What are 3 types of propaganda techniques used in campaign ads? Warmup
Jan 02, 2016
What are 3 types of propaganda techniques used in campaign ads?
Warmup
Interest Groups and Mass Media
Unit 5 Part III
The ideas and attitudes that people hold about an issue or person
What is public opinion?
Personal Background – age, gender, income, race, religion, and where you live
Mass Media – TV, internet, books, newspapers, radio, movies
Public Officials – political leaders and government officials
Interest Groups – work to persuade people to their point of view
What influences Public Opinion?
Election resultsPublic Opinion Poll – survey of individuals
beliefs about particular issue or person
How is public opinion measured?
Methods of mass communication
What do we mean by the term Mass Media
Print media – books, magazines, newspapers
Electronic media – TV, radio, internet
What are forms of mass media?
What will attract the most viewers in order to make a profit
What determines what news items are shown by the mass media?
The issues and problems that receive the most money, time and effort from the government
What is the public agenda?
Have effect on what the public thinks is important
How does mass media affect the public agenda?
Candidates for officeGive candidates exposure to run for officeGive candidates idea of what the public is
concerned aboutTest public reaction: Politicians sometimes
leak (secretly pass on info) to gage how the public will react
Watchdog Role – expose government waste and corruption
What other roles does mass media serve?
Amendment I – protects the press from prior restraint – censorship of material before it is published
What protects the media from censorship?
Libel – cannot print false info that will harm someone
Slander – cannot speak untruths that harm someone
FCC – regulate broadcasting and can punish stations that break rules
What limits are there on the freedom of the press?
Warmup
A group of people who share a point of view about an issue and unite to promote their beliefs
What are interest groups?
People believe that by joining together they can increase their influence
Why do people join interest groups?
The First Amendments freedom of assembly
What protects the right of people to join interest groups?
Economic Interest Groups:Focus on economic issuesUS Chamber of Commerce – promotes free
enterpriseAFL-CIO – alliance of labor unions that
fight for workers rightsAMA – American Medical Association:
represents doctors
Private Interest Groups
Promote a ethnic group, age, gender, religion or other special issue
NAACP – National Association for the Advancement of Colored People
NOW – National Organization of Women
AARP – American Association of Retired People
NRA – National Rifle Association
Special Interest Groups
Support causes that affect the lives of Americans in general
League of Women Voters - Educates voters about candidates and issues
MADD – Mothers Against Drunk Driving
Public Interest Groups
By forming PAC’s – political action committees to raise money for candidates
Going to court – taking cases to court to bring attention to them
By hiring lobbyists – specialists who try to influence lawmakers
In what ways do interest groups try and influence the government?
The first amendments freedom to petition
What protects the rights of interest groups to try and influence government decisions?