w hy storytell ?
Feb 22, 2016
w hy storytell ?. w hy storytell ?. i t’s a human centered way to communicate. w hy storytell ?. i t’s a human centered way to communicate i t’s a problem detector. w hy storytell ?. i t’s a human centered way to communicate i t’s a problem detector i t rallies the team. - PowerPoint PPT Presentation
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why storytell?
why storytell?
it’s a human centered way to communicate
why storytell?
it’s a human centered way to communicate
it’s a problem detector
why storytell?
it’s a human centered way to communicate
it’s a problem detector
it rallies the team
storytellingauthentic
character-driventhrough details
It’s a human centered way to communicate
story design
dramatic arc
action
conflict event
story design
action
conflict eventneed
insight POV/solution
story design
character action
conflict
event
resolutionreaction
user
need
solutionwhat is the focus of your solution?
what is missing from their life?
who are they? what do they want?
sum it up. why is this the best direction?
character action
conflict
event
resolutionreaction
user
need
solutionwhat is the focus of your solution?
what is missing from their life? sum it up. why is this the best direction?
who are they? what do they want?
character action
conflict
event
resolutionreaction
user
need
solutionWhy is your solution transformative?
who are they? what do they want?
sum it up. why is this the best direction?
what is missing from his/her life?
character action
conflict
event
resolutionreaction
user
need
solution
what is missing from their life?
who are they? what do they want?
sum it up. why is this the best direction?
why is your solution transformative?
character action
conflict
event
resolutionreaction
user
need
solution
who are they? what do they want?
what is missing from their life?
Why is your solution transformative? what happened?
why should this solution be adopted?
use concrete details, examples, and scenariosto show how your solution will transform the user experience for the better in a specific way
your mission:
the audience should be able to re-tell the story to a friend or colleague.
your goal:
teams will have 20 minutes to prepare.teams will have 3 minutes to demo.audience will engage in feedback blitz for 3 minutes.here’s your chance to inspire!
project demos
for sale: baby shoes, never worn.
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