C I T Y O F 1 A L E X A N D R I A C I T Y O F W A Y F I N D I N G P R O G R A M Schematic Design Concepts, Retail Strategy, Accessibility Stakeholder Advisory Group Presentation 24 September 2008
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A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G N
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A L E X A N D R I AC I T Y O F
W A Y F I N D I N G P R O G R A M
Schematic Design Concepts, Retail Strategy, Accessibility
Stakeholder Advisory Group Presentation
24 September 2008
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G N
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Why does Alexandria need a wayfinding system ?
A Reminder…
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
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When last we met…
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G N
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When last we met…
Your input on districts:
Arlandria Carlyle Del Ray Eisenhower Valley Landmark Old TownParker-Gray Potomac Yard West End
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
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When last we met…
Your input on destinations:
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G N
6 A L E X A N D R I AC I T Y O F
When last we met…
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G N
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When last we met…
A L E X A N D R I AC I T Y O F
W A Y F I N D I N G D E S I G NA L E X A N D R I AC I T Y O F
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Your input on design:
• A versatile design palette which can be applied throughout the city
• Interchangeable elements to relate to specific districts (color/pattern/icon/etc)
• Clear & legible text and arrows
• Sophisticated, flexible color palette, yet not too "muddy", with potential for selective pops of brighter color & contrast
• Relief and patterning, using architectural inspiration which lends authenticity
• An authentic, timeless look:
"Rich history with contemporary flair"
When last we met…
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Our "Design Toolkit"
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Design Toolkit – Form / Color / Style
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Design Toolkit – Architectural Inspiration
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Design Toolkit – Historical Reference
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Design Toolkit – Color Inspiration
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What will the signs look like?1
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"Color Core"Scheme 1
Classic / Formal / Architectural
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"Color Core"Scheme 1
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"Color Core"Scheme 1
A L E X A N D R I AC I T Y O F
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"Color Core"Scheme 1
Classic / Formal / Architectural
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Scheme 1 Context – Directionals
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Scheme 1 Context – Facility IDs
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Scheme 2
Civic / Practical / Historic with a twist
"Expressive Brackets"
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Scheme 2 "Expressive Brackets"
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"Expressive Brackets"Scheme 2
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Scheme 2
Civic / Practical / Historic with a twist
"Expressive Brackets"
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Scheme 2 Context – Directionals
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Scheme 2 Context – Facility IDs
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Scheme 3 "Fresh and Graphic"
Modern / Bright / Elegant
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Scheme 3 "Fresh and Graphic"
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Scheme 3 "Fresh and Graphic"
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Scheme 3 "Fresh and Graphic"
Modern / Bright / Elegant
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Context – DirectionalsScheme 3
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Context – Facility IDsScheme 3
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Side-by-Side Comparison: Carlyle Directional
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Side-by-Side Comparison: Old Town Directional
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How can the wayfinding system improve visibility of retail/restaurants located off main corridors?
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GoalsEnhance visibility of retailers off corridors of commercial concentration
ConsiderationsAcknowledge that this will be part of a new, comprehensive way-finding system (which does not exist today)
Refrain from adding more visual and physical clutter to an already crowded streetscape
Avoid creating a maintenance and updating burden on the City (limited financial and staff resources)
Retail Strategy: Analysis of the issues
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Precedents: Sign structures
Retail Strategy: Analysis of the issues
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Precedents: Mapping
Retail Strategy: Analysis of the issues
Retail & dining accentuated through color
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Location strategy
Retail Strategy: Analysis of the issues
Every street corner on opposite corners
Catch pedestrians from both directions
Expand over to Cameron and other parallel side streets
KING ST
CAMERON ST
PITT
ST
ROYA
L ST
WAS
HIN
GTO
N S
T
KING ST
WAS
HIN
GTO
N S
T
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Retail Strategy: Analysis of the issues
Many solutions would be physically intrusive
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Retail Strategy: Analysis of the issues
A more discreet size better fits the environment
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Transit Hub
Public Parking
King St. Trolley
Map and take-away
Retail Strategy: Multiple Components
Map and take-away
Take-away
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Transit Hub
Public Parking
King St. Trolley
ComprehensiveOld Town printedtake-away (includes all retailers)
Map and take-away
Map and take-away
Take-away
Retail Strategy: Multiple Components
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Transit Hub
Public Parking
King St. Trolley
ComprehensiveOld Town printedtake-away (includes all retailers)
Map and take-away
Street cornerorientationNo individualstore listings
Map and take-away
Take-away
Retail Strategy: Multiple Components
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Transit Hub
Public Parking
King St. Trolley
ComprehensiveOld Town printedtake-away (includes all retailers)
Map and take-away
Street cornerorientationNo individualstore listings
Finding all retailers
Map and take-away
Take-away
Retail Strategy: Multiple Components
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RETAIL STRATEGY
• Icons represent shopping and dining
• Map highlights shopping and dining parcels
Component 3: Streetcorner Pedestrian Directionals
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Component 3: Streetcorner Pedestrian Directionals
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Component 3: Streetcorner Pedestrian Directionals
ALTERNATE STRATEGY: List individual merchants by name
Things to consider:
•Requires frequent updates of 40+ sign locations
•Who funds the program?
•Who administers the program?......
•How to prioritize listings when space doesn't allow for all?
•Not equitable for all retailers
•Requires a change to the zoning ordinance which currently prohibits "remote business signs"
•Replaces a panel that would be used for heritage purposes
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Component 3: Streetcorner Pedestrian Directionals
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How will the wayfinding system strive for universal accessibility? 3
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Accessibility: baselines for exterior signage
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Accessibility: baselines for exterior signage
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Accessibility: baselines for exterior signage
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Accessibility: baselines for exterior signage
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Next Steps 4
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Project PhasesThe Process
ConstructManualMockupsFinalizeDesign
Develop Design
ConceptDesignAnalysis
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Current StatusThe Process
ConstructManualMockupsFinalizeDesign
Develop Design
ConceptDesignAnalysis
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Next Steps
1. Selection of a preferred scheme (online survey)
2. Development of layouts for the complete sign system
3. Concepts for district iconography
4. Development of map artwork
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E N D Schematic Design Concepts, Retail Strategy, Accessibility
Stakeholder Advisory Group Presentation
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