Wake ‘n Bake Food Truck Project Management x470 April 23 - May 25, 2011 EDP 325936 Cindy Chen Goldie Liu Hershow Al-Barazi Michael Molano Pency Mak TingTing.

Wake ‘n Bake Food Truck

Project Management x470 April 23 - May 25, 2011EDP 325936

Cindy Chen

Goldie Liu

Hershow Al-Barazi

Michael Molano

Pency Mak

TingTing Huang

Tugce Bora

Project Objective

By Feb. 1, 2012 open a food truck that provides online pre-order services serving

bite sized pastries, coffees and teas in high commute areas.

To provide San Francisco commuters a mobile source of breakfast

carryout that is fresh, gourmet, and convenient.

BackgroundOver 350,000 people commute everyday to San Francisco from

around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the

easiest meal of the day.Mission

Scope

Assumptions

In Scope: Goldie to update and put into tableLaunch of a Wake n’ Bake food truckOne truck, One high commute location, no delivery, website created for ordering systemOut of Scope:

• Maintaining business post launch

Already have modified Truck Business License Health Permits Parking Permits Bakery for use and storage of goods Insurance for Employees is not included in budget Working Part-time 10hrs/week

Go – Live date: Feb 1, 2012 Team Member will be cashier/barrister/driver Pastry Chef & Assistant Unlimited Budget Website Provider Contract will guarantee

Work Breakdown Structure

Wake ‘n Bake

Sales & Marketing

Marketing

Sales

Pastries/Operations

Menu

Vendors

Inventory

Baking

System (Website for Pre-Order)

Web Application (Place Orders)

Web Application (Employee Use)

Milestone Chart

Hershow to insert

Gantt Chart

Hershow to insert

Organization ChartWake ‘n Bake

Sales & Marketing

Marketing

Sales

Pastries/Operations

Menu

Vendors

Inventory

Baking

System (Website for Pre-Order)

Web Application (Place Orders)

Web Application (Employee Use)

Pastries/Operations

Menu Vendors

Philz Coffee SFBI

Orders

Delivery Schedule

Payment

Inventory

Baking ingredients

Bulk Ingredi

ents

Special Orders

Necessities

Tracking plan

Vendor orders

In-House baking

Baking

Schedule

Employees

Pastry Chef

Pastry Assista

nt

Baking tools

ID Task Name Start Finish Duration1 Plan a list of pastries to offer and rotate weekly 8/1/2011 8/15/2011 2 weeks2 Finalize a launch menu 9/25/2011 10/1/2011 1 week3 Purchase inventory for baking ingredients 1/15/2012 1/15/2012 2 weeks4 Purchase inventory for necessities 1/15/2012 1/16/2011 1 day5 Create a tracking plan 9/1/2011 9/15/2011 2 weeks6 Finalize order plan with Philz Coffee 1/16/2012 1/22/2012 1 week7 Finalize contract with SFBI 1/16/2012 1/26/2012 10 days8 Hire pastry chef and pastry assistant 11/15/2011 1/1/2012 1.5 months9 Finalize working schedule for baking 1/10/2012 1/10/2012 1 day

10 Purchase baking tools 1/15/2012 1/22/2011 1 week

Pastries - Project Cost Budget

Budget (SWAG estimates) Wage # of Total Hours Initiation

Planning (Internal)

Execution (External Vendors) Closing

Total Budget Estimate

Pastries (yearly)

Baking Ingredients (monthly) $1,000.00 $12,000

Pastry Chef salary (wage= hourly) $15.00 20 $15,600

Pastry Assistant salary (wage=

hourly) $12.00 20 $12,480

Vendor – SFBI (monthly) $2,000.00 $24,000

Vendor – Philz (monthly) $400.00 $4,800

Coffee Machine (one-time fee) $400.00 $400

Coffee Grinders (one-time fee) $100.00 $100

Baking tools (one-time fee) $2,000.00 $2,000

Salary for two employees $40 10 $41,600 Necessities(monthly) $200 $2,400

Risk Probability Impact Mitigation Plan1. Pastry chef/assistant are not able to perform the tasks due to sickness, personal reasons

M HOrder pastries from SFBI

2. Vendors not able to delivery orders on time due to traffic, car accidents, etc 

M HPrepare a backend delivery service to fulfill orders

3. Storage malfunction (ie: power outage) 

L HOrder pastries from SFBI

4. Limited supply of ingredients 

L MHave substitute ingredients ready on hands

5. Food sanitation 

L HEmployees need to be safety & sanitation Certified

Pastries – Risk Response Plan

Communication Activity

Audience Key Messages Delivery Method When Who

Menu preparationPastry Chef/Pastry assistant

Discussion on what to bake

In person meeting

By Jan 1st, 2012Tingting

Pency

Inventory controlPastry Chef/Pastry assistant

Communicate status of inventory

In person meeting

WeeklyTingting

Pency

Menu RotationWake n’ Bake Team

New menu for the month

Email WeeklyTingting

Pency

Pastry Order SFBIOrders and delivery schedule

Email/Phone WeeklyTingting

Pency

Pastries – Communication Plan Matrix

Marketing Deliverables:a. Communication Plan &

Priorities b. Social Media accounts

created – Facebook, Twitterc. Restaurant sites account

createdd. Logo createde. Flyers f. Flyers distributed in identified

locationsg. Sales promotions identified

and rolled out to various sources – Local and small businesses, corporations, colleges

Sales & Marketing

Marketing

Logo

Creation/Production

Implementation

Distribution

Flyers

Creation/Production

Fabrication

Distribution

Social Media/Online (Develop Online

Short & Long Term Marketing Strategy)

Google

Facebook

Twitter

Restaurant/Related

Sites

Online Discount

Sites

ID Advertising locations

High Traffic Commuter

Hubs

Key Restaurant Magazines

BART poster boards

Sales

Calculate Operating Budget Requirements

Pastries/Operations Budget

Website Budget

Marketing Budget

Develop Discount/Added Value Strategy

Online Discount Sites

Local Businesses, Campuses, Corporations

Communication

ActivityAudience

Key Message

s

Delivery

Method

When Who

Promoting new food truck

Public

New mobile source for breakfast

Word-of-mouth, Facebook, flyers

January 1, 2012

HershowGoldie

Promoting new food truck

Local & Small Businesses

New mobile source for breakfast

Face-to-face, flyers

January 20, 2012

HershowGoldie

Promoting new food truck

Nearby Corporations

New mobile source for breakfast

Face-to-face, flyers

January 20, 2012

HershowGoldie

Promoting new food truck

Nearby Schools

New mobile source for breakfast

Face-to-face, flyers

January 20, 2012

HershowGoldie

Marketing Communication Plan

Risk Probability Impact Mitigation Plan

Commuters are not interested in mobile food truck

Medium HighSurvey commuters at possible locations to assess interest

Price point is too high to be competitive in market

Medium Medium

Research other bakeries and food truck prices and determine a comparable price

Miss target audience (ads are in wrong location)

Medium Medium

Promo codes for different areas that it was distributed and evaluate which areas are working

Do not sell enough to make profit Medium HighDecrease price points at launch and increase as time goes on

Marketing strategy too costly Low High

Prioritize marketing methods and increase as revenue increases

Marketing Issues & Risks

Website for Pre-Order

Web Application (Place Orders)

Functional requirements (including use cases)

Visual design

Create, and Execute Test Plan

Develop Employee Training Manual

Implement Employee Training

Web Application (Employee Use)

Functional requirements (including use cases)

Visual design

Create, and Execute Test Plan

Develop Employee Training Manual

Implement Employee Training

[Michael]: This WBS needs to be expanded to one more level down.

Communication Activity

Audience Key MessagesDelivery Method

When Who

Hand off of requirements

DevelopersHand off requirements so developers can start coding and testing

Word docs in email attachment

July 6, 2011CindyMichael

Website development & testing status update

Project manager, marketing team

Communicate status of development & testing of website

Project status dashboard in Excel

Every Wednesday from July 6, 2011 to August 24, 2011

CindyMichael

Release training documentation

Employee

Provide training documents, to instruct the employee how to use the internal system to access the pre-orders

Training doc in Word docs

January 1, 2012

CindyMichael

Deployment of employee system

Project Team

Employee system is ready to launch

EmailJanuary 2, 2012

CindyMichael

Deployment of customer website

Project Team

Website is ready to launch

EmailJanuary 6, 2012

CindyMichael

Website Communication Plan

Risk Item #

Risk DescriptionProbability

Impact

Mitigation Plan

1

Resource Constraints: Team members work on various projects at work, might not get sufficient time working on this Wake n’ Bake project and thus pushing out the drop dead date for the initial design and requirement

Medium High

Trying to have the team members work extra hours, to meet the deadline for each milestone delivery for Wake n’ Bake project.

2

If Consulting firm does not understand the requirement, the implementation might not meet the requirement (functionality)

Low High

Offer several requirement walkthroughs aside from just delivering the requirements to them, therefore ensuring they are in sync with our requirements and reduce the risk of misunderstanding the requirement

3The website may not deploy on time (implementation)

Medium High

We need to specify clearly, in our contract, when will be the production deployment date; and will try to eliminate the factors that might cause the delay of the website deployment  

4

Lacking of experience of various consulting firms or contractors, which might result in we not selecting the best fit consulting firms or contractors

MediumMedium

Perform in-depth research on the firms to make sure that they have worked on a similar project.

5If the logo won’t be finalized by marketing team, it might prolong software development life cycle.

LowMedium

We will work with Marketing team, to ensure the logo will be finalized on time

Website Risks

Budget