Walt Disney

Ankit Jain (122)

Mehul Jain (124)

Pankhuri Bindal (107)

Prerna Chopra (115)

Rohit Chhabra (116)

Roshini Bansal (103)

Contents

1923

1927

1928

1929-36

1937

1940

1940-44

1944-50

1953

1954

1955

1965

1966

1971

1976

1980

1982-83

1984

POST 1984

PEOPLE PROPOSITION

PROBLEM WITH THE TV &

MOVIE BUSINESS

REVIVING TV & MOVIE

BUSINESS

DipnEy’p AnimAqion mAkE

over

ATTENDANCE BUILDING STRATEGIES

@ THE THEME PARKS

coordinating amongst

businesses

TURMOIL

Managing SynergiesPEOPLE

SYNERGIES

• DISNEY DIMENSIONS

• Held every few months for 25 business executives

• 8 day program –synergy boot camp

• SYNERGY GROUP

• Awarding new cross divisional projects

• CROSS PROMOTIONS

GEOGRAPHICAL SYNERGIES

• Each division opened foreign office

• CFO & Brand Manager

• Saved cost by renting shared offices & coordinating advertising

HORIZONTAL SYNERGIES

• New types of entertainment

• ESPN ZONES

• DisneyQuests

• Cruise Ships

• Educational Retreats

• “ Adventure in learning”

VERTICAL SYNERGIES

• Internet as distribution channel

• ABC developed content for its shows

• Touchstone merged with ABC to save $50mn

• New Disney Studio Park nest to Disneyland Paris

•BROADER RELATIONSHIPS WITH FEWER LICENCEES•FOCUS ON MERCHANDISE ON DISNEY CHARACTERS RATHER THAN DISNEY MOVIES

MANAGING THE BRAND

MANAGING CREATIVITY

Factors THAT LED TO

DipnEy’p prCCEpp

ELEMENTS OF STRATEGY

HETEROGENEITY

INIMITABILITY

STRATEGIC FORESIGHT

IMPERFECT MOBILITY AND CO-

SPECIALIZATION

Michael Eisner

EipnEr’p rEjrvEnAqion

Revitalized TV and Movie

Business

Maximized Theme Park

Profitability

Synergy in Business

Synergy in Business

Creative Ventures

Snapshot

CUMULATVE TOTAL RETURN

Based upon an initial investment of $1,000 on

Sept. 30, 1984 with dividends reinvested

HAS DISNEY DIVERSIFIED TOO

FAR IN RECENT YEARS?

Take care!!

Thank you