WantMore: Company Overview

Vision and philosophy

A new-mediA entertAinment compAny

Projects overview

A success story: 40 Weeks

Infrastructure As a Service

Who and where is WantMore?

WantMore at a glance

www.wantmore.ru [email protected]

http://www.wantmore.ru


— Offer people exciting and valuable content when they

want it, where they want it and let them interact with it

any way they desire.

— Provide rights owners with a convenient secure way

of distributing their content online with various

monetization options.

— We believe:

¤ usersseekinteresting,original,usefulcontent

they can share with others;

¤ primaryaccesstotheonlinecontentshouldbe

free of charge;

¤ peoplearereadytopaywhentheyseeanadded

value.

Partners and clients:

content:

BrAnds:

Ad Agencies: Mindshare (Russia, Ukraine);

Mediacom (Russia); AdWatch (Russia);

JWT (Ukraine); Publicis/Digitas (Ukraine)

and others

Vision And philosophy

Vision and PhilosoPhy



Projects overview







— develops and implements online media projects

with unique value propositions for users and brands.

— has its own media storage, delivery and monetization

technology.

— helps users find desired content.

— puts brands in touch with target audiences via content.

— helps content rights owners distribute and monetize it

online.

— offers its technology platform for 3rd party use.

Key tArget territory:

the entire CIS with main focus on Russia and Ukraine

— First company in the CIS to obtain

non-DRM streaming and download rights

from Sony Music.

— First company in the CIS to produce

for the Internet and mobile platforms local

Russian and Ukrainian versions of a licensed

international format.


wAntmore At A glAnce




Projects overview






WantMore develops Music services that can be easily

integrated into any website wishing to provide music

to its users.

All music content is licensed and cleared.

Monetization via:

¤ ad-supportedmodel(videopre-/post-rolls,branding

of entire sites/selected features by FMCG brands, etc.)

¤ directpaymentsbyusersforaddedvaluefeatures

(via sms, payment systems, etc.)

Special solution for ISP’s: easy integration of a prefab music

service into ISP’s portal allowing monetization via

ad-supported model and through direct payments by users

(sms, via ISP billing).

Special solutions for brands: we clear music and provide

technical solution for FMCG brands wishing to integrate

music into their sites or social networks.

already launched:

music hQ video.bigmir.net/videoclips

VegA music music.vegatele.com

VoliA music player.volia.com

Projects in Planning:

Music services for top Russian,

Ukrainian ISP’s

Music applications for social networks

Projects oVerVieW. Music

projects oVerView

1 2








http://video.bigmir.net/videoclips

http://music.vegatele.com/#main

http://player.volia.com/#main



WantMore engages in creation of full-scale multi-media/

cross-platform projects with a significant visual component.

WantMore —

¤ acquiresexistingformatswith a potential for brand

integration

¤ deviseslocalizedprojectlaunchanddevelopment

strategy

¤ pitchesprojecttopotentialdistributionpartners

¤ pitchesprojecttobrandsandadagencies

¤ produceslocalversionfollowingaproduction

company selection

¤ launchesprojectaccordingtodevisedstrategy

¤ maintainsprojectthroughoutitslife-cycle

¤ implementsPR/promostrategy

¤ keepspartnerbrandsinformedaboutresults

throughout project’s life-cycle

already launched:

40 Weeks, a video-guide on pregnancy

uKrAine: 40weeks.com.ua

russiA: in production, launch planned for May, 2010

Projects in Planning:

web-series

sketch shows

online reality shows

Projects oVerVieW. non-Music

projects oVerView

1 2








http://40weeks.com.ua/



A success story: 40 weeKs

A rooKie wAntmore striKes 2 record sponsorship deAls in crisis yeAr

At A glAnce:

Available at key portals:

www.40weeks.com.ua

www.40nedel.stb.ua

www.ivona.bigmir.net/pregnancy/forty_weeks

strAtegy:

any site covering pregnancy can imbed the video-guide

by mid-February 2010 more than a dozen sites covering

maternity embedded 40 Weeks with Huggies

plAnned:

mobile downloads via sms payments

a success story: 40 Weeks sold to huggies (ukraine), PaMPers (russia)

1 2 3




Projects overview






how it hAppened

10/2008: we spotted 40 Weeks, a Magyx Content format,

at MIPCOM;

12/2008: acquired an Option for Russia and Ukraine;

12/2008—01/2009:

- developed launch and distribution strategy;

- singled out sponsorship and product-placement

opportunities;

- pinpointed potential sponsors;

- created sales presentations;

- sent out pitches to agencies and directly to brand

managers in Russia and Ukraine;

02/2009—03/2009:

- active sales presentations to potential Sponsors

General in Russia, Ukraine;

- presentations to clinics where shooting could take place;

a success story: 40 Weeks





Projects overview




1 2 3



03/2009: decided to do 2 separate projects in Russia and

Ukraine with 2 separate productions;

04/2009: Ukrainian project sold to Kimberly-Clark’s Huggies;

key partner sites secured;

05/2009: Ukraine production tender completed, product-

placement deals secured;

06/2009: Top-scale private maternity clinic enters Ukrainian

project; production starts;

08/2009: product-placement deals struck for Russian project;

09/2009: Ukrainian production and post-production

completed;

10/2009: Russian project sold to P&G’s Pampers, production

tender completed; partnership with mail.ru secured;

11/2009: Ukrainian project made available online;

02/2010: Russian production begins;

05/2010: Russian project scheduled to go online.

a success story: 40 Weeks





Projects overview




1 2 3



WantMore offers its media content storage, systematization,

delivery and monetization technology as a separate service

under a license or on a basis of lease, commission or joint

content exploitation (commission.)

(A sepArAte presentAtion cAn be provided on request)

WantMore’s infrastructure as a serVice (iaas) ProPosal

infrAstructure As A serVice




Projects overview






WantMore was created in 2007 by Roman Sidorenko and

Andrew Marin who own the company.

romAn sidorenKo, ceo— more than 10 years of top

management positions in international IT companies;

Andrew mArin, cfo— more than 10 years in record

industry, former CFO of Universal Music Russia;

AlexAnder KleimenoV, mediA director— 17 years in

broadcast TV and production;

sergey gorpenKo, heAd of sAles— former Head of contract

management group, EMC, Russia;

pAVel leBedeV, technicAl operAtions director— several

years of experience as a System Engineer at top IT

development companies.

WantMore now has the staff of about 20 people.

office in russiA: 5/1, Litvina-Sedogo,

Moscow 123317

office in uKrAine: 7b, Vetrova, office 30

Kiev 01032

office in switzerlAnd: 19, Alte Steinhauserstr.

Cham CH-6330

Who and Where is WantMore?

who And where is wAntmore?




Projects overview






WantMore: Company Overview

Entertainment & Humor

music content

music music hqto

philosophy wantmore

online media projects

prefab music music services

weeks vision

nonmusic vision

clear music