Dale Dillon and Michael Gray Thursday, October 24, 2013 Wall Flower to Dancing Queen (or King)!!!
May 08, 2015
Dale Dillon and Michael GrayThursday, October 24, 2013
Wall Flower to Dancing Queen
(or King)!!!
The 5 Key Steps to Change Your Online Marketing Strategy
Internet Age!
Results Marketers See
Most Important Marketing Channel
B2C and B2B
You Will Discover:
How to look online Where to be online What to say online How to follow up online How to close the “sale” online
How to Look Online
•Consistency Consistency Consistency •Call To Action Website•Branding That Speaks To Your Target Audience•Clean and Simple
Where to be Online
•Identify Your Target Audience.•Discover where they spend their time online.•What time of day are they online?•What days of the week are they online?•What do they like, love and hate?•Create an Avatar for your target audience with name and everything you can find to identify them.
What to Say Online•Create content that all of your target audience craves.•Begin crafting your content to feed the likes and dislikes of your target audience.•Communicate how your product or company fixes their pain points.•Consistency wins at social media•Measure and monitor your results.
Begin crafting your content to feed the likes and dislikes of your target audience.
Hate or Love
Monday Morning Sports - I love sports, so this idea is like the Monday morning QB, I post something about sports from the weekend. Sometimes it may be from the past if nothing big and exciting jumps out at me from the weekend sports news. This is a great personal connection for me with my audience.
Technique Tuesday - as an artist this is the one day that I focus on connecting specifically with other artist. I post a technique for artist to improve as artist either from myself or artist I know and follow.
Writers Wednesday - On Writers Wednesday I give a favorite quote from famous writers, (sometimes I use me - not so famous) This one connects well with so many people in that I am a writer, and people love quotes. Also, as a speaker I use a lot of the quotes in my public speaking - people are always asking where to find them.
Throwback Thursday - This one is to connect personally - from my family to anything that is of interest to me - examples: I've posted earlier paintings of mine to a current one to show growth. Me as a kid next to my pic today. My family same thing. My favorite sports teams helmets/ cars/ uniforms from the past to today...
Funny Friday - Again this is personal connection - I love humor - it's one of my values - so it's natural for me to have humorous pictures and post them. I love to find and mostly post an animated pic for this. It is actually one of my more responded to post.
Email Marketing!
Your business’s biggest asset
Simple Guidelines
Strategy
What is it you want to accomplish?
Develop a relationship with your niche market Build you authority on a subject Make a sale Drive traffic to your website Keep yourself top of mind with the customer
Valuable Content
Niche Related
Show Personality
Way to Build List Squeeze Page – ONE goal
Call to Action Tell them what to do! Lead magnet or free offer
descriptionPlace for Opt-Ins (permission
marketing)Anti-Spam Policy
Next Steps Autoresponders is the next step
Professional Email Client Service – key things
Timing Monthly, weekly, etc. Time of day Time of the week
Format and importance of subject linesStrengthen with active verbs rather than passive
Do you like: Workouts that develop your stomach muscles or This is How I Get 6 Pack Abs
Is your computer’s lack of speed driving you crazy? Boost Your Computer Speed Today
Anti-Spam Laws Use a spam check to test your email
Testing and tracking send the preview to yourself Track the open rates, unsubscribes, #clicks Split tests a/b
Email Template
Drive Traffic to Your Email List Send to a squeeze page via
Blog YouTube Forum marketing Podcasts Facebook ads PPC or google adwords Twitter and More!
How to Close the “Sale” Online
Keep the relationship alive! Stay visible online Stay in touch via your
newsletter and social media Share satisfied customer’s
testimonials Continually demonstrate
your expertise
Stay in Touch!
Our “how to” classes – see handout Note tomorrow is Video/YouTube
Our newsletter On social media Text us to opt in to our newsletter so we
can send you valuable information
Text 22828 and type BIZSMARTS