WALDORF ASTORIA MAGAZINE - fms.co.uk · WALDORF ASTORIA MAGAZINE Waldorf Astoria Magazine is a biannual publication covering fashion, design, art and unique experiences. Each issue

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MEDIA PACK

WALDORF ASTORIA MAGAZINE

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Waldorf Astoria Hotels & Resorts are unified by a culture of true Waldorf service and exceptional experiences. Touched by the spirit of the original Waldorf Astoria New York,

each property’s inspirational environment offers timeless luxury set in some of the world’s most sought-after destinations.

Waldorf Astoria Magazine Media Pack 2018


W A L D O R F A S T O R I AM A G A Z I N E

Waldorf Astoria Magazine is a biannual publication covering fashion, design, art and unique experiences. Each issue is a curated collection of articles designed to

inspire the reader to dream and explore the world’s most iconic landmark destinations.

REGULAR CONTRIBUTORS INCLUDE

Lucia van der Post, Financial Times How To Spend It

Jonathan Bell, Wallpaper* Rory Ross, The Telegraph Luxury

QUALITY DESIGN Waldorf Astoria Magazine exhibits the upmost in luxury from the over-sized format to the superior paper stock. Coupled with original photography, each article is written with the discerning traveler in mind. Content is curated based on the ‘rich in life’ mindset, knowing our reader values time, family and lasting memories.

F I F T Y - F I V EF I F T Y - F O U R W A L D O R F A S T O R I A M A G A Z I N E

A N E W G E N E R AT I O N O F A R T I S T S , C U R AT O R S

A N D G A L L E R I S T S A R E T R A N S F O R M I N G

T H E W O R L D ’ S L E A D I N G A R T S P A C E S W I T H

I N T E R A C T I V E A N D I M M E R S I V E E X H I B I T I O N S

T H AT D R AW O N O U R N E E D T O

C O N N E C T, T O U C H A N D F E E L .

W O R D S B YG R A C E B A N K S

S T E P I N T O

AR

TA

RT

E I G H T Y - S E V E NW A L D O R F A S T O R I A M A G A Z I N E

/// IN THE DEPTHS OF THE FINNISH WINTER, when even the animals seem

to retreat from the cold and silent pine

forests, you’ll find a figure clad from

head-to-toe in a black rubber suit striding

out upon a frozen lake. This is Johanna

Nordblad. It is -7°F outside, but it makes

no difference to Nordblad, a freediver and

ice-diving world record holder, for whom

swimming among the freezing blackness

on a single breath is solace. It is her peace

but also her danger. To suffer a lapse in

concentration beneath a thick sheet of

ice with only the entry hole she sawed for

escape is a hazardous, if not easily fatal

exercise. The reason for her love of sub-

zero risk-taking came, perhaps surprisingly,

from a downhill bike accident that she

suffered in 2000, when she almost lost her

leg. “They had to leave the fracture open

for 10 days to avoid necrosis. Both bones

of my shin were shattered into little pieces.

For three years, the pain would wake me

up every single night. That was the reason

I started the cold-water treatment. At first,

I did not like it, the cold was agony, but

slowly I got used to the feeling.”

Nordblad is not alone in developing a

fondness for freezing. Fellow freediver

William Trubridge regularly makes

excursions to the coldest darkest depths,

while ice-climber Will Gadd spends much

of his time fixed precariously upon vast

walls of ice. Although these extreme

athletes’ preponderance for the cold

goes to levels most others are unwilling to

venture to, visit any professional sports

training facility today and you’re likely

to find an industrial ice-cube machine

somewhere on the premises.

NOBODY HAS DONE MORE to convince the public

of the benefits of cold-shock therapy than 58-year-old

Dutchman Wim Hof, the self-proclaimed Iceman and

holder of 26 world records. Hof’s exploits in the cold

are simply remarkable. In 2009, for example, dressed

in nothing but shorts, Hof completed a full marathon

above the Arctic Circle in Finland in five hours and

25 minutes, with temperatures close to -4°F. It would

be easy to cast him as a freak of nature, but for many

years Hof has been proselytizing his cold exposure

techniques to thousands of people and with great

success.

Through a combination of breathing techniques (what

amounts to a controlled hyperventilation), meditation

and gradual cold-exposure, Hof and a group trained

under his method were able to suppress a bacterial

toxin administered under the scientific scrutiny of

researchers at Radboud University Hospital in the

Netherlands (the extraordinary results were published

in the Proceedings of the National Academy of

Sciences). Hof believes his method is able to control

the body’s autonomic nervous system and thus the

immune system by regulating the release

of adrenaline. Increasingly, evidence shows

that immune responsiveness is heightened,

rather than suppressed as many believe,

by the so-called ‘fight-or-flight’ response,

which is mimicked by the sudden shock of

cold immersion.

More recently, Dr Rhonda Patrick, a

biomedical scientist and researcher on the

aging process, put together an extensive

report on the science behind cold-shock

therapy to paint a picture of exactly what

is happening when we are exposed to

freezing temperatures:

_ A N D I C E - D I V I N G W O R L D R E C O R D H O L D E R , F O R W H O M

S W I M M I N G A M O N G T H E F R E E Z I N G B L AC K N E S S O N A

S I N G L E B R E AT H I S S O L AC E . ’

‘ N O R D B L A D I S A F R E E D I V E R

“ONE OF THE MOST CONSISTENT and profound

physiological responses to cold exposure is a robust release

of norepinephrine into the bloodstream, as well as in the locus

coeruleus region of the brain. What makes norepinephrine so

interesting is that it’s not only a hormone but also a

neurotransmitter and is involved in vigilance, focus, attention

and mood.”

As Dr Patrick discovered, cold exposure increases norepinephrine

up to five-fold in the brain, which suggests that regular exposure

could have extremely significant benefits to mental health and

performance. It is perhaps the reason why Nordblad is able to

dive deep beneath the ice and maintain absolute focus while in

the midst of an inherently dangerous environment.

E I G H T Y - S I X

P R E V I O U S P A G E _ W I L L

G A D D I C E C L I M B I N G

O N A G L A C I E R N E A R

T H E S U M M I T O F

M O U N T K I L I M A N J A R O .

P H O T O G R A P H Y B Y

C H R I S T I A N P O N D E L L A

T H I S P A G E _ F R E E D I V E R

J O H A N N A N O R D B L A D

D E S C E N D S B E L O W

T H E I C E



D I S T R I B U T I O N

Waldorf Astoria Magazine is distributed to the global portfolio of Waldorf Astoria Hotels & Resorts, and is available in every guest room and public areas at Waldorf Astoria Hotels & Resorts worldwide.

The Waldorf Astoria Hotels & Resorts brand has experienced unprecedented growth to 29 distinctive hotels and resorts in some of the world’s most sought-after destinations. In the coming years, the

brand will add additional properties in iconic locations including Doha, Beverly Hills, Bali and more.

40,000

COPIES DISTRIBUTED WORLDWIDE

G LO B A L H OT E L LO C AT I O N S

T H E A M E R I C A S

WA L D O R F A S TO R I A C H I C A G O : Chicago, Illinois

WA L D O R F A S TO R I A N E W YO R K : New York, New York

WA L D O R F A S TO R I A O R L A N D O : Orlando, Florida

WA L D O R F A S TO R I A PA N A M A : Panama City, Panama

WA L D O R F A S TO R I A PA R K C I T Y : Park City, Utah

A R I ZO N A B I LT M O R E , A WA L D O R F A S TO R I A R E S O R T : Phoenix, Arizona B O C A B E A C H C L U B , A WA L D O R F A S TO R I A R E S O R T: Boca Raton, Florida

BOCA RATON RESORT & CLUB, A WALDORF ASTORIA RESORT: Boca Raton, Florida

C A S A M A R I N A , A WA L D O R F A S TO R I A R E S O R T: Key West, Florida

E L C O N Q U I S TA D O R , A WA L D O R F A S TO R I A R E S O R T: Fajardo, Puerto Rico

G R A N D WA I L E A , A WA L D O R F A S TO R I A R E S O R T: Maui, Hawaii

LA QUINTA RESORT & CLUB, A WALDORF ASTORIA RESORT: La Quinta, California

L A S C A S I TA S V I L L A G E , A WA L D O R F A S TO R I A R E S O R T : Fajardo, Puerto Rico

T H E R E A C H , A WA L D O R F A S TO R I A R E S O R T : Key West, Florida

THE ROOSEVELT NEW ORLEANS, A WALDORF ASTORIA HOTEL: New Orleans, Louisiana

E U R O P E

R O M E C AVA L I E R I , WA L D O R F A S TO R I A H OT E L S & R E S O R T S : Rome, Italy TRIANON PAL ACE VERSAILLES , A WALDORF ASTORIA HOTEL : Versailles, France

WA L D O R F A S TO R I A A M S T E R D A M : Amsterdam, Netherlands

WA L D O R F A S TO R I A B E R L I N : Berlin, Germany

WALDORF ASTORIA EDINBURGH – The Caledonian: Edinburgh, United Kingdom

T H E M I D D L E E A S T

WA L D O R F A S TO R I A PA L M J U M E R I A H : Dubai, U.A.E. WA L D O R F A S TO R I A J E D D A H – Q A S R A L S H A R Q : Jeddah, Saudi Arabia WA L D O R F A S TO R I A J E R U S A L E M : Jerusalem, Israel WA L D O R F A S TO R I A R A S A L K H A I M A H : Ras Al Khaimah, U.A.E.

A S I A PAC I F I C

WA L D O R F A S TO R I A B E I J I N G : Beijing, China WA L D O R F A S TO R I A S H A N G H A I O N T H E B U N D : Shanghai, China

U P C O M I N G D E V E LO P M E N T S

WA L D O R F A S TO R I A B A L I : Bali, Indonesia

WA L D O R F A S TO R I A B A N G KO K : Bangkok Thailand WA L D O R F A S TO R I A B E V E R LY H I L L S : Beverly Hills, California

WA L D O R F A S TO R I A C H E N G D U : Chengdu, China WA L D O R F A S TO R I A D O H A W E S T B AY: Doha, Qatar

WA L D O R F A S TO R I A D U B A I I N T E R N AT I O N A L F I N A N C I A L C E N T R E : Dubai, U.A.E.



R E A D E R S H I P

R E A D E R S H I P

The Waldorf Astoria traveler considers themselves to be sophisticated,

likes to try new things and likes excitement in their life.

They are very interested

in the fine arts and foreign cultures, and believe

that traveling internationally allows them to learn

about both.

They believe it’s worth it to pay more for

high-quality products and travel experiences.

AU D I E N C E

Median age

44

Median Salary

$200k

Education

75%College degree or higher

Status

70%Married



Waldorf Astoria digital magazine allows the reader to further engage with the content through

shoppable experiences, products and additional features and stories.

The digital magazine is is optimized for any device to provide ease of access no matter how

readers wish to experience content. Provided with a range of informative features, readers are

given easy access to unforgettable experiences wherever they travel.

As advertising partners, this medium allows for enhanced content, dynamic units including

rich media and advertorial opportunities. The content will be refreshed on a regular basis

thus allowing advertisers to continually update and provide seasonal or new content to an

expanded audience beyond print.

As part of the Waldorf Astoria Magazine distribution and communication strategy, elements

of the digital magazine will be shared in Waldorf Astoria brand-level e-communications, social

media and public relations channels reaching engaged, loyal, luxury guests during every

phase of the customer journey.


W A L D O R F A S T O R I AD I G I T A L M A G A Z I N E


PAGE RATES

STANDARD RATES AND POSITIONS Inside front cover DPS £17,000 $ 22,100 Double page spread 1st 20% £15,500 $20,150 Double page spread £13,950 $18,135 Inside front cover £12,750 $16,575 Outside back cover £15,950 $20,735 Inside back cover £9,950 $12,935 Single page £7,950 $10,335 Guaranteed position +10%

ADVERTISING INQUIRIES

FMS Global Media

Jill Ratcliffe – Account Director T: +44 (0)203 772 4851 E: [email protected]

Shemin Juma – Account Manager T: +44 (0)203 772 4857 E: [email protected]

Jon Clements– Account Manager T: +44 (0)203 772 4859 E: [email protected]

R A T E C A R D

CALIFORNIA DREAMING

INTRODUCING the Waldorf Astoria

Beverly Hills: Art-Deco inspired and

perfectly modern in execution

WHERE DREAMS COME TRUE

EXPLORE Orlando, the one-stop

wonderland for a happy tribe

THE NEED FOR SPEED

MEET Stefano Domenicali and get

behind the wheel of a Lamborghini

supercar with Waldorf Astoria

Driving Experiences

THE DUDE PHILOSOPHY

Jeff Bridges on channeling the laid-back

cool of his defining role

WALDORF ASTORIA MAGAZINE

I S S U E N U M B E R S I X


PRINTED MAGAZINE

MATERIALS Cover - 300gsm Silk Board Text - 115gsm Arctic Volume Coated

MECHANICAL DATA

Single Page Advertisements Page trim: 327 x 239mm

Page bleed: 333 x 245mm

(trim plus 3mm bleed on each edge)

Double Page Spread Advertisements

Pages trim: 327 x 478mm

Page bleed: 333 x 484mm

(trim plus 3mm bleed on each edge)

All advertisements should be supplied as

print-quality high-resolution PDF files.

PDFs must be supplied as a spreads for

double page advertisements, not single pages .

All PDF files must contain crop marks.

During preparation of artwork to generate

print-quality high-resolution PDF files, ensure

that all images used are converted to CMYK or

Greyscale and are no less than 300 DPI

in resolution.

ONLINE MAGAZINE

Three sizes of advertisement are available

for the digital magazine.

Wide Skyscraper Advertisement Size 160px x 400px

Bespoke Skyscraper Advertisement

Size 240px x 400px

Bespoke Square Advertisement Size 240px x 240px

All advertisements should be supplied as 72dpi

RGB .jpg files and emailed to

[email protected].

Note: Please ensure all contact

telephone numbers contain an

international dialing code prefix.

INQUIRIES

For all other inquiries including copy deadlines

and publishing dates,

please contact:

Nick Fulcher

Operations Director

T: +44 (0)20 3772 4850

E: [email protected]


T E C H N I C A L S P E C I F I C A T I O N S

WALDORF ASTORIA MAGAZINE - fms.co.uk · WALDORF ASTORIA MAGAZINE Waldorf Astoria Magazine is a biannual publication covering fashion, design, art and unique experiences. Each issue

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