W3C Web on TV Workshop - World Wide Web Consortium€¦ · 02/09/2010 · W3C Web on TV Workshop Session 3: Panel on existing Digital TV approaches September 2 nd, 2010 Cisco Systems
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Panel on existing Digital TV approachesEvolution towards 3rd Wave
Technology Integration
Business Relevance
3rd Wave- Any Device: TV, PC, Mobile etc- Any time- Any where- IP & Broadband & Web- Open contents & Applications- Higher Service Velocity- Business Model: B2B2C
2nd Wave- IPTV- IP & Broadband- Broadcast & On-demand- Higher Service Velocity- Business Model: B2C1st Wave
- Digital TV- Broadcast & On-demand- Limited Contents- Scheduled Viewing- Limited Service Velocity- Business Model: B2C
Panel on existing Digital TV approachesRequirements towards 3rd Wave
� Internet contents & application� Multi-screens and seamless multi-device experience� Target advertisement� Social Networking� Web Technology integration� API extension for Application development� Display control for multiple applications� and many others…….