Walden_Kendall_TED_PSP
Jul 18, 2015
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Transcript
What
How
What
How
.
What
How
⌘ -
⌘ -
⌘ - “Wanna Buy One?”
If Apple were like everyone else…
What
How
⌘
⌘ -
⌘ -
What Apple really does…
What
How
“THE GOLDEN CIRCLE”
Neo cortex corresponds to the 'what' level. The neo cortex coincides with rational
and analytical thought. language.
‘how’ & ‘why’ corresponds to the limbic system.
The limbic system coincides with feelings, trust, and loyalty. Holds no capacity for language.
TED
DYNAMISM RATING: 5/5
