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Mark van Rijmenam Melbourne, Australia
March 26, 2014
Walmart Makes Big Data Part of Its DNA
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Mark van Rijmenam Founder Datafloq
Big Data Strategist International Keynote speaker
Author Think Bigger
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There was 5 Exabytes of information created between
the dawn of civilization through 2003, but that much
information is now created every 2 days and the
Pace is Increasing
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100 times back and forth
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Accelerated Change is the only Constant
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WalmartwasdoingBigDatabeforeitwascalledBigData1987:thelargestprivatesatellite
communica7onsystem
1990:Firstdatawarehouseprototypetostorehistoricalsalesdata
1990s:Walmartalreadyhas180Terabyteofdata
1980s:Op7mizingsupplychainwithdataandsta7s7cs
1996:LaunchofWalmart.com
2002:WalmartusestheInternetfordata
exchangewithsuppliers
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WhatdoStrawberryPoptartsandhurricanes
haveincommon?
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“Ourabilitytopulldatatogetherisunmatched.”
—WalmartU.S.CEOBillSimon,September2013
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Walmart – the largest retailer in the world
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Walmart averages a profit of AU$ 2 million - every hour
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Walmart's net sales were AU$ 516 billion in 2012 – ¼ of Australia’s GDP
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35 million people shop at Walmart - every day
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The average Walmart Supercenter sells 140.000 individual items
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Walmart opened between four and five new stores every week in 2012
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90% of Americans live within 15 minutes of a Walmart
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Walmart has 2.2 million employees – that’s more than the population of Brisbane
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>1 million customer transactions every hour, creating 2.5 petabytes of data
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Walmart reportedly has data over 145 million Americans – Petabytes of data
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Walmart shares consumers’ online data with more than 50 third parties
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In 2011 it bought Kosmix for reportedly AU$ 332 million & turned it into @WalmartLabs
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Walmartwentonashoppingspree
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Whataretheydoing?
1) TheSocialGenome2) ShopyCat3) SearchEnginePolaris4) Walmart.com&recommenda7ons5) Mobilesolu7ons
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Walmart’sSocialMediaPresence
>34.500.000likesonFacebook
>800.000followersonTwiZerwithadozenchannels
>330.000followersonLinkedIn
~40.000followersonPinterest
>21.000followersonGoogle+
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TheSocialGenome
Source:VintSoge7
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TheSocialGenome
Source:VintSoge7
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Shopycat:RecommendaGonsmadepersonal
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• Builtinternallyfromscratchinjust10months
• Increaseconversionratesby10-15percent
• Usersdon’tonlygetresults,butareshowntopicpages
• Basedonseman7ctechnology
• Capableofqueryunderstandingandsynonymmining
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TheSemanGcs
Reasoning
NaturalLanguageProcessing
Ontologysearch
Contextualanaly7cs
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Walmart.come-commerceplaIorm
45millionmonthlyvisitors!
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TrendingNow
ArichervisualbrowsingexperienceDiscoverandbuynewproductsReachingnewcustomersegments
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200 million customers Global mobile sales to reach $ 700 billion
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Source:@WalmartLabs
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Opensourcetools
Hapi–Framework Mupd8–Server Lout–U7li7esJoi–U7li7es Flod–U7li7es Lumbar&Thorax-Web
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“Wewanttoknowwhateveryproductintheworldis.Wewanttoknowwhoeverypersonintheworldis.Andwewanttohavetheabilitytoconnectthemtogetherin
transacGon.”
CEOGlobalE-commerce–NeilAshe
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Thank you
@vanRijmenam
https://datafloq.com
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