Warren Taylor PPT Samples

Complex Chart Samples

2

89

75

45

30

25

20

15

12

10

9

42

25

15

8

15

12

5

1

2

1

89

75

45

30

25

20

15

12

10

9

42

25

15

8

15

12

5

1

2

1

89

75

45

30

25

20

15

12

10

9

42

25

15

8

15

12

5

1

2

1

Wash hair

Condition hair

Use hair styling products

Detangle hair

Use mechanical hair straightening or…

Apply leave-in hair treatment

Use chemical hair straightening or…

Apply wash-out hair treatment

Pre-poo or pre-treat hair before…

Other

75%

25%Do it myself

75%

25%

Rep Hispanic AA/Black

999 999 999

80%

20%

Steps Typically Taken % Most Important Steps %

30%

22%

6%

27%

19%24% 23%

37%

58%

42%

16%

45%48%

38%34%

51%

AA

SA

AA

AA

AA AA

AA

AA

His*

His

HisHis

0%

20%

40%

60%

80%

100%

Georgia New Jersey New York North Florida South Florida Maryland Washington DC North Carolina

E2 E3 E4 E6 E7 E9 E9 E10

10/25/10 2/5/11 3/12/11 6/11/11 7/9/11 9/17/11 9/17/11 10/15/11Market:

Conversion:

X%=Post

X%=Pre

Change from pre to post

How to Interpret ChartKeyAA=African AmericanHis=HispanicSA=South Asian

6

7

2

4

9

11

1

3

5

8

10

12

13

Kano

6 Statement Text

7 Statement Text

2 Statement Text

4 Statement Text

9 Statement Text

11 Statement Text

1 Statement Text

3 Statement Text

5 Statement Text

8 Statement Text

10 Statement Text

12 Statement Text

13 Statement Text

Exciting Delighters Cost of Entry Lower Priority

Mo

re E

xpec

ted Less Exp

ected

More Interested

Less Interested

EXCITING DELIGHTERSCOST OF ENTRY

LOWER PRIORITY

Only asked Post-Exposure

Attribute Agreement – Post-Exposure

20 30 40 50 60 70 80 90 100

Attribute 1

Attribute 2

Attribute 3

Attribute 4

Attribute 5

Attribute 6

Attribute 7

Attribute 8

Attribute 9

Attribute 10

Attribute 11

Attribute 12

Attribute 13

Attribute 14

Attribute 15

Teens 13-15 - Customers

TR

U

CB

GI

Pre-Exposure

Bank of America

Chase

Citibank

Wells Fargo

Post Exposure

Icon/Logo Creation

Customer Prospects

Base Enhanced Base Enhanced

A B C D

Seek Information (Top Two Box %)

Likelihood to Make Purchases More Often/Apply (Top Box %)

Likelihood to Make Purchases More Often/Apply (Top Two Box %)

Liking (Mean; 6-pt. Scale)

Price Value (Mean; 5-pt. Scale)

Uniqueness (Mean; 5-pt. Scale)

Believability (Top Box %)

Need Fulfillment (Top Two Box %)

Shake-on

Seasoning Blends

Marinade Mixes in a Packet

Bottled Dry

Spices and Herbs Dry Rubs

Bottled or Liquid Marinades Steak Sauces

Barbeque Sauces Seasoned Salt Garlic Salt Hot Sauces

Worcestershire Sauces

Graphics and Illustrations

2817

17

913

16

17

2718

2710

Walmart

Target

Internet, on the web

Costco

Drug Store

Other

Pleasant Experience*

Reliability & Compliance

Problem Avoidance

Sophistication

Beauty

Rechargeable: 33%

Battery: 16%

Manual : 51%

3415

13

1110

18

14

2918

2711

Walmart

Target

Internet, on the web

Costco

Drug Store

Other

Pleasant Experience*

Reliability & Compliance

Problem Avoidance

Sophistication

Beauty

Demographic sample

58%42% 56%44%

42.0

30 35 40 45 50 55 60

41.1

30 35 40 45 50 55 60

Gender

Age

Income

Household

Married

PrimaryToothbrush

Where toShop for

Toothbrush

SegmentType

$85.4 (mean 000’s) 2.9(mean) 72% $91.0 (mean 000’s) 2.9

(mean) 76%Rechargeable: 33%

Battery: 16%

Manual : 51%

29% Users 50%

45% A

26%40% A

29%

46%32%

39%31%

55%

74% B60%

71% C

54%68%

61%69%

Insured(A)

Uninsured(B)

Insured(C)

Uninsured(D)

Insured(G)

Uninsured(H)

Insured(E)

Uninsured(F)

15

34%20%Awareness Overall Impression(rated 8,9,10 on 11-pt scale)

45%29%

North Florida

58%

32%

Georgia

48%

26%

South Florida

51%34%

North Carolina

34%20%

DC

16% 21%

New York

38%

20%

Maryland

42%29%

New Jersey

49%

42%40% 40% 40%

36%

Gas Current (no 2%) Dining Travel Gas/Grocery Groceries

Gas/grocery +46%Gas +46%

Groceries +36%Travel & +36%entertainment

Dining +40%

% who would spend more if they could earn 1% on …

• Text

Plug it in under the dash of a 1996 or newer car and then activate online- No tools & No assembly required

Monitor others driving habits when they have your car.

Understand your car’s performance and the overall maintenance.

Monitor and Control from your Smartphine, Tablet or Computer

1

2

3

4

Animation Samples

Placeholder – where do we see the market heading

Poor Performers Middle of the Pack Winners

Prioritize

Team PlayerCreativeExperience

20yrs [email protected]