Walmart Expo

ERAZO YALOPALIN, CINDYHA JUDITH SUAREZ PACHECO, GISELA

Wal-Mart is the world's biggest retailer American company that was founded in 1962 by Walten brothers (Sam and James). They offer an assortment of merchandise and services at everyday low prices (EDLP). Access to an assortment of merchandise, including products not found in its physical stores, and services are available to its customers through its e-commerce Websites and mobile commerce applications.

WALMART U.S. DOES BUSINESS IN SIX STRATEGIC MERCHANDISE UNITS:

Grocery: the frozen foods, alcoholic and non-alcoholic beverages, floral and dry grocer.

Health and wellness: pharmacy, optical services and clinical services.

Entertainment: contains electronics, toys, cameras and supplies, cellular phones, movies, music, video games and books.

Hardlines: stationery, automotive, hardware and paint, sporting goods, fabrics, crafts and seasonal merchandise.

Apparel: apparel for women, girls, men, boys and infants, as

well as shoes, jewellery and accessories.

Vision:“If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.

Goal:Becoming in an international brand

"Be the best store retailer, with an assortment of high quality products and low prices in the world, Walmart will be the expectations of the highest technology to position ourselves in the minds of our consumers and employees".

Provide goods and services for our customers at everyday low prices. With our innovative technology we strive to have merchandise ranging from food, clothes, music, etc. Our employees are a huge asset to our company, and we would not be the company we are today without them.

Becoming in an international brand in 2018.

Improve by 30% the advertising support and merchandising of clothing category scheduled for the first quarter of 2017.

Walmart in the US

Distribution Channels • “The company owns a fleet of more than 3,000 trucks and

12,000 trailers.• The Wal-Mart Way – Cross Docking.

COMPONENT BUSINESS MODEL MAP

Main CompetitorsRetailer Industry: Target

I. Target is the main competitor of Walmart II. Target offers very similar products.III. Target went abroad in January 2011.

Mission: to Make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences.

Supermarket Industry: Dollar General

I. One of the main competitors, pursuing low prices.

II. Good location in smaller communities is the main competence advantage.

III. Strategy: Save time, save moneyIV. Many items per $1

Mission: to best serve others by keeping it real and simple.

Key Success Factors• A supply chain with integrated technology

• An ability to generate large sales volume (economies of scale)

• Every Day Low Prices

• Superior logistics systems

• Decentralized operations

• A strong and unique culture (in U.S.)

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