VW-NPU

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 VW  VW STRATEGIC PLANNINGSTRATEGIC PLANNING

By:By:

Dr. Magdy M. HusseinDr. Magdy M. Hussein

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StrategyStrategy"Strategy is the"Strategy is the directiondirection andand scopescope of anof an

organization over theorganization over the longlong--termterm:: which which

achievesachieves advantageadvantage for the organizationfor the organization

through its:through its:

11-- configurationconfiguration ofof resourcesresources within a within a

challengingchallenging environmentenvironment,,

22-- to meet theto meet the needs ofneeds of marketsmarkets andand

33-- toto fulfillfulfill stakeholderstakeholder expectationsexpectations".".

*Johnson and Scholes (*Johnson and Scholes (Exploring Corporate StrategyExploring Corporate Strategy))

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Prentice Hall, 2001Prentice Hall, 2001 33

ThreeThree--Stage ProcessStage Process

Strategy Formulation

Strategy Implementation

Strategy Evaluation

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Prentice Hall, 2001Prentice Hall, 2001 44

Strategy Formulation

 Vision & Mission

Alternative Strategies

Long-Term Objectives

Strengths & Weaknesses

Opportunities & Threats

Strategy Selection

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VW Mission Statement VW Mission Statement 

To off erTo off er attractiveattractive,, saf esaf e andandenvironmentally environmentally sound vehicles whichsound vehicles whichare competitive on an increasingly toughare competitive on an increasingly tough

market and which set w orld standards inmarket and which set w orld standards in

their respective classes.their respective classes.

ToyotaToyota Mission Mission:: Statement  Statement 

ToTo sustainsustain profitable profitable growthgrowth byby providing providing thethebest best customer customer experienceexperience and and dealer dealer support support..

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Top 5  W orld¶s Most Successf ul Cars Ever.Top 5  W orld¶s Most Successf ul Cars Ever.

5. Ford Model T 

16,500,000sold cars4. Volkswagen Beetle

21,529,464 sold cars

3. Volkswagen Golf

24,000,000sold cars

2. Ford - F series

25,000,000 sold cars

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Top 5  W orld¶s Most Successf ul Cars Ever.Top 5  W orld¶s Most Successf ul Cars Ever.

1. Toyota Corolla

35,000,000sold cars

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 VW history  VW history 

18751875--September 3rd, Ferdinand Porsche was born.September 3rd, Ferdinand Porsche was born.

19311931--Porsche drew f irst sketches of the Beetle.Porsche drew f irst sketches of the Beetle.

19341934--Adolf Hitler contracts Porsche to develop the Beetle Adolf Hitler contracts Porsche to develop the Beetle

19381938--LayingLaying of of thethe cornerstonecornerstone of of thethe  VW  VW f actory f actory 19391939--Germany Germany goesgoes toto war war

19461946--17851785 carscars were were constructedconstructed mostly mostly by  by handhand..

19551955--April, April,  V olkswagen V olkswagen of of  America America was was originally originally formedformed

19631963--SeptSept..,, 77 millionthmillionth BeetleBeetle producedproduced..

19751975--LastLast year year forfor thethe "Thing""Thing"..

19951995--Sharan  V an was introduced in Europe.Sharan  V an was introduced in Europe.

19981998--Jan, V olkswagen unveil the production of the new beetle.Jan, V olkswagen unveil the production of the new beetle.

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 V W history  V W history 

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 VW ¶s Garage VW ¶s Garage

 VW  VW o wnso wns thethe follo wingfollo wing carmakerscarmakers::11-- AUDI AUDI

22-- LamborghiniLamborghini

33-- R ollsR olls--R o yceR o yce44-- Bentley Bentley 

55-- SEA TSEA T

66-- SKODA SKODA 

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S W OT AnalysisS W OT Analysis

S W OTS W OT  Analysis Analysis isis aa very   very eff ectiveeff ective way  way  of of 

identif  yingidentif  ying::

SStrengthstrengths (Country (Country of of Origin)Origin)

 W  W eaknesseseaknesses (Partnership)(Partnership)

OOpportunitiespportunities (EU(EU vs vs.. NAFT A)NAFT A)

TThreatshreats (Merging)(Merging)

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NO W LET US HA  V E FUNNO W LET US HA  V E FUN

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11--  W hat country makes this car? W hat country makes this car?

Israel

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22--  W hat country makes this car? W hat country makes this car?

China

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33--  W hat country makes this car? W hat country makes this car?

Sweden

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44--  W hat country makes this car? W hat country makes this car?

South Korea

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55--  W hat country makes this car? W hat country makes this car?

India

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66--  W hat country makes this car? W hat country makes this car?

Spain

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77--  W hat country makes this car? W hat country makes this car?

R ussia

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88--  W hat country makes this car? W hat country makes this car?

Monaco

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99--  W hat country makes this car? W hat country makes this car?

The Netherlands

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1010--  W hat country makes this car? W hat country makes this car?

Malaysia

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THETHEENDEND