VOIP-Marketing survey Koteshwar

Basic Outline of VOIP (CALL SHOPS)

Marketing Survey (CALL SHOPS)

KoteshwarJune 22 - June 27, 2014.

Conducted by- Bhupean Rai

Part-I

Basic Outline of VOIP (Call Shops)

legal VoIP service providers in Nepal

• Callbidesh from WebSurfer• Namaste Call from Infocom• italk Softphone from Himal Technologies• World Call from WorldLink• Radius Call from Radius Communications• CT Talk from Classic Tech• EasyPhone NTC VoIP SIP Phone• BroadTel VoIP Telephony from BroadLink

Only ISP licensees are permitted to offer such VoIP/SIP/Internet Telephony services in Nepal.

Introduction

What is Call Shops? A Call Shop is a place where customers can go and make local and international

telephone calls. Call Shops, also called as Public Call Offices (PCOs) and uses VoIP technology and can be known as a replacement for traditional telephones(PSTN).

What is VOIP? VOIP is a method for taking analog audio signals and turning them into digital

data that can be transmitted over the internet or VoIP is the technology used to transmit voice conversations over a data network using IP.

VoIP allows you to make telephone calls using a computer network, over a data network like the Internet. VoIP uses the internet as its medium to send voice.

Many names, different meaning to different people:

• Soft-switching• Next Generation Voice Network• IP Telephony• Voice over Internet• Voice over Internet Protocol• Voice over Packet• IP Communications

Ways of Using VoIP-• PC to PC• PC to Phone• Phone to PC• Phone to Phone

Protocols Required for VoIP-

• SIP (Session Initiation Protocol) - is a application layer control simple signaling protocol for VoIP implementations.

• H323- Framework for multimedia communication and allow multimedia transmission through an unreliable packet-based network.

Disadvantages of VoIP

• VoIP is less reliable than PSTN. • VoIP is dependent on wall power. This means that when electricity

goes off, we can’t use VoIP. However, there is no such a problem on PSTN.

• VoIP applications can be attacked by worms and viruses and can be exposed to hacking.

• VOIP implementations face problems dealing with-• Echo: waving of voice• Latency: Changing in delivery time between voice packets• Jitter: Changing in delivery order of voice packets

Advantages of VOIP-

• VoIP uses less bandwidth when it is compared to PSTN. Therefore, it decreases the cost of operators.

• VoIP applications also offer low or no cost for customers. Only a headphone and microphone is enough for a basic VoIP application.

• Another advantage of VoIP is portability Call forwarding, call waiting, voicemail, caller ID and three-way calling.

• Flexible network layout- VoIP can be used over wireless networks like Wi-Fi.

• Fax over IP-The problems of fax services using PSTN are high cost for long distances. Real-time fax transmission on VoIP simply uses a fax interface to convert the data into packets and ensures complete delivery of the data in a very reliable way.

Methodology - The design of this research was descriptive in nature with all sources found through web based articles.

Part- II

Marketing Research (CALL SHOPS)

Koteshwar

Background or Objective-The general background of this market survey or research –

• Leading ISP companies providing internet and net phone service at Koteshwar area

• Pricing or rates• Plan names and bandwidths and its features.• Average Voice minutes (Net Phone) on a daily basis.• Top Destinations for voice service• Peak Hours• Payment procedures • Important factors like satisfaction, Quality and price etc.• Suggestions and comments

EXECUTIVE SUMMARY-

• The survey was administered at Koteshwar during five days from June 22 to June 26, 2014.

• The purpose of the survey was to collect basic data to compare various ISP companies at Koteshwar and its services like pricing, features and quality etc..

• KEY FINDINGS –ADSL Services-Nepal Telecom–Monopoly

SURVEY METHODOLOGY-

• Interviews were conducted with the shop owners to gather data.

• Questionnaires were prepared (Close ended questions).

Survey Questionnaires• Existing provider name? (for internet and voice)• Cost or pricing?• Bandwidth?• Plan name?• Voice minutes on daily basis(Average)• Top Destinations?• Peak Hours?• Payment system?• Quality-satisfaction?• Important Factors to switch to new provider if not happy? -Price -Quality -Brand Name -Recommendation or others • Comments or suggestions?

SURVEY TARGETS

The goal of the survey was to identify the usage of Net phone services at various Call Shops at

Koteshwar

FINDINGS

Leading provider- ADSL Nepal telecom-Monopoly

ADSL-Nepal Telecom HONS Worldlink Websurfer0

1

2

3

4

5

6

7

8

9

Cost of internet and voice data-Comparison

Shop Name ISP Provider Internet(Cost) Voice(Cost) Both(Cost) Bandwidth

Pathivara Communications

ADSL- InternetWebsurfer-Voice

1800 1245 Unlimited Plan256Kbps- ADSL250Kbps-Websrfr

Digital Cyber ADSL 3051(Net & Voice)

Unlimited Plan512Kbps

Brandson Communications

Worldlink 4000Net & Voice)

Unlimited Plan512Kbps-Net128Kbps-Voice

New Himal Stationary

ADSL 1017(Net & Voice)

Unlimited Plan

Horizon Communications



Active Communications



Shop Name ISP Provider Internet(Cost) Voice(Cost) Both Bandwidth

Divine Communications

ADSL 1700(Net & Voice) Unlimited Plan260Kbps

Sangam Communication & Cyber

ADSL 1700(Net & Voice) Unlimited Plan

Lama Communications

Himalayan Online Service

5000(Net & Voice) Unlimited Plan

Bahundangi Communications

ADSL-NetWebsurfer-Voice

1700 1200 Unlimited Plan 250Kbps-ADSL270Kbps-Websrfr

ADSL Services-Nepal Telecom–Monopoly

Top Destinations- India

IndiaJap

an

Gulf Countri

esKorea

Mala

ysia

Europe

0

2

4

6

8

10

12Bahundangi Communica-tions

Lama Communications







Digital Cyber


PEAK HOUR- 5-9 P.M. Evening

Evening 5-9 P.M

Morning 8-10A.M

0 1 2 3 4 5 6 7 8 9 10


Digital Cyber







Lama Communications

Bahundangi Communications

Voice Minutes- Customers use every day (Average)

Call Shop Name Hours (Daily Basis)

Destinations

Pathivara Communications 1-2hr India, Malaysia & Korea

Digital Cyber 1hr India, Malaysia & Kuwait

Brandson Communications 30 mins India & Malaysia

New Himal Stationary 1-2hrs India & Malaysia

Horizon Communications 1hr India & Gulf

Active Communications 1hr India, Gulf & Malaysia

Divine Communications 1-2hrs India, Japan & Europe

Shop Name Hours (Daily Basis)

Destinations


1-2hrs India, Gulf & Malaysia

Lama Communications 1hr India & Gulf

Bahundangi Communications 30 Minutes India

Payment or Billing procedure-Monthly

Quality and Satisfaction-• Most of them are satisfied• Quality –Good(can be better)• Technical problem solved on time through calls

RESULTS BY QUESTION

Are they ready to switch Providers? If YES ! then what factors motivates them?• Most of them said will think about it

• Those who said will think about it, for them Cost and quality is important factor.

CONCLUSION• VoIP system implementation is rapidly expanding in the home and in

businesses worldwide and is growing trend in Nepal. VoIP systems are the future and public switched telephone networks(PSTN) will become the past.

• In Nepal, broadband users are estimated to be more than 1mn+ including WiFi sharing. VOIP has a major dominance in outbound voice services in Nepal.

• Currently there are 35+ ISPs but only 5-6 ISPs actively contributing to the broadband penetration. Key reasons for low penetration are – lack of wire line infrastructure, still 50% of the Nepal is facing issues with connectivity – Issues related to the cost of laying cable infrastructure – Use of traditional methods of internet supply and very less investment in infrastructure upgrade. Nepal is a mountainous country and considering the cost of laying fiber to home

• Use of telecommunication(Net Phone) and internet is increasing rapidly and the competition between major giants of telecommunication is getting fiercer. People are getting more ways for internet access.

• Nepal Telecom is the leading Internet Service provider in terms of VOIP & call shop services & held a monopoly at Koteshwar area.

THANK YOU

VOIP-Marketing survey Koteshwar

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