W.A.R.M.T.H. Brand Standards and Style Guide
Mar 22, 2016
W.A.R.M.T.H. Brand Standards and Style Guide
A ministry without walls
A ministry without walls
Table of Contents
1.1 Company Overview1.2 The Vision1.3 The Mission1.4 The Purpose1.5 Target Demographics
2.1 Color Palette2.2 The Typography2.3 The Logo
Table of Contents
3.1 Additional Brand Options3.2 Business Attire 3.3 Print Assets3.4 Promotional Assets3.5 Interactive Website3.6 Social Media
Company OverviewFoundation Scripture
� e Spirit of God, the Master, is on me because God anointed me. He sent me to preach good news to the poor, heal the heartbroken, an-nounce freedom to all captives, and pardon all prisoners. God sent me to announce the year of his grace—a celebration of God’s destruc-tion of our enemies—and to comfort all who mourn, to care for the needs of all who mourn in Zion, give them bouquets of roses instead of ashes. Messages of joy instead of news of doom, a praising heart instead of a languish spirit. (Isaiah 61:1-xx) (MSG
1.1
Th e Vision
1.2
Th e VisionTh e Vision
� e Vision of W.A.R.M.T.H. was a God-given, God-led inspiration that occurred approximately two (2) years ago. It was placed in my heart and spirit. At that time I shared the vision with a cou-ple of ladies present today but it lied dormant and in the birth canal all of this time. Naturally so, the baby would be dead, still born or miscarried. � e enemy does come to steal, kill and destroy BUT Jesus came that we might have life, and life in the abundance.
The MissionMission Statement
1.3 � e Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the sanctuary setting in an e� ort to meet the needs of those seeking spiritual help to face life’s persistent struggles and challenges.
Purpose Statement
The Purpose
1.4
Purpose StatementPurpose Statement
� e Purpose of W.A.R.M.T.H. is to provide hope and help through the means of individual and collective e� orts of inspired and anointed Women of God and Ministries, who by their gi� s, callings, and talents are willing to meet the needs of hurting women, young and teenage girls and others; through the actions of COUNSELING, ENCOURAGEMENT, and TEACH-INGS to all who are in need of or struggling in the areas of:
·Divorce·Incarceration·Single Motherhood·� oughts of Suicide/Homicide·Emotionally Distressed·Grief/Loss/Healing·Health Awareness/Prevention
Target Demographics
1.5 WomenYoung Ladies
Teenagers Community at large.
Color Palette
2.1Red Fire
BloodEnergy
StrengthPower
Determination PassionDesireLove
Black Power
EleganceFormality
White Light
GoodnessInnocence
PurityVirginity
Perfection
Blue Sky Sea
Depth Stability
TrustLoyaltyWisdom
Confi denceIntelligence
FaithTruth
Heaven
YellowSunshine Joy
HappinessIntellectEnergy
The Typography
2.2Copperplate Gothic Bold 48 pt
HEADLINES
Sub-HeadlinesMinion Pro Bold24 pt
Body CopyMinion Pro Regular14 pt
Emphasized Body CopyMinion Pro Medium Italic14 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
The Logo
2.3Women Anointed to Restore, Minister, Touch and Heal Women Anointed to Restore, Minister, Touch and Heal
LOGO PLAIN LOGO WITH ACRONYM LOGO WITH ACRONYM AND TAG-LINE
A ministry without walls.
A ministry without walls.
LOGO W/TAG-LINE
The LogoW
W
WWhen placing the logo, there should be at least 1/2 inch white space around the logo to keep its integrity. Th e only exception is when the acronym and/or tag-line is used with it.
Th e letter W in Edwardian typeface is the mark of the logo that represents the brand. It’s color symbolizes warmth, joy, sunshine and happiness as these are attributes of the brand.
Th is silhouette represents family, community, togetherness, and unity; all of which are the focus of the brand.
Th e platform of the logo represents a fi rm foundation by which the target audience as well as the brand stands on. It symbolizes the faith, truth, substance, and hope.
Th e acronym W.A.R.M.T.H. - Women Anointed to Restore, Minister, Touch, and Heal. Typeface is Myriad Pro - used for its legibility.
Additional Brand Options
3.1■ Stationery■ Print Ads■ Promotional Assets■ Interactive Website■ Social Media
Additional Brand Options
3.2
Business Attire
1234 Somewhere Place ■ Anywhere, FL. 98765 ■ (555) 555-5555
www.feelthewarmth.com
A ministry without walls.
Women Anointed to Restore, Minister, Touch and Heal
www.feelthewarmth.com
Email: [email protected]
(555) 555-5555
Stationery is that part of the brand that merges style and class with professionalism. Having this attire in place lets the audience know that you mean business and are serious about how it’s presented.
Print Assets
3.3W.A.R.M.T.H.
Saturday November 16
www.feelthewarmth.comFor more details visit:
A ministry without walls.
Print ads are essential for advertising events. Layout, style, imagery, and color should be presented in a manner that catches to viewer’s eye and attention. It should always include a call to action as in the example above.
Print Assets
3.4
Promotional Assets
Promotional assets are a way to promote a company or organization in a way that is trendy and stylish. Th ere should always be a point of connection to the brand; either a phone number, website or email address should accompany the slogan and slogan.
Interactive Website
3.5W.A.R.M.T.H.
HOMEHOME ABOUT USABOUT US EVENTSEVENTS CONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT USCONTACT US
TESTIMONIALSTESTIMONIALS
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GalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGalleryGallery
https://www.feelthewarmth.comhttps://www.feelthewarmth.comhttps://www.feelthewarmth.com
HOME ABOUT US EVENTS WORKSHOPS TESTIMONIALS GALLERY GALLERY GALLERY CONTACT US © 2013 Warmth All Rights Reserved
A ministry without walls.A ministry without walls.A ministry without walls.A ministry without walls.
The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the The Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent sanctuary setting in an e�ort to meet the needs of those seeking spiritual help to face life’s persistent
struggles and challenges.
WorkshopsWorkshops
An interactive website is relevant in making a business or organization visual.
Interactive Website
3.6
Social Media
W
Spiritualityi/Faith-BasedThe Mission of W.A.R.M.T.H. is to provide purposeful ministry within and outside the parameter of the sanctuary setting in an effort to meet the needs of those seeking spiritual help to face life’s persistent struggles and challenges.
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W.A.R.M.T.H. Women Anoined to Restore, Minister, Touch, and Heal
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Facebook is one of the leading social networks, designed to connect, promote and inspire people from all walks of life. Businesses, organizations, and individuals utilizes this venue to bring about awareness and to inform their audiences.