VolunteerMatch Solutions BPN Webinar: Big Events – How To Plan the Perfect Corporate Day, Week or Month of Service

Big Events: How To Plan the Perfect Corporate Day, Week

or Month of Service

David Levinson Founder & Executive Director

Big Sunday

November 13, 2012

Vicki Carayiannis Communications Advisor

FedEx Services

How To Ask Questions

• Type questions into the box on the right side of the your screen

• Submit via Twitter to @VM_Solutions using “#VMbpn”

• We will pose questions at the end of the presentation

• A copy of the sides will be circulated after the event

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Why?

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1. A cause that’s important. 2. The right thing to do. 3. Team building. 4. P.R.

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• Someone has asked you to.

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• Every other company is volunteering.

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Be honest.

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Who?

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When?

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What?

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How?

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It’s not the what, it’s the how.

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FUN!!!

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Stay calm.

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How? 2

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Happy.

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Busy.

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And safe.

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Manage expectations.

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• What to expect. • What they’re going to do. • Possible pitfalls.

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Expect the unexpected.

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It’s all good.

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• The nonprofit is your friend.

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Thanks.

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www.bigsunday.org

[email protected]

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http://www.bigsunday.org/

mailto:[email protected]

Thanks.

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FedEx Cares Week Presented by: Vicki Carayiannis November 2012

http://www.fedexcares.com/story/fwaa_walks_mile_her_shoes

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FedEx Overview

November 2012 FedEx Cares Week

Company Overview “Federal Express” founded in 1973 Invented “overnight delivery” Headquarters, Memphis, TN Today, we have over 8 companies, with operating company headquarters in Dallas, Pittsburgh, Cleveland, Harrison. We provide customers and businesses worldwide a broad portfolio of transportation, e-commerce and business services. Over 290,000 team members worldwide Approximately 35k in MEM Over 220 countries and territories

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FedEx Cares Week Program Overview


FedEx Cares Week Began in 2004 Founded to support United Way campaign A designated week during fall Timing has varied from beginning of campaign to middle of campaign

Expanded all Operating Companies in 2007 Expanded globally 2007 All global regions participated in 2011 Single largest global volunteer effort at FedEx

http://fedexcares.com/story/maintenance_works_dubai_autism_center

http://fedexcares.com/story/maintenance_works_dubai_autism_center

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Goals & Objectives

Goals (change yearly) Motivate, inspire team members Support the FedEx United Way

campaign.* Enhance the FedEx reputation and

culture Increase reach and impact around the

globe

Objectives (change yearly) Increase utilization of social & digital

media communications Create a meaningful volunteer experience

Improve and streamline FedEx Cares

Week processes *

FedEx Cares Week

* Pertains only to U.S.-based team members

November 2012

http://www.fedexcares.com/story/pspa_station_helps_boys_and_girls_club

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2012 Global Numbers Exceed 2011 Results

November, 2012 FedEx Cares Week

2012 - 2011

Countries Markets Projects Volunteers Anticipated Estimated Hours

APAC 14 - 14 14 - 12 31 - 18 1,000 - 1,225 4,000 - 4,370 Canada 1- 1 17 - 13 26 - 20 350 - 230 1,400 - 834

EMEA 10- 9 16 - 9 14 - 12 800 - 829 3,200 - 2,380

LAC 41- 20 41 – 20 62 - 28 1,500 - 1,000 6,000 - 1,150 US 1 - 1 46 - 32 64 - 53 2,050 - 2,254 8,200 - 12,286

Totals 67 - 45 134 - 86 197 - 131 5,700 - 5,538 22,800 - 21,020

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Quantifying the Impact Across the Globe: EMEA

November, 2012 FedEx Cares Week

As of Nov. 11, 2012 This Year Last year # of countries 10 9 # of events 58 20 # of locations 35 -- # of volunteers 1566 888 # of volunteer hours 3338 2380 Funds raised for UNICEF

3,809.25 9000

Goods collected 111 phones; 2200 kgs food 1800 school supplies Other funds raised 1650 n/a

10 water pumps so far

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Quantifying the Impact Across the Globe

October 2010 FedEx Cares Week Recap Report

FedEx Cares Week by the Numbers

Atlanta 435 pantry bags assembled(30 pallets)

to support Open Hand clients with shelf-stable food items.

4,500 documents processed (pantry bag nutritional inserts, driver information packets, financial packages).

50 bales pine straw and 20 bags mulch/soil spread

50+ various pots of plants planted 2,100 cookies baked and served 1,600 chicken breast prepped for

future meals. 4,500 meals packed

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Quantifying the Impact Across the Globe

October 2010 FedEx Cares Week Recap Report

FedEx Cares Week by the Numbers

Romulus, MI Gleaners Food Bank 814 pounds of food delivered 6000 pounds of carrots packaged 4000 sweet potatoes packaged

Lowell, AR Unloaded and stocked several pallets of

food in the pantry. Cooked for over 250 people

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2012 Media Results


More than 12.4 million impressions!

Official FedEx Facebook Page Twitter Fedexcares.com blogs

• 9/7 FedEx Cares Week preview post: 504 likes, 37 comments, 78 shares

• 9/10 FedEx Cares Week kickoff post: 252 likes, 10 comments, 50 shares

• 9/24 FedEx Cares Week wrap-up post: 62 likes, 7 comments, 1 share

• 700 + mentions

• 100 + re-tweets

• 30 + unique FedEx Cares Week blog entries with compelling photography

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Global Management of FedEx Cares Week

Management 3 Global Co-Leads (past position has

rotated) Budget Logistics Volunteerism

Global Coordinators Domestically - Local Market Coordinators Approx 50

Regional Coordinators (at least one) Country Coordinators

2 Memphis Coordinators – rotating position


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Program Domestically Work with local UW to determine project Send in project and grant request Approved Non-profit applied for grant (budgeted) Supplied with t shirts and banners FedEx cares. event held Overall limited expense funds

Internationally Country lead Have project/country leads or board Work with other NGO (LAC built houses)

Processed grants through UWW Supplied with T shirts and banners


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Administration Weekly calls (time adjusted for Int’l) Guidebook for Market Coordinators Covered sections weekly

Selecting your project Meeting with your non-profit Grant process Recruiting volunteers

Checklists Grant process Volunteer form Survey monkey to order collateral (t-shirts

and signage) Satisfaction Survey/Postmortem


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2012 FedEx Cares Week Results

2012 Results: Increased participation domestically and internationally (result of “call” for participants) 3 leads led to more organized effort Established structure in communities


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Challenges and Opportunities for Success


Continued Challenges Solicitation distribution policy No single overarching volunteer policy Majority of team members frontline Consistent global leader

Opportunities for Success Earlier communications on date, to team members, etc. Revise current grant process and allocation Defined common solicitation and volunteer policies procedure Solidify structure

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The Morphing of FedEx Cares


40th Anniversary Implement 24-hour period of service April 17, 2013 Utilize existing coordinators, t shirts and banners Service project – futuristic; sustainable Education, environment

Super Storm Sandy Utilized FCW structure for communication of volunteer efforts

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Questions?


Let me know…… [email protected]

Q&A

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• Type questions into the box on the right side of the your screen

• Submit via Twitter to @VM_Solutions using “#VMbpn”

Stay Informed

Blog: www.VolunteeringIsCSR.org

Twitter: @VM_Solutions

Newsletter: Monthly ‘Good Companies’ newsletter - Sign up on the blog!

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Upcoming Session: December 3

Show Me the Value: Committing to Impact Measurement Monday December 3, 2012 10-11 a.m. PT (1-2 p.m. ET) Guest Speakers: Farron Levy, True Impact Lauren Keeler, Apollo Group Register: https://www1.gotomeeting.com/register/405771104

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VolunteerMatch Solutions BPN Webinar: Big Events – How To Plan the Perfect Corporate Day, Week or Month of Service

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