Wade Hanson Broker, ABR, GRI, E-Pro

Wade Hanson

Broker, ABR, GRI, E-Pro

Top Ten Reasons to Hire a Gen Y Agent

5. I was out late last night so I could only come up with 5.6. Most of us have not purchased a home yet so we still

think Realtors know what they are doing.7. You don’t have to train us because we know it all

already.8. We know how to spot a Meth Lab9. We don’t show up to the Wednesday morning office

meetings just for the coffee and donuts.10. You don’t have to worry about us running out of money

because we still have access to Mom and Dad’s checkbook.

Who is Gen Y?Who is Gen Y?

Winners Competitive Glamour

Money Technology Fun

We are obsessed with

achievement and are deeply

invested in our careers, we

crave glamour and love

gossip.

Entrepreneurs

• In the 1980s, only 1 or 2 percent of graduating MBAs wanted to start out as entrepreneurs; today 10 to 20 percent want to be their own bosses. (U.C. Berkeley)

• More than 65 percent of 14- to 19-year-olds are interested in starting a business compared with about half of the general public. (Kauffman Center for Entrepreneurial Leadership)

Interesting Gen Y Facts

•97% own a computer •94% own a cell phone

•76% use Instant Messaging. •15% of IM users are logged on 24 hours a day/7 days a

week •34% use websites as their primary source of news

•28% own a blog and 44% read blogs •75% of students have a Facebook account

•60% own some type of expensive portable music and/or video device such as an iPod.

What Is Gen Y Looking For In a

Career?

Growth Opportunities

Diverse Set of Responsibilities

Training, Mentoring and Coaching

Recognition - Awards

FUN, Exciting, Challenging

Opportunity to Get Rich!

To Be the Next Jim Weichert!

SHOW ME THE MONEY!

How Do You Catch A Gen Y?

Find where they hang out, what they read and do

the same

You have to market to us in style

Find creative ways to get in front of us (YPN)

Keep your recruiters enthused!

Respond to my phone calls and emails in a timely

manner

Does working for you include the “cool” factor?

Just imagine the exposure you could get conducting business in our chic Downtown sales office located on XYZ Avenue. Funky, high-tech and contemporary in design, the new 8,000-square-foot space is conveniently located directly above the popular Schroeders Bar and Grill. Work areas are designed to optimize comfort and functionality. For added convenience and flexibility, ABC Realty has dedicated resources outside of Minneapolis for agents who cater to the suburban market.

Wherever you decide to conduct business, it’s not all business. Hard work gives way to fun and relaxation. ABC Realty happy hours, social hours, book clubs and even wine and cheese tastings are not uncommon. And you’ll never be exposed to embroidery or tupperware groups.

THE LATEST INFORMATION ALWAYS AT YOUR FINGERTIPS.At ABC Realty, we understand that the latest cutting-edge technology is not only nice to have; it’s essential to the success

of our agents. We also realize that today’s technology will help you stay connected as well as manage and develop your business.

At ABC Realty, you have 24/7 access to state-of-the-art technology including:• Wireless connection at office and sales center locations • High-speed color copier and fax • Color printers • High-speed T1–lines and fiber optic technology • New in-house computers for agent use • Access to the latest software • Extensive Web site with agent log-in and the most comprehensive, easy-to-use properties search tool on the Web • In addition, a computer workspace is offered to each agent, and an on-site computer technician is just a phone call

away.

200 of the recent 30 under 30 recipients were polled in July of 2007. Here were the

results:

What have been your biggest

challenges:

• Keeping motivated-not burning out• Staying focused on the small tasks to produce the big

results • Managing a team - Structure• Good training (staying on top of new ideas, forms,

technology, etc.)• Good support staff – manager, assistants, etc. (many of

them are competing with their Brokers for sales)

• What do you see as the future challenges?• Niche marketing

• Overcoming pricing issues in a declining market

• How to generate more leads online

• Creative and affordable ways to prospect for new business

• Broker or manager willing to keep an open mind to new ideas and change