© Polycom, Inc. All rights reserved. Polycom VVX Portfolio Christine Kovacs Senior Product Marketing Manager
Jun 26, 2015
© Polycom, Inc. All rights reserved.
Polycom VVX PortfolioChristine Kovacs
Senior Product Marketing Manager
© Polycom, Inc. All rights reserved. 2
Agenda
• Market Trends
• Positioning
• Core Messages
• VVX Overview
• Target Customers
• Sales resources and availability
© Polycom, Inc. All rights reserved. 3
IP Telephony Endpoints: Market Overview
Enterprise Telephony• Includes traditional…
• …and IP based telephony
IP Based Enterprise Telephony• Includes infrastructure…• …and end-point solutions
IPT Endpoints• desktop phones, video, conference, wireless
• Includes Soft-clients
Desktop IP Phones• Includes infrastructure
vendors
Independent IP Telephony
Endpoints
− IPT desktop phone market growing
− from ~18M units in 2011, representing ~$2.5B− at a ~5% CAGR− …to ~33M units in 2017,
representing ~$3.2B
• Frost &Sullivan predicts the market-share of “independent” IPT vendors to grow from ~25% in 2011 to over 30% in 2014
= non-PBX vendors− The market-share of color IPT
desktop phones is expected to grow from 26% (in 2011) to 40% (in 2014)
Source: F&S
© Polycom, Inc. All rights reserved. 4
IP Telephony Endpoints: Market Overview
• Total Accessible Market SIP – “Independent Vendor” Market share
• Total Accessible Market IP Desktop Phone Market Growth (Unit and Revenue)
© Polycom, Inc. All rights reserved. 5
Why Are IP Telephony Endpoints Important?
End User expectations: “It is not your grandfather’s phone…”
− Ample line keys for managing high call volume
− “Smart phone like” user experience
− Personalization/customization
− Display
− Browser capabilities
− Intuitive UI
− Integration with business applications
Technical buyer expectations: “Don’t get me fired – make me look good…”
− Durability
− Portability & Flexibility
− Broad interoperability
− Voice quality and reliability
− Integration with key vertical applications,
− Fast, reliable technical support
© Polycom, Inc. All rights reserved. 6
Desktop IP Evolution 2012 - 2013
$300
$4
00$2
00
SINGLE PORT BASIC SWITCHED BASIC MID-RANGE
EXECUTIVEPERFORMANCE
$150
$600
$110
0…
$150
0
SP IP 321
SP IP 650
SP IP 450
SP IP 560
SP IP 550
SP IP 670
SP IP 335
SP IP 331
VVX500-GiG
VVX 1500
PERFORMANCE EXECUTIVE
VVX400
VVX300
VVX600-GiG
MSRP $179.00
MSRP $379.00
MSRP $259.00
MSRP $479.00
VVX310-GiG
VVX410GiG
MSRP $219.00
MSRP $299.00
MSRP $129.00
© Polycom, Inc. All rights reserved. 7
Polycom Desktop Phones VVX Business Media Phones
VVX Portfolio
Competitive Differentiators/Positioning
Ove
rvie
w
Premium-quality desktop voice + video
Designed for organizations and
businesses of all sizes and budgets
Ready for integration into a wide range
of UC environments (Dual Stack)
Polycom, Open SIP, H.323, and Lync
MS Qualification
Ben
efit
s
HD audio and video support
Touch screen interface for ease of use
Content sharing for faster decision
making and more productive meetings
Simple deployment and management
APIs for third-party applications
VVX 1500 / VVX 1500D
VVX 600 VVX 500 VVX Camera
VVX 300 VVX 400 Expansion Modules
© Polycom, Inc. All rights reserved. 8
Polycom Desktop Phones Positioning VVX Business Media Phones
Entry-level
Call centre,cubicle
Office, SoHo, cubicle Manager officeExecutive office, attendant desk
$300
$4
00$2
00$1
50$5
00
Video conference ready, Microsoft Exchangecalendar integration,Touch-screen, Video support,Web browserBluetooth headset support, Simple to provision,Dual Stack support H.323 & Open SIP) & Lync qualification16 Line Support
VVX 600
High performance Video enabled phone with touch Screen, simple(one-touch) calls, Open APIs for appsDual Stack support (H.323 & Open SIP) & Lync qualification6 Line Support
VVX 1500$110
0
VVX 500
Video conference readyMicrosoft Exchangecalendar integration,Touch-screen, Video support,Web browserDual Stack support(H.323 & Open SIP) & Lync qualification12 Line Support
VVX 300
High-quality entrylevel phone Optional Gigabit EthernetOpen SIP,Lync Qualification6 Line Support
VVX 400
Mid-range, colourwith Optional Gigabit Ethernet, Open SIP,Lync Qualification12 Line Support
© Polycom, Inc. All rights reserved.
VVX 500-600 and the VVX Camera
© Polycom, Inc. All rights reserved. 10
Polycom VVX 500 Business Media PhoneVideo Capable Business Media phone for the Knowledge Worker
• Product Overview
− Enterprise Grade Video Enabled Business Media Phone
− Designed for a broad range of environments from small and medium businesses to large enterprises, the VVX500 improves productivity, by complimenting the office applications of the end-user’s computer
− VVX Camera and expandability options
− Supports Polycom Open SIP, H.323, and MS Lync Qualification
• Target Markets and Use Cases
− SMBs, SOHO: Very small business, Large Organizations and Existing (SoundPoint 450, 550 and 560) (<50 seats)
− Ideal for today’s busy managers and knowledge workers, who need a powerful, yet intuitive, office phone that keeps up with their multitasking and schedule-juggling
• Key Differentiators/Benefits
− Increase productivity with the all-in-one, one-touch desktop UC solution for video, voice and applications
− Reduce deployment, administration and maintenance costs
− Leverage previous investments in SIP/Microsoft call control platforms
− Expandability options for long-term investment protection
• Price: $379US
© Polycom, Inc. All rights reserved. 11
Product: VVX 500 Key Features · 3.5” TFT (320 x 240)
· 12 lines
· Immersive capacitive touch UI
· Streaming media video playback
· Video conferencing via VVX Camera
· HD Voice
· 2 x Ethernet 10/100/1000
· 2 x USB 2.0 host
· Hard Keys: 12-key keypad, home, speaker, mute, volume, headset
· Supports up to 3 VVX Expansion modules
· Full Browser and Business applications integration
· Supported USB Headsets
· Jabra Pro 9465-Duo
· Jabra Pro 9470
· Plantronics Voyager Pro UC
© Polycom, Inc. All rights reserved. 12
Polycom VVX 600 Business Media PhoneVideo Capable Business Media phone for the Knowledge Worker• Product Overview
− The VVX 600 is an executive UC Business Media phone− Makes executive users more productive, enriches their collaborations with others
ultimately increasing the speed of business− provides a best in class personal communications experience
− VVX Camera and expandability options− Supports Polycom Open SIP, H.323, and MS Lync Qualification
• Target Markets and Use Cases− SMBs to large enterprises, Customers deploying open SIP hosted or premises
based solutions− Existing Executive SoundPoint customers and new customers (those who want to
upgrade and/or replace their device)− Customers deploy Microsoft Lync
• Key Differentiators/Benefits− Optional video and voice accessories− Simple touch-screen interface− Integrated Bluetooth and On-board applications− Reduce deployment, administration and maintenance costs − Leverage previous investments in SIP/Microsoft call control platforms− Expandability options for long-term investment protection
• Price: $479US
© Polycom, Inc. All rights reserved. 13
VVX 600 Key Features• Large (4.3”) TFT (480 x 272) touch-screen
• Touch UI
• 16 lines
• Streaming media Video playback
• Video conferencing via VVX Camera
• HD Voice
• 2 x Ethernet 10/100/1000
• 2 x USB 2.0 host
• Hard Keys: 12-key keypad, home, speaker, mute, volume, headset
• Integrated Bluetooth
• Support VVX Expansion Modules
• Full Browser and Business applications integration
• Supported USB Headsets− Jabra Pro 9465-Duo
− Jabra Pro 9470
− Plantronics Voyager Pro UC
© Polycom, Inc. All rights reserved. 14
Polycom VVX Camera
• Product Overview− The VVX Camera delivers a best-in-class personal video communications
experience− Instantly turning the VVX 500 and 600 desktop devices into a video
conferencing phone− Easy to use, easy to deploy − Ultra simple UI – Simple plug and play capability− Leverage previous IT infrastructure investments and broad interoperability.
• Target Markets and Use Cases− Existing VVX 500 and VVX 600 customers / users− Applicable across organizations of all sizes from SMBs to large enterprises− Customers deploying open SIP hosted or premises based solutions and need
video− Customers deploy Microsoft Lync
• Key Differentiators/Benefits− The VVX UC Camera is a plug-and-play video camera accessory− Leverage previous investments− Expandability options for long-term investment protection
• Price: $129US
© Polycom, Inc. All rights reserved. 15
VVX Camera Key Features
• Turns VVX 500 & VVX 600 into true video end points offering both SIP and H.323
• Transmits HD video
• USB plug and play
• H.264 compression - Support H.264 High Profile and H.264 SVC
• Lens mechanically adjustable to change camera angles for ‘eye-to-eye’ visual contact & Physical privacy shutter
© Polycom, Inc. All rights reserved. 16
Polycom VVX 300 Business Media PhonePremium Performance For the Mass Market
• Product Overview
− High-quality entry-level desk phone
− Built-in speaker phone for casual conferencing
− Six lines or speed dials for quick access
− Top of its class audio, interfaces and expandability options
− Supports Polycom Open SIP, and MS Lync Qualification
• Target Markets and Use Cases
− SMBs (<50 seats), SOHO, Large organizations, Very small business
− Ideal for a cubicle worker handling a low to moderate volume of calls
• Key Differentiators/Benefits
− Improves productivity through simple operation
− Reduce deployment, administration and maintenance costs
− Leverage previous investments in SIP/Microsoft call control platforms
− Expandability options for long-term investment protection
• Price: $179US
© Polycom, Inc. All rights reserved. 17
VVX 300 Key Features
• Backlit grayscale graphical LCD (208 x 104)
• 6 line or speed dial keys
• HD Voice up to 7KHz on all audio paths (Speaker, Handset, Headset)
• 2 x Ethernet 10/100 or GigE (VVX 310)
• Asian character support
• Hard Keys: 12-key dial pad, home, speaker, mute, headset, volume, messages, hold, transfer
• 4-way navigation cluster with center “select” key
• Supports VVX Expansion Module and VVX Color Expansion Module (Expandability up to 3 modules)
© Polycom, Inc. All rights reserved. 18
Polycom VVX 400 Business Media PhoneNext Generation Ease-of-Use for Key Systems
• Product Overview− Mid-range, color business media phone with Gigabit Ethernet
option
− Twelve speed dials for quick access
− Combines key system ease-of-use with advanced user interface
• Target Markets and Use cases− Small businesses to large enterprise including call centers
− Deploy in hosted or premises-based open SIP or MS Lync platforms
− Ideal for front-line staff, call center employees
• Key Differentiators/Benefits− Improves cubicle worker’s productivity through simple
operation
− Reduce deployment, administration and maintenance costs
− Leverage previous investments in SIP/Microsoft call control platforms
− Easy integration with third-party UC productivity applications
− Expandability options for long-term investment protection
• Price: $259US
© Polycom, Inc. All rights reserved. 19
VVX 400 Key Features
• 3.5” TFT (320 x 240)
• 12 lines or speed dial keys
• HD Voice up to 7KHz on all audio paths (Speaker, Handset, Headset)
• 2 x Ethernet 10/100 or GigE (VVX410 )
• SKU with GigE Built-in (FCS+1Q)
• Asian character support
• Hard Keys: 12-key dial pad, home, speaker, mute, headset, volume, messages, hold, transfer
• 4-way navigation cluster with center “select” key
• Supports VVX Expansion Module and VVX Color Expansion Module (Expandability up to 3 modules)
© Polycom, Inc. All rights reserved. 20
Polycom VVX Expansion Modules
• The VVX Expansion Module provides advanced call handling capabilities a visual experience that simplifies monitoring of large number of contacts and/or management of a high volume of concurrent calls
• Ease of use – Programmable line keys, and user-friendly call visualization provide an intuitive user interface
• Ease of Installation and Setup – Virtually no installation or setup is required, as signaling and powering are provided by the host phone.
• Leverage previous IT infrastructure investment, Get the most out of your Polycom VVX Business Media phones by turning them into fully functional and cost effective attendant console
• Key Differentiators/Benefits:− Provides quick access to lines/features for those processing high volume of
calls
• Pricing:− $105US – Paper Label Expansion Module− $225US – LCD Expansion Module
© Polycom, Inc. All rights reserved. 21
Polycom VVX Expansion Modules Features
• Color:− 4.3” TFT (480 x 272) LCD screen− 28 illuminated bi-color programmable line keys; GUI configurable− 3 Page View soft keys to access additional screens of contacts
• Paper-based:− 40 illuminated bi-color LED keys programmable line keys; GUI
configurable− 2 x AUX ports (SPI) for connectivity and power propagation from the
host− Expandability up to 3 modules− Legacy PoE support: Up to 3 modules powered by host phone (VVX
300 and VVX 400); Up to 1 module powered by host phone (VVX 500 and VVX 600) when VVX Camera is used
© Polycom, Inc. All rights reserved. 22
Turbo-charge Desktop Productivity
Simple UserInterface
Productivity Applications
Video Camera AccessoryInstantly turn your desktop device into a video conferencing phone
Desktop Connector
© Polycom, Inc. All rights reserved. 23
VVX 300/310 an Entry-Level phone with Rich Desktop Solutions for SMBs
Polycom Desktop
Connector
Productivity Applications
Simple UserInterface
Microsoft Exchange Integration
Visual conference management
MSRP $179 Polycom device becomes an extension of desktop PC
© Polycom, Inc. All rights reserved. 24
VVX 400/410 a Key-System Phone with Powerful Desktop Capabilities
MSRP $259
Productivity Applications
Simple UserInterface
Visual conference management
Polycom Desktop
Connector
Polycom device becomes an extension of desktop PC
Microsoft Exchange Integration
© Polycom, Inc. All rights reserved. 25
Polycom Web Configuration Utility
• Simple Setup− Ease of provisioning for first time use
• Simplified Software Upgrade− Online software upgrade
without boot server
• Enhanced Serviceability− Local access to diagnostic
information with backup & restore
• User Preferences− Easy customization of the phone
• Improved Usability− Refreshed UI ‘look and feel’ − Context sensitive help− Save changes without reboot
Improved manageability of Polycom devices
© Polycom, Inc. All rights reserved. 26
VVX Summary - Multi-platforms Business Media Phones
VVX500320 x 240 pixel resolution12 lines,3.5’’ color touch
4:3 screen, Gigabitup to 14 KHz audio
VVX600480 x 272 pixel resolution
16 lines 4.3’’ color touch 16:9 screen Gigabit, up to 14 KHz audio,
Bluetooth
Simple & Intuitive GUI
Microsoft Exchange calendaring
VVX Camera720p30 video resolution,for VVX500 or VVX600,SIP & H.323 dual stack
VVX400
320 x 240 pixel resolution
12 lines, 3.5” color TFT 16:9 screen, 7 KHz audio,
VVX410Gigabit Ethernet switch
VVX300
208 x 104 pixel resolution6 lines, backlit graphical
LCD screen, 7 KHz audio,VVX310
Gigabit Ethernet switch
Common features:- PoE support (802.3at), power supplies are optional- HD voice (up to 14 KHz)- WebKit-based browser (HTML5, CSS, SSL and JavaScript)- Headset with EHS (RJ9, and USB on VVX500/VVX600)- Centralized directory (LDAP) and local directory - Centralized provisioning (FTP, HTTP, HTTPS)- Resist interferences from mobile phones
VVX Expansion Module40 LED keys, paper,
VVX Color Expansion Module480 x 272 pixel resolution
4.3" TFT LCD screen, 28 keys, 3 page softkeys
© Polycom, Inc. All rights reserved. 27
• FCS: end of Q1 early Q2− VVX 300, 310, 400,410, 500, 600, VVX Camera are all
shipping− VVX EMs will ship in June 2013
• Language support: − English, Simplified Chinese, Traditional Chinese,
Danish, Dutch, French, German, Italian, Japanese, Korean, Norwegian, Polish, Brazilian Portuguese, Russian, Slovenian, Spanish, and Swedish.
Regional Availability
© Polycom, Inc. All rights reserved. 28
Launch Assets and sales tools
• Launch video
• Sales Training Summary
Video Datasheet
FAQ
© Polycom, Inc. All rights reserved. 29
Polycom Desktop Phones UC Software for Polycom desktop phones
The industry's leading unified communications software Competitive
Differentiators/Positioning
Ove
rvie
w
Common UC Software across multiple
products (SPIP, VVX, SoundStation)
Extensive features supporting a wide
variety of UC Platforms
Open-standard software architecture
Consistent, simple user interface
Cost effective desktop video for users
Robust security reduces downtime
HD Audio for a life-like audio experience
3rd party UC and productivity applications
UC/PBX investment protection
Simplified deployment, with reduced cost
Ben
efit
s
© Polycom, Inc. All rights reserved.
Thank you!Christine KovacsSenior Product Marketing Manager
Polycom Inc.
© Polycom, Inc. All rights reserved.
Back up slides and content
© Polycom, Inc. All rights reserved. 32
UC Software 4.x Releases
• Product Overview− Support for newly released platforms and
maintenance− UC 4.0.4 – Maintenance Release− UC 4.1.3 – FCS for VVX Camera Module− UC 4.1.4 – FCS for VVX 300 and VVX400 Devices− UC 4.1.5 – Support for Microsoft Lync and Expansion
Modules
• Target customers: − Existing SMB to Enterprise customers using Polycom
Soundpoint/VVX products
• Key Differentiators/Benefits:− Broadest and deepest Open SIP stack in the industry− Simple deployment and provisioning options− Qualified for Microsoft Lync
• Pricing: No charge
© Polycom, Inc. All rights reserved. 33
Now, full VVX Portfolio
• Expandable, next generation business media phones
• Provide the best technology performance and highest quality audio/ video communications experience for busy professionals
• Simple user interface with "smart phone" behavior: New generation of IP Desktop phones provide a superior user experience delivering “smart phone like” behavior to the desktop.
• Open SIP - works with a variety of call control platforms: Lync optimized to work with Lync 2010
• High end models are multi-purpose, color touch screen devices provide video conferencing at the desktop: Low cost - video for the price of a desktop phone
• The mid-range and entry level phones deliver simple, reliable and high quality service with every call the end user makes.
• Easy installation & maintenance: ZTP and Web configuration tool
• Easily integrate with third- party UC and productivity applications for Broad, standards- based, open APIs
The perfect mid-market desktop solution
VVX 1500
VVX 400 VVX 300
Paper and LCD Expansion Modules
VVX 600 VVX 500