Warby Parker Alec Malstrom amalst
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Warby ParkerAlecMalstrom
amalst
Products
History
2010CompanyFounded
2011100,000frames
donated
2013FirstshowroomopensinNY
2014NashvilleCXoffice
opens
2015$1.2BValuation
FinancialInfo
• Privately-heldcompany• $1.2billionvaluationin2015• Notprofitable
BusinessModel
• VerticalIntegration• Buyone,giveone• Showrooms
Competition
Fashionable Affordable HomeTry-On Storefront High-Quality
Warby Parker
Optometrist
LensCrafters
PearleVision
SunglassesHut
RayBan
Oakley
Costco
Zenni Optical
Competition
Fashionable Affordable HomeTry-On Storefront High-Quality
Warby Parker
Luxottica
Costco
Zenni Optical
SecretSauce
• VerticalIntegration
SecretSauce
• VerticalIntegration• HomeTry-On
SecretSauce
• VerticalIntegration• HomeTry-On• Branding
SecretSauce
SecretSauce
SecretSauce
SecretSauce
SecretSauce
SecretSauce
Prediction
• Success• Branding• Innovators
References
1. https://www.warbyparker.com/2. https://en.wikipedia.org/wiki/Warby_Parker3. http://www.wsj.com/articles/warby-parker-adds-storefronts-to-its-sales-
strategy-14162518664. http://www.visionmonday.com/latest-news/article/warby-parker-to-
open-corporate-office-in-nashville-1/5. http://blogs.wsj.com/digits/2015/04/30/eyeglass-retailer-warby-parker-
valued-at-1-2-billion/6. http://blog.warbyparker.com/warby-parker-x-man-of-steel/7. http://www.forbes.com/sites/stevedenning/2016/03/23/whats-behind-
warby-parkers-success/#6725284f63958. https://www.fastcompany.com/3041334/most-innovative-companies-
2015/warby-parker-sees-the-future-of-retail
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