To place a display ad call 254.757.5863 Saturday, October 18, 2014 2009 XXXXX PRESS RELEASE T he Lincoln Motor Company’s reinven- tion takes a major step forward with the unveiling of the all-new 2015 Lincoln MKC small premium utility vehicle. The Lincoln MKC is a unique creation from the ground up with an assort- ment of first-in-class fea- tures. Its all-new 2.3-liter EcoBoost engine offers excellent performance while its ingeniously implement- ed wraparound liftgate is an example of masterful cus- tomer convenience. The luxurious interior embraces driver and pas- sengers alike, and its new and innovative technology personalizes the MKC own- ership experience. Lincoln MKC follows the MKZ sedan to become the second all- new Lincoln in as many years as the brand contin- ues its reinvention. “Lincoln MKC is a perfect blend of inspired automo- tive design and dynamic driving performance in a segment that has grown in popularity in recent years,” said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln. “As a challeng- er luxury brand, entering this segment is a natural next step for us. MKC will do more than just compete – it will change the way peo- ple think about Lincoln.” DESIGN The Lincoln design team faced the dual challenge of creating a standout vehicle in a competitive field, while further refining the Lincoln design DNA that started with the 2013 MKZ. From its signature split-wing grille to its uniquely crafted, hands- free wraparound liftgate, the Lincoln DNA is evident. “Our design team worked tirelessly to create a vehicle that attracts new customers to the brand while meeting the expectations of long- time Lincoln drivers,” said Max Wolff, director, Lincoln Design. “The execution of the new liftgate is a prime example of how a premium design element can create a better customer experi- ence.” MKC presents a sleek, sculpted body that helps it stand out among peers. Its high beltline and low shoul- ders create a sturdy, athletic presence, while features such as soft exterior light- ing, pedestal side-view mir- rors and an available pan- oramic, all-glass Vista Roof give the vehicle a luxurious, sophisticated personality. PERFORMANCE When equipped with the all-new 2.3-liter EcoBoost engine, MKC offers 285 horsepower at 5,500 rpm and 305 lb.-ft. of torque at 3,000 rpm. Class-exclusive Active Grille Shutters are designed to help improve MKC fuel efficiency at high- way speeds. MKC comes standard with a 2.0-liter EcoBoost four-cylinder turbocharged engine, projected to pro- duce 240 horsepower at 5,500 rpm and 270 lb.-ft. of torque at 3,000 rpm, accord- ing to preliminary test data. This makes Lincoln MKC an all-EcoBoost vehicle. MKC comes standard with front-wheel drive and 18-inch wheels. Drivers can upgrade to Lincoln’s Intelligent All-Wheel Drive. 2015 LINCOLN MKC Lincoln unveils all-new MKC The sleek-looking Lincoln MKC is an all-new vehicle for 2015 that delivers a premium level of luxury. Base price: $33,100 Wheelbase: 105.9 in. Length: 179.2 in. Width: 84.1 in. Height: 65.2 in. Engine: 2.0-liter EcoBoost I4, 240 hp, 270 lb.-ft. torque Transmission: Six- speed SelectShift Automatic EPA Mileage: 20 city, 29 highway BY THE NUMBERS The MKC’s unique design carries through to the interior, where craftsmanship and high-tech combine to offer a warm, luxurious environment. Get to know the Lincoln lineup at LINCOLN.COM. $1000 incentive is for either competitive conquest or owner loyalty. $3000 incentive on 2014 Lincoln Navigator is for retail owner loyalty or competitive conquest. 1601 S Valley Mills Dr Waco, TX 76711 254.756.5511 [email protected]Marstaller Lincoln 2014 LINCOLN MKX APR FOR 60 MONTHS* PLUS 0.0 % $ 1,000 2014 LINCOLN MKS 2015 LINCOLN MKC FWD APR APR APR APR FOR 60 MONTHS* FOR 60 MONTHS* FOR 60 MONTHS* FOR 60 MONTHS* Owner Loyalty or Competitive Conquest PLUS PLUS PLUS PLUS 0.0 % 0.0 % 0.0 % 2.9 % $ 1,000 $ 1,000 $ 1,000 $ 1,000 2014 LINCOLN MKT 2014 LINCOLN MKZ 2014 LINCOLN NAVIGATOR APR FOR 60 MONTHS* PLUS 0.0 % $ 3,000 AVAILABLE NOW 2015 LINCOLN NAVIGATOR APR FOR 60 MONTHS* Owner Loyalty or Competitive Conquest PLUS 2.9 % $ 1,000
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To place a display ad call 254.757.5863
Saturday, October 18, 2014
2009 XXXXX
PRESS RELEASE
The Lincoln MotorCompany’s reinven-tion takes a major
step forward with theunveiling of the all-new2015 Lincoln MKC smallpremium utility vehicle.
The Lincoln MKC is aunique creation from theground up with an assort-ment of first-in-class fea-tures. Its all-new 2.3-literEcoBoost engine offersexcellent performance whileits ingeniously implement-ed wraparound liftgate is anexample of masterful cus-tomer convenience.
The luxurious interiorembraces driver and pas-sengers alike, and its newand innovative technologypersonalizes the MKC own-ership experience. LincolnMKC follows the MKZ sedanto become the second all-new Lincoln in as manyyears as the brand contin-
ues its reinvention.“Lincoln MKC is a perfect
blend of inspired automo-tive design and dynamicdriving performance in asegment that has grown inpopularity in recent years,”said Jim Farley, executivevice president of Ford globalmarketing, sales and serviceand Lincoln. “As a challeng-er luxury brand, enteringthis segment is a naturalnext step for us. MKC willdo more than just compete– it will change the way peo-ple think about Lincoln.”
DESIGNThe Lincoln design team
faced the dual challenge ofcreating a standout vehiclein a competitive field, whilefurther refining the Lincolndesign DNA that startedwith the 2013 MKZ. From itssignature split-wing grille toits uniquely crafted, hands-free wraparound liftgate, theLincoln DNA is evident.
“Our design team workedtirelessly to create a vehiclethat attracts new customersto the brand while meetingthe expectations of long-
time Lincoln drivers,” saidMax Wolff, director, LincolnDesign. “The execution ofthe new liftgate is a primeexample of how a premiumdesign element can create abetter customer experi-ence.”
MKC presents a sleek,sculpted body that helps itstand out among peers. Itshigh beltline and low shoul-ders create a sturdy, athleticpresence, while featuressuch as soft exterior light-ing, pedestal side-view mir-rors and an available pan-oramic, all-glass Vista Roof
give the vehicle a luxurious,sophisticated personality.
PERFORMANCEWhen equipped with the
all-new 2.3-liter EcoBoostengine, MKC offers 285horsepower at 5,500 rpmand 305 lb.-ft. of torque at3,000 rpm. Class-exclusiveActive Grille Shutters aredesigned to help improveMKC fuel efficiency at high-way speeds.
MKC comes standardwith a 2.0-liter EcoBoostfour-cylinder turbochargedengine, projected to pro-duce 240 horsepower at5,500 rpm and 270 lb.-ft. oftorque at 3,000 rpm, accord-ing to preliminary test data.This makes Lincoln MKC anall-EcoBoost vehicle.
MKC comes standardwith front-wheel drive and18-inch wheels. Drivers canupgrade to Lincoln’sIntelligent All-Wheel Drive.
2015 LINCOLN MKC
Lincoln unveils all-new MKC
The sleek-looking Lincoln MKC is an all-new vehicle for 2015 that delivers a premium level of luxury.
The MKC’s unique design carries through to theinterior, where craftsmanship and high-tech combine tooffer a warm, luxurious environment.
Get to know the Lincoln lineup at LINCOLN.COM.
$1000 incentive is for either competitive conquest or owner loyalty.$3000 incentive on 2014 Lincoln Navigator is for retail owner loyalty or competitive conquest.
Warranty protection andmaintenance plans are add-ons thatyou can decide to go with or without.Even the due date for your firstpayment can often be a point ofnegotiation.
NEGOTIATIONBASICS
Successful negotiation comes fromequipping yourself with strong knowl-edge. Do a little research on particularused vehicles you may be interestedin. Check their most common pricesfor specific years. Know about theirmileage “life expectancy” and howlong it usually takes certain parts tostart wearing down.
Any and all vehicle-specificinformation you possess entering anegotiation will help you in reachinga fair and balanced price.
NEGOTIATIONTIPS
Follow these guidelines whennegotiating:
% ./-6 6;- 1-8&#* /*"-:93:9/" 69:;'Is it a reputable dealer? Is it a familyfriend? A complete stranger? Thesetypes of questions will let you knowhow much you can trust your co-negotiator.
% (-/&: 0* 3$#39, :- 237* :;* $9#!:offer. And if you do, make it a lowone. Stay in the ballpark of theoriginal price point, but let it be
known that you won’t be paying fullprice.
% +4!-) ,-/&: 0* 3$#39, :- 6347' 5;*#*are some things you can’t compromiseon, and if you feel like you are beingdisrespected, take your business else-where.
PAY ATTENTIONNegotiation skills work well, but you
have to remember the details once theclosing process gets under way. Onceyou have a deal, make sure the trans-action is completed properly.
Some salespeople are great atadding extras near the end of a deal.This can completely wipe out anygains you may have made in thenegotiation process. Hold firm toyour position and come out satisfiedin the end.
Ever hear the phrase, “Everything is negotiable?” Well, that doesn’tring any truer than in the vehicle-purchasing process. With so manyaspects to buying a new car, many parts are fair game for a little
Good habits to keep teens safe on the road(BPT) - No one startstheir day anticipat-ing getting into a carcrash. But it only takesone time to be ridingin a vehicle withoutbuckling up for a lifeto be changed forever.Motor vehicle crashesare the number onekiller of teens in theU.S. Fatalities are splitalmost equally betweenteen drivers and passen-gers. In half of all fatalcrashes, the teen wasnot wearing a seatbelt.
A recent study foundthat one in four teenssay they don’t use a seatbelt on every ride. The
report, “Teens in Cars,”released by Safe KidsWorldwide, and fundedas part of a $2 milliongrant from the GeneralMotors Foundation, sur-veyed 1,000 teens ages13 to 19. The reportlooked at why teensdon’t always buckleup, how often they textor talk on the phonewhile driving, and whatthey do when they feelunsafe in a car.
The top reasons teensgave for not bucklingup were that they forgotor it was not a habit,they were not goingfar, or the seat belt was
not comfortable. Askedwhy other teens don’tbuckle up, one in threeteens said that going toa party was a reason.
Another eye-openingfinding from the reportis that thirty-nine per-cent of teens said theyhave ridden with a teendriver who was texting,and 95 percent said theythink other teens haveridden with drivers whowere texting. Teenswho don’t always useseat belts are also morelikely to report thatthey text while drivingthan those who say theywear a seat belt every
time. About 43 percentof teens reported ridingas a passenger with ateen driver who wastalking on a phone.A few more surprisingresults include:
* More than half ofteens said they haveseen a parent talking onthe phone while driving,and 28 percent havebeen riding in a carwith a parent who wastexting.
* Forty-nine percent ofteens felt concerned fortheir safety when ridingwith a teen driver and31 percent of teens said
they felt unsafe with aparent driving.
* When asked whatteens did in asituation when in a carwith someone drivingdangerously, four in 10teens said they askedthe driver to stop, butalmost the same numbersaid they did nothing.
Safe Kids Worldwiderecommends these tipsfor parents of teens toremember while ridingin cars:
* Buckle up on everyride, every time. This isimportant for everyone,
both drivers andpassengers. Make buck-ling up a habit startingwhen kids are young.
* Be a good role modelin all your drivinghabits. Teens oftenmodel their behaviorfrom their parents, andthey’ve been watchingtheir parents in carssince they were infants.So if parents are puttingphones down and buck-ling up on every ride,then teens may be morelikely to do the same.
two heads arebetter than one.better than one.
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2____|____WHEELS____|____Saturday, October 18, 2014____|____www.wacotrib.com Waco Tribune-Herald
How to Save on Gas during a Road TripThe cost of gas isenough to make somefamilies think twiceabout taking a familyvacation. These threetips from Ronald M.Weiers, author of “GA$SMART$: Hundredsof Small Ways to SaveBig at the Pump” willhelp you make the mostof every gallon.
1. Relax in theVehicular Parade.
It’s inevitable: Atsome point, you willbe trapped in a streamof vehicles on a curvyroad or in a no-passingzone.The typical driver willalternate between theaccelerator pedal andbrake pedal as thoughthey are buttons on akeyboard. That kind ofjerky driving is very in-efficient. Instead, try torelax — listen to some
music or gaze around atthe countryside — andremember that eventu-ally you will be theperson at the beginningof the parade.Use that same soft andgentle approach when-ever you drive to getthe best fuel economy.
2. Obey the SpeedLimits.Speed limits exist forsafety reasons, but
they contribute tofuel economy as well.Many drivers routinelyexceed speed limits,taking the chance theywon’t get caught.Even if the policedon’t catch you, thegas pump will. Ac-cording to the Envi-ronmental ProtectionAgency, each 5 mphyou drive over 60 mphcan reduce your fueleconomy by
about 8 percent.
3. Keep Your TiresProperly Inflated.Underinflated tires aredangerous and ineffi-cient and the increasedrolling resistance cangreatly reduce fueleconomy. According tothe U.S. Department ofEnergy, when all fourtires are underinflatedby 10 pounds, yourfuel economy will be
reduced by 3 percent.Tire pressure recom-mendations can befound in your owner’smanual or on a stickeron the trunk lid, driv-er’s side door or doorframe. Buy a tire gaugeand check your tiresregularly.For the best reading,check your tires whenthey have not beendriven for at least threehours.
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