Page 1
Back to top
For over 25 years, The Wall Street Journal has produced one of the most memorableof all trade advertising campaigns: "Creative Leaders."
The campaign pays tribute to a gallery of remarkably talented people who haveshaped the face of advertising. Because of that, selection as a featured Leader hasbecome one of the highest honors in the industry.
In these ads, we trace the notable careers of the Creative Leaders with in-depthinterviews. They talk about their individual and professional philosophies, theirdreams, their successes and their mentors. They touch upon subjects ranging fromthe importance of the client and the consumer to their visions of the future of thebusiness. And they offer a glimpse into the processes that have produced some ofthe most compelling advertising in history.
Here, you'll find nearly 100 of The Journal's "Creative Leaders" ads reproduced infull. Taken together, they provide a fascinating chronicle of advertising's evolutionover the past quarter century. At the same time, they serve as inspiration to all ofus - to never settle for giving less than our very best.
A B C D E F G H I J K L M N O P Q R S T U V W Y Z
AAbbott, DavidAlly, CarlAmmirati, RalphAnderson, RonAvrett, Jack
BBacker, BillBatey, IanBeaver, AllanBell, TedBerger, RonBerman, Cheryl
The Wall Street Journal - Print
http://advertising.wsj.com/PromoLib/CLeaders.htm (1 of 5) [3/13/2004 10:02:46 AM]
Page 2
Back to top
Berry, NormanBoyko, RickBrignull, Tony
CCaples, JohnChiat, JayChu, MikeClow, LeeCordner, TomCosmopulos, StavrosCunningham, Pat
DDe Vito, FrankDeGregorio, TonyDelaney, TimDella Femina, JerryDeutsch, DonnyDiSesa, NinaDupuy, Marie-CatherineDusenberry, Phil
FFederico, GeneFerrell, JohnFitzpatrick, SeanFizdale, Rick
GGage, BobGarfinkel, LeeGargano, AmilGeer, PeterGillette, Susan
The Wall Street Journal - Print
http://advertising.wsj.com/PromoLib/CLeaders.htm (2 of 5) [3/13/2004 10:02:46 AM]
Page 3
Back to top
Back to top
Goldsmith, GaryGoodby, Jeff
HHamilton, BillHample, AlHawkey, PennyHayden, SteveHegarty, JohnHill, George J. IIIHughes, Mike
JJacobs, Harry M. Jr.Johnston, James J.Jones, Caroline
KKaplan Thaler, LindaKeye, PaulKopcha, SteveKorda, RevaKorey, LoisKrone, HelmutKurnit, Shep
LLane, BillLawner, RonLois, GeorgeLord, DickLudwig, Bill
The Wall Street Journal - Print
http://advertising.wsj.com/PromoLib/CLeaders.htm (3 of 5) [3/13/2004 10:02:46 AM]
Page 4
Back to top
MManning, BurtMarsteller, BillMassimi, GabeMaynard, WilliamMcCabe, EdMcCall, DavidMcElligot, TomMcKinney, CharlesMerkley, ParryMessner, TomMonahan, TomMoore, Mary
NNelson, JimNewsom, Hal
OO'Neill, KevinO'Toole, John
PPostaer, Larry
RReinhard, KeithRichards, StanRiney, HalRobinson, PhyllisRosenshine, AllenRothschild, DianeRydholm, Ralph
The Wall Street Journal - Print
http://advertising.wsj.com/PromoLib/CLeaders.htm (4 of 5) [3/13/2004 10:02:46 AM]
Page 5
Back to top
SSann, TedSchulberg, JaySchutze, VirgilSiano, JerrySilverman, PaulSloan, MikeSpivak, HelayneStone, Robert
TTanaka, GeorgeTrygg, Steve
WWestbrook, Bill
The Wall Street Journal - Print
http://advertising.wsj.com/PromoLib/CLeaders.htm (5 of 5) [3/13/2004 10:02:46 AM]
Page 6
http://advertising.wsj.com/PromoLib/art(jpgs)/Abbott.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Abbott.gif (1 of 2) [3/13/2004 10:03:40 AM]
Page 7
http://advertising.wsj.com/PromoLib/art(jpgs)/Abbott.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Abbott.gif (2 of 2) [3/13/2004 10:03:40 AM]
Page 8
http://advertising.wsj.com/PromoLib/art(jpgs)/Ally.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Ally.gif (1 of 2) [3/13/2004 10:04:26 AM]
Page 9
http://advertising.wsj.com/PromoLib/art(jpgs)/Ally.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Ally.gif (2 of 2) [3/13/2004 10:04:26 AM]
Page 10
http://advertising.wsj.com/PromoLib/art(jpgs)/Ammirati.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Ammirati.gif (1 of 2) [3/13/2004 10:04:51 AM]
Page 11
http://advertising.wsj.com/PromoLib/art(jpgs)/Ammirati.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Ammirati.gif (2 of 2) [3/13/2004 10:04:51 AM]
Page 12
http://advertising.wsj.com/PromoLib/art(jpgs)/Anderson.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Anderson.gif (1 of 2) [3/13/2004 10:05:17 AM]
Page 13
http://advertising.wsj.com/PromoLib/art(jpgs)/Anderson.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Anderson.gif (2 of 2) [3/13/2004 10:05:17 AM]
Page 14
http://advertising.wsj.com/PromoLib/art(jpgs)/Avrett.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Avrett.gif (1 of 2) [3/13/2004 10:05:53 AM]
Page 15
http://advertising.wsj.com/PromoLib/art(jpgs)/Avrett.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Avrett.gif (2 of 2) [3/13/2004 10:05:53 AM]
Page 16
http://advertising.wsj.com/PromoLib/art(jpgs)/Backer.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Backer.gif (1 of 2) [3/13/2004 10:06:35 AM]
Page 17
http://advertising.wsj.com/PromoLib/art(jpgs)/Backer.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Backer.gif (2 of 2) [3/13/2004 10:06:35 AM]
Page 18
http://advertising.wsj.com/PromoLib/art(jpgs)/Batey.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Batey.gif (1 of 2) [3/13/2004 10:07:18 AM]
Page 19
http://advertising.wsj.com/PromoLib/art(jpgs)/Batey.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Batey.gif (2 of 2) [3/13/2004 10:07:18 AM]
Page 20
http://advertising.wsj.com/PromoLib/art(jpgs)/Beaver.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Beaver.gif (1 of 3) [3/13/2004 10:07:53 AM]
Page 21
http://advertising.wsj.com/PromoLib/art(jpgs)/Beaver.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Beaver.gif (2 of 3) [3/13/2004 10:07:53 AM]
Page 22
http://advertising.wsj.com/PromoLib/art(jpgs)/Beaver.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Beaver.gif (3 of 3) [3/13/2004 10:07:53 AM]
Page 23
http://advertising.wsj.com/PromoLib/art(jpgs)/Bell.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Bell.gif (1 of 2) [3/13/2004 10:08:18 AM]
Page 24
http://advertising.wsj.com/PromoLib/art(jpgs)/Bell.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Bell.gif (2 of 2) [3/13/2004 10:08:18 AM]
Page 25
http://advertising.wsj.com/PromoLib/art(jpgs)/Berger.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Berger.gif (1 of 2) [3/13/2004 10:09:01 AM]
Page 26
http://advertising.wsj.com/PromoLib/art(jpgs)/Berger.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Berger.gif (2 of 2) [3/13/2004 10:09:01 AM]
Page 27
http://advertising.wsj.com/PromoLib/art(jpgs)/Berman.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Berman.gif (1 of 3) [3/13/2004 10:09:53 AM]
Page 28
http://advertising.wsj.com/PromoLib/art(jpgs)/Berman.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Berman.gif (2 of 3) [3/13/2004 10:09:53 AM]
Page 29
http://advertising.wsj.com/PromoLib/art(jpgs)/Berman.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Berman.gif (3 of 3) [3/13/2004 10:09:53 AM]
Page 30
http://advertising.wsj.com/PromoLib/art(jpgs)/berry.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/berry.jpg (1 of 3) [3/13/2004 10:13:32 AM]
Page 31
http://advertising.wsj.com/PromoLib/art(jpgs)/berry.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/berry.jpg (2 of 3) [3/13/2004 10:13:32 AM]
Page 32
http://advertising.wsj.com/PromoLib/art(jpgs)/berry.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/berry.jpg (3 of 3) [3/13/2004 10:13:32 AM]
Page 33
http://advertising.wsj.com/PromoLib/art(jpgs)/Boyko.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Boyko.gif (1 of 2) [3/13/2004 11:20:50 AM]
Page 34
http://advertising.wsj.com/PromoLib/art(jpgs)/Boyko.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Boyko.gif (2 of 2) [3/13/2004 11:20:50 AM]
Page 35
http://advertising.wsj.com/PromoLib/art(jpgs)/Brignull.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Brignull.gif (1 of 2) [3/13/2004 11:21:31 AM]
Page 36
http://advertising.wsj.com/PromoLib/art(jpgs)/Brignull.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Brignull.gif (2 of 2) [3/13/2004 11:21:31 AM]
Page 37
http://advertising.wsj.com/PromoLib/art(jpgs)/Caples.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Caples.gif (1 of 2) [3/13/2004 11:22:03 AM]
Page 38
http://advertising.wsj.com/PromoLib/art(jpgs)/Caples.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Caples.gif (2 of 2) [3/13/2004 11:22:03 AM]
Page 39
http://advertising.wsj.com/PromoLib/art(jpgs)/Chiat.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Chiat.gif (1 of 2) [3/13/2004 11:22:53 AM]
Page 40
http://advertising.wsj.com/PromoLib/art(jpgs)/Chiat.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Chiat.gif (2 of 2) [3/13/2004 11:22:53 AM]
Page 41
http://advertising.wsj.com/PromoLib/art(jpgs)/Chu.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Chu.gif (1 of 2) [3/13/2004 11:23:26 AM]
Page 42
http://advertising.wsj.com/PromoLib/art(jpgs)/Chu.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Chu.gif (2 of 2) [3/13/2004 11:23:26 AM]
Page 43
http://advertising.wsj.com/PromoLib/art(jpgs)/Clow.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Clow.gif (1 of 2) [3/13/2004 11:23:48 AM]
Page 44
http://advertising.wsj.com/PromoLib/art(jpgs)/Clow.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Clow.gif (2 of 2) [3/13/2004 11:23:48 AM]
Page 45
http://advertising.wsj.com/PromoLib/art(jpgs)/Cordner.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Cordner.gif (1 of 2) [3/13/2004 11:24:32 AM]
Page 46
http://advertising.wsj.com/PromoLib/art(jpgs)/Cordner.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Cordner.gif (2 of 2) [3/13/2004 11:24:32 AM]
Page 47
http://advertising.wsj.com/PromoLib/art(jpgs)/Cosmopulos.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Cosmopulos.gif (1 of 2) [3/13/2004 11:25:07 AM]
Page 48
http://advertising.wsj.com/PromoLib/art(jpgs)/Cosmopulos.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Cosmopulos.gif (2 of 2) [3/13/2004 11:25:07 AM]
Page 49
http://advertising.wsj.com/PromoLib/art(jpgs)/cunningham.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/cunningham.jpg (1 of 3) [3/13/2004 11:26:12 AM]
Page 50
http://advertising.wsj.com/PromoLib/art(jpgs)/cunningham.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/cunningham.jpg (2 of 3) [3/13/2004 11:26:12 AM]
Page 51
http://advertising.wsj.com/PromoLib/art(jpgs)/cunningham.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/cunningham.jpg (3 of 3) [3/13/2004 11:26:12 AM]
Page 52
http://advertising.wsj.com/PromoLib/art(jpgs)/DeVito.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DeVito.gif (1 of 2) [3/13/2004 11:26:59 AM]
Page 53
http://advertising.wsj.com/PromoLib/art(jpgs)/DeVito.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DeVito.gif (2 of 2) [3/13/2004 11:26:59 AM]
Page 54
http://advertising.wsj.com/PromoLib/art(jpgs)/DeGregorio.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DeGregorio.gif [3/13/2004 11:27:47 AM]
Page 55
http://advertising.wsj.com/PromoLib/art(jpgs)/Delaney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Delaney.gif (1 of 2) [3/13/2004 11:28:18 AM]
Page 56
http://advertising.wsj.com/PromoLib/art(jpgs)/Delaney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Delaney.gif (2 of 2) [3/13/2004 11:28:18 AM]
Page 57
http://advertising.wsj.com/PromoLib/art(jpgs)/DellaFemina.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DellaFemina.gif (1 of 2) [3/13/2004 11:29:14 AM]
Page 58
http://advertising.wsj.com/PromoLib/art(jpgs)/DellaFemina.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DellaFemina.gif (2 of 2) [3/13/2004 11:29:14 AM]
Page 59
http://advertising.wsj.com/PromoLib/art(jpgs)/Deutsch.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Deutsch.gif (1 of 2) [3/13/2004 11:29:43 AM]
Page 60
http://advertising.wsj.com/PromoLib/art(jpgs)/Deutsch.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Deutsch.gif (2 of 2) [3/13/2004 11:29:43 AM]
Page 61
http://advertising.wsj.com/PromoLib/art(jpgs)/DiSesa.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DiSesa.gif (1 of 2) [3/13/2004 11:30:33 AM]
Page 62
http://advertising.wsj.com/PromoLib/art(jpgs)/DiSesa.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/DiSesa.gif (2 of 2) [3/13/2004 11:30:33 AM]
Page 63
http://advertising.wsj.com/PromoLib/art(jpgs)/Dupuy.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Dupuy.gif (1 of 2) [3/13/2004 11:32:36 AM]
Page 64
http://advertising.wsj.com/PromoLib/art(jpgs)/Dupuy.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Dupuy.gif (2 of 2) [3/13/2004 11:32:36 AM]
Page 65
http://advertising.wsj.com/PromoLib/art(jpgs)/Dusenberry.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Dusenberry.gif (1 of 2) [3/13/2004 11:33:11 AM]
Page 66
http://advertising.wsj.com/PromoLib/art(jpgs)/Dusenberry.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Dusenberry.gif (2 of 2) [3/13/2004 11:33:11 AM]
Page 67
http://advertising.wsj.com/PromoLib/art(jpgs)/Federico.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Federico.gif (1 of 2) [3/13/2004 11:33:38 AM]
Page 68
http://advertising.wsj.com/PromoLib/art(jpgs)/Federico.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Federico.gif (2 of 2) [3/13/2004 11:33:38 AM]
Page 69
http://advertising.wsj.com/PromoLib/art(jpgs)/Ferrell.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Ferrell.gif (1 of 2) [3/13/2004 11:34:06 AM]
Page 70
http://advertising.wsj.com/PromoLib/art(jpgs)/Ferrell.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Ferrell.gif (2 of 2) [3/13/2004 11:34:06 AM]
Page 71
http://advertising.wsj.com/PromoLib/art(jpgs)/Fitzpatrick.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Fitzpatrick.gif (1 of 2) [3/13/2004 11:34:35 AM]
Page 72
http://advertising.wsj.com/PromoLib/art(jpgs)/Fitzpatrick.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Fitzpatrick.gif (2 of 2) [3/13/2004 11:34:35 AM]
Page 73
http://advertising.wsj.com/PromoLib/art(jpgs)/Fizdale.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Fizdale.gif (1 of 2) [3/13/2004 11:35:36 AM]
Page 74
http://advertising.wsj.com/PromoLib/art(jpgs)/Fizdale.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Fizdale.gif (2 of 2) [3/13/2004 11:35:36 AM]
Page 75
http://advertising.wsj.com/PromoLib/art(jpgs)/Gage.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Gage.gif (1 of 2) [3/13/2004 11:35:58 AM]
Page 76
http://advertising.wsj.com/PromoLib/art(jpgs)/Gage.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Gage.gif (2 of 2) [3/13/2004 11:35:58 AM]
Page 77
http://advertising.wsj.com/PromoLib/art(jpgs)/Garfinkel.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Garfinkel.gif (1 of 2) [3/13/2004 11:36:23 AM]
Page 78
http://advertising.wsj.com/PromoLib/art(jpgs)/Garfinkel.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Garfinkel.gif (2 of 2) [3/13/2004 11:36:23 AM]
Page 79
http://advertising.wsj.com/PromoLib/art(jpgs)/Gargano.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Gargano.gif (1 of 2) [3/13/2004 11:36:56 AM]
Page 80
http://advertising.wsj.com/PromoLib/art(jpgs)/Gargano.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Gargano.gif (2 of 2) [3/13/2004 11:36:56 AM]
Page 81
http://advertising.wsj.com/PromoLib/art(jpgs)/Geer.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Geer.gif [3/13/2004 11:37:10 AM]
Page 82
http://advertising.wsj.com/PromoLib/art(jpgs)/Gillette.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Gillette.gif (1 of 2) [3/13/2004 11:38:06 AM]
Page 83
http://advertising.wsj.com/PromoLib/art(jpgs)/Gillette.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Gillette.gif (2 of 2) [3/13/2004 11:38:06 AM]
Page 84
On words and pictures.
"In my last semester of college,needing to fill a hole in my schedule, I took a class given bya former Y&R art director who’dcome to Austin to flee the ratrace. He showed us reels of great commercials, but it was thediscipline and purity of print thatgot me hooked, the way youcould juxtapose the two thingsthat interest me most -- wordsand pictures -- to come up with athird, entirely different meaning.I graduated, went home to Dallas,put together a book and waslucky enough to get it in front ofStan Richards. He recommendedI apply to Art Center in Pasadena.I thought I was about to get a job.He was telling me I needed to goback to school. It was the lastthing I wanted to hear, but it wasa turning point in my life."
On rubbing shoulders withgiants.
"I went to Pasadena, and for twoyears and eight months I workedlike a dog. It was very intense.When people ask what Art Centeris like, I tell them it’s medicalschool without the blood. Justbefore graduation, we were askedto list the 10 places we mostwanted to work. I wrote DoyleDane Bernbach 10 times. Theytold me I was only setting myselfup for disappointment. I flew toNew York anyway, and the dayafter I arrived was hired by RoyGrace. That was 1981, back whenthe legends still roamed the halls.
Bill Bernbach was there. Roywas the creative director. BobGage and Helmut Krone werestill doing campaigns. All haddifferent styles and personalities,and all lived for the work. Youcouldn’t have asked for betterinfluences."
On putting up his shingle.
"At a certain point you say, ‘OK,I want to go out and do this onmy own.’ Bob Jeffrey and I hadworked together at both DDB andChiat and shared the same crazyidealistic vision of what an gencycould be. And we were stillyoung enough to work 24 hours aday. We opened in April of ’87.The stock market crashed inOctober, but if anything the hardtimes gave clients a rationale totake a chance with us over the bigguys. Over the next 10 years wedid a lot of work I’m still veryproud of. In ’96, we wereacquired by Lowe, but I’ve triedto maintain the mentality of anentrepreneur and forget that I’min a big agency surrounded by allthese resources. I remind myselfto stay close to the work, takechances, be bold."
On tough love.
"Creating anything new is tortuous. The only way to end thetorture is to have an idea. Youwant it to be good, because youknow that means the torture willbe over. My job is to send peopleback into the torture chamber tocome up with something better,
something with the right combination of logic and magic.Without the logic, no one will bepersuaded. Without the magic, noone will care."
On building a culture.
"About eight years ago, a lot ofcreatives went freelance. Othersbegan bouncing from shop toshop. People wrote it off as thenature of the business -- they saidyou couldn’t build a place wherecreatives felt loyalty toward eachother and the place they worked.It’s a myth. You show loyaltytoward others, they’ll return it. Ithink now, more than ever, peopleare looking for a place they canbelieve in and call home."
On The Wall Street Journal.
"I always remind our creatives tobe aware of the context in whichtheir work will run, and no mediaoffers a more supportive andchallenging context than TheJournal. Whatever an ad may say,its mere presence in The Journallends it credibility and authority.But it also carries a challenge.Having been given an audiencewith many of the smartest andmost influential people in theworld, it’s up to us not to blowit."
Mr. Goldsmith Goes to Manhattan.
Raised in Dallas and trained in Pasadena, Gary Goldsmith arrivedin New York in the winter of 1981, determined to create greatadvertising. Now the chairman & chief creative officer ofLowe/USA, he has earned the respect of his peers as much withthe quality of his character as his lean, thoughtful, provocativework.
Page 85
http://advertising.wsj.com/PromoLib/art(jpgs)/Goodby.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Goodby.gif (1 of 2) [3/13/2004 11:39:23 AM]
Page 86
http://advertising.wsj.com/PromoLib/art(jpgs)/Goodby.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Goodby.gif (2 of 2) [3/13/2004 11:39:23 AM]
Page 87
http://advertising.wsj.com/PromoLib/art(jpgs)/Hamilton.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hamilton.gif (1 of 2) [3/13/2004 11:40:18 AM]
Page 88
http://advertising.wsj.com/PromoLib/art(jpgs)/Hamilton.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hamilton.gif (2 of 2) [3/13/2004 11:40:18 AM]
Page 89
http://advertising.wsj.com/PromoLib/art(jpgs)/Hampel.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hampel.gif (1 of 3) [3/13/2004 11:41:10 AM]
Page 90
http://advertising.wsj.com/PromoLib/art(jpgs)/Hampel.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hampel.gif (2 of 3) [3/13/2004 11:41:10 AM]
Page 91
http://advertising.wsj.com/PromoLib/art(jpgs)/Hampel.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hampel.gif (3 of 3) [3/13/2004 11:41:10 AM]
Page 92
http://advertising.wsj.com/PromoLib/art(jpgs)/Hawkey.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hawkey.gif (1 of 2) [3/13/2004 11:41:45 AM]
Page 93
http://advertising.wsj.com/PromoLib/art(jpgs)/Hawkey.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hawkey.gif (2 of 2) [3/13/2004 11:41:45 AM]
Page 94
http://advertising.wsj.com/PromoLib/art(jpgs)/Hayden.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hayden.gif (1 of 3) [3/13/2004 11:42:39 AM]
Page 95
http://advertising.wsj.com/PromoLib/art(jpgs)/Hayden.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hayden.gif (2 of 3) [3/13/2004 11:42:39 AM]
Page 96
http://advertising.wsj.com/PromoLib/art(jpgs)/Hayden.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hayden.gif (3 of 3) [3/13/2004 11:42:39 AM]
Page 97
http://advertising.wsj.com/PromoLib/art(jpgs)/Hegarty.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hegarty.gif (1 of 2) [3/13/2004 11:43:27 AM]
Page 98
http://advertising.wsj.com/PromoLib/art(jpgs)/Hegarty.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hegarty.gif (2 of 2) [3/13/2004 11:43:27 AM]
Page 99
http://advertising.wsj.com/PromoLib/art(jpgs)/Hill.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hill.gif (1 of 2) [3/13/2004 11:44:08 AM]
Page 100
http://advertising.wsj.com/PromoLib/art(jpgs)/Hill.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hill.gif (2 of 2) [3/13/2004 11:44:08 AM]
Page 101
http://advertising.wsj.com/PromoLib/art(jpgs)/Hughes.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hughes.gif (1 of 2) [3/13/2004 11:44:30 AM]
Page 102
http://advertising.wsj.com/PromoLib/art(jpgs)/Hughes.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Hughes.gif (2 of 2) [3/13/2004 11:44:30 AM]
Page 103
http://advertising.wsj.com/PromoLib/art(jpgs)/Jacobs.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Jacobs.gif (1 of 2) [3/13/2004 11:45:02 AM]
Page 104
http://advertising.wsj.com/PromoLib/art(jpgs)/Jacobs.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Jacobs.gif (2 of 2) [3/13/2004 11:45:02 AM]
Page 105
http://advertising.wsj.com/PromoLib/art(jpgs)/Johnston.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Johnston.gif (1 of 3) [3/13/2004 11:45:46 AM]
Page 106
http://advertising.wsj.com/PromoLib/art(jpgs)/Johnston.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Johnston.gif (2 of 3) [3/13/2004 11:45:46 AM]
Page 107
http://advertising.wsj.com/PromoLib/art(jpgs)/Johnston.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Johnston.gif (3 of 3) [3/13/2004 11:45:46 AM]
Page 108
http://advertising.wsj.com/PromoLib/art(jpgs)/Jones.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Jones.gif (1 of 2) [3/13/2004 11:46:40 AM]
Page 109
http://advertising.wsj.com/PromoLib/art(jpgs)/Jones.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Jones.gif (2 of 2) [3/13/2004 11:46:40 AM]
Page 110
http://advertising.wsj.com/PromoLib/art(jpgs)/Kaplan.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kaplan.gif (1 of 2) [3/13/2004 11:47:08 AM]
Page 111
http://advertising.wsj.com/PromoLib/art(jpgs)/Kaplan.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kaplan.gif (2 of 2) [3/13/2004 11:47:08 AM]
Page 112
http://advertising.wsj.com/PromoLib/art(jpgs)/Keye.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Keye.gif (1 of 2) [3/13/2004 11:47:47 AM]
Page 113
http://advertising.wsj.com/PromoLib/art(jpgs)/Keye.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Keye.gif (2 of 2) [3/13/2004 11:47:47 AM]
Page 114
http://advertising.wsj.com/PromoLib/art(jpgs)/Kopcha.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kopcha.gif (1 of 2) [3/13/2004 11:49:17 AM]
Page 115
http://advertising.wsj.com/PromoLib/art(jpgs)/Kopcha.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kopcha.gif (2 of 2) [3/13/2004 11:49:17 AM]
Page 116
http://advertising.wsj.com/PromoLib/art(jpgs)/Korda.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Korda.gif (1 of 2) [3/13/2004 11:49:53 AM]
Page 117
http://advertising.wsj.com/PromoLib/art(jpgs)/Korda.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Korda.gif (2 of 2) [3/13/2004 11:49:53 AM]
Page 118
http://advertising.wsj.com/PromoLib/art(jpgs)/Korey.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Korey.gif (1 of 2) [3/13/2004 11:50:35 AM]
Page 119
http://advertising.wsj.com/PromoLib/art(jpgs)/Korey.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Korey.gif (2 of 2) [3/13/2004 11:50:35 AM]
Page 120
http://advertising.wsj.com/PromoLib/art(jpgs)/Krone.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Krone.gif (1 of 2) [3/13/2004 11:51:17 AM]
Page 121
http://advertising.wsj.com/PromoLib/art(jpgs)/Krone.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Krone.gif (2 of 2) [3/13/2004 11:51:17 AM]
Page 122
http://advertising.wsj.com/PromoLib/art(jpgs)/Kurnit.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kurnit.gif (1 of 3) [3/13/2004 11:52:02 AM]
Page 123
http://advertising.wsj.com/PromoLib/art(jpgs)/Kurnit.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kurnit.gif (2 of 3) [3/13/2004 11:52:02 AM]
Page 124
http://advertising.wsj.com/PromoLib/art(jpgs)/Kurnit.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Kurnit.gif (3 of 3) [3/13/2004 11:52:02 AM]
Page 125
http://advertising.wsj.com/PromoLib/art(jpgs)/Lane.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lane.gif (1 of 2) [3/13/2004 11:52:23 AM]
Page 126
http://advertising.wsj.com/PromoLib/art(jpgs)/Lane.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lane.gif (2 of 2) [3/13/2004 11:52:23 AM]
Page 127
http://advertising.wsj.com/PromoLib/art(jpgs)/Lawne.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lawne.gif (1 of 2) [3/13/2004 11:52:59 AM]
Page 128
http://advertising.wsj.com/PromoLib/art(jpgs)/Lawne.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lawne.gif (2 of 2) [3/13/2004 11:52:59 AM]
Page 129
http://advertising.wsj.com/PromoLib/art(jpgs)/Lois.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lois.gif (1 of 2) [3/13/2004 11:53:50 AM]
Page 130
http://advertising.wsj.com/PromoLib/art(jpgs)/Lois.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lois.gif (2 of 2) [3/13/2004 11:53:50 AM]
Page 131
http://advertising.wsj.com/PromoLib/art(jpgs)/Lord.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lord.gif (1 of 2) [3/13/2004 11:54:36 AM]
Page 132
http://advertising.wsj.com/PromoLib/art(jpgs)/Lord.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Lord.gif (2 of 2) [3/13/2004 11:54:36 AM]
Page 133
http://advertising.wsj.com/PromoLib/art(jpgs)/ludwig.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/ludwig.jpg (1 of 3) [3/13/2004 11:56:13 AM]
Page 134
http://advertising.wsj.com/PromoLib/art(jpgs)/ludwig.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/ludwig.jpg (2 of 3) [3/13/2004 11:56:13 AM]
Page 135
http://advertising.wsj.com/PromoLib/art(jpgs)/ludwig.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/ludwig.jpg (3 of 3) [3/13/2004 11:56:13 AM]
Page 136
http://advertising.wsj.com/PromoLib/art(jpgs)/Manning.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Manning.gif (1 of 2) [3/13/2004 11:57:03 AM]
Page 137
http://advertising.wsj.com/PromoLib/art(jpgs)/Manning.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Manning.gif (2 of 2) [3/13/2004 11:57:03 AM]
Page 138
http://advertising.wsj.com/PromoLib/art(jpgs)/Marsteller.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Marsteller.gif [3/13/2004 11:57:30 AM]
Page 139
http://advertising.wsj.com/PromoLib/art(jpgs)/Massimi.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Massimi.gif (1 of 2) [3/13/2004 11:58:09 AM]
Page 140
http://advertising.wsj.com/PromoLib/art(jpgs)/Massimi.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Massimi.gif (2 of 2) [3/13/2004 11:58:09 AM]
Page 141
http://advertising.wsj.com/PromoLib/art(jpgs)/Maynard.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Maynard.gif (1 of 2) [3/13/2004 11:58:41 AM]
Page 142
http://advertising.wsj.com/PromoLib/art(jpgs)/Maynard.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Maynard.gif (2 of 2) [3/13/2004 11:58:41 AM]
Page 143
http://advertising.wsj.com/PromoLib/art(jpgs)/McCabe.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McCabe.gif [3/13/2004 11:58:55 AM]
Page 144
http://advertising.wsj.com/PromoLib/art(jpgs)/McCall.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McCall.gif (1 of 2) [3/13/2004 11:59:24 AM]
Page 145
http://advertising.wsj.com/PromoLib/art(jpgs)/McCall.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McCall.gif (2 of 2) [3/13/2004 11:59:24 AM]
Page 146
http://advertising.wsj.com/PromoLib/art(jpgs)/McElligott.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McElligott.gif (1 of 3) [3/13/2004 12:00:14 PM]
Page 147
http://advertising.wsj.com/PromoLib/art(jpgs)/McElligott.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McElligott.gif (2 of 3) [3/13/2004 12:00:14 PM]
Page 148
http://advertising.wsj.com/PromoLib/art(jpgs)/McElligott.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McElligott.gif (3 of 3) [3/13/2004 12:00:14 PM]
Page 149
http://advertising.wsj.com/PromoLib/art(jpgs)/McKinney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McKinney.gif (1 of 2) [3/13/2004 12:00:37 PM]
Page 150
http://advertising.wsj.com/PromoLib/art(jpgs)/McKinney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/McKinney.gif (2 of 2) [3/13/2004 12:00:37 PM]
Page 151
http://advertising.wsj.com/PromoLib/art(jpgs)/Merkley.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Merkley.gif (1 of 2) [3/13/2004 12:01:08 PM]
Page 152
http://advertising.wsj.com/PromoLib/art(jpgs)/Merkley.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Merkley.gif (2 of 2) [3/13/2004 12:01:08 PM]
Page 153
http://advertising.wsj.com/PromoLib/art(jpgs)/Messner.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/Messner.jpg (1 of 3) [3/13/2004 12:02:14 PM]
Page 154
http://advertising.wsj.com/PromoLib/art(jpgs)/Messner.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/Messner.jpg (2 of 3) [3/13/2004 12:02:14 PM]
Page 155
http://advertising.wsj.com/PromoLib/art(jpgs)/Messner.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/Messner.jpg (3 of 3) [3/13/2004 12:02:14 PM]
Page 156
http://advertising.wsj.com/PromoLib/art(jpgs)/Monahan.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Monahan.gif (1 of 2) [3/13/2004 12:02:47 PM]
Page 157
http://advertising.wsj.com/PromoLib/art(jpgs)/Monahan.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Monahan.gif (2 of 2) [3/13/2004 12:02:47 PM]
Page 158
http://advertising.wsj.com/PromoLib/art(jpgs)/Moore.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Moore.gif (1 of 2) [3/13/2004 12:03:24 PM]
Page 159
http://advertising.wsj.com/PromoLib/art(jpgs)/Moore.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Moore.gif (2 of 2) [3/13/2004 12:03:24 PM]
Page 160
http://advertising.wsj.com/PromoLib/art(jpgs)/Nelson.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Nelson.gif [3/13/2004 12:03:41 PM]
Page 161
http://advertising.wsj.com/PromoLib/art(jpgs)/Newsom.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Newsom.gif (1 of 2) [3/13/2004 12:04:08 PM]
Page 162
http://advertising.wsj.com/PromoLib/art(jpgs)/Newsom.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Newsom.gif (2 of 2) [3/13/2004 12:04:08 PM]
Page 163
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Neil.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Neil.gif (1 of 2) [3/13/2004 12:04:40 PM]
Page 164
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Neil.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Neil.gif (2 of 2) [3/13/2004 12:04:40 PM]
Page 165
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Toole.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Toole.gif (1 of 2) [3/13/2004 12:06:11 PM]
Page 166
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Toole.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/O%27Toole.gif (2 of 2) [3/13/2004 12:06:11 PM]
Page 167
http://advertising.wsj.com/PromoLib/art(jpgs)/Postaer.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Postaer.gif (1 of 2) [3/13/2004 12:06:47 PM]
Page 168
http://advertising.wsj.com/PromoLib/art(jpgs)/Postaer.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Postaer.gif (2 of 2) [3/13/2004 12:06:47 PM]
Page 169
http://advertising.wsj.com/PromoLib/art(jpgs)/Reinhard.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Reinhard.gif (1 of 2) [3/13/2004 12:07:17 PM]
Page 170
http://advertising.wsj.com/PromoLib/art(jpgs)/Reinhard.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Reinhard.gif (2 of 2) [3/13/2004 12:07:17 PM]
Page 171
http://advertising.wsj.com/PromoLib/art(jpgs)/Richards.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Richards.gif (1 of 2) [3/13/2004 12:08:11 PM]
Page 172
http://advertising.wsj.com/PromoLib/art(jpgs)/Richards.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Richards.gif (2 of 2) [3/13/2004 12:08:11 PM]
Page 173
http://advertising.wsj.com/PromoLib/art(jpgs)/Riney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Riney.gif (1 of 3) [3/13/2004 12:09:39 PM]
Page 174
http://advertising.wsj.com/PromoLib/art(jpgs)/Riney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Riney.gif (2 of 3) [3/13/2004 12:09:39 PM]
Page 175
http://advertising.wsj.com/PromoLib/art(jpgs)/Riney.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Riney.gif (3 of 3) [3/13/2004 12:09:39 PM]
Page 176
http://advertising.wsj.com/PromoLib/art(jpgs)/Robinson.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Robinson.gif (1 of 2) [3/13/2004 12:10:47 PM]
Page 177
http://advertising.wsj.com/PromoLib/art(jpgs)/Robinson.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Robinson.gif (2 of 2) [3/13/2004 12:10:47 PM]
Page 178
http://advertising.wsj.com/PromoLib/art(jpgs)/Rosenshine.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Rosenshine.gif (1 of 3) [3/13/2004 12:12:01 PM]
Page 179
http://advertising.wsj.com/PromoLib/art(jpgs)/Rosenshine.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Rosenshine.gif (2 of 3) [3/13/2004 12:12:01 PM]
Page 180
http://advertising.wsj.com/PromoLib/art(jpgs)/Rosenshine.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Rosenshine.gif (3 of 3) [3/13/2004 12:12:01 PM]
Page 181
http://advertising.wsj.com/PromoLib/art(jpgs)/Rothschild.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Rothschild.gif (1 of 2) [3/13/2004 12:12:47 PM]
Page 182
http://advertising.wsj.com/PromoLib/art(jpgs)/Rothschild.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Rothschild.gif (2 of 2) [3/13/2004 12:12:47 PM]
Page 183
http://advertising.wsj.com/PromoLib/art(jpgs)/rydholm.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/rydholm.jpg (1 of 3) [3/13/2004 12:14:08 PM]
Page 184
http://advertising.wsj.com/PromoLib/art(jpgs)/rydholm.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/rydholm.jpg (2 of 3) [3/13/2004 12:14:08 PM]
Page 185
http://advertising.wsj.com/PromoLib/art(jpgs)/rydholm.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/rydholm.jpg (3 of 3) [3/13/2004 12:14:08 PM]
Page 186
http://advertising.wsj.com/PromoLib/art(jpgs)/Sann.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Sann.gif (1 of 2) [3/13/2004 12:14:58 PM]
Page 187
http://advertising.wsj.com/PromoLib/art(jpgs)/Sann.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Sann.gif (2 of 2) [3/13/2004 12:14:58 PM]
Page 188
http://advertising.wsj.com/PromoLib/art(jpgs)/schulberg.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/schulberg.jpg (1 of 3) [3/13/2004 12:15:52 PM]
Page 189
http://advertising.wsj.com/PromoLib/art(jpgs)/schulberg.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/schulberg.jpg (2 of 3) [3/13/2004 12:15:52 PM]
Page 190
http://advertising.wsj.com/PromoLib/art(jpgs)/schulberg.jpg
http://advertising.wsj.com/PromoLib/art(jpgs)/schulberg.jpg (3 of 3) [3/13/2004 12:15:52 PM]
Page 191
http://advertising.wsj.com/PromoLib/art(jpgs)/Shutze.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Shutze.gif (1 of 2) [3/13/2004 12:16:22 PM]
Page 192
http://advertising.wsj.com/PromoLib/art(jpgs)/Shutze.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Shutze.gif (2 of 2) [3/13/2004 12:16:22 PM]
Page 193
http://advertising.wsj.com/PromoLib/art(jpgs)/Siano.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Siano.gif (1 of 2) [3/13/2004 12:16:41 PM]
Page 194
http://advertising.wsj.com/PromoLib/art(jpgs)/Siano.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Siano.gif (2 of 2) [3/13/2004 12:16:41 PM]
Page 195
http://advertising.wsj.com/PromoLib/art(jpgs)/Silverman.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Silverman.gif (1 of 2) [3/13/2004 12:17:20 PM]
Page 196
http://advertising.wsj.com/PromoLib/art(jpgs)/Silverman.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Silverman.gif (2 of 2) [3/13/2004 12:17:20 PM]
Page 197
http://advertising.wsj.com/PromoLib/art(jpgs)/Sloan.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Sloan.gif (1 of 2) [3/13/2004 12:17:50 PM]
Page 198
http://advertising.wsj.com/PromoLib/art(jpgs)/Sloan.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Sloan.gif (2 of 2) [3/13/2004 12:17:50 PM]
Page 199
http://advertising.wsj.com/PromoLib/art(jpgs)/Spivak.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Spivak.gif (1 of 2) [3/13/2004 12:18:26 PM]
Page 200
http://advertising.wsj.com/PromoLib/art(jpgs)/Spivak.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Spivak.gif (2 of 2) [3/13/2004 12:18:26 PM]
Page 201
http://advertising.wsj.com/PromoLib/art(jpgs)/Stone.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Stone.gif (1 of 2) [3/13/2004 12:19:20 PM]
Page 202
http://advertising.wsj.com/PromoLib/art(jpgs)/Stone.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Stone.gif (2 of 2) [3/13/2004 12:19:20 PM]
Page 203
http://advertising.wsj.com/PromoLib/art(jpgs)/Tanaka.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Tanaka.gif (1 of 2) [3/13/2004 12:20:07 PM]
Page 204
http://advertising.wsj.com/PromoLib/art(jpgs)/Tanaka.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Tanaka.gif (2 of 2) [3/13/2004 12:20:07 PM]
Page 205
http://advertising.wsj.com/PromoLib/art(jpgs)/Trygg.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Trygg.gif (1 of 2) [3/13/2004 12:20:44 PM]
Page 206
http://advertising.wsj.com/PromoLib/art(jpgs)/Trygg.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Trygg.gif (2 of 2) [3/13/2004 12:20:44 PM]
Page 207
http://advertising.wsj.com/PromoLib/art(jpgs)/Westbrook.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Westbrook.gif (1 of 2) [3/13/2004 12:21:04 PM]
Page 208
http://advertising.wsj.com/PromoLib/art(jpgs)/Westbrook.gif
http://advertising.wsj.com/PromoLib/art(jpgs)/Westbrook.gif (2 of 2) [3/13/2004 12:21:04 PM]