w3w ogilvy

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3 words to address the world

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Why - English

vimeo.com/what3words/why

vimeo.com/what3words/about

vimeo.com/what3words/favela

About - English/French/Portuguese/Spanish/Swahili Subtitles

Case - English/French/Portuguese/Spanish/Swahili Subtitles

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THE WORLD IS POORLY ADDRESSED

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75% OF THE WORLD HAS INADEQUATE, POOR OR NO ADDRESSING SYSTEMS

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4 BILLION PEOPLE DON’T HAVE AN ADDRESS

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THE ONLY OPTION IS ACCURATE BUT…

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WHAT3WORDS IS A NEW GLOBAL ADDRESS SYSTEM

WORDS BEAT NUMBERS FOR COMMUNICATION

Using words means non-technical people can find any location accurately and communicate it quicker; more easily and with less ambiguity than any other

system like street addresses, postcodes, latitude & longitude pairs or short-links.

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WORDS WORK EVERYWHERE

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WORDS MEAN YOU CAN SPOT ERRORS

The what3words algorithm actively shuffles similar-sounding 3 word combinations around the world to enable both human and automated intelligent error-checking.

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WORDS ALLOW INTELLIGENT DISTRIBUTION

Simpler, more common words are allocated to more populated areas and the longest words are used in 3 word addresses in unpopulated areas.

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LANGUAGE EMPOWERS COMMUNITIES

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A COMMON COMMUNICATION LANGUAGE

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NUMEROUS BENEFITS OVER OTHER SYSTEMS

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WE HAVE OUR OWN MULTI-PLATFORM APP

w3w.co/ios

w3w.co/android

WE HAVE OUR OWN MULTI-PLATFORM APP

w3w.co/map w3w.co/ios w3w.co/android

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3 WORD ADDRESSES BEING USED IN THE FAVELAS

w3w.co/favela70

3 WORD ADDRESSES BEING USED IN THE FAVELAS

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BETTER ADDRESSING CAN IMPROVE CUSTOMER EXPERIENCE, DRIVE BUSINESS GROWTH, DELIVER OPERATION EFFICIENCIES & IMPROVE LIVES

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