energizes talented individuals to trust the instincts and push the limits of capabilities.

What We Do

Interactive Marketing

Website Development

Emerging Channels

Our services:

INTERACTIVEWASABI

Wasabi offers ideas, strategy and execution for new media projects.

What We Do

Online Marketing Strategy

Interactive Advertising Creative

Online Media Planning & Buying

No-Pay Media Execution

Search Engine Marketing

Viral Campaigns & Promotion

Interactive Marketing:

INTERACTIVEWASABI

What We Do

Online Strategic Planning

Web Design & Development

Portals Development

Content Management & Technology Solutions

Web Analytics & Optimization

Domain & Hosting Solutions

Website Development:

INTERACTIVEWASABI

What We Do

Motion Design (Flash animation, banner ads, 3D animation, video effects and video

editing for all media)

Interactive CDs & DVDs (Design and authoring of interactive media presentations)

Public Presentations (Interactive presentations and sales systems adapted to any

screen or device in public use)

Indoor/Outdoor Displays, Kiosks, iTV, Advergames, Mobile Applications (phones and

otherwise)

Emerging Channels:

INTERACTIVEWASABI

What We Do

HTML, XML, CSS2, PHP, ASP, AJAX, CGI, Pearl, Java, MySQL, C sharp

Windows, IIS, SQL Server, .Net, .NetNuke, Linux, Ruby

Photoshop, Adobe Illustrator, Corel Draw, Flash, Flex, QuarkExpress

Wasabi Platform (we developed our-self platform and library)

Our Technology & Labs

INTERACTIVEWASABI

What We Do

Define: Every job we undertake begins with an accurate definition. In this first phase, we

gather and analyze the information we need to clearly identify the scope of your project. We’ll

discover as much about you, your project, your audience, and your potential clients as possible.

Design: We approach the design of every project differently by offering solutions that is

tailored specially to meet your objectives. Prior to production, a design outline specifying

targets, strategies, and methodologies is developed and approved by you, the customer, ensuring

that your needs will be met throughout the development process.

Our Process: Define. Design. Develop. Deploy

INTERACTIVEWASABI

What We Do

Develop: In this phase, the engineering team takes the Design Document and develops the

deliverable solution. There are customer discussions on an ongoing basis to keep everyone posted

on project status, as well as answer questions that may arise. The review provides the customer

another opportunity to provide feedback and make changes to the system to ensure that it will

meet expectations upon Deploy, which is the final implementation phase.

Deploy: Whether an Online/Mobile Application, Rich Media Website or a full scale Viral Marketing

Campaign, it is our commitment to deliver a complete solution that is on schedule and within

budget. We work directly with you each step of the process there for, nothing is left to chance. As

a result of this process, you can be assured that all of your goals and objectives have been

completely addressed, resulting in a program that meets and exceeds your expectations.

Our Process: Define. Design. Develop. Deploy

INTERACTIVEWASABI

What We Do

Offshore: Wrigley (CoolAir), Unilever (P/S, Comfort), Abbott (PediaSure, BMI), Nokia, SYM

(Attila), Standard Chartered, Fun Coolo, Prudential (Insurance, Link, Finance), PB (Castrol), Midea, Mini

Melt, Genex, Singapore Tourism Board, Singapore Education Board, Tetra Pak, PPR (Confarama), Lowe

(Close-Up), JWT (Knorr),

Leo Burnett.

Local: VON (Yume.vn), Oriental Saigon, AudioPhile, Thong Nhat Hospital, HCM Economy & Technology

College, Baoviet Security, Dinh Nguyen Construction, Dong Tien Paper, Eka Vietnam, Hoang Nguyen, Mai’s

Fashion, Minh Thanh Piano, DuyNgoc Guitar, My Hao Cosmetic, Tay Ho Realestate, Vina Insurance, Tinna

Tinh Singer, Thanh Cong Textile, Duy Thinh Textile, TCM, Samland, Mun Creative, Minh Vien, Mac

Garden, Kim Long Security, Kool Studio, Huy Khanh, Yen Sao Hoang Yen, Hai Thanh, Fabaco, Doan Chu

Entrepreneur, 3-2 Pharmar, Thanh Dat Pharmar, DA Plastic, CAID Contruction, Auto Mart…

Our Clients:

INTERACTIVEWASABI

What We Do

Flash Website: Beebranding.com, Fun Coolo

Rich Media Website: SYM – Attila.com.vn

Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com

Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com

Flash & Dynamic Website: Midea, MacGarfen, Duy Thinh Textle, Tinna Tinh

Customer Database: Nokia, Abbott (PediaSure, BMI)

Portal: Singapore Education Board – giaoducsingapore.com, VietnamBranding eMagazine, Doanh Chu

Advergame: Cool Air, Tetra Pak, Comfort

Flash Animation Clip: P/S

Interactive Presentations: Prudential

Case Studies

INTERACTIVEWASABI

Flash Website: FunCool Fashion – funcoolo.com

The Brief: Setup brand character through an interactive website

(FunCoolo is a popular fashion brand for Italian Young Generations)

Solution: Build flash website with intermix flash and dynamic applications

Reference link: www.funcoolo.it

INTERACTIVE

WASABI

Flash Website: FunCool Fashion – funcoolo.comINTERACTIVE

WASABI

The Brief: Develop Corporate Website

Solutions: Build full-flash website

Reference link: www.beebranding.com

INTERACTIVE

WASABI Flash Website: BeeBranding Agency– beebranding.com

Rich Media Website: SYM - Attila.com

The Brief: Develop online brand identiy for Attila

scooter and an interaction channel for target customers

Solutions: Build rich media website intermixed with interactive video, 3d animation and flash

applications – Reference link: www.attila.com.vn

INTERACTIVE

WASABI

Rich Media Website: SYM - Attila.comINTERACTIVE

WASABI

Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com

The Brief: Support Singapore tourism broadcasting campaign in order

to attract Vietnamese tourists in 2007 summer vacation

INTERACTIVE

WASABI

Solutions: Build website khoanhkhacsingapore.com – an interactive channel for user who join in the exam-

game “My best photo in Singapore” – Reference link: work.wasabiinteractive.com/khoanhkhacsingapore

The Brief: Get at least 20,000 users in 6 weeks, more than 300,000 pageviews for the

E$aver online banking service launching

Solutions: Develop microsite with advergame contest includes viral module and customer database

management application

Reference link: www.ngoinhabeban.com

INTERACTIVE

WASABI Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com

The Brief: Create Corporate Website

Reference link: www.midea.com.vn & www.macgarden.com.vn

INTERACTIVE

WASABI Flash & Dynamic Website: Midea Electronic & Macgarden

The Brief: Create Corporate Website

Reference link: www.duythinh.com.vn

INTERACTIVE

WASABI Flash & Dynamic Website: Duy Thinh Textile

The Brief: Create Personal Website (music, photo, flash, wallpaper,…)

Reference link: www.tinna.info

INTERACTIVE

WASABI Flash & Dynamic Website: Tinna Singer

INTERACTIVE

WASABI Emerging : Nokia Store – Sales & Promotions Management Tool

WASABI INTERACTIVE FIRM

Thank You