[Vortrag] It is all about Relationships

Philipp Muehlenkord Leiter Marketing B2B

LinkedIn Talent Solutions DACH

@philmuehle

It‘s all about relationships

1. What LinkedIn’s vision and mission has to do with each one of you -

and how you can benefit from it

2. What recent trends in recruiting are we observing –

and how we can help you to address them

3. How to use a social media platform like LinkedIn professionally –

and why it’s all about building relationships

Three things to take away from this session

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

Members Companies Jobs Skills Schools Knowledge S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

CANADA

11M+

BRAZIL

23M+

EMEA

122M+ SAUDI ARABIA

1M+

SOUTH

AFRICA

4M+

INDONESIA

5M+

AUSTRALIA

7M+

USA

122M+ UAE

1M+

CHINA

12M+ INDIA

31M+

RUSSIA

5M+

DACH

7M+

400M

HIRE MARKET SELL WORK

Most important trends from Global

Recruiting Trends Report 2016

Share these stats 16

39%

agree

quality of hire is the most valuable metric

for performance

32%

say

employee

retention is a top priority over

the next 12 months

59%

are investing more in their

employer brand compared to last year

26%

consider

employee referral

programs to be a long-lasting trend,

as referrals are accepted

as best source of hire 1)

1Dr. John Sullivan on ERE |

20% Active

80% Passive

30% Active

70% Passive

80%

• Unique to each candidate

• On the candidate’s terms

• Occurring in real time

• Across multiple mediums

& platforms (on and offline)

The Old Candidate Journey: Linear Path

The New Candidate Journey: Flight Map

Social media is here to stay, embracing its power is the key

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business1

1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012

The best recruiters

act like marketers

Social media keeps the conversation going 2

…because you need to nurture your (passive) audience

Sales is one-to-one, marketing is one-to-many 1

ENGAGE

We recommend

3 simple steps

Your followers &

Your brand

Nurture your target

audiences

Do what you do

best

Build Engage Recruit

Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Members are 61% more likely to share information as a result of following your company 61%

95%

Followers are 95% more likely to accept an InMail

79% of members are interested in job opportunities from companies they are following 79%

BUILD

Keep your followers

up to date

Ensure you are always top of mind

Relevant content Encourages likes & shares

ENGAGE

Content Updates

Members are 61% more likely to share information as a result of following your company

61%

ENGAGE

LEAP limited

launch program

LinkedIn helps companies empower their

employees to become social professionals

2013 Altimeter Research for LinkedIn

Companies with the most socially engaged employees

are 58% more likely to attract top talent,

20% more likely to retain top talent…

26

27 27

RECRUIT

Promote your

jobs

Proactively

source talent

ENGAGE

Update

followers

Tailor your

content

BUILD

Grow your

followers

Leverage

Employees

Build, engage and recruit for success

1. What LinkedIn’s vision and mission has to do with each one of you –

Create economic opportunity & Connect the world’s professionals

2. What recent trends in recruiting we observed:

Quality of Hire, Referrals, Employee retention and Employer Brand

3. How to use a social media platform like LinkedIn professionally –

Build (relationships) and engage your target audience (active & passive)

What have YOU taken away from this session ?

It‘s all about relationships !

TALENT SOLUTIONS

Ressourcen

Weitere interessante Leitfäden für Recruiter und

Personalverantwortliche:

Mobile Recruiting Leitfaden – Alles für einen gelungenen Start

in die mobile Personalbeschaffung http://bit.ly/mobile-leitfaden

6 Schritter für den Aufbau Ihrer Recruiter-Marke

http://bit.ly/6-schritte-recruiterbrand

Besuchen Sie uns auf de.talent.linkedin.com

und lernen Sie mehr über die LinkedIn Lösungen für

die Personalbeschaffung mit weiteren Rezensionen,

Fallstudien und Aufzeichnungen von Webinaren.

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