BLD 1 BLD 3 BLD 2 BLD 5 BLD 4 BLD 7 BLD 8 BLD 9 BLD 10 BLD 11 BLD 6 It is a privilege linking Dubai with the numerous initiatives taking place in more than 100 cities all around the world to celebrate one of the greatest expressions of Italian identity: Design, that outstanding synthesis able to hold together our ancient cultural traditions, a noteworthy manufacturing talent, an astounding creativeness and the relentless innovation arising from our territories. Enhancing the Italian design, as we are pleased to propose through a unique path across the Italian excellences based at d3 (and many others gathered here for this special event), means not only acknowledging its role in defining the universally acclaimed "Brand Italy", but also praising it as a key factor in Italian economic growth (33 billion euros in revenue) and exports (over 10 billion euros in 2017). This year, with the second edition of the Italian Design Day, the focus is on sustainability, disclosed in a wide range of aspects, from the research of eco-friendly solutions in architectural design to the development of practises of recycling and use of discarded material. The Italian Design Day intends also to be a kind of thematic red carpet for the international public, serving as both a wish for success and an invitation to the upcoming Italian events in this field, from the Salone del Mobile (Milan, 17 th - 22 th April 2018) to the next International Triennale Exhibition (Milan, 1 st March - 1 st September 2019). Yet, a special evening inevitably needed some special ingredients. We found them in the generous hospitality provided by the Dubai Design District, that in few years has become a point of reference in the region for the high quality of management and proposals; in the passionate leadership of one of our best design “Ambassador”, Fabio Novembre; in the classy sounds' mixing by a masterful music designer, Papa DJ. Last but not least, in the trust, the involvement and the enthusiastic participation by all those who, with commitment and passion, represent the best brands of the Italian design in Dubai and deserve the full support from Italian institutions. In conclusion, if for Goethe architecture was 'frozen music', we could certainly associate design to the concept of 'visual poetry' and invite you to discover tonight, through your personal journey, the echo of those harmonious lines that only the enchanting forms and geometries 'made by Italy' can generate! Liborio Stellino Ambassador of Italy to the UAE WALK ON THE “BEAUTY” SIDE KEYNOTE SPEAKER PROGRAM 06:30 - 07:00 07:10 - 07:30 08:00 - 10:00 A N F O G R S T I Q L D C K V B M E H U P J Arrivals and Refreshments Fabio Novembre Keynote Speech Showrooms and Installations Walking Tour 07:00 - 07:10 07:30 - 08:00 Welcomes and Introductions Cocktail Reception Fabio Novembre was born in Milan in 1966. An architect since 1992, he became famous through a large series of design projects for buildings in Italy and abroad, as well as through his unique pieces of furniture designed for several Italian and international brands. He graduated in Architecture at Politecnico di Milano in 1992. He studied film-making at New York University in 1993 and in 1994 he opened his own studio. His work has been published all over the world for its visionary approach. Tuesday 6 th March SUPPORTED BY
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It is a privilege linking Dubai with the numerous initiatives taking place in more than 100 cities all around the world to celebrate one of the greatest expressions of Italian identity: Design, that outstanding synthesis able to hold together our ancient cultural traditions, a noteworthy manufacturing talent, an astounding creativeness and the relentless innovation arising from our territories.
Enhancing the Italian design, as we are pleased to propose through a unique path across the Italian excellences based at d3 (and many others gathered here for this special event), means not only acknowledging its role in defining the universally acclaimed "Brand Italy", but also praising it as a key factor in Italian economic growth (33 billion euros in revenue) and exports (over 10 billion euros in 2017). This year, with the second edition of the Italian Design Day, the focus is on sustainability, disclosed in a wide range of aspects, from the research of eco-friendly solutions in architectural design to the development of practises of recycling and use of discarded material.
The Italian Design Day intends also to be a kind of thematic red carpet for the international public, serving as both a wish for success and an invitation to the upcoming Italian events in this field, from the Salone del Mobile (Milan, 17th - 22th April 2018) to the next International Triennale Exhibition (Milan, 1st March - 1st September 2019).
Yet, a special evening inevitably needed some special ingredients. We found them in the generous hospitality provided by the Dubai Design District, that in few years has become a point of reference in the region for the high quality of management and proposals; in the passionate leadership of one of our best design “Ambassador”, Fabio Novembre; in the classy sounds' mixing by a masterful music designer, Papa DJ. Last but not least, in the trust, the involvement and the enthusiastic participation by all those who, with commitment and passion, represent the best brands of the Italian design in Dubai and deserve the full support from Italian institutions.
In conclusion, if for Goethe architecture was 'frozen music', we could certainly associate design to the concept of 'visual poetry' and invite you to discover tonight, through your personal journey, the echo of those harmonious lines that only the enchanting forms and geometries 'made by Italy' can generate!
Liborio StellinoAmbassador of Italy to the UAE
WALK ON THE “BEAUTY” SIDE KEYNOTE SPEAKER
PROGRAM
06:30 - 07:00
07:10 - 07:30
08:00 - 10:00
A
N
FO
G
R
ST
I
QL
D
C
K V
BM
E
HUP
J
Arrivals and Refreshments
Fabio Novembre Keynote Speech
Showrooms and Installations Walking Tour
07:00 - 07:10
07:30 - 08:00
Welcomes and Introductions
Cocktail Reception
Fabio Novembre was born in Milan in 1966. An architect since 1992, he became famous through a large series of design projects for buildings in
Italy and abroad, as well as through his unique pieces of furniture designed for several Italian and international brands.
He graduated in Architecture at Politecnico di Milano in 1992. He
studied film-making at New York University in 1993 and in 1994 he opened his own studio.
His work has been published all over the world for its visionary approach.
Tuesday 6th March
SUPPORTED BY
5 Senses Design works closely with architects and interior designers to provide a wide range of innovative Made in Italy furniture solutions.
5 SENSES DESIGN
Building No. 07 | Floor 03 | Suite 302A
Giorgio Armani presents his ideal for living and his dream of the perfect environment: an intimate and comfortable space in which to relax, unwind and entertain.
ARMANI/CASA
Building No. 09 | Floor G
A B
Hand made custom sizes and finishing production of furniture, mirrors, wall coverings and lighting.
ARTE VENEZIANA BY ARCHIADE ATELIER
Building No. 03 | Floor G | Suite Retail 01
Global leader in the lighting industry, synonym of Design, Innovation and “The Human Light” philosophy of Made in Italy.
ASZ provides a broad range of services: interior design, integrated design development, construction administration and program management from tender to handover.
ASZ ARCHITETTI
Building No. 08 | Floor 02 | Suite 210
Exclusive Agent of Italian Haute Couture Fabrics and High End Furnishing Textiles for the Middle East and South East Asia.
COMO LUXURY FABRICS
Building No. 07 | Floor 01 | Suite 107A
E F
A multidisciplinary architectural practice with global reach, widely recognised for their innovative designs and ability to set new trends in the industry.
DESIGN INTERNATIONAL
Building No. 04 | Floor 01 | Suite 103A
Representing top Italian design brands, o�ering contemporary furniture solutions that are not only high in quality but functional and stylish.
An interior designing company that provides a luxurious selection of furniture and interior accessories making your space unique with a story to tell.
HOUSE OF FOLLY FZ LLC
Building No. 01 | Floor 02 | Suite 204B
A supplier and distributor of quality ceramic tiles, porcelain tiles, natural stone, a selection of glass and mosaic tiles for the architectural market.
MATERIA ITALIAN DETAILS FZC
Building No. 05 | Floor 02 | Suite 206A
J L
One of the most famous and historic Italian companies known for research and quality luxury furniture in interior design.
MEDEA FURNITURE TRADING LLC
Building No. 09 | Floor 01 | Suite 001
The combination of Italian design sensibilities, strong project management skills, creation of sophisticated living and working environments are the hallmarks of Mypickone.
A go-to home for both the contemporary and the classic, with internationally and regionally sourced and carefully-selected luxury furniture and signature designs.
NAKKASH
Building No. 07 | Floor M | Suite M
Exclusive Retail Concept for distinctly unique Italian Kitchens & Wardrobes, Indoor/Outdoor Furniture & Surfaces, Bathroom Fixtures & Accessories.
PURITY
Building No. 08 | Floor 01 | Suite 103
O P
A leading supplier of international style for modern o�ce, hospitality furniture and architecture.
RITMO FURNITURE TRADING
Building No. 05 | Floor 03 | Suite 301B
Bringing to the Middle East the great Italian and international cultural and artistic tradition with more than 1200 modern and contemporary artworks.
An aesthetic lab in search of one goal: beauty in the home. The brand delights in creating objects as pleasing to look at as they are to use, and takes great joy in the experimental production process and manufacturing challenges along the way.
DRIADE
Building No. 08 | Floor G | Suite 07R
Perfect, harmonious proportions and a feeling of understated luxury are the distinguishing features of Living Divani, the dynamic and vibrant family-owned company that has made upholstery its trademark.