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© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
Jasper Bouwsma Vujàdé Ltd. – Supporting Forward Thinking 2014.09.10
BUSINESS MODEL GENERATION DMEXCO | Cologne | Germany | 2014.09.10
Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking 3
Vu-jà-dé
Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there.
Looking for new solutions. Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.
Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking
1. CORPORATE CONSULTING
2. START-UP SUPPORT
3. INCUBATION
À PROPOS
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
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© Vujàdé Ltd. – Supporting Forward Thinking
Jasper Bouwsma Founder & CEO, Vujàdé Ltd.
Photo by: Vujàdé Ltd – Jasper Bouwsma
Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully.
In 2008 Jasper founded Vujàdé Ltd. an innovation consultancy supporting organizations of any size (from corporate to SME to start-up) and in any industry (from insurance to fashion and from building to life-sciences). Vujàdé is located in Biel/Bienne Switzerland and establishing a presence in London, UK. In 2014 Vujàdé Law was established together with Jasper’s business partner Eric Kuenzi. Vujàdé Law is dedicated to bringing legal services and strategic advice to Startups as well as mid-sized organizations.
Jasper has an extensive and international track record in supporting corporates as well as startup organizations in addressing their innovation and strategy challenges. Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.
Before Vujàdé he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.
Besides his work at Vujàdé Ltd, Jasper pursues a portfolio of secondary activities. Jasper is a visiting lecturer at the University of St. Gallen (CH) and PopAkademie in Mannheim (D). In 2013 Jasper co-founded attrackting AG a Startup based in Biel (CH) developing tracking solutions; its first product “Kaddz” will launch in June 2014.
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking
Alexander Osterwalder A Swiss Business Book author.
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© Vujàdé Ltd. – Supporting Forward Thinking
Co-Created by 470 practitioners from 45 countries.
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | © Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
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© Vujàdé Ltd. – Supporting Forward Thinking
REVENUE MODEL
BUSINESS MODEL ≠
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© Vujàdé Ltd. – Supporting Forward Thinking
A BUSINESS MODEL DESCRIBES THE
RATIONALE OF HOW AN ORGANIZATION
CREATES, DELIVERS, AND CAPTURES VALUE
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking 18
QUESTION HOW MUCH DOES 1KG COFFEE COST
?
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
CHF6.95
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© Vujàdé Ltd. – Supporting Forward Thinking
CHF95.-
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© Vujàdé Ltd. – Supporting Forward Thinking
RESULT 2012 USD4.0B+
(BY A SINGLE PRODUCT…)
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
RESULT 2012 USD4.0B+
(BY A SINGLE PRODUCT…)
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© Vujàdé Ltd. – Supporting Forward Thinking
Describe the Business Model of Nespresso.
Groups of 2 or 3 at your table • Discuss with your partner • Place the stickers on the
Business Model Canvas • 4’
EXERCISE 1
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 1
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© Vujàdé Ltd. – Supporting Forward Thinking
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 1
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
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© Vujàdé Ltd. – Supporting Forward Thinking
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
House- hold
N-Club
Stores
Produc-tion
Marketing
Machine Pro-
ducers
Produc-tion
Distri-bution
Marketing Machine Pods
Call Center N.com
Brand Produc-
tion facilities
Distri-
bution
channels
Retail
Patents IP
(1800+ patents) Business
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
House- hold
N-Club
Stores
Produc-tion
Marketing
Machine Pro-
ducers
Produc-tion
Distri-bution
Marketing Machine Pods
Call Center N.com
Brand Produc-
tion facilities
Distri-
bution
channels
Retail
Patents IP
(1800+ patents) Business
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© Vujàdé Ltd. – Supporting Forward Thinking
WHY NESPRESSO
WILL BE EVEN MORE SUCCESSFUL
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS
TO PORTFOLIOS OF
BUSINESS MODELS.
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© Vujàdé Ltd. – Supporting Forward Thinking
VIDEO SUMMARY
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© Vujàdé Ltd. – Supporting Forward Thinking
VISUALIZE YOUR BUSINESS MODEL VIDEO #BMGen – 02
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking
SHIFT HAPPENS
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
The New Scientist
Temperature (northern
half)
Population
CO2 concentration
Loss of rainforest
GDP
Water use
Species
extinctions
Paper
consumption
Motor vehicles
Fisheries
exploited
Ozone depletion
Foreign
Investment
Exponential Change Globally
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© Vujàdé Ltd. – Supporting Forward Thinking
KEY TRENDS
(FORESIGHT)
MACRO ECONOMIC
FORCES (MARCRO-ECONOMICS)
INDUSTRY FORCES (COMPETITIVE ANALYSIS)
MARKET FORCES
(MARKET ANALYSIS
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© Vujàdé Ltd. – Supporting Forward Thinking
CISCO | INTERNET OF EVERYTHING #IOE VIDEO
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© Vujàdé Ltd. – Supporting Forward Thinking
Curt Carlson, SRI International CEO
In exponential times, if you improve your performance incrementally
YOU FALL BEHIND EXPONENTIALLY
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
MUSIC INDUSTRY … has always been in continuous transformation
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
RETAIL … eCommerce is the rule not an exception
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© Vujàdé Ltd. – Supporting Forward Thinking
HEALTHCARE What if my phone knows more than my doctor…
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© Vujàdé Ltd. – Supporting Forward Thinking
HEALTHCARE … Because I am quantifying myself 24/7 …
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© Vujàdé Ltd. – Supporting Forward Thinking
HEALTHCARE What if my health is managed automatically?
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© Vujàdé Ltd. – Supporting Forward Thinking
LOGISTICS We don’t send letters anymore, but …
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© Vujàdé Ltd. – Supporting Forward Thinking
LOGISTICS What would you do with USD23.3 billion?
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© Vujàdé Ltd. – Supporting Forward Thinking
CAR INDUSTRY When a PayPal entrepreneur starts building cars…
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© Vujàdé Ltd. – Supporting Forward Thinking
CAR INDUSTRY What if search algorithms drive our car…
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© Vujàdé Ltd. – Supporting Forward Thinking
CAR INDUSTRY What if design morphs with functionality?
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© Vujàdé Ltd. – Supporting Forward Thinking
SHIFT HAPPENS
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 2 6 GROUPS | 6 CASES
www.umww.dewww.vujade.com
Sie sind… in der Autoindustrie
www.umww.dewww.vujade.com
Sie sind… in der Musikbranche
www.umww.dewww.vujade.com
Sie sind… in der Logistikbranche
www.umww.dewww.vujade.com
Sie sind… im Healthcare
www.umww.dewww.vujade.com
Sie sind… Autohersteller
www.umww.dewww.vujade.com
Sie sind… in der Fashionbranche
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© Vujàdé Ltd. – Supporting Forward Thinking
IMAGINE THAT…
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 2 YOU ARE ONE OF THESE GENTLEMEN…
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 2 HEADING ONE OF THESE COMPANIES…
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© Vujàdé Ltd. – Supporting Forward Thinking
TAKE RED THE
PILL
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© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking
IMAGINE THAT IT IS…
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© Vujàdé Ltd. – Supporting Forward Thinking
20 20
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 2 CREATE BUSINESS MODEL PROTOTYPE FOR 2020
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© Vujàdé Ltd. – Supporting Forward Thinking
EAT OR BE
EATEN
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© Vujàdé Ltd. – Supporting Forward Thinking
THINK
BIG
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© Vujàdé Ltd. – Supporting Forward Thinking
NO GUTS NO GLORY
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© Vujàdé Ltd. – Supporting Forward Thinking
EXERCISE 2 CREATE BUSINESS MODEL PROTOTYPE FOR 2020
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
#BMGen 1
A New Generation: Generation #BMGen
Nespresso | What Else?
PANDORA’S BOXES 2
Prototype I
Friends & Foes
PITCH | CHALLENGE | DISCUSS 3
Prototype II
10‘
20‘
15‘
5‘
10‘
40‘
30‘
60‘
HOI + GRÜESSECH
Shift Happens 10‘
AGENDA DMEXCO | Cologne | Germany | 2014.09.10 | 12:00 - 14:00
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© Vujàdé Ltd. – Supporting Forward Thinking
WRAP UP
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© Vujàdé Ltd. – Supporting Forward Thinking Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking
NEW OLD
VJD
SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS
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© Vujàdé Ltd. – Supporting Forward Thinking
SHAKEN NOT STIRRED
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© Vujàdé Ltd. – Supporting Forward Thinking
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | © Vujàdé Ltd. – Supporting Forward Thinking ”
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
Because you can't do today's job with yesterday's methods
and be in business tomorrow.
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© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 [email protected] www.vujade.com
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
KONTAKT