Want More Customers? Give Them A HUG Then Boost your Business with Social Media
Want more Customers? ... Give them a HUG
Jul 01, 2015
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
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Transcript
Want More Customers? Give Them A HUG
!Then Boost your Business with Social Media
Want More Customers? Give Them A HUG
Presented by Ola Agbaimoni - The Business Detective
Overview
• Welcome and Introductions!
• The Business HUG!
• Boost your business with social media
Overview cont.
• How Content Creates Buyers!
• An Effective Online Presence!
• Questions and Answers
Welcome & Introductions
• Aka The Business Detective!
• Background in public sector regenerations and place making !
• Social media marketing specialist!
• 17,000+ Twitter followers
• HUG = !
• Hear !
• Understand and !
• Give back incredible value
What is it?
Give Your Customers A HUG!
• What is required to get a HUG in the real world!
Know !
Like !
Trust
HUGS In General
Give Your Customers A HUG!
• Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Business HUG
Give Your Customers A HUG!
• The customer really is always right and he/she now has more power than ever before to exercise being right!
Rationale
Give Your Customers A HUG!
• Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Rationale
Give Your Customers A HUG!
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
Benefits
Give Your Customers A HUG!
• The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
Benefits
Give Your Customers A HUG!
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
Benefits
Give Your Customers A HUG!
Start by HEARING what your customers are saying
•Who are your customers?
• Listen
• Engage
• Survey
How?
Give Your Customers A HUG!
UNDERSTAND what this means for your business
• The so what...
• How are you the solution?
• How are you Standing out in the crowd?
How?
Give Your Customers A HUG!
GIVE back incredible value
• Convenience: Make your product/service more convenient to access or pay for
• Speed: deliver the product or service faster than your competitors
How?
Give Your Customers A HUG!
GIVE back incredible value
• Education and training: be a thought leader, the go to person
• Eliminate risk: Transfer risks from the customer to your business
How?
Give Your Customers A HUG!
GIVE back incredible value
• Quality: provide a high-quality services/products.
• Safety and security:
How?
Give Your Customers A HUG!
Social Media Your 21st Century Marketing Tool
What is Social Media?!
• Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.
Sales & Marketing Model
H= Hear U= Understand G= Give back incredible value
Social Media Myths
You have to be on all social networks to benefit from Social Media!
You don’t have to be on social media at all it’s just a waste of time!
It’s a great place to sell stuff
Why Social Media?
Is it for business?!7 out of 10 internet users are a member of at least 1 Social Network!1.5 billion people are using Social Networking sites!
Is it for your business?!Your customers are there can you afford not to be?
Business Benefits of Social Media
Social Media provides your business with an opportunity to:
Engage
Listen
Understand
Respond
Learn
Add incredible value Boost your business with Social Media
The Caveat
!
!
!
A Flywheel Magic beans
verses
Steps to building an effective online presence using social media
• Who!
• How!
• What !
• Where !
• When !
• WhyBoost your business with Social Media
= A Social Media !Strategy
Quick Overview
• FacebookSocial network that connects people personally and professionally through connections, messages, photos & videos
• Statistics!– 1.23 billion users!– If Facebook was a country 3rd largest!– 48% female users!– 36% from 35-64 age group
Quick Overview
!Google+!
• The second largest social networking site. Google describes it a as the "social layer" that enhances many of its online properties.!!
• Statistics!– 343 million users!– 46% female users!– 36% from 35-64 age group
Quick Overview
Twitter!• An instant messaging system that lets a person send brief
text messages up to 140 characters in length to a list of followers!!
• Statistics!– 241 million active users!– 45% female users!– 36% from 35-64 age group
Quick Overview
LinkedIn!• A business-oriented social networking site.!!
• Statistics!– 277 million users!– 43% female users!– 42% from 35-64 age group
Quick Overview
YouTube!• A video-sharing website on which users can upload, share,
and view videos!!
• Statistics!– I billion users!– 4 billion videos streamed each day!– 2nd largest search engine
Quick Overview
!Foursquare!
• This is a location mapping and social networking service that allows users to let their friends know what they are up to by checking in to different venues. !!
• Statistics!– 45 million users!– 1.3 million businesses!– Usage almost 50/50
Quick Overview
• PinterestA pin-board style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.
• Statistics!– 70 million users!– 68% female users!– Most popular age group 25-34
Quick Overview
InstagramAn online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services.
• Statistics!– 130 million users – 42% from 18-49 age group
Create buyers!!!!!
• What makes digital content create buyers?
Boost your business with Social Media
Engage and build relationships !
Solve problems
Provide valuable
information
Answer questions
Pose questions
EntertainBoost your business with Social Media
Engage and build relationships !
Focus on the BENEFITS of your product/service
Share other peoples information
Be present (support with automation)
Be consistentBoost your business with Social Media
Engage and build relationships !!!
Be yourself
Be authentic
Boost your business with Social Media
Your Questions Answered
Give Your Customers A HUG!
28th November 2014
Where to Get Help
• www.eelanmedia.com • Online social media course • Only £27 • Rapid Results 90 • Only £55
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