VOX Global Mandate 2008 Election Analysis

VOX Global Mandate2008 Election Analysis

Miami, FloridaNovember 14, 2008

The Old Political Landscape:2004 Electoral Map

The New Political Landscape: 2008 Electoral Map

Key Exit Poll Data from 2008 Presidential Election

By virtually every electoral measure – including age, sex, race, religion, income and region –

McCain lost ground won by George W. Bush four years ago

Barack Obama won overwhelmingly among blacks, Hispanics and voters under the age of 30 and he made critical

inroads with swing groups like Catholics, suburbanites, political independents and even veterans

Hispanic voters represented greatest electoral shift. Nationwide, they voted 67% for Obama and 31% for McCain.

In 2004, 53% went for John Kerry and 44% voted for George W. Bush

A Revolutionary Campaign

Thomas Jefferson used newspapers to win the presidency

F.D.R. used radio to change the way he governed

J.F.K. was the first president to understand television

Barack Obama used the web to win a campaign

by building a grassroots movement, raising money, communicating directly with voters, creating a

sense of engagement, and cultivating a political brand

A New Platform for Governing

Obama's campaign has over 10 million email addresses, which is allows him to directly

communicate with more than 16% of his national supporters based on popular vote.

This dwarfs the audience of all of the nightly cable news shows combined

More than 1.5 million supporters signed up for the campaign’s social network, myBarackObama.com

Obama’s volunteers used the Web to organize more than

150,000 campaign-related events

A New Wired Presidency

“The Bush campaign arrived at the White

House with a conviction that it would continue a

conservative revolution with the help of Karl Rove’s

voter lists, phone banks and direct

mail.”

“…But those tools were crude and

expensive compared with what the Obama

camp is bringing to the Oval Office.”

- “How Obama Tapped into Social Networks Power,” David Carr, NYTimes, 11/9/08

www.change.gov

“Victory has a thousand fathers,

but defeat is an orphan”

Unions, Hispanic groups, the Netroots, progressive organizing coalitions, single women,

working women, youth, the religious left and othersclaim to have played a vital role in electing Barack

Obama

The New Congress

At least seven new Senators (5 Democrats, 2 Republicans), and three races (AK, GA, and

MN) that are too close to call

At least 49 new House Members (30 Democrats, 19 Republicans) and 5 races that are too close

to call

Moderate Republicans and Democrats in the Senate will be incredibly influential and powerful during the next two years

A look at the States: 2008 Ballot Initiatives

in Arizona and Ohio

“ Vote May Be The End of Payday Lenders”

(Arizona Republic, November 10, 2008)

“Voters Have Spoken on Payday Loans”

(Arizona Republic, November 13, 2008)

“No Payday for Lenders Election Day”

(Akron Beacon Journal, November 9, 2008)

Ohio House Bill 545Cap Payday Loan Interest Rate

63%

37%

Arizona Proposition 200Protect right of payday loan industry practice in state

40.5%59.5%

''We are facing the greatest economic challenge

of our lifetime, and we're going to have to act swiftly to resolve it.'‘

- Barack Obama, quoted in New York Times,

November 11, 2008