Vuyiswa “Happy Together” Daniëlle Besten Eva Niens Jenniek Smit Lodge management Pumza Sixaba Module Assignment 03-04-2014
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Vuyiswa ldquoHappy Togetherrdquo
Danieumllle Besten Eva Niens Jenniek Smit Lodge management Pumza Sixaba Module Assignment 03-04-2014
2
Vuyiswa
ldquoHappy Togetherrdquo 3 April 2014 Author information Name Jenniek Smit Relation number 195723 E-mail jennieksmitstudentstendencom Phone number 06-47922718 Name Eva Niens Relation number 196843 E-mail EvaNiensstudentstendencom Phone number 06-46324628 Name Danielle Besten Relation number 196754 E-mail daniellebestenstudentstendencom Phone number 06-12632221 General information Institute Stenden University Location Port Alfred Module Lodge Management Assignment Module Assignment Principal Pumza Sixaba
3
Foreword This report is about Vuyiswa Research is done by the use of lectures and internet This report is written by Danieumllle Besten Eva Niens and Jenniek Smit Who are 3 students 3rd years students of Leisure management and doing the minor lodge management from Stenden University in Port Alfred We would like to thank Pumza Sixaba and the other lecturers for their help
3 April 2014
Danieumllle Besten Eva Niens Jenniek Smit
4
Table of Contents
Contents Foreword 3
Table of Contents 4
Figure list 7
Literature Study 8
History of the lodge industry 8
Tourism in Africa 9
Rezoning 10
Environmental impact assessment 11
Requirements of the lodge 12
Executive Summary 13
Introduction 16
Overview 16
1 Strategic Plan 18
11 Type of resort 18
12 Location 18
121 Environment 18
122 Our Lodge 19
13 Vision Mission and Objectives 21
14 External analysis 22
141 Competitors 22
142 Positioning 24
143 The PESTEL analysis 25
15 Internal analysis 27
151 Unique Selling Points 27
16 SWOT analysis 28
2 Marketing Plan 30
21 Marketing mix 30
22 Target market 31
23 Marketing objectives 32
24 Positioning 34
25 Profile 35
5
26 Use of media 36
261 Tools 36
262 Activity plan 39
263 Logbook 40
264 Kids club poster 42
265 Vuyiswa Reserve 43
27 Costs 44
3 Design of the Lodge 45
31 Floor plans 45
32 Impression 49
321 Main Lodge 49
322 Accomodations 50
323 Impression Outside 51
33 Tents 52
34 Logo 54
35 Materials Lodge design 55
4 Operations 56
41 Human Resources 56
42 Organizational Structure 56
43 Leisure activities and resources needed 57
44 Food and Beverage 59
441 Breakfast 59
442 Lunch 60
443 Teatime 61
444 Dinner 62
445 Wines 63
446 Drinks 65
447 Service Blue Print 66
448 Uniform table deacutecor and atmospheric sketch 68
449 Scheduling 70
45 Entertainment and recreation 71
46 Sustainable development 71
47 Ecological Considerations 72
48 Social responsibility 72
6
49 Grading and certification 72
5 Financial Plan 73
51 Initial costs 73
511 Explanation 74
52 Projected Occupancy 75
53 Rates 75
54 Income Statement 76
55 Net present value 77
56 Payback period 77
57 IRR 77
Conclusion 78
Literature 79
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
2
Vuyiswa
ldquoHappy Togetherrdquo 3 April 2014 Author information Name Jenniek Smit Relation number 195723 E-mail jennieksmitstudentstendencom Phone number 06-47922718 Name Eva Niens Relation number 196843 E-mail EvaNiensstudentstendencom Phone number 06-46324628 Name Danielle Besten Relation number 196754 E-mail daniellebestenstudentstendencom Phone number 06-12632221 General information Institute Stenden University Location Port Alfred Module Lodge Management Assignment Module Assignment Principal Pumza Sixaba
3
Foreword This report is about Vuyiswa Research is done by the use of lectures and internet This report is written by Danieumllle Besten Eva Niens and Jenniek Smit Who are 3 students 3rd years students of Leisure management and doing the minor lodge management from Stenden University in Port Alfred We would like to thank Pumza Sixaba and the other lecturers for their help
3 April 2014
Danieumllle Besten Eva Niens Jenniek Smit
4
Table of Contents
Contents Foreword 3
Table of Contents 4
Figure list 7
Literature Study 8
History of the lodge industry 8
Tourism in Africa 9
Rezoning 10
Environmental impact assessment 11
Requirements of the lodge 12
Executive Summary 13
Introduction 16
Overview 16
1 Strategic Plan 18
11 Type of resort 18
12 Location 18
121 Environment 18
122 Our Lodge 19
13 Vision Mission and Objectives 21
14 External analysis 22
141 Competitors 22
142 Positioning 24
143 The PESTEL analysis 25
15 Internal analysis 27
151 Unique Selling Points 27
16 SWOT analysis 28
2 Marketing Plan 30
21 Marketing mix 30
22 Target market 31
23 Marketing objectives 32
24 Positioning 34
25 Profile 35
5
26 Use of media 36
261 Tools 36
262 Activity plan 39
263 Logbook 40
264 Kids club poster 42
265 Vuyiswa Reserve 43
27 Costs 44
3 Design of the Lodge 45
31 Floor plans 45
32 Impression 49
321 Main Lodge 49
322 Accomodations 50
323 Impression Outside 51
33 Tents 52
34 Logo 54
35 Materials Lodge design 55
4 Operations 56
41 Human Resources 56
42 Organizational Structure 56
43 Leisure activities and resources needed 57
44 Food and Beverage 59
441 Breakfast 59
442 Lunch 60
443 Teatime 61
444 Dinner 62
445 Wines 63
446 Drinks 65
447 Service Blue Print 66
448 Uniform table deacutecor and atmospheric sketch 68
449 Scheduling 70
45 Entertainment and recreation 71
46 Sustainable development 71
47 Ecological Considerations 72
48 Social responsibility 72
6
49 Grading and certification 72
5 Financial Plan 73
51 Initial costs 73
511 Explanation 74
52 Projected Occupancy 75
53 Rates 75
54 Income Statement 76
55 Net present value 77
56 Payback period 77
57 IRR 77
Conclusion 78
Literature 79
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
3
Foreword This report is about Vuyiswa Research is done by the use of lectures and internet This report is written by Danieumllle Besten Eva Niens and Jenniek Smit Who are 3 students 3rd years students of Leisure management and doing the minor lodge management from Stenden University in Port Alfred We would like to thank Pumza Sixaba and the other lecturers for their help
3 April 2014
Danieumllle Besten Eva Niens Jenniek Smit
4
Table of Contents
Contents Foreword 3
Table of Contents 4
Figure list 7
Literature Study 8
History of the lodge industry 8
Tourism in Africa 9
Rezoning 10
Environmental impact assessment 11
Requirements of the lodge 12
Executive Summary 13
Introduction 16
Overview 16
1 Strategic Plan 18
11 Type of resort 18
12 Location 18
121 Environment 18
122 Our Lodge 19
13 Vision Mission and Objectives 21
14 External analysis 22
141 Competitors 22
142 Positioning 24
143 The PESTEL analysis 25
15 Internal analysis 27
151 Unique Selling Points 27
16 SWOT analysis 28
2 Marketing Plan 30
21 Marketing mix 30
22 Target market 31
23 Marketing objectives 32
24 Positioning 34
25 Profile 35
5
26 Use of media 36
261 Tools 36
262 Activity plan 39
263 Logbook 40
264 Kids club poster 42
265 Vuyiswa Reserve 43
27 Costs 44
3 Design of the Lodge 45
31 Floor plans 45
32 Impression 49
321 Main Lodge 49
322 Accomodations 50
323 Impression Outside 51
33 Tents 52
34 Logo 54
35 Materials Lodge design 55
4 Operations 56
41 Human Resources 56
42 Organizational Structure 56
43 Leisure activities and resources needed 57
44 Food and Beverage 59
441 Breakfast 59
442 Lunch 60
443 Teatime 61
444 Dinner 62
445 Wines 63
446 Drinks 65
447 Service Blue Print 66
448 Uniform table deacutecor and atmospheric sketch 68
449 Scheduling 70
45 Entertainment and recreation 71
46 Sustainable development 71
47 Ecological Considerations 72
48 Social responsibility 72
6
49 Grading and certification 72
5 Financial Plan 73
51 Initial costs 73
511 Explanation 74
52 Projected Occupancy 75
53 Rates 75
54 Income Statement 76
55 Net present value 77
56 Payback period 77
57 IRR 77
Conclusion 78
Literature 79
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
4
Table of Contents
Contents Foreword 3
Table of Contents 4
Figure list 7
Literature Study 8
History of the lodge industry 8
Tourism in Africa 9
Rezoning 10
Environmental impact assessment 11
Requirements of the lodge 12
Executive Summary 13
Introduction 16
Overview 16
1 Strategic Plan 18
11 Type of resort 18
12 Location 18
121 Environment 18
122 Our Lodge 19
13 Vision Mission and Objectives 21
14 External analysis 22
141 Competitors 22
142 Positioning 24
143 The PESTEL analysis 25
15 Internal analysis 27
151 Unique Selling Points 27
16 SWOT analysis 28
2 Marketing Plan 30
21 Marketing mix 30
22 Target market 31
23 Marketing objectives 32
24 Positioning 34
25 Profile 35
5
26 Use of media 36
261 Tools 36
262 Activity plan 39
263 Logbook 40
264 Kids club poster 42
265 Vuyiswa Reserve 43
27 Costs 44
3 Design of the Lodge 45
31 Floor plans 45
32 Impression 49
321 Main Lodge 49
322 Accomodations 50
323 Impression Outside 51
33 Tents 52
34 Logo 54
35 Materials Lodge design 55
4 Operations 56
41 Human Resources 56
42 Organizational Structure 56
43 Leisure activities and resources needed 57
44 Food and Beverage 59
441 Breakfast 59
442 Lunch 60
443 Teatime 61
444 Dinner 62
445 Wines 63
446 Drinks 65
447 Service Blue Print 66
448 Uniform table deacutecor and atmospheric sketch 68
449 Scheduling 70
45 Entertainment and recreation 71
46 Sustainable development 71
47 Ecological Considerations 72
48 Social responsibility 72
6
49 Grading and certification 72
5 Financial Plan 73
51 Initial costs 73
511 Explanation 74
52 Projected Occupancy 75
53 Rates 75
54 Income Statement 76
55 Net present value 77
56 Payback period 77
57 IRR 77
Conclusion 78
Literature 79
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
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TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
5
26 Use of media 36
261 Tools 36
262 Activity plan 39
263 Logbook 40
264 Kids club poster 42
265 Vuyiswa Reserve 43
27 Costs 44
3 Design of the Lodge 45
31 Floor plans 45
32 Impression 49
321 Main Lodge 49
322 Accomodations 50
323 Impression Outside 51
33 Tents 52
34 Logo 54
35 Materials Lodge design 55
4 Operations 56
41 Human Resources 56
42 Organizational Structure 56
43 Leisure activities and resources needed 57
44 Food and Beverage 59
441 Breakfast 59
442 Lunch 60
443 Teatime 61
444 Dinner 62
445 Wines 63
446 Drinks 65
447 Service Blue Print 66
448 Uniform table deacutecor and atmospheric sketch 68
449 Scheduling 70
45 Entertainment and recreation 71
46 Sustainable development 71
47 Ecological Considerations 72
48 Social responsibility 72
6
49 Grading and certification 72
5 Financial Plan 73
51 Initial costs 73
511 Explanation 74
52 Projected Occupancy 75
53 Rates 75
54 Income Statement 76
55 Net present value 77
56 Payback period 77
57 IRR 77
Conclusion 78
Literature 79
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
6
49 Grading and certification 72
5 Financial Plan 73
51 Initial costs 73
511 Explanation 74
52 Projected Occupancy 75
53 Rates 75
54 Income Statement 76
55 Net present value 77
56 Payback period 77
57 IRR 77
Conclusion 78
Literature 79
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
7
Figure list Figure 141 Positioning
Figure 142 Economic situation
Figure 161 SWOT analysis
Figure 211 The marketing mix
Figure 261 Website
Figure 262 Facebook
Figure 263 Twitter
Figure 264 Activity plan
Figure 265 Kids Club Poster
Figure 266 Vuyiswa Poster
Figure 271 Cost overview
Figure 311 Floor plan reserve
Figure 312 Floor plan main lodge
Figure 313 Floor plan 6 people lodge
Figure 314 Floor plan 4 people lodge
Figure 331 Tent reconstruction
Figure 332 Tent impression
Figure 333 Tent impression
Figure 421 Organizational structure
Figure 341 Lodge sign
Figure 342 Logo
Figure 441 Breakfast
Figure 442 Lunch
Figure 443 Tea time drinks
Figure 444 Tea time sandwiches and cakes
Figure 445 Dinner
Figure 446 Design wine map
Figure 447 Wines
Figure 448 Drinks
Figure 511 Initial costs
Figure 541 Income statement
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
8
Literature Study This part is about the history of the lodge industry the tourism industry rezoning and the EIA This is important for the lodge concept
History of the lodge industry According to SAHO (2014) Jan van Riebeeck signed a 5 year contract for the VOC (Dutch East India
Company He started to work on the Fort of Good Hope In April 1652 Jan arrived at the Cape of
Good Hope to establish a refreshment station for the Dutch East India Companyrsquos trading ships that
were en route to the Asian market The refreshmentstation was to supply the crew with fresh water
vegetables fruit meat and medical assistance When van Riebeeck and his ship the Dromedaris left
they already established a bureaucratic governing structure and the Council of Policy for the
refreshment station The minutes of the on board meetings with the officials are looked upon as the
first public or governmental record of South Africa
Annetje de Boerin the wife of van Riebeekrsquos gardener asked to open an inn to assist with family
income Which was the first start of the South African hospitality In 1656 the Next innwas opened In
1657 they had their first innkeeperrsquos license Jan van Riebeeck was also founder of the first wine in
South Africa In 1659 the gardens were constructed for growing vegetables and a few years later also
vineyards
In the 1800rsquos Riebeecks Kasteel is renovated to be the Royal Hotel Jan Smuts wrote the preamble for
the UN in this hotel and the last alteration was in 1927 In 1895 the Hluhluwe Umfolozi in Kwazulu-
Natal was established It is the first South African Game Reserve and the first visitor cam was in 1934
Today the reserve is called Natural World Heritage Site
The Royal Hotel (van Riebeeckrsquos Kasteel)
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
9
Tourism in Africa According to South Africa (2013) Tourism is one of the most important industries in South Africa 1
out of 12 jobs are from the tourism industry They expect that the income out of tourism in 2020
499-billion rand is The African tourist are the biggest market for the tourism industry more than
73 of all the tourists is Africans
The tourism industry in South Africa is very divers Also the climate culture tourists activities
infrastructure etc Depends on the area you are There are different kinds of tourism in South Africa
They are business tourism cultural tourism eco-tourism paleo tourism adventure tourism and
sports tourism
Business tourism
South Africa is a very popular destination for business travellers Most of the business travellers
spend three times more than a leisure tourist South Africa is an ideal location for international
congresses and conventions South Africa has more than 1000 world class congress and conventions
rooms
Cultural tourism
South Africa has very diverse cultures from the Zulus to the nomadic Each culture has its own
traditions and religions Besides the cultures South Africa has also many heritage sites South Africa
has eight Unesco World Heritage sites
Eco-tourism
The eco tourism is an upcoming industry More and more people find sustainability important South
Africa has a beautiful nature and animals There are 19 national parks in South Africa The most
famous one is the 20000 km2 Kruger National Park There are also areas with the big five and is
supported by an extraordinary biological diversity
Paleo-Tourism
Paleo Tourism is about archaeological things There are a lot of historical buildings and places The
most important ones are the Swartkrans Sterkfontein and Kromdraai There are many fossils here
Other archaeological places are Drakensberg park andthe Mapungubwe Cultural Landscape These
places are all Unesco World Heritage sites
Adventure Tourism
There are many things to do in South Africa South Africa has a 3000 km of coastline with high
mountains Among this coastline are different outdoor activities but also places for hunting Other
activities are surfing diving climbing horse riding hiking mountain biking river cruises etc
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
10
Sport tourism
The last type of tourism is sport tourism This is when people came to South Africa for an
international sport event and combine this with a vacation More than 10 of the foreign tourists
come to South Africa to watch or participate in sport events There are many world-class sport event
in South Africa The best known are the Cape Argus Cycle Race and the Comrades marathon South
Africa had in the past shown that they can organize big events The most important example is the
2010 fifa World Cup
Family tourism
There are more and more families who travel around in South Africa There are two reasons The first
reason is for South Africans who travel to their family in other parts of South Africa The second
reason is for vacation and come closer to each other
After the types of tourism you should define what for kind of accommodation you want In this case
it is about the lodge
Rezoning In South Africa are there different zones in relation to property According to entrepreneur south Africa (2012) you have to make a zoning scheme and show this to the council You have to apply for the rezoning This can take three months According Zoning Scheme Regulations city of Capetown (nd) you need a rezoning application Before the application you should first have a pre application conversation with the municipal official You may apply for an approval and submit an application for the council According to Provincial Zoning SCHEME model BY-LAW (2004) The type of Zone where Vuyiswa Lodge will be in is the Resort zone The objective of resort zone is to promote tourist and holiday facilities in areas with special environmental or recreational attributes It is also needed that they minimize the negative effects on the environment There are some restrictions apply to the property in the resort zone The accommodations primary use is holiday accommodations private open space and nature conservations Consent uses are hotels tourist facilities holiday housing conference facilities and commercial antenna
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
11
Environmental impact assessment According to environmental-mainstreaming (nd) there are different steps in the EIA procedure The first step is the screening This should be done by an EIA Authority or they should use a published checklist They look to the resources impacts and input Official EIA guidelines mostly contain lists or schedules specifying which developments require an EIA The second step is alternatives They look to possible alternatives This is related to location activities process design and scheduling This should be done before a choice is made The third step is preliminary assessment This is neede if thre is uncertainty about the nature of potential impacts Afterwards they evaluate their importance for decision making The fourth step is scoping Scoping is undertaken by an assessment team This team identify the key issues of the project Scoping should involve all interested parties of the project The fifth step is the main EIA study There are various methods for the EIA study this includes questionnaires checklists matrices overlays networks simulations and models The study should incorportate considerations of mitigating measures The conclusions are written in an Enviromental impact statement This is a document with the findings of the EIA The sixt step is review This is the assesment of the EIA The last step is monitoring During the project they monitoring the implementations and the process of the project The whole EIA study can take a lot of time The EIA can be difficult and maybe you should change our plans It is important to start soon for applying to a EIA
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
12
Requirements of the lodge According to the TGSCA (2013) the requirements which are shown below are the requirements for a
lodge It is not especially for a 3 star but for all stars
Scenic or natural vista
Separate living rooms
247 contactable
Check in out no more than 10 minutersquos drive from the property
Daily services in the room Every day they get new towels etcetera
Guest dining room and lounge area
Bathroom facilities
Meals and beverages provide
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
13
Executive Summary Vuyiswa The most beautiful African experience for the whole family The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape In order to do this we set up the following statement and research questions How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Vuyiswa means ldquoHappy Togetherrdquo Vuyiswa will be located on a farm in Kwelera A small place near by East ndashLonden and the Kwelera game reserve The building can be rebuild as a lodge and around them there will be tents for the families The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years The mission of our lodge is Vuyiswa wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Vuyiswa has some objectives which are
- 200 families per year - 150 FB likes within 2 years - 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Vuyiswa meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved The competitors of Vuyiswa are Swamwari Game reserve Kariega Amakhala Game Reserve and Lalibela game reserve Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible One of the social problems in South Africa is the gap between poor and rich people Another external factor could be the sustainability trend in the hospitality industry Unique selling points are
- Family lodge - Payable - Eco-friendly - Location
Out of the SWOT came Strengths
- Eco friendly - Family focused - Location
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
14
Weaknesses
- No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities
- Sustainability becomes more important - Social media - Online and mobile bookings
Threats
- Economic crisis - Criminality
The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc The price in low Season for 4 people are 3600 ZAR per room per night which includes breakfast lunch teatime dinner and drinks In high season the price is 4200 ZAR For 6 people it is 4000 ZAR in low Season and 4600 in High Season To promote Vuyiswa the strategy is based on the use of social media word of mouth publicity and public relations The average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 The target market of Vuyiswa are families with 2 children or more The marketing objectives are
- 65 booked in the first year - Reach 5 of the families in the Eastern Cape in 5 year - Reach 5000 families in Europe in 5 year
The tools that will be used are
- Facebook - Twitter - Flyers - Website - Tripadvisor
In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time between 1415 and 1515 The organization exist of 1 lodge manager 1 administrative employee 4 rangers 1 cleaner 1 maintenance person 2 chefs and 2 FampB employees There are 2 shifts for employees One from 8 am till 16 pm and one from 16 pm till 12 am The activities are
- Game drive tours - Cultivating fruit and vegetables - Play area outside
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
15
- Kids club There is a kids club for children with entertainment and animation for the children For our ecological considerations there is waste separation and a green house The total initial cost will be around 25 million According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year The payback period will be 68 year
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
16
Introduction
ldquoVuyiswa The most beautiful African experience for the whole familyrdquo South Africa the country of wine game reserves and luxury has a lot of lodges all over the country In the Eastern Cape you can go on safari and sleep in a luxury lodge A lodge is according to TGCSA (2013) a formal accommodation facility providing full or limited services located in natural surroundings beyond that of an immediate garden area without any game Most of the lodges are not payable and only a few people can stay for a night What we want is to create a lodge especially for families which is payable and a unique experience for the whole family Where children can play parents can enjoy and we make their holiday This report is about the lodge Vuyiswa Vuyiswa means ldquoHappy Togetherrdquo which is the basis of the new lodge which will be for families The goal of the report is to make a plan for an eco-friendly lodge somewhere in the Eastern Cape The report is written by Danieumllle Besten Eva Niens and Jenniek Smit who are students from Stenden University in Port Alfred In order to build this lodge we would do a research and use the information from the lecturers To set up a plan to build a new lodge we will set up a problem statement The problem statement is shown below How can we build Vuyiswa in a sustainable way and how can it operate to make profit eventually To be able to answer this problem statement we formulated research questions which are shown
below
- What is the strategic planning of Vuyiswa - What will the marketing be - What is the design of the lodge - How can we operate - What is the financial planning of Vuyiswa
Below you find an overview of the report
Overview The first chapter is about the strategic plan First the type of resort is given than the location
followed by the vision mission and objectives Than the external analysis can be found inhere there
is an analysis of the competitors after that you find a positioning scheme and the PESTEL The
PESTEL is a method to analyse the environment based on Political Economical Social Technological
Environmental and Legal factors Than we analysed the internal analysis by the use of Unique Selling
Points After the Internal analysis and external analysis the SWOT analysis is given In the SWOT
analysis give a good overview of the strengths weaknesses opportunities and threats of the lodge
and is based on information from the internal and external analysis
The second chapter is about the marketing plan In the marketing plan the marketing mix target
market objectives positioning and profile can be found After that it shows the use of media which
tools are used the activity plans and a logbook In the end the costs can also be found which gives a
brief overview of the costs of the marketing
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
17
The third chapter is the design In this chapter several floor plans can be found Such as a tent for 4
people and a tent for 6 people Than the impression can be found
After the design chapter 4 will be about the operations In the operations the human resources
organizational structure and leisure activities can be found After this it will show the Food amp
Beverage which exist of breakfast lunch teatime dinner wines drinks the service blue print
uniform table deacutecor and atmospheric sketch and the schedule of the employees The FampB is
followed by entertainment and recreation sustainable development ecological considerations
social responsibility and grading amp certification
Chapter 5 is about the financial plan Which exist of the initial costs occupancy rates and the income
statement
At the end the conclusion is given followed by the literature
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
18
1 Strategic Plan This chapter is about the strategic planning of Vuyiswa At first you will find the type of the resort followed by the location mission vision and objectives Then there will be the external analysis which exist of the competitors positioning and PESTEL analysis Then the internal analysis can be found here the USPrsquos are explained After this the SWOT can be found
11 Type of resort There are a lot of resorts in the eastern cape of South Africa We will set up a campsite in the eastern cape The main building of the eco campsite lodge is an old farm we will buy Surrounding the farm we will set up small cabinshuts
12 Location This part is about the location of our lodge First we explain the environment of the lodge The Eastern cape East London and kwelera
121 Environment
Eastern cape According to South Africa (2012) The Eastern Cape is a place lying on the Eastern South African Coast (see figure 1) The region has a lots of animals rugged cliffs rough seas and bushes There are 6562053 inhabitant of the Eastern cape The most important cities are Port Elizabeth and Nelson Mandela Bay The languages are 788 isiXhosa 106 Afrikaans and 56 English
Agricultural is very important within the Eastern cape The most important sources are fruit sheep farming coffee and thee and fish
According to Sa-venues (2014) The Eastern cape is a very good place for a family holiday It is large enough to offer all the amenities of a city and small enough to be cosy and friendly Especially Port Elizabeth and East London are good for family holidays
For this reason we choose to build our family lodge in East London
East London According to East London (nd) is East London also named Buffalo City by the local community East London is situated thousand kilometres from Cape town on the South East coast of South Africa East London is lying in between the Nahoon River and the Buffalo river This is the only river port in South Africa East London has a sub-tropical climate It is a tourist destination for local South Africans and international tourist
East London the city has some 400 000 residents The metropolitan area East London has 14 million
East London
Eastern Cape
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
19
and is the second largest city in the province of the Eastern Cape after Port Elizabeth There are only a few hotels in the city So it is a great place to start up something new
Kwelera Kwelera is north of East London and only 20 minutes drive(see figure 2) Kwelera is a travelling spot for people from Port Elizabeth or East London It is called Kwelera because of the river The village become more and more popular Kwelera is only 40 minutes from Khamanga Bay and because of its elevated position has spectacular views of the coast
Kwelra Reserve Kwelera Coastal Nature Reserve is located in Kwelara This is one of ten nature reserves that collectively make up the East London Coast Nature Reserve The East London Coast Nature reserve is a stretch of coast from the Great Kei River to the Tylomnga River It is around the 160 hectares between the Kwelera and Gonubie rivers roughly 20 kilometres northeast of East London There are different animals birds and plants It is also popular for launching boats surfing and snorkelling
122 Our Lodge
Farm We choose for a farm in Kwelera The farm is our main building Around the farm we build tents for the families We have one building we can rebuild as a lodge and we make from the barn a children play ground In the greenhouses we grow our own vegetables
The main building Building and Ground
Kwelera
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
20
Ground for the tents
Ground for Tents Play Ground
Greenhouses
Combination Lodge and Nature reserve
We organize special trips to the Kwelera nature reserve
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
21
13 Vision Mission and Objectives Vision According to Johnson Whittington and Scholes (2011) a vision is the goal that an organization wants to achieve in the future The vision of our lodge is as follows To become the most eco-friendly and family-friendly campsite in the eastern cape of South Africa within 3 years Mission According to Johnson Whittington and Scholes (2011) a mission is the overall purpose of an organization The mission of our lodge is as follows Our lodge wants to make families happy by making them aware of the sustainability by involving the community and by be payable for families (by reliable and safety) Objectives There are also some objectives a game lodge wants to achieve Below the objectives of our lodge are described
- Families have visit our lodge with a minimum of 200 families within two years - People have visit the Facebook page of our lodge with a minimum of 150 likes within two
years - People have visit the website of our lodge with a minimum of 50 filled in feedback forms - Our lodgeproject ensures jobs for minimal 40 local people within two years - Our lodge meets all the requirements of sustainable development within one year - Our lodge will make families happy and give them an amazing time at our lodge The
feedback forms will show if this goal is achieved
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
22
14 External analysis
141 Competitors
Swamwari Game Reserve According to Swamwari Game Reserve (2014) the reserve is based in Paterson which is nearby Port Elizabeth It is a luxury lodge also based on families in a wildlife area They offer kids safari which is unique educational and fun for the whole family They also offer other kids activities There are 7 different game lodges which are 5 star graded The rates in summer are from 4150 till 5750 rand per adult per night which depends on the kind of lodge Children from 4-11 years old are paying 2300 per night per child Under 4 years are in some lodges free of charge and in other they pay 300 rand
Amakhala Game Reserve According to Amakhala (2014) Amakhala Game Reserve is a lodge situated in the Greater Addo and Frontier Country area of the Eastern Cape in South Africa They offer some of the most luxurious amp unique child-friendly family lodges in the Eastern Cape They have a lot of different lodges some especially for the whole family The rates are from 2000 ZAR per adult per night till 4480 ZAR per adult per night which depends on the different lodge and time in the year Children from the age of 2 till 11 are paying 50 of the price which depends on the lodge they are staying They offer different safari tours and do a lot about conservation
Lalibela Game Reserve Lalibela (2014) is a Big five game reserve located in Port Elizabeth and addo Families with children can go on a family safari which optimizes the quality family time Lalibela created a special short game drive vehicle for children The childrenrsquos program include arts and crafts bush skills African stories food and babysitting Rates per adult per night difference between the 3750 ZAR and 4500 ZAR per adult per night A child in the family lodge until 12 year pays 50 of the adult rate
Family lodge Educational safari
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
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80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
23
Kariega Game Reserve Kariega (2014) is a game reserve nearby Kenton On Sea With 10000 hectares and some of the richest biodiversity in the reserve it is a great experience for families Each day begins with a morning safari and ends with a evening safari The two rivers make the game reserve completely unique Quests can go on a boat cruise or into a kayak Children under 3 years are free of charge and children under 12 pay 50 of the usual rate in the family lodge Rates are between 1850 per person till 6300 per person per night
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
24
142 Positioning
Current
Figure 141 Positioning
Lalibela and Swamwari offer a special ldquocamprdquo for families and children there are different activities that they organize for the children thatrsquos why they have high quality Amakhala has some different lodges for the family but no special activities for children Kariega offers a family lodge but no special activities for children or the whole family Vuyiswa wants to offer the same quality as Swamwari and Lalibela with a low price so that every family can come and enjoy the beautiful nature of South Africa Future Vuyiswa wants to offer high services and quality to families with children for the lowest price as possible Vuyiswa wants to be the number one eco-friendly family lodge in the Eastern Cape The whole family should leave with a smile and a wonderful experience where they became one with the beautiful nature of South Africa
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
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_2012
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2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
25
143 The PESTEL analysis
In this part of the strategic plan the PESTEL analysis is described According to Johnson Whittington and Scholes (2011) the PESTEL shows the external environment of an organization It is important to do this research because the external environment can have an influence on our lodge Political According to Patel (2013) the Corruption Perception Index (CPI) makes clear that the level of corruption is stable in the past two years South Africa is now ranked at place 72 In 2001 South Africa was ranked at place 38 (Patel 2013) Economic According to Jones (2014) South Africa is still not out of the economic crisis The article says ldquoThe South African economy is underperforming as it slips into continued tepid growthrdquo (Jones 2014) According to Emerging Africa (nd) the BBP has an increase in the last years In 2009 there was a decrease of the BBP In 2012 there was an increase of 39 The table below shows the increase of the BBP (Emerging Africa nd)
Figure 142 Economic situation According to Emerging Africa (nd) there is still a high unemployment in South Africa Officially the percentage of unemployment is 25 (Emerging Africa nd) SocialCultural According to Emerging Africa (nd) there is a huge gap between rich people and poor people (Emerging Africa nd) According to Mannak (2013) there is still a lot of criminality in South Africa Here an overview of the criminality in South Africa in 2012-2013
- Arrests for serious crimes (murder robbery rape) 896298 In the year before it was 777140 - Violent robbery increase of 12 - Murder increase of 06 - Home burglary increase of 36
Technological According to Hotelmarketing (2011) the online booking is become more popular More of 50 of the travel bookings are made on the internet (Hotelmarketing 2011) According to Hotelmarketing (2011) more mobile bookings will take place In 2008 till 2010 mobile bookings have increased four-fold A lodge has to take that into account (Hotelmarketing 2011) According to Hotelmarketing (2011) the social media is a very important marketing tool 50 of the hospitality industry will use social media in 2016 A lodge has to use social media as well to get more revenues and bookings (Hotelmarketing 2011)
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
26
Ecological According to Meade (nd) the hotel industry is becoming more and more sustainable There is a green revolution all over the world In the hospitality industry there is a movement to improve the environmental performance of the organizations Also in the lodge industry a good way to get revenues is to invest in eco-friendly things (Meade nd) According to Duurzaam Toerisme (2014) it becomes more and more important to be sustainable as a company In the tourism industry the sustainable aspect has becoming a very important thing The future of the tourism industry is be a sustainable organization (Duurzaam Toerisme 2014)
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
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byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
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overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
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Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
27
15 Internal analysis
151 Unique Selling Points
According to Johnson Whittington and Scholes (2011) unique selling points are factors that differentiate an organization from competitors The factors are unique and most of the time inimitable (Johnson Whittington and Scholes 2011) Below the unique selling points of our lodge are described and explained The things that make our lodge unique are mentioned First of all we are a family lodge We will focus on families with our lodge According to the competitive analysis there are not that much family lodges all ready The unique factor is that we have a lot of activities for children and adults together Another unique point is that Vuyiswa is a payable lodge It is already mentioned in the mission of the lodge There are a lot of lodges who are really expensive Most of the families cannot afford that expensive amount The lodge will be less expensive for families but with a lot of comfort That is why Vuyiswa is very unique Furthermore the lodge is eco-friendly The conservation of the nature is a very important aspect of Vuyiswa Each aspect will be as eco-friendly as possible Also the location of our lodge is an unique selling point There are not a lot of lodges in East London this can be a great opportunity There is not a lot of tourism yet in East London this can be a big challenge for our lodge
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
28
16 SWOT analysis In this chapter the SWOT analysis of the lodge is described According to Johnson Whittington and Scholes (2011) a SWOT analysis is divided in four parts The SWOT analysis shows the strengths weaknesses opportunities and threats of our lodge The Strengths and weaknesses are the internal factors and the opportunities and threats are the external factors
Strengths - Eco-friendly - Family focused - Location
Weaknesses - No (brand) awareness - Not that much capital - Weather dependent - Location - Specific target group
Opportunities - Sustainability becomes more important - Social media - Online and mobile bookings
Threats - Economic crisis - Criminality
Figure 13 SWOT analysis Strengths
- Eco friendly According to the unique selling points the lodge is as eco-friendly as possible This can be a strengths because there are not that much lodges who are entirely eco-friendly
- Family focused According to the unique selling points the lodge is family focused This can be a strengths because a lot lodges are focused on the couples and not on the families
- Location According to the unique selling points in East London there are not a lot of lodges This can be a strengths for our lodge There is not a lot of rivalry Weaknesses
- No (brand) awareness The lodge has yet to be set up so it is completely new for all the people The awareness is not big
- Not that much capital The lodge has to find investors who can help to set up the lodge It is a big investment and at the beginning there is not a lot of money It can be difficult to find some people who want to invest in the lodge
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
29
- Weather dependent The weather has to be nice because our lodge is a campsite with a lot of tents If it is extremely warm the tents are not nice to stay in but if it is extremely cold it is also not nice to stay in a tent Because of this the weather dependent can be a weaknesses for the lodge
- Location The location can be a strengths but can also be a weaknesses East London is not very touristic The tourist have not find this place yet so it is hard to get the tourists to East London Furthermore there is more criminality nearby East London That is why the location can also be a weaknesses for the lodge
- Specific target group The specific target group can be a weaknesses This because the lodge will focus only on the families Couples would not easily go to the lodge because of the family focusing Opportunities
- Sustainability becomes more important According to the PESTEL sustainability becomes more and more important in the hospitality industry The lodge becomes eco-friendly So it is a nice opportunity to become an entirely sustainable lodge
- Social media According to the PESTEL the social media is an important tool to attract more guests to the lodge For the lodge this can be an opportunity as well The lodge can attract more visitors with social media
- Online and mobile bookings According to the PESTEL a lot of people book their holiday online or with a mobile phone It can be an opportunity for the lodge to set up an app and a website to attract more families Threats
- Economic crisis According to the PESTEL the economic crisis is still a problem in South Africa This can also have an influence on the lodge
- Criminality According to the PESTEL the criminality is still high in South Africa This can have an influence on the lodge The lodge has to take the high criminality into account
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
30
2 Marketing Plan This chapter is about the Marketing First you will find the marketing mix than the objectives positioning and profile Followed by the use of media which exist of the tools activity plan logbook kids club poster and Vuyiswa poster At least there is a cost overvie
21 Marketing mix This part is about the marketing mix The marketing mix exist of the 4 parts product price place and promotion See figure 211 Product The product is a family lodge in the Eastern cape The rooms are tents with place for 4 or 6 people Including the product are the services like children garden catering laundry etc Price Low Season 3600 ZAR ndash 4 people 4000 ZAR ndash 6 people High Season 4200 ZAR ndash 4 people 4600 ZAR ndash 6 people Place The lodge is situated in Kwelera Kwelara is near to East London This is situated in the Eastern Cape of South Africa Promotion The strategy of the lodge is based on the use of social media word of mouth publicity and public
relations
Figure 211 The marketing mix
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
31
22 Target market According to South Africa Tourism (2013) is South Africa in the top five countries in the world who has a high number of tourism growth The tourism industry in South Africa is growing at 3 times the global average The second quarter of 2013 saw just over 21 million tourist arrivals to South Africa an increase of 15 compared to the same period in 2012 Tourist arrivals increased during all the months of this quarter April saw an increase of 01 May increased by 11 and June increased by 36 There was growth in tourist arrivals to South Africa from nearly the most regions The highest percentage of growth was from Africa Air at 49 while Africa Land grew by 18 Asia amp Australasia grew by 08 The Americas grew by 05 while Europe declined by 03 but Europe still remains the main source of overseas tourists On the basis of these data we choose to focus on the local market and international market and then especially the Europe market because Europe still remains the main source of overseas tourists We choose for the local market because this is fast growing According to refdag (2013) the average number of children in a family is in Europe 16 The average number of children per family in South Africa is 223 According to this statistics we focus us on families with 2 children or more
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
32
23 Marketing objectives 65 booked in the first year Specific 65 booked in the first year There is room for 28 per night So 2836506= 6643 bed sells Measurable At the end of the year in the administration you can find how many people stayed in the lodge Acceptable It is acceptable because you donrsquot lose much money with this amount of people Realistic It is Realistic because in the first year it is not possible to have a higher bookings percentage and with our marketing tools we can reach the 65 Time The time is 365 days Reach 5 of the families in the Easter cape in 5 years Specific Reach 5 of the families in the Easter cape There are 687 385 house holdings So 005687385= 34369 house holdings Measurable Look to the scope of the social media newspaper and flyers Acceptable It is acceptable because you need this amount for your brand awareness and bookings Realistic It is realistic because you can reach so many people in 5 years Time The time is about 5 years
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
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twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
33
Reach 5000 families in Europe in 5 years Specific Reach 5000 families in whole Europe with the marketing tools Measurable Measure how many European people you have on social media how many flyers they have in Europe and ask the tour operators Acceptable It is acceptable because a average European family exist of 4 people So you have 20000 perhaps future customers Realistic It is Realistic because you can use social media and the tour operators to reach 500 families Time The time is 5 years
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
34
24 Positioning According to BusinessDictionairy (2014) Positioning is a marketing strategy to make a brand in a distinct position relative to competing brands in the mind of the customer Companies apply this strategy by emphasizing the features of their brand to create an image The target group of Vuyiswa is international as well as national families with children in the age from 3 till 12 Vuyiswa facilities are well adapted and prepared for being a home for the families Offering great services with high quality for a low price to make the perfect stay for families There are special attractions for the little guests as well as for the whole family to make a stay at Vuyiswa the ultimate experience Slogan The most beautiful African experience for the whole family
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
35
25 Profile Father Harry Keenan (43) mother Margret (41) are happy married and have two children Luzy (6) and James (8) They live in the United Kingdom Together they are a close family and want to hang out and do nice things with each other They save a lot of money to go once in the two year to a far destination to have a great holiday for 2 weeks Harry has a good fulltime job as financial advisor by the Royal Bank of Scotland Group Important to him is the financial guarantee within the family and is therefore careful to spend money Harry is interested in history and is a real adventurer He doesnrsquot have that many leisure time and the time that he has he wants to spend with his family Besides that Harry wants to take care of other people and wants to feel useful Thatrsquos why he is since 2 year referee by the soccer club of his Son Together with his family they have been to the United States and Asia and now they want to discover the beauty of Africa Margret is part-time teacher in the primary school With pleasure she teaches 3 different groups 2 times in the week Most important for her is her family and health She thinks it is important that her children study well and wants to take care of them All of her leisure time goes to her family and friends She is very organized and likes regularity She takes care of the sports of the children and bringing them to school Margret is very interested in culture and is looking forward to explore the culture of South Africa She also loves to learn something about the history of South Africa
James is a nice boy of 8 years old He is very social and interested in other people and cultures At school hersquos willing to learn and works hard to get good marks Since a short time he plays soccer at the soccer club in the neighbourhood He has a lot of friends and likes to play outside with them He even build a treehouse with his father He loves to spend time with his father but Harry is always working James also have a dog Loeloe and he likes to have a walk with him He is crazy about his younger sister and wants to take care of her But sometimes when they are having a fight she is doing like she is innocent James loves nature and is so excited to see Africa and all the beautiful animals Luzy is a curious cocky girl from 6 years old
The youngest of the family and a real epicurean Despite her age she knows exactly what she wants She loves to dance gymnastics and painting with her friends Most of the time she paints animals together with James she takes care for Loeloe She likes to do things with her family and spend time with her big brother She also loves to do girlie things with her mam She is exited to go to South Africa and canrsquot wait till it she is finally there She wants to meet new kids and play with them
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
36
26 Use of media
261 Tools
Flyers According to njr (nd) flyers are a good way to reach a big target group The downside is that you have to pay to print your flyers but when you design a very good flyer it is worth Website According to Noordhoek (2013) a website is an important marketing tool You can sell you product to the customers create brand awareness show your product Besides that it is also a good way to communicate with your potential and current guests Figure 261 gives an impression of our website
Figure 261 Website
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
37
Facebook According to Meijrink (2013) there are 5 important benefits of Facebook for you company The first one is to keep in contact with your customers People who are interested can easily look to your information and get some more affinity with your lodge The second one is attract customers It is for people a lot easier to go to a lodge that they have seen on facebook then to go to a lodge they donrsquot know The third benefit is to spread your content more easily On Facebook you often place more easily than a message on your website If your message is really unique and interesting it is very fast liked and shared The fourth is the interaction with your customers People are more and more online and can ask questions through facebook It is easy for them to set up a conversation with you The last one is that it is good for your find ability Facebook likes are better for you position in google Figure 262 gives an impression of our facebook page
Figure 262 Facebook
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
38
Twitter According to the marketing academy (2012) many large companies already communicate with their customers via Twitter For small businesses like a lodge is twitter a powerful medium to promote itself without costly advertising campaigns You can also increase engagement with your audience When you use it the right way via Twitter you get to know what is happening with your target group and what is being said about your lodge But it is also a way to attract find gather information or to get new ideas Figure 263 gives an impression of our twitter page
Figure 263 Twitter Trip Advisor According to TripAdvisor (nd) Trip Advisor is the worlds largest travel site which allows travellers to plan the perfect trip Trip Advisor provides reliable advice from experienced travellers Trip advisor has a wide range of travel and provides tools for planning a trip with a direct link to booking functions Websites with the Trip Advisor brand make up the largest travel community in the world with more than 60 million unique monthly visitors 44 million members and reach over 150 million reviews and opinions
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
39
262 Activity plan
What When Who
Build a website A month before the opening Web designer
Set up a Facebook account A month before the opening Lodge manager
Set up a Twitter account A month before the opening Lodge manager
Make a Flyer Two months before the opening
Designer
Figure 264 Activity plan Below are different logbooks for the website Facebook Twitter Flyer and trip advisor They activity plan shows the things that should be done once and the logbook shows what should be done every week or month
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
40
263 Logbook
Flyer
Activity Priority Details Frequency Spending time
Flyer printing 1 Local print shop
Once in the two months
Flyer delivery 1 By shops and sights
Once in the month
Activity Priority Details Frequency Spending time
Post new messages
1 -Messages about the Vuyiswa Lodge itselfs -Messages about subjects which are interesting for facebook followers
One time a day 5 minutes
React on facebook followers of the facebook page
2 -Answering questions from visitors -React on comments
Two times a day
5 minutes
Link other social media to this facebook account
3 -Twitter -Website
One time a week
5 minutes
Promoting contest
1 -Explaining the contest on facebook -Updates of the contest
Two times a week
5 minutes
Total spending time per week 20 minutes
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
41
Activity Priority Details Frequency Spending time
Posting tweets 1 -Tweets about Vuyiswa Lodge -Tweets about other subjects which are interesting for followers
Two times a day
3 minutes
React on followers
2 -React on questions of followers -React on comments of followers
Two times a day
5 minutes
Link other social media to this twitter account
3 -Facebook -Website
One time a week
5 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Two times a week
5 minutes
Total spending time per week 18 minutes
Website and tripadvisor
Activity Priority Details Frequency Spending time
Improve the website
1 -Renew the website -Update the website
Once in two weeks
10 minutes
Promoting contest
1 -Explain the contest -Updates of the contest
Once a week 5 minutes
Set up an automatic e-mail to visitors of the Dolphin Dance Lodge
1 -Visitors will receive a e-mail with a link to tripadvisor The visitors can fill their experiences
One-off 15 minutes
Total spending time per week
30 inutes
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
42
264 Kids club poster
To promote Vuyiswa for kids and the kids club Vuyiswa made a poster which is shown below in figure
265
Figure 265 Kids Club Poster
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
43
265 Vuyiswa Reserve
Figure 266 shows the Vuyiswa reserve poster which can be by the local community on schools
etcetera
Figure 266 Vuyiswa reserve
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
44
27 Costs This part is about the costs The costs are based on the average costs of each part
What Price in ZAR How often
Webdesign 15000 Once
Hosting website 560 Every year
Domain name 14 Every year
Website maintenance 5000 Every year
Design flyer 1000 Once
Print flyer 2199 Every two months
Total First Year 34768
Figure 271 cost overview
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
45
3 Design of the Lodge This chapter is about the design of the lodge First you will find the different floor plans an impression of the main lodge accommodations and outside Then there will be something about the tents logo and finally about the materials
31 Floor plans Figure 311 which is shown below shows the hole reserve There is a main lodge with a Kids Club on the right First the main lodge was a farm but now we rebuild it as a main lodge
Figure 311Floor plan reserve
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
46
Figure 312 shows the main lodge floor plan The main lodge is divided in a kids club a dinner area and a lounge area
Figure 312 Floor plan main lodge
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
47
Figure 313 shows the 6 people lodge There is living room with a couch and a table Furthermore there is a bathroom a bedroom for the adults and a bedroom for the children The dotted line shows the places where you can open up the tent and have a great view Figure 313 Floor plan 6 people lodge Figure 314 shows the 4 people lodge This lodge is the same as the 6 people lodge but with only four beds The deacutecor is totally the same as the lodge for 6 people
Figure 314 Floor plan 4 people lodge
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
48
Figure 315 shows the lounge area and the restaurant
Figure 315 Restaurant
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
49
32 Impression
321 Main Lodge
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
50
322 Accomodations
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
51
323 Impression Outside
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
52
33 Tents The tents are from cristy outdoor This is a company for lodge tents Our lodge tents are from the
cabin type (figure 331) The size of our tents is 36 m by 5 m for 4 persons and 5 by 5 for 6 persons
The veranda is 15m by 40m The frame is from local wood The rest of the tent exists of waterproof
canvas The economic live spend is 10 year
Figure 331 Tent reconstruction
Figure 332 and 333 show an impression of our tents
Figure 332 Tent impression
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
53
Figure 333 Tent impression
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
54
34 Logo
Figure 341 shows the logo which will be in the beginning of the lodge as a sign It is simple but you
see the nature because of the rocks and blue is because of the water
Figure 341 Lodge sign
Figure 342 shows the logo which will be on the website tripadvisor booking agencies facebook
and twitter It is a simple logo which shows professionalism
Figure 342 Logo
Vuyiswa
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
55
35 Materials Lodge design As already mentioned the tents and platforms are build out of waterproof Canvas and local wood All of the tents are built on a wooden platform This is because the environmental impact is then as less as possible There are only wooden poles who have to be in the ground Overall the main lodge is already eco-friendly because Vuyiswa uses recycled materials Furthermore the materials Vuyiswa use for the main lodge are recycled The farm who was already build on the land is used for the main lodge The materials are already there so Vuyiswa does not have to buy new materials Vuyiswa needs only new materials for the renovation of the main lodge The materials Vuyiswa have to buy are wood reed and The greenhouse is already there This greenhouse would be reused by Vuyiswa There are no materials need for the greenhouse For the landscape Vuyiswa uses ecological materials such as gravel stones etc In that way Vuyiswa is also eco-friendly All the materials inside the lodges are as eco-friendly as possible The chairs and tables are build out of wood Also the floors are made out of wood
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
56
4 Operations
This chapter is about the operations of Vuyiswa It will start with the human resources organizational
structure and leisure activities Followed by Food amp Beverage which consists breakfast lunch diner
teatime wines drinks service blue print uniform and scheduling Then it continues with the
entertainment sustainable development ecological considerations social responsibility and grading
and certification
41 Human Resources Management In total there will be one lodge manager who is responsible for the overall operations he takes care of the right people on the right place he controls everything and takes care of the employees Under him is the administrative person who is responsible for the reservations HR and financial administration Operational In total there are 6 lodges in Vuyiswa The purpose of Vuyiswa is to be small and personal therefore we have 2=4 rangers 1 for each 3 families The ranger welcomes them and will be host for the rest of the stay Together with the family the ranger will make plans for activities and also explain everything over the park and about dinner times etcetera On Vuyiswa there will be a kids club there is 1 employee He is responsible for activities and child care There will be 4 people in the restaurant One chef and one FampB employee It is a self- service buffet so the restaurant employees will be able to make the buffet do the dishes serve drinks take plates and take the empty glasses Maintenance cleaner On the lodge there will be one maintenance person and one cleaner
42 Organizational Structure
Figure 421 Organizational structure
2
2
2 2
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
57
43 Leisure activities and resources needed In the reserve of Vuyiswa there are some leisure activities Below the leisure activities are described
- Cultivating fruit and vegetables This is a project which is set up for the children Together with the local people the children can cultivate fruit and vegetables The children can crop the fruit and vegetables later on The Vuyiswa lodge want to bring the local people and the guests together that is why the local people work in the greenhouse Resources
The greenhouse The greenhouse is already there when Vuyiswa bought the land
Seeds The seeds are needed for the vegetables and fruit
Garden tools The garden tools are needed to ensure the greenhouse For example a rake a shovel and some other tools
- Game drive tours
Vuyiswa offers tours to the game drive location in Kwelara Game Reserve This is to stimulate the contact between the guests and the Game Reserve It is also to stimulate the guests to visit a game reserve and get connected with the nature Resources
Bus This bus can drive the guests to the Game Reserve therefore it is necessary to have one
- Playing volleyball At the Vuyiswa reserve there is a volleyball field for the guests There they can play volleyball with a beautiful view Resources
A volleyball net This is needed to play volleyball
A volley ball
- Play area outside There is also a play area for the children Here is a slide a wipwap and a lot more play grounds
Resources
A slide
A wipwap
Sand
Sandbox
- Kids Club The Kids Club is inside the main lodge Here the children can play with others and with the animation employee More over the Kids Club can be found at the Entertainment part Resources
Playground
Craft materials
Music player
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
58
Special offer to Kwelera Reserve
Every Monday and Thursday we offer a trip to Kwelera Reserve This is a special reserve near to
Vuyiswa We have a partnership with the owners of Kwelera reserve and they take care of our
guests Kwelera Reserve is a good place for families to see some animal like dolphins whales
monkeys impalarsquos and more Besides that they can do some water activities with a boot or when the
children are of an higher age with a canoe
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
59
44 Food and Beverage In order to make it payable for the families that we can keep our price low Vuyiswa has 3 times a day a buffet Breakfast is served between 730 till 1000 they can have lunch between 1200 and 1330 Dinner is served between 1800 and 2000 In between the lunch and dinner Vuyiswa offers tea time where all our guests can come to taste the delicious cakes from South Africa Below you can read our varying dinners which diverse every day After a meal you can choose a delicious desert We also have some drinks included and excluded the maps are shown below
441 Breakfast
Every day between 730 and 1000 our guest can have breakfast in buffet form The buffet is shown below Drinks are self-service There is a coffee (tea) machine a fridge with some soft drinks and juices
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Vegetables Salad Cucumber Tomato Mushrooms
Specials Fried egg scrambled eggs or omelette Beans in tomato sauce Sausage Yoghurt different kinds of muesli
bread Croissant Pistoled Toasted sandwiches
Fruit Fruit salad or any of the following fruits Peer Apple Banana Kiwi Orange Melon
For our little guests Ham cheese marmalade butter Pancakes Toasted sandwiches Scrambled egg Fruit salad
Figure 441 Breakfast
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
60
442 Lunch
Lunch is daily between 1200 and 1330 The buffet is shown below Drinks are self-service There is a
coffee (tea) machine a fridge with some soft drinks and juices
Daily Different breads like toasted bread croissants ciabatta pistoled
Toppings Ham Cheese Marmalade Chicken filet Butter Bacon
Others Fresh salad Fruit salad Fried baked or scrambled egg Yoghurt amp muesli Different vegetables
Monday Mushroom soup Hamburger Wedges
Pickle Onions
Tuesday Tomato soup Garlic bread Fried chicken
Feta Pesto
Wednesday Chips Beef Pepper sauce
White beans in tomato sauce Broccoli
Thursday Pasta Parmesan cheese
Bolognaise sauce Hammushroom sauce
Friday Salmon Cream cheese
Garlic bread
Saturday Rice Chicken sauce Bobotie
Beef sauce Baked vegetables
Sunday Pizza with different toppings Vegetable soup For our little guests Ham cheese marmalade butter
Pancakes Toasted sandwiches Scrambled egg Fruit salad
Hamburger Chicken nuggets Chips Pizza
Figure 442 Lunch
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
61
443 Teatime
Figure 443 which is shown next shows the different drinks the guests can order during tea time which is daily between 1415 and 1515 Guest can order 2 times a drink during tea time The cakes and sandwiches are in buffet from Under the drinks you find the variety in sandwiches and cakes per day which will be on the buffet The children can also eat from the buffet for them there will be also a ice-creams machine and some mars mellows chocolates and 2 types of drinks
Figure 443 Tea time drinks
Day Sandwiches Cakes
Monday Chicken tomato lettuce cucumber honey mustard Cheese tomato lettuce Salmon cream cheese rocket capers
Cupcakes Carrot cake Cheese cake
Tuesday Ham cheese tomato cucumber Tuna salad Pesto tomato rocket mozzarella
Brownies Apple pie Malva pudding
Wednesday Brie honey walnut rocket Turkey lettuce tomato Ham cheese
Apfelstruumldel Chocolate cake Tiramisu
Lettuce egg tomato ham cheese cucumber Cucumber cream cheese rocket Buffalo Mozerella country ham Pesto Tomato
Vanilla cake Cupcakes Crumbled apple pie
Thursday Ostrich rocket Cheese bacon egg lettuce Tuna Salad
Nuts cake Brownie White chocolate cheese cake
Friday Carpaccio sun-dried tomatoes balsamic rocket parmesan cheese Ham cheese tomato Chicken tomato lettuce cucumber honey mustard
Raspberry cake Cupcakes Malva Pudding
Saturday Cucumber cream cheese rocket Chicken mushroom chili sauce Salmon cream cheese capers rocket
White Chocolate cake Apple Pie Vanilla cake
Sunday Chicken Mayo Buffalo Mozerella country ham Pesto Tomato Cheese lettuce
Brownies Carrot cake Cupcakes
Figure 444 Tea time sandwiches and cakes
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
62
444 Dinner
Lunch is daily between 1800 and 2000 The buffet is shown below Drinks are self-service for the
children Every Sunday there will be a braai around the fire place
Starters Main Dessert
Daily Bread Garlic bread
Different vegetables Fresh salad Potato salad
Cream Vanilla ice Caramel carrot chocolate sauce
Monday Cheese Mushrooms- large flat mushrooms with stilton or cheddar cheese Tomato soup
Durban curry Rice Cape Bobotie vegetables
Fresh fruit milk tart
Tuesday Prawns Cheese roll Chicken and bacon Bombay
Pot Luck Snappy Crocodile Vegetable pasta
Malva pudding Fresh Fruit
Wednesday Frikkadel ndash meat ball in tortilla flower Peri Peri chicken Roasted Cheese of goat
Springbok Game Africa Mixed Roasted vegetable Parcels
Fresh Fruit Guava ice cream
Thursday Tomatorsquos with mozzarella Crocodile Bites
Rib Eye Tuna steak Vegetarian Potjie
Cheese Cake Fresh Fruit
Friday Mussels Melon with country ham
Pasta Roast Kudu Pap pastei
Carrot Cake Fresh Fruit
Saturday Duck- with sweet honey and feta Mushroom soup
Ostrich Fried Chicken
Soetkoekjes Fresh Fruit
Sunday Vegetable soup Springbok Carpaccio
BRAAI different kind of meats and vegetables
Apple pie Watermelon
For our little guests Monday Thursday Tuesday Friday Wednesday Saturday
Pizza Pancake Cupcakes Toasted sandwiches Fresh Salad Vegetables Ice Cream
Chips Hamburger Chicken nuggets Fresh Salad Toasted sandwiches Ice Cream Fruit Salad
Hotdog Pizza Wedges Vegetables Pudding Toasted sandwiches
Figure 445 Dinner
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
63
445 Wines
Below the design of the wine map can be found The next paragraph is about the drinks which are
included The wines shown below in figure 447 are not included The design is professional and on
the wine list there will be a lot of South African wines In the drink menu there will be some house
wines which are included
4451 Text for on the wine map
Already in 1659 the first wine was grown in South Africa by the Dutch Jan van Riebeeck founded in 1652 commissioned by the Dutch East India Company a refreshment station at the Cape of Good Hope to supply ships sailing trips made to and from the Dutch East Indies There nurseries were constructed for growing vegetables and a few years later vineyards Yet were the first wines were not really to write home about Thanks to the arrival of the French Huguenots came more expertise and sophistication in wine region towards South Africa The last 15 years has this South African wine has received an enormous (quality) momentum and there is more than 100000 hectares of vineyards especially in the southwest There are 750 million bottles produced annually of which 40 is exported
Figure 446 Design wine map
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
64
Below the wines and specials are shown Vuyiswa selected some wines based on information from
Wines of South Africa (2014)
Red wines Pinotage R120 A local cross between Pinot Noir and Cinsaut (hermitage) Carbenet Sauvignon R100 Spicy full and complex wine Muscadel R90 Sweet red wine Roseacute Nederburg Roseacute R80 Sweet and fruity Roseacute
White wines Chardonnay R110 Nouvelle Grassy green pepper character Sauvignon blanc R100 Classic crisp dry Sancerre and smoky Pouilly-Fumeacute Semillon R90 Green grape
Specials Cape pink R100 Non-muscat grapes matured for at least 6 months Cape White R100 Non- muscat grapes wooded-aged for a minimum of 6 months any size vessel Cape Ruby R100 bBended fruity components aged for a minimum of six months up to three years
Figure 447 Wines
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
65
446 Drinks
Cola Cola Light Ice tea (Peach Lemon or Raspberry) Fanta Sprite Sparkling water still water Lemonade Orange juice Tea (Rooibos black or green) Coffee Cappuccino Ciders Haunters Dry Gold Savanne Dry Black Label Heineken House wines Red wine Roseacute Chardonnay Sweet white wine Excluded Fresh Orange Juice R25 Brutal Fruit R175 (Mango Lemon Peach) Vodka R20 Whisky R30 Amaretto R30 Malibo R20
Figure 448 Drinks
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
66
447 Service Blue Print
Below you find the service blue print during dinner time
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
67
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
68
448 Uniform table deacutecor and atmospheric sketch
This chapter is about the atmosphere in Vuyiswa First you will see the recommended uniform than
the table deacutecor and finally the atmospheric sketch
Uniform The uniforms are very formal and properly in the restaurants The whole body must almost be
covered up in a 3 star lodge Below you see the uniform for a men and a female
Table deacutecor Below you can find the table deacutecor The table and the chairs are made of the same wood In the chair and the tables are different prints which shows the culture of South Africa On the table the standard deacutecor will be a napkin with 2 kinds of cutlery (for starter and meal course) wine glasses and a candle Because the sphere in the restaurant is very colorful and cozy the tables are easy made up
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
69
Atmospheric sketch The restaurant As can be seen the atmosphere is very cozy The restaurant is made of beautiful wood which is the basis of the restaurant To make the restaurant comfortable we have also some sofarsquos with different prints to feel the real African experience The lantern lights are for the cozy and relaxing atmosphere
The Toilets
Below you can see the toilet wash basins The dressoir is made of wood the mirrors are made of the same wood
The Kitchen Here you can see the kitchen which is very luxury and also an impression of the food service
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
70
449 Scheduling
In this chapter you will find the schedule per day You can see the early shift and late shift In total the restaurant has six waitresses four bartenders two chefs two cooks and two cleaners The staff is divided in two shifts There is an early shift and a late shift The early shift starts at 0800u AM and ends at 1600u PM The late shift starts at 1600u PM and ends at 0000u PM Below the scheduling per day is described For every day the same number of staff is scheduled Sometimes the employee has an early shift and some days the employee has a late shift Monday early shift (0800u-1600u)
- 1 Food and beverage employee - 1 chef - 1 cleaner - 1 administrative manager - 2 rangers - Maintanance
Monday late shift (1600u-0000u)
- 1 chef - 1 fampB employee - 1 lodge manager - 2 rangers
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
71
45 Entertainment and recreation There is a Kids Club where Vuyiswa entertains the children Here the children can play can craft etc The animation employees can also do a lot of activities with the children Sometimes the animation employees organize games and sometimes they gonna sing with the children There is always something to do at the Kids Club There is always one animation employee at the Kids Club Lodgesaccommodation There is always one employee who welcomes the guests and bring the guests to their accommodation The planning process is as follows
What Time Who
Check-in Every day on every time except the Sunday
Reception employee
Check-out Before 1200u every day
Reception employee
Cleaning accommodations
Every day Depends on when the guests leave their accommodations
Cleaner
Big cleanup When the guests leave Vuyiswa the accommodation needs a big cleanup Most of the time the big cleanups are around 1300u
Cleaner
46 Sustainable development One of Vuyiswarsquos Unique Selling Points is being sustainable as possible To ensures that the Vuyiswa reserve is sustainable there is a planning process Every month the sustainable tools like the sun panels and the water container will be checked by an expert If there is something wrong the expert can immediately make it Every three months there is an expert who visit the Vuyiswa Reserve The expert set up a plan to develop the sustainability
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
72
47 Ecological Considerations In the beginning the Environmental Impact Assessment will take place After this assessment the Vuyiswa reserve takes always the ecological considerations into account There is a planning process to take the ecological considerations into account The process is as follows
- Waste separation There are three different waste bins One for the plastic waste one for the green waste and one for paper This waste separation ensures that Vuyiswas takes the ecological considerations into account Every day the waste bins will be checked
- The Greenhouse To keep the greenhouse which was already at the land before Vuyiswa bought the land Vuyiswa has already chosen to take the ecological considerations into account The greenhouse ensures to take care of the environment Furthermore Vuyiswa brings local people to the reserve This is a good point to take care of the country and the society
48 Social responsibility Vuyiswa is responsibility for everything that happens in the reserve it selves That is why Vuyiswa has to take care of the play grounds the accommodations the land etc The Vuyiswa reserve has to be save Outside the reserve Vuyiswa is not responsible for things that happen but the Vuyiswa reserve is always able to help the guests when it is necessary
49 Grading and certification According to the Tourism Grading Council South Africa (nd) the lodges can be graded by the TGCSA Vuyiswa wants to be graded as well Therefore Vuyiswa needs a three years membership Vuyiswa gets an assessor from the TGCSA That person will grade the Vuyiswa reserve with an explanation as well Vuyiswa wants to be graded because of the publicity According to the Tourism Grading Council South Africa (nd) it helps also because of the direct access to travelers all over the world with travel sites For example TripAdvisor Furthermore the graded establishments of the TGCSA will automatically appear at the top on Google The grading is also given a positive competitive advantage in comparison with the ungraded establishments (Tourism Grading Council South Africa nd)
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
73
5 Financial Plan This chapter is about the financial plan Paragraph 1 is about the initial cost then there will by the projected occupancy rates income statement net present value payback period and Internal rate of investment
51 Initial costs Below the initial costs for the Vuyiswa lodge are described The explanation can be found below figure 511
Costs (in ZAR) Total
Main Lodge
Building 21000000
Renovation of the building 2200000
Furnishings 130000
Kitchen equipment 1200000
Total Main Lodge R 24530000
Kids Club
Playground 3000
Music player 750
Craft materials 3000
Furnishing 11250
Total Kids Club R 18000
Accommodation
Tents + Building platforms 150000
Furnishings 77000
Shower bath wash basins 176000
Matresses Sheets Blankets pillows
105000
Total Accommodation R 508000
Operational costs
Food 30000 Per week
Employee costs 11500 Per week
Others
Marketing costs 35000
Total Others R 35000
Total initial costs R 25091000
Total costs operations per week
R 41500
Figure 511 Initial costs
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
74
511 Explanation
The furnishings of the main lodge includes - 35 Chairs (25550 ZAR) - 10 Tables (14600 ZAR) - 2 Lounge sets (43800 ZAR) - 1 Bar (15000 ZAR) - 3 Toilets + Wash basins (17500 ZAR) - 20 Lights (8760 ZAR) - Pillows (4500 ZAR)
The kitchen equipment includes - Pots - Cutlery - Plates - Electronic devices
The furnishings of the kids club includes
- 10 Chairs (1500 ZAR) - 1 Table (750 ZAR) - 3 Play sets (9000 ZAR)
The furnishings of the accommodations includes
- 8 Bunk Beds (30000 ZAR) - 6 Twinbeds (17500 ZAR) - 28 Chairs (20500 ZAR) - 6 Tables (9000 ZAR)
Operational costs Employee costs 12 employees x R 17 x 8 hours x 7 days
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
75
52 Projected Occupancy According to the marketing plan the projected occupancy is 65 in the first year This means that there are 6643 bed sells in the first year In total there is space for 28 guests at the same time In the months January ndash April there is a peak so then the projected occupancy would be 70 In the months May ndash September it is low season so then the projected occupancy would be 60 In the months October ndash December there is again a peak so then the projected occupancy would be 70
53 Rates The prices are per night per tent Vuyiswa wants to be payable for families so the rates would be not that expensive The rates are calculated as follows Projected occupancy The projected occupancy is 65 this means that in a year the occupancy of Vuyiswa is 65 x 365 days = 23725 days Breakeven After six years Vuyiswa wants that the total costs are the same as the revenues This means that Vuyiswa calculated the breakeven point as follows Total initial costs six years 237 days of occupancy six lodges = 25091000 6 237 6 =2940 811 = R 3000 Food and employee costs seven days 28 persons 4 people lodge 41500 7 28 x 4 = R 900 6 people lodge 41500 728 x 6 = R 1300 Rates The total price for a 4 people loge per night = R 3000 + R 900 = R 3900 The total price for a 6 people lodge per night = R 3000 + R 1300 = R 4300 Different seasons Because there is a difference in the occupancy between the different seasons the rates are also different from each other In the high seasons the rate would be higher than the calculated rate and in the low seasons the rate would be lower than the calculated rate
January ndash April May ndash September October - December
4 people lodge per night R 4200 R 3600 R 4200
6 people lodge per night R 4600 R 4000 R 4600
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
76
54 Income Statement The income statement is in ZAR
1 Depreciation exists of the following costs tents have a live spend of ten years The total costs of the tents are
150000 15000010=15000 depreciation a year The inventory has a total amount of 1706000 with a live spend of 8 years So 17060008=213250 Total depreciation is 1706000+213250 = 1919250 2 The other income exists of extra payments for exclusive drinks
2015
Gross revenue R 5905200
Refunds R 20000
Net revenue R 5885200
Food costs R 1560000
Employees R 598000
Depreciation1 R 1919250
Marketing R 34768
Total operating expense R 4112018
Operating profit loss R 1773182
Other income2 R 35600
Profit before tax R 1808782
Taxes R 361756
Profit after taxes R 1447025
Figure 541 Income statement
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
77
55 Net present value
To calculate the net present value the following things Vuyiswa has to know Sales R 5885200 Costs R 2192768 - Cash flow R 3692432 Depreciation R 1919250 - Net profit R 1773182 Net present value = Present Value of all Cash flows ndash Investment Present Value of all cash flows = = Cash flow x (1 ndash 1109^6) = 3692432 x (1-1109^6)
56 Payback period Investment Cash flow = 25091000 3692432 = 6795 Years = 68 years
57 IRR Cashflow x (1-1109^10109) ndash Investment
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
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overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
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Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
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from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
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Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
78
Conclusion As a conclusion we can say according to the strategic plan that it is difficult to start up a lodge in the Eastern Cape of South Africa There are a lot of lodges and game reserves in the Eastern Cape which means that there are a lot of competitors However there are also a lot of opportunities According to the PESTEL the external environment has opportunities as well as the internal environment According to the SWOT analysis Vuyiswa can have a strong position in the lodge industry The Vuyiswa reserve is focused on families and is also payable for families Furthermore Vuyiswa is as eco-friendly as possible As a conclusion we can say that despite of the difficulties Vuyiswa has a lot of opportunities to become a successful lodge Furthermore we can conclude according to the marketing plan that nowadays social media an important aspect is in the lodge and hospitality industry Therefore Vuyiswa uses social media to become a successful organization It is important that people find Vuyiswa and that people come visit the Vuyiswa reserve Also we can conclude that a good marketing strategy is important to become a successful organization Therefore Vuyiswa have set up a great marketing strategy which ensures success We also concluded that the design of a lodge has to fit in the environment This is not that easy as expected Also the materials we want to use have to fit in the environment This a very important aspect At least we can conclude that it is important when someone wants to set up a lodge there are some investors who can help with the startup of the lodge If there are no investors then it is difficult to set up a lodge
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
79
Literature Amakhala (2014) Game reserve South-Africa Retrieved on 11 march 2014
byhttpwwwamakhalacoza Business dictionary (2014) Positioning definition Retrieved on 27 march 2014 by
httpwwwbusinessdictionarycomdefinitionpositioninghtml
Cristy (nd) Tents lodges Retrieved on 31 March 2014 from httpwwwcristyscozapdfspdf20of20indivudual20pagespage1pdf
Duurzaam toerisme (nd) Duurzaam toerisme heeft de toekomst Retrieved on 25 February
2014 from httpwwwduurzaam-toerismecomduurzaam-toerisme
East London (nd) East London Retrieved on 17 March from httpwwweastlondonorgza
Emerging Africa (nd) Zuid Afrika Retrieved on 25 February 2014
from httpwwwemergingafricanllanden-afrika-economiezuidelijk-afrika60-zuid-afrika-
economie
Environmental-mainstreaming (nd) Environmental impact assessment Retrieved on 31
march on httpwwwenvironmental-
mainstreamingorgdocumentsEM20Profile20No20120-20EIA20(620Oct2009)pdf
Hotelmarketing (2011) Top 10 hospitality industry trends Retrieved on 25 February 2014
from httphotelmarketingcomindexphpcontentarticletop_10_hospitality_industry_trends_for
_2012
Jones G (2014) SA economy growing below its potential since crisis Retrieved on 25
February 2014 from httpwwwbdlivecozaeconomy20140123sa-economy-growing-below-its-
potential-since-crisis Kariega (2014) Kariega Game Reserve Retrieved on 14 march 2014 by
httpwwwkariegacoza Lalibela (2014) Lalibela big 5 game reserve amp safari lodge Retrieved on 13 march 2014 by
httpwwwlalibelanet
Mannak M (2013) Misdaad cijfers Zuid Afrika Retrieved on 25 February 2014
from httpcorrespondentinzuidafrikawordpresscom20130919misdaad-cijfers-zuidafrika-2012-
2013
Meade B (nd) Mainstreaming sustainability in the hotel industry Retrieved on 25 February
2014 from httphotelexecutivecombusiness_review2743mainstreaming-sustainability-in-the-
hotel-industry
Meijerink (2013) Voordelen facebook Retrieved on 27 march from
httpwwwparariusnlblogvoordelen-facebookpagina-makelaardij
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf
80
Njr (nd) Promoot je project Retrieved on 27 March from httpwwwnjrnlprojectendoe-
maar-geweldiginformatiestap-4-promoot-je-projecthtml
Noordhoek (2013) Voordelen van eigen website Retrieved on 27 March from
httpswebsitesvoormkb-ersnlnlde-voordelen-van-een-eigen-website
Patel K (2013) Perceptions and reality of corruption in South Africa Retrieved on 25 February 2014 from httpwwwdailymaverickcozaarticle2013-12-05-analysis-perceptions-and-reality-of-corruption-in-south-africaUzpy4qh_vZh
Provincial Zoning SCHEME model BY-LAW(2004) Model regulations provincial zoning
scheme Retrieved on 31 march on
httpwwwwesterncapegovzatext20083model_regulations__provincial_zoning_scheme_oct_
2004_pdf
South Africa (2012) Eastern Cape Retrieved on 17 March from httpwwwsouthafricainfoaboutgeographyeastern-capehtmUyAgpPmwbwkixzz2vjof2w00
South Africa net (2013) Report tourism Retrieved on 18 March from httpwwwsouthafricanetuploadsfilesQ2_2013_v1__Report_02122013pdf
South Africa (nd) Tourism overview Retrieved on 17 March from
httpwwwsouthafricainfobusinesseconomysectorstourism-
overviewhtmUymc2fl5PT8ixzz2wPzbpnCj
South African History Online (2014) Van Riebeeckrsquos Landing at the Cape 6 April 1652
Retrieved on 2 April 2014 by httpwwwsahistoryorgzadated-eventvan-riebeeck039s-landing-
cape
The marketing academy (2012)Voordelen van zakelijk twitteren Retrieved on 27 March
from httpdemarketingacademienlsocial-media-kennisbanktwittervoordelen-van-zakelijk-
twitteren
Tourism Grading Council South Africa (nd) Get graded Retrieved on 27 March 2014 from httpwwwtourismgradingcozaget-gradedwhat-is-star-gradingwhy-should-i-get-graded
TGCSA (2013) Service concept Retrieved on 15 march 2014 by wwwtgcsacoza Wines of South Africa (2014) Wine variety Retrieved on 17 march 2014 by httpwosacoza
Zoning Scheme Regulations city of Capetown (nd) Cape Town Zoning scheme Retrieved on
31 march on httpwwwcapetowngovzaendrugsDocumentsCape_Town_Zoning_Schemepdf