Vokswagen

A BRIEF STUDY ON VOLKSWAGON Das Auto.

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Subject: Managerial Economics

Submitted To: Submitted By:Dr. Santosh Singh Parakhmain Gohain

Avinash Kumar

Shashank Kumar

Vishal Sharma

Akash Kumar

Narendra Kumar

History

• Volkswagen • It is a German automobile manufacturer headquartered in Wolfsburg, Lower

Saxony, Germany. Volkswagen is the top-selling and original marquee of the Volkswagen Group, the biggest German automaker and the second largest automaker in the world.

• Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the list that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.

• Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car").

Volkswagen India:

• Volkswagen India Private Limited was founded in the year 2007. It is an automotive manufacturer based in Chakan, Pune. Volkswagen AG, Germany, is the parent company of Volkswagen India Private Limited and has invested over INR 4,000 crores for setting up a state-of-the-art manufacturing facility in Chakan

• Manufacturing Facilities: Volkswagen India Private Limited operates a manufacturing plant in Chakan, Maharashtra which is capable of producing 200,000 vehicles per annum. Along with the manufacturing of Volkswagen Polo and Volkswagen Vento, the plant is also shared by Skoda Auto India Private Limited for manufacturing the Skoda Rapid.

• Group operates 60 production plants around the world.• Volkswagen AG, is globally represented by 9 brands- Audi, Bentley, Bugatti,

Lamborghini, Scania, Seat, Skoda, Volkswagen Commercial Vehicles (Volkswagen Nutzfahrzeuge) and Volkswagen Passenger Cars.

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• After Skoda Fabia and Hyundai I-series models, the Volkswagen

Polo is definitely a car that will make a big difference in consumer buying patterns. Cool looks, defined features and above all – “the brand Volkswagen” with “the GERMAN ENGINEERING.”

Product• Volkswagen Polo& Vento is one of the best looking hatchbacks in

the Indian car market today• Polo & Vento has understated looks with a very contemporary

new design with a slightly wide and balanced stance.• Volkswagen Polo& Vento has spacious interiors and comes with

good interior build quality.• Volkswagen Polo & Vento includes features such as tilt and

telescopic adjustable power steering, power windows, CD and MP3 stereo music system with 4 speakers, front armrests and has plenty of storage areas within and a large boot space of 280 liters.

• The pricing combined with the German build quality makes it good value for the money that you are paying for this hatchback.

Advantages of Polo & Vento

• Great looks• Great build quality• Excellent ride and handling• Good fuel economy (diesel)• Amazing power steering• Good suspension. • Polo & Vento also offers remote keyless central locking that

includes remote window up/down on the highline, which is unique in the segment.

Features

Functional features

• Leatherette seat covering.(Gives a luxurious feel and an enhanced look to the interiors)

• Space max Control. (Helps you maximize rear legroom by shifting the front seat easily)

• Remote opening – closing of all windows. (Control all windows at your fingertips)

• Navigation. (Reach your destination without hassles)

Exteriors Features

• Body colored bumpers.• Chrome strip in front grill.• Galvanized body with 6 years anti-

corrosion warranty.• Green tinted heat absorbing glass.• Halogen headlights.• “15” steel wheels with full wheel covers.

Interiors Features

• Gear shift knob and interior door handles in chrome.

• Storage compartment in front doors• Sunglass storage inside glove box.• Single folding rear seat backrest.• 3 Grab handles above doors, folding, with

coat hooks.

Safety Features

• Front disc brakes• Height adjustable headrests front and 2

headrests rear• Electronic anti-theft immobilizer• Interior rear view mirror, manual day/night• High mounted third brake light and airbags

Comfort features

• Central locking with boot opener in company logo.• Digital clock, fuel gauge, warning lights for high coolant

temperature and low oil pressure.• Front intermittent wipers.• Fuel lid with push style opening and central locking.• Instrument cluster with tachometer, speedometer, odometer, trip

odometer.• Outside rear view mirror driver & passenger side, manually

adjustable from inside, convex Power steering.• Power windows front.• Radio preparation includes roof antenna and partial pre wiring.

Why people opt for polo & Vento?

• Aesthetic appeal.• Highly engineered performance.• Safety.• Price.• Premium Feel. • Brand Image of VW.• Great fuel efficiency of 20 km per litre (Highway) for the diesel

variants.• Positive Word of Mouth.• Three Variants (Trend / Comfort / Highline).

Price List of VentoPrice List- VentoTechnical SpecificationModel Engine Capacity (cc) Max.power output [PS (kW)@rpm] Max. torque (Nm@rpm) TransmissionVento 1.2L (TSI Petrol) 1197 105(77)@5000 175@1500-4100 7 speed DSG automaticVento 1.6L Petrol 1598 105(77)@5250 153@3800 5 speed manualVento 1.6L (TDI Diesel) 1598 105(77)@4400 250@1500-2500 5 speed manual

Volkswagen Model (Petrol Ex Showroom Price Comprehensive Insurance Individual Corporate Logistics On Road Price Individual On Road Price CorporateTrendline (Metallic) 755658 25009 35206 35206 6000 821873 821873Trendline (Non Metallic) 745771 24744 34760 34760 6000 811275 811275Comfortline(Metallic) 816988 2626650 37964 37964 6000 887602 887602Comfortline(Non Metallic) 807101 26386 37520 37520 6000 877007 877007Highline 902956 28951 41833 41833 6000 979740 979740Vento TSI 1008875 31786 56688 56688 6000 1103353 1103353

Vehicle Model (Diesel) Ex Showroom Price Comprehensive Insurance Individual Corporate Logistics On Road Price Individual On Road Price CorporateTrendline (Metallic) 871781 28117 40430 40430 6000 946328 946328Trendline (Non Metallic) 861894 27852 39985 39985 6000 935731 935731Comfortline (Metallic) 934836 29804 43268 43268 6000 1013908 1013908Comfortline (Non Metallic) 924949 29540 42823 42823 6000 1003312 1003312Highline 1008879 31786 56688 56688 6000 1103353 1103353

Mobile 9639004042/43

Mohabewala, Sharanpur Road

Volkswagen DehradunSLO Automobiles Pvt. Ltd

Sharanpur Road Dehradun 248001

Price List of PoloPrice List-PoloTechnical SpecificationModel Engine Capacity (cc) Max. power output [PS (kW)@ rpmMax Torque (Nm @ rpm) TransmissionPolo 1.2L Petrol 1198 75(55)@5400 110 @3750 5-speed manualPolo 1.2L Diesel 1199 75(55)@4200 180 @2000 5-speed manual

Vehicle Model (PETROL) Ex Showroom Price Comprehensive Insurance Individual Corporate Logistics On Road Price On Road Price CorporateTrendline (metallic) 510736 14712 24183 24183 6000 555631 555631Trendline ( Non metallic) 500849 14460 23738 23738 6000 545047 545047Comfortline (Metallic) 568802 16196 26796 26796 6000 617714 617794Comfortline (Non Metallic) 558915 15943 26351 26351 6000 607209 607209Highline 615927 17400 28917 28917 6000 668244 668244Highline GT (TSI) 807101 22283 37520 37520 6000 872904 872904

Vehicle Model (DIESEL) Ex Showroom Price Comprehensive Insurance Individual Corporate Logistics On Road Price On Road Price CorporateTrendline (metallic) 620569 22803 29136 29126 6000 678498 678498Trendline ( Non metallic) 610682 22466 28681 28681 6000 667829 667829Comfortline (Metallic) 678624 24780 31738 31738 6000 741142 741142Comfortline (Non Metallic) 668737 24443 31293 31293 6000 730473 730473Highline 725694 26382 33856 33856 6000 791933 791933Polo Cross 982595 28321 36417 36417 6000 853333 853333Polo Cross GT TDI 817906 26675 38006 38006 6000 888587 888587

Dehradun 248001Mobile 9639004042/43

RTO Registration charges

Volkswagen DehradunSLO Automobiles Pvt. Ltd

Mohabewala, Sharanpur RoadSharanpur Road

Cars Sold in 2013-14

Month No of Cars sold

April 26

May 10

June 15

July 19

August 30

September 18

October 34

November 19

December 28

January 37

February 38

march 27

Total Cars sold 304 Average cars sold= 25.33

April M

ay

June

July

August

September

October

November

December

January

Febru

ary

march

0

5

10

15

20

25

30

35

40No of Cars sold

Sales Forecast for the next 6 months

0 2 4 6 8 10 120

5

10

15

20

25

30

35

40

f(x) = 1.55594405594406 x + 16.525641025641R² = 0.393891213555573

No of cars

No of cars Linear (No of cars )

time

dem

and

Using Regression analysis method

Sales Forecast for the next 6 months

April May June July August32

33

34

35

36

37

38

39

40

41

42

Series1

April 35.12

May 36.67

June 38.22

July 39.77

August 41.32

Factors affecting sales trend

• Festive offers• Income • Lifestyle of a person

AWARDS

Volkswagen having won multiple awards over the years including some of the most prestigious honor’s in the Australian automotive industry.

• 2009 - Volkswagen Golf• 2010 - Volkswagen Polo• 2012 - Volkswagen up!• 2013 - Volkswagen Golf

Buying enquires

This is based on self-analysis and interpretation. Total Number of consumers are assumed to be 100

1. Which car (fuel based) do u prefer?

a) Petrol b) Diesel c) L.P.G. Data analysis:

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• Interpretation: By the result we came to know that the customers go for Diesel one with sound quality

Customer Preference N0. Of CustomersPetrol 40Diesel 60

2. What do you feel great about your car when compared to other cars in the market?

a) Fuel efficiency b) Durability c) Low maintenance d) Sound quality e) Safety Data analysis:

Customers Perspective No. Of CustomersFuel Efficiency 30Low Maintenance 18Sound Quality 22Safety 30

Interpretation: From this question we can position the cars according to the customer’s perspectives. Many of the VOLKSVAGEN customers are buying the cars by seeing its Brand Name only. The no. of customers satisfied with the fuel efficiency is very low.

3. What kinds of offers do you like or expect from the dealer? a) Free insurance b) Special discount on sale of cars c) Extending the service period d) Finance availability with 0% interest

Data analysis:

• Interpretation: By the result of this question we come to know about the various promotional techniques/offers which attract the customers. From the above analysis many customers are expecting the extension in the service period from the various offers given to them.

Offers No. Of Customers

Free Insurance 16

Special Discount on sale of car 14

Extended the service period 40

Finance with 0% Interest 30

4. What more do you expect from your dealer? a) Information about new cars b) Information about service and mileage c) Assistance regarding loans and insurance d) Understanding customer needs

Data analysis:

Interpretation: Most of the customers are expecting the information about service and mileage regarding the cars from the dealer. From the above analysis we come to know about the customer’s expectations and their post purchase service demands from the dealer

Expectations of customer No. of customers Information about new cars 20

Information about service and mileage 36

Assistance regarding loan & insurance 20

Understanding customer needs 24

5. Where do you get your car serviced regularly? a) At authorized service centerb) At a local workshop near my home

Data analysis:

Interpretation: Most of the Volkswagen customers are interested to service their vehicles only at the authorized dealers. From this we come to know what the importance of authorized service centers for car is.

Place of service No. of customers At authorized service center 70

At a local workshop near home 30

6. What’s your opinion on the price list of Volkswagen cars? a) Affordable by common man b) Affordable only by rich man c) Can’t say

Data analysis:

Interpretation: More than 80% of customers think that VOLKSWAGEN cars are affordable only by rich men. These cars are too expensive for an economic/common man of the society.

Customer opinion No. of customers Affordable by common man 14

Affordable only by rich man 84

Can’t say 04

THANKS