Voluntary Product Stewardship (VPS) Nike Grind case study and HABU - a new VPS business model Simon Lofts Founder/CEO Portal21/HABU
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Voluntary Product Stewardship (VPS)
Nike Grind case study
and
HABU - a new VPS business model
Simon Lofts
Founder/CEO
Portal21/HABU
Voluntary Product Stewardship
Responsible product design and
manufacturing via the internalization of
external costs through free-market
techniques
Why pursue VPS?
• Material price inflation - “eco-flation”
• Product Stewardship Legislation increasing
• Consumer expectations, recognition
• Avoidance of negative PR or other risks
• Can lead to unforeseen innovation
• Investors and lending community sees it as
a proxy for good business
GLOBALLY EVERY YEAR…
>2,000,000,000 PAIRS ATHLETIC-TYPE SHOES
= 1,500,000 TONS OF MATERIAL
VPS in the Footwear Industry
_ Recycles Nike’s waste streams into world-class sports surfacing systems, and more
_ Is a major driver of Nike zero-waste goals and claims
_ Is a well recognized “ingredient brand” conveying sustainability and performance
MARKETING / COLLECTION
LOGISTICS
PROCESSING PRODUCTIZE MATERIALS
NEW PRODUCTS
NIKE GRIND RUBBER
NIKE GRIND FOAM
NIKE GRIND LIGHTS/HEAVIES
COMPONENTS OF A TYPICAL ATHLETIC SHOE:
HOME OF LEBRON JAMES AKRON, OH
CONCORDIA UNIVERSITY PORTLAND, OR
THE POINT LOS ANGELES, CA
CLASH OF THE CHAMPIONS UofO, EUGENE, OR
SHELBY FARMS PARK MEMPHIS, TN
Physical characteristics and impact performance levels that equal or exceed those of traditional rubber infill and are compatible with virtually any synthetic turf system.
FIFA – (Lisport wear & resilience after 20,000 cycles = 10 years play at Standard level usage of 40 hours per week):
• Vertical ball rebound 0.85m • Ball Roll (Dry) 8.9m
• Shock absorption 52.8% • Deformation 7.19mm
• GMAX 119g • HIC (Dry) 1.0
STC Certified Lab – GMAX (101), Abrasive Index (21+/-2), Rebound Height (2.4ft), Rotational Resistance (Soccer)(30.5N/m)
OTHER SIGNATURE INSTALLS OLD TRAFFORD, MANCHESTER UNITED FC Tack, 2004
NEW YORK YANKEE STADIUM Gym & weight room flooring, 2008
FLORIDA MARLINS STADIUM Gym & weight room flooring, 2011
CHICAGO BULLS Gym & weight room flooring, 2009
CHICAGO BLACKHAWKS Gym & weight room flooring, 2009
DENVER NUGGETS Gym & weight room flooring, 2010
PORTLAND TIMBERS PRACTICE FIELD Soccer field, 2012
TIGER WOODS RESIDENCE Track, 2011
LEBRON JAMES RESIDENCE Basketball court & Playground, 2009
MARTINA HINGIS RESIDENCE Tennis court, 1997
JÜRGEN KLINSMANN RESIDENCE Tennis court, 2011
JOE BROWN MEMORIAL PARK Tack, field, basketball, playground, dance studio, 2012
STANFORD UNIVERSITY Gym & weight room flooring, 2011
UNIVERSITY OF NOTRE DAME Gym & weight room flooring, 2011
RUCKER PARK Basketball courts, 2010
The total weight of Nike Grind
materials produced so far*,
roughly 35,000 metric tons,
equals approximately
5 Eiffel Towers.
* Metrics are calculated through the end of FY12.
WEIGHT
LOCATIONS
Walmart has 10,000+ locations.
Starbucks has 17,000+ locations.
McDonald’s has 33,000+ locations.
Nike Grind materials have been used
in 470,000+ locations globally.
AREA
Manhattan measures roughly 23 square
miles. The total area covered by Nike Grind
end-product is approximately 632,000,000
square feet. That’s nearly enough to cover
the entire island of Manhattan.
1. Consulting – design & implementation of sustainable
business strategy & plans that benefit both top and
bottom lines
2. Developing & commercializing sustainable
innovation
3. HABU - business model to facilitate corporate
recycling and drive recognition/benefit for those who do
4. Sustainable Infill Development – infill subdivision &
development for building affordable and sustainable
homes
Talk – and walk the talk
www.portaltwentyone.com
HABU™ = “higher and better use.”
Products based on HABU™ principles
maximize resources by recycling them
continuously and close-by. When molecules
from one product can go back into other
products, without traveling far, that is HABU™
TM
Mission
Our mission is to facilitate Higher and Better
Uses for materials from both post-industrial
and post-consumer sources and enable all
stakeholders to benefit from it
Principles
• Supply recyclable material
• Demand recycled content
• Circulate locally and continuously
• Recognize and promote
HABU™ ECOSYSTEM
HABU™ INTERACTIONS
SOURCES HOSTS
HABU™ EXAMPLE #1
Carpet cushion made from >90% recycled material
and recycled back into itself, within 50 miles of use
HABU™ EXAMPLE #2
Premium cushioned tennis courts made from
25% recycled tennis ball material
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