Revolutionize your communications culture through community engagement Julie Faulstich Michele Levy Assistant Head of School Chief Marketing Officer March 2012
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Revolutionize your
communications culture
through community engagement
Julie Faulstich Michele Levy
Assistant Head of School Chief Marketing Officer
March 2012
What are your challenges?
An endless (fulfilling) journey
• Start with the right structure
• Know where the bus is heading
• Make it everyone’s job
• Lessons learned along the way
First…some context
World-class artistic training, rigorous college-prep academics
• Academic classes: 8 am - 2 pm
• Arts programs: 2 pm til….
Dance, Creative Writing, Music, Theater, Visual Art
• Community Dance Academy
• Summer programs
Almost 300 students
• 70% boarding, 30% day
• 30% of boarding are international
Start with the right structure
Communications
Department
Start with the right structure
Integrated
Marketing
Communications
Team
Dev
elo
pm
en
t
Ad
mis
sio
ns
Stu
de
nt
Life
Co
mm
un
ity
Pro
gram
Perhaps most important…
The special sauce
“Sprinkled among every walk of life…
are a handful of people with a
truly extraordinary knack of
making friends and acquaintances.
They are Connectors.”
- Malcolm Gladwell, The Tipping Point
Know where the bus is headed
Make it everyone’s job
Lessons learned along the way
Find your
early adopters
Content management is not all it’s
cracked up to be…
At the end of the day…
it’s about what works
Questions?
Related Documents
