W RITING SMART O BJECTIVES AND P ERFORMANCE I NDICATORS ( I. E., A NTICIPATED R ESULTS ) Presenter: Dr. Laura R. Dawson Executive Vice President/COO The.

WRITING SMART OBJECTIVES AND WRITING SMART OBJECTIVES AND PERFORMANCE INDICATORS PERFORMANCE INDICATORS (I.E., (I.E., ANTICIPATED RESULTS)ANTICIPATED RESULTS)

Presenter:

Dr. Laura R. DawsonExecutive Vice President/COOThe Dawson Group of VA, Inc.

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What is a SMART Objective?What is a SMART Objective?

A MANAGEMENT TOOL to improve. . .

Organizational outcomes

Individual performance of managers

Collective performance of managers

Note: “ SMART Objectives” grew out of the Management by Objectives (MBO) movement which is based on Peter Drucker’s 1954 book, The Practice of Management. 22

WHAT IS A SMART OBJECTIVE?WHAT IS A SMART OBJECTIVE?

A written statement of an intended outcomethat is. . .

Specific: Concrete - Succinct - Straight Forward

Measurable: Quantified Observable Results

Achievable: Attainable

Realistic: Relevant and Makes Sense

Timely: Appropriate Completion Date

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ANALYZING THE MEANING OF A “GOOD SMART OBJECTIVE”

SPECIFIC

- Each objective should identify only one significant outcome.

- Each objective should take the form of a single clearly written statement.

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ANALYZING THE MEANING OF A “GOOD SMART OBJECTIVE”

MEASURABLE

- Quantified Outcome

Each objective should contain a quantified projected outcome (i.e., stated in numerical terms).

- Quantified Baseline Data Each objective should show related baseline data (usually beneath the objective) against which the projected outcome will be measured or compared for success.

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ANALYZING THE MEANING OF A “GOOD SMART OBJECTIVE”

ACHIEVABLE

- Objective can be fully accomplished given the conditions and available resources that will impact implementation.

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ANALYZING THE MEANING OF A “GOOD SMART OBJECTIVE”

REALISTIC

Objective is relevant and makes sense giveninstitutional mission, strategic plans,resources, environmental considerations, etc.

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ANALYZING THE MEANING OF A “GOOD SMART OBJECTIVE”

TIMELY

Specify the date (month/day/year) that theobjective (i.e., quantified outcome) will be fully implemented.

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SOME SMART OBJECTIVES CONTAIN. . . .

RESPONSIBILITY (Optional)

The name of the person or unit that is responsible for implementing the objective

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A WELL WRITTEN SMART OBJECTIVE ALSO CONTAINS. . .

Performance Indicators (i.e., Anticipated Results)

- A performance indicator identifies key milestones, dates, and documentation of progress towards implementing the objective.

- Each performance indicator should take the form of a single statement.

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A PERFORMANCE INDICATOR (I.E., ANTICIPATED RESULT). . .

1. A statement that specifies a quantified, observable, and documented measure or unit of progress (i.e., a major milestone) to be achieved (quarterly, annually, etc.) to substantiate full objective implementation or significant progress towards objective implementation.

* DOCUMENTATION IS ESSENTIAL!!!

Always have appropriate documentation for activityobjectives and performance indicators readily available.

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WRITING SMART OBJECTIVES & ANTICIPATED RESULTS

CAN WE TALK????

What’s wrong with these objectives?1. School of Business faculty will become knowledgeable about

AACSB accreditation standards.

2. To update Teacher Education curriculum to reflect CASE standards.

3. To install new hardwood flooring in the Jordan Gymnasium.

4. To purchase and install 35 new computers in the PRAXIS Lab.

5. To purchase and install new administrative accounting software.

6. Teacher Education faculty will attend two (2) professional development conferences annually.

7. Construct four new sets for the student-run TV station.

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WRITING SMART OBJECTIVES & ANTICIPATED RESULTS

EXERCISES

AND

GROUP SHARING

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