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A Complete Picture Senior Por t ra i t Photography
Jessica Robertson strives to capture enduring images that will be cherished for a lifetime by each of her clients. She has run her successful business and been a VPPA member for over ten years. Jessica founded her brick and mortar studio in Ashland, Virginia in 2005 and established herself as the premier senior portrait photographer in her community. With a staff of two full-time, dedicated team members, she photographs over 200 seniors a year with an average sale of $1,200 per senior. The key to their success has been creating consistent, service-oriented, quality portraiture for a community which not only has a need, but an appreciation for the art. By capturing the Senior demographic, Jessica Robertson Photographic Artistry establishes clients who return for portraits during all stages of their lives including weddings, baby and family portraits. After all, seniors grow up to become brides and grooms who have children and families of their own.
Jessica’s presentation is focused on providing an authentic picture of the entire process of creating senior portraits and delivering practical information which you can use to streamline your high school senior business into a successful segment of your overall company.
She will share how her team markets to seniors and their families, and fulfills the vision of both the seniors and their parents. You will learn how to create relationships based on trust and reassurance which result in clients that last a lifetime. The studio’s consultation process and communication practices help create satisfied clients who not only return for more portraits of their own, they promote the studio to their friends and family. This presentation will also explain keys to having a successful senior session including compositional elements, posing, and lighting styles for on location and in studio. You will learn how this studio does its sales process and Jessica will highlight products that sell. This portion will also include advice on pricing and packaging your portraits for a no-pressure sales environment. Over 95% of Jessica’s clients purchase a portrait size image. Finally, Jessica will also share how she is able to build relationships with the best vendors so that her studio can deliver a high-quality finished product to its clients.
This is an honest presentation. Jessica is not promoting fluff or gimmicks which will guarantee your success, just sound business practices which have helped her quickly establish deep roots in her community.
Jessica earned a Bachelor of Arts degree with a concentration in Photography from Guilford College in Greensboro, North Carolina. Jessica has won numerous awards at the state and regional level and recently received her AFP. Professional Photographers of America twice honored her as Professional Photographer of the Year and accepted a variety of her prints for loan collection. D
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
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Dear Fellow VPPA Members,
I want to make you aware of some exciting educational opportunities with special incentives coming up in 2014. My Awake The Light Photo Workshops and Tours company will be holding two workshops in Richmond this spring.
LIGHTROOM UNLEASHED is an in-depth hands-on Lightroom 5 workshop to be held March 16 - 20. This will be three days of intensive Lightroom instruction designed to significantly improve your skills, increase your understanding of how Lightroom REALLY works, provide some creative tips, and get rid of bad habits (that we ALL have when working in Lightroom). Details here http://awakethelight.com/lightroom-2014/
BUTTERFLY FLUTTERBY will immerse you in butterfly action at Lewis Ginter Botanical Gardens on May 27 - 29. This wonderful facility is photographer friendly and provides a wide variety of butterfly species. Personalized attention throughout both days. Details here http://awakethelight.com/butterfly-workshop/
As a long-time member of the VPPA, I’m pleased to offer a special incentive to any VPPA members who take either of these workshops. A portion of your fee will go back to your own District to help fund its programs, and another portion will go to the VPPA to help defray the cost of the convention and other expenses. So you can help your District, help your state, and get some great education in the process. PLUS there is an Early Bird discount if you register for the Lightroom workshopbefore January 15.
All Awake The Light photo workshops are known for the high level of education provided. You will receive group instruction, plus extensive personal attention whether it is in the classroom or in the field. The goal is for you to go home at the end of any of our workshops with much more knowledge, greater skill, more confidence, and expanded creativity than you started with.
If you have questions or wish to register, email me at [email protected], or call757-773-0194. I hope to see you in Richmond!