Brand Matters: Marketing Thoughts for the New Frontier
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Brand Matters: Marketing Thoughtsfor the New Frontier
What Eels are Coming After You?
• Company Page
• Personal Pages
• Blog
• Google +
• Web Site
• SEO
• Keywords
Who Are You Trying to Reach?
People You Already Do Business With
People You Used to Do Business With and Want to Again
Potential New Business
Group 1 Group 2 Group 3
Focus on the People You Know
• Does every single marketing effort you create encourage a learning relationship?
• Do you have a permission database?
• If consumers gave you permission to talk to them, would you have anything to say?
• Once people become customers, do you work to deepen your permission to communicate with those people?
How Can We Help?
• Marketing Campaigns
• Webinars
• Lunch & Learns
• Brochures
• Sales Trainings
• Demos
• Try and Buys
CONNECTIONS
• Haggerty Insurance
• Trojan Battery
• Westfiled
• Royalty Carpet
• Opus Bank
• Children’s Hospital of Orange County
• ONEOK/OneGas
• OHEL Children’s Home & Family Services
Marketing Resources (I Couldn’t Live Without)
What’s Next?
• Make a Partner Portal login. http://vxsuite.com/portal/client-registration/
• Use the book and the portal to decide what brochures you want branded.
• Start a marketing campaign.
• Talk to Amy About Blogging, LinkedIn or whatever Eels are chasing you.
Amy BaileyVP [email protected]/in/amybailey1
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