Voiceless: DC Less Than Equal Campaign

VOICELESSProject Book

MOUSTAFA HASSAN

SO YEON KIM

GROUP C

CAITLIN BARRY

MONICA CHANCE

KAT WHITE

MAX M

ATTHAEUS

LAUMA DIENEM

ANNM

OUSTAFA H

ASSAN

SO YEON K

IM

GROUP C

CAITLIN

BARRY

MONIC

A CHANCE

KAT WHIT

E

MAX M

ATTHAEUS

LAUMA D

IENEM

ANN

MOUSTAFA HASSAN

SO YEON KIM

GROUP C

CAITLIN BARRY

MONICA CHANCE

KAT WHITE

MAX M

ATTHAEUS

LAUMA DIENEM

ANN

MOUSTA

FA HASSAN

SO YEON K

IM

GROUP C

CAITLIN

BARRY

MONIC

A CHANCE

KAT WHIT

E

MAX M

ATTHAEUS

LAUMA D

IENEM

ANN

TABLE OF CONTENTS

67Motion Graphics

PUBLIC SERVICE ANNOUNCEMENT 1

Introduct ion 68

Script 69

Storyboards 70

25Branding

Summary 26

The Spir i t VOICELESS 27

Logo 28

Color Palette 30

Typography 31

Branding Sty le Guide 32

Editor ial Sty le Guide 33

Iconography 35

56Social Media

Goal and Platforms 57

Facebook 58

Fl ickr 61

YouTube 64

Vimeo 65

Twitter 66

20Communications Brief

Summary and Proposal 21

Target Audience and Messages 22

Goals 23

Strategies and Tact ics 24

36ImagerySummary 37

Development 38

Images 39

Posters 40

Appl icat ions 43

01Introduction

Project Overview 02

77Motion Graphics

PUBLIC SERVICE ANNOUNCEMENT 2

Introduct ion 78

Script 79

Storyboards 80

45Web

Summary 46

Sitemap 47

Screenshots 48

03Research

Overview 04

History 06

Current Approaches 07

Research Summary 08

Demographic Research 10

Ethnographic Research 13

Competit ive Research 17

84Event

Summary 85

Event Photos 86

INTRODUCTION

02

Introduction ✘ Group C

PROJECT OVERVIEW

This social change campaign is created to educate and inspire Washington, DC residents to bring about a change in their lives, specifically—to fight to let their voice be heard in the United States Congress through an equal voting opportunity. The campaign targets District of Columbia residents, provides tools and encourages them to spread the message of the denial of basic democratic right of a vote in Congress.

Research was conducted to explore the importance of voting, the demographic and ethnic data as well as the number of registered voters in the District of Columbia. Additional research shone a light on the current situation of Washington, DC voting rights. Furthermore, analysis of Washington, DC voting rights campaigns and other social change campaigns was conducted to ascertain strengths and weaknesses of said campaigns.

The campaign includes a name, visual identity, taglines, print advertising, an event, website, social media plan and motion graphics.

Projected results include increased education of the District of Columbia residents as well as national awareness of the lack of voting rights.

RESEARCH

04

Research ✘ Group C

OVERVIEW OF THE ISSUE

The District of Columbia has a unique status in the American political system. It was designed to exist outside the boundary of any state. Because of this, the residents of Washington, DC do not have any formal representation in Congress (except for one non-voting delegate on the House floor).

The revolutionary cry “No taxation without representation” can be read on majority of the residents license plates. According to a nationwide poll in 2005 conducted by KRC research, thirty-three percent of Americans who visit the Washington, DC are aware of the license plate with the famous quote, but not the reasoning behind it’s application and the significance it holds to the residents.

Most Americans take the representatives in Congress, who speak out and stand up for their interests and values, for granted. Despite the federal taxes they pay, the wars they fight in, and the other obligations of citizenship that they perform, residents of our Nation’s Capital—Washington, DC—simply do not have the basic democratic, American, right of voting representation in Congress.

Out of approximately 600,000 Washington, DC denizens 454,452 are registered voters. They have not had representation in Congress since 1801.

The main argument against granting the residents of the District of Columbia a Congressional vote is simply because it is not a state. Article I, Section 2 of the Constitution states that representatives are to be chosen by the people of the several states. While the definition of a state is hard to decipher, Washington, DC is considered a state in other legal references. It is treated as a state by the Congress in more than 500 United States laws and regulations.

Because of its broad jurisdiction over our nation’s capital, Congress legislates on local matters large and small. Sometimes, Congress excludes Washington, DC from programs open to the states, such as a program benefitting disadvantaged teens, for which funds were approved for all the states, yet specifically crossed-out for our nation’s capital. Other times, members of Congress score points in their home districts, on controversial issues at the expense of the District of Columbia residents. For instance, Congress has prevented Washington, DC, which has a high violent crime rate, from controlling gun sales. In another action, Congress has overturned a Washington, DC law covering contraceptive drugs under health insurance, even though 23 states have similar laws.

Congress treats Washington, DC as a state for the purposes of 500 of the nation’s laws.

Out of approximately 600,000 residents, 454,452 are registered voters.

05


If Washington, DC had voting representation in Congress, its residents would have at least one U.S. Representative. In recent years, a voting member from Washington, DC could have changed the outcome of important issues, from tax cuts for the rich to special deals for big pharmaceutical companies, not only by casting a vote, but also by providing leadership and persuading other members of Congress to change their vote.

On the revenue side, the federal government’s operations within Washington, DC are exempt from property, corporate income and sales taxation. All in all, 42 percent of the land within Washington, DC—worth approximately $20.8 billion in all—is exempt from taxation. That’s a larger share of the land than is tax-exempt in any other city or state in the entire country. Meanwhile, on the spending side, the federal government’s presence creates many expenses for which Congress does not reimburse the Washington, DC government. That is why local tax rates in Washington, DC are higher than the average for communities in United States. On top of which Washington, DC area is the only part of the United States where residents are both taxed by the federal government and denied voting representation. (Residents of territories, who are also denied voting representation do not pay federal income taxes.)

In 2005, 78 percent of Americans thought the District of Columbia’s residents had equal voting rights in Congress like every other fellow American, highlighting the lack of national support and awareness.

This is not a trivial issue of politic maneuvering. Members of Congress provide a variety of important services for their constituents, such as negotiating with federal agencies on their behalf, lobbying for federal grant money, and making the views of each district known in Congress. Without formal representation residents of Washington, DC lose all of these benefits. It’s time to end this injustice. The people of the District of Columbia are an important part of America, and they deserve to have a voice in Congress, just like any other American.

78 % of Americans thought Washington, DC residents had equal voting rights in Congress.

OVERVIEW OF THE ISSUE

06


HISTORY OF WASHINGTON, DC VOTING RIGHTS

69.6% 73.4% 71.3%30.4% 26.6% 28.5%

45.2% 27.7% 30.8% 38.5%

53.9% 71.1% 60.0% 50.7%

1800Washington, DC as a United States capital is established.

1800Washington, DC residents cast their last vote for House and Senate as voters for Maryland and Virginia.

1801Congress annexes Washington, DC and leaves the residents without an elected representative.

1802Washington, DC gains rights to elect city council.

1848Washington, DC gains rights to elect other city officials.

1874The right to elect a mayor and council is revoked.

1915Legislation is introduced that would allow Washingtonians to vote for president and have representation in Congress.

Between 1915 and 1921, 16 more bills are introduced; none of them is passed.

1888US Senator Henry Blair of NH, introduces the first constitutional amendment that would give Washington, DC Congressional representation.

1800 1850 1900 1950 2000 2010

1952President-elect Dwight D. Eisenhower speaks about the evils of taxing Washington, DC residents and making them serve in the armed forces without letting them vote.

1960Congress passes a proposed constitutional amendment to give Washington, DC three electoral votes in presidential elections, but no representation in Congress.

✘ ✘ ✘

1971Washington, DC right to elect a non-voting member is reinstated.

1973Congress passes the Home Rule Act, giving Washington, DC residents the right to elect mayor and city council. Congress retains the right to review and overturn any locally passed laws.

1961States ratify the 23rd amendment and grant Washington, DC the right to vote in presidential elections

1964Washington, DC residents are allowed to vote for the president for the first time.

1967President Lyndon B. Johnson urges Congress to pass a constitutional amendment to give the District of Columbia a vote in the House and enable Congress to enlarge Washington, DC representation. The move stalls.

1976Floor vote on a proposed constitutional amendment to give Washington, DC voting representation in Congress. The amendment gets a majority of the vote 229 to 181, but fails to reach the 2/3 supermajority needed to move forward.

1978The House and the Senate approve a proposed constitutional amendment giving full voting rights to Washington, DC.

1980Advocates launch an unsuccessful bid for statehood.

1985The constitutional amendment passed by Congress in 1978 dies because not enough states ratify it.

1993The House defeats a bill sponsored by delegate Eleanor Holmes Norton that would grant statehood to Washington, DC.

1998Two groups of residents file lawsuits demanding voting rights. The Washington, DC government joins one of the lawsuits.

2000A special three-judge panel rules against both groups, saying the Constitution only grants voting rights to people living in states.

2000New Washington, DC license plates are introduced with a saying “Taxation without Representation”.

2003US Representative Tom Davis introduces a bill that adds two House seats, one for Washington, DC, the other would probably go to Republican-leaning Utah. It never comes to vote.

2006Joined by Norton, Davis tries again, but the bill to add two seats fails to reach a vote.

2007Davis and Norton try again in the Democratic-controlled Congress. The House passes the bill, but it stalls in the Senate.

2009The House and the Senate take up the voting rights bill sponsored by Senators Joseph I. Lieberman and Orrin G. Hatch.While the Senate passed the bill, a vote in the House was delayed after a failed attempt to remove an amendment to the bill that would repeal the District’s gun control laws.

ETHNICDIVISION

07


CURRENT APPROACHES TO GAINING VOTING RIGHTS

LEGAL SUITS

LEGISLATION

CONSTITUTIONAL AMENDMENT

✘ DC Voting Rights Amendment

Congress passed the amendment in 1985, but by the time it expired in 1985 it had been ratified by only 16 of the 38 states required.

✘ Green v. DC in 1966

The Court of Appeals rejected the “taxation without representation” argument. This argument also failed in later cases involving federal and Washington, DC taxes.

✘ Adams v. Clinton in 2002

This suit stated that voting rights were a matter for legislative, not judicial relief. The US Supreme Court refused to reconsider this ruling.

STATEHOOD RETROCESSION/CITYHOOD

✘ The Joe Lieberman/Eleanor Holmes Norton Bill

This bill gives Washington, DC two senators and allocates representatives proportional to the population as is done for states. Opponents note that the Constitution provides that senators be elected only by states. Also, any bill creating two senators for Washington, DC is unlikely to be passed in Congress in the near term because the Republican-controlled Congress knows that in this majority Democratic city, the two senators elected would be Democrats.

✘ The Tom Davis Bill

This bill states that Washington, DC residents would be given representation in the US House, and adds another seat in the House for the state of Utah. It balances a likely Democratic seat in Washington, DC with a likely Republican seat in Utah. Opponents note that this bill would not give the District of Columbia citizens full representation, as there would be no Senators.

✘ Ralph Regula the DC Voting Rights Restoration act

This act would return almost all of Washington, DC to Maryland, reducing the District to the Mall and surrounding federal structures. Most Washington, DC residents would then become Maryland residents, which would enable them to elect a representative to the US House and vote for Maryland’s two Senators. Questions have been raised as to whether Maryland would welcome Washington, DC’s traditionally Democratic voter block and whether Washington, DC residents would accept their new status as Marylanders.

08


RESEARCH SUMMARY

Research was conducted to shed a light on the District of Columbia population, their knowledge of voting rights issues and on social change campaigns.

The goal of the Demographic research team was to gather information on the residents of Washington, DC. By using age as a constant, 18 years and over, and the 2010 census, we broke down each ward into two variables: race and ethnic groups. This helped us find statistics that had more weight to them than a general population statistic. We also furthered our research on overall statistics on the residents of Washington, DC.

The goal of the Ethnographic research team was to survey Washington, DC residents and non-residents by asking targeted questions to determine the level of knowledge of the issues concerning Washington, DC representation in the United States Congress.

The goal of Competitive research was to determine the aspects of a social change campaign that makes it successful. We researched social change campaigns, both political and non-political. We looked at many different aspects of these campaigns: taglines, colors, typography, strategies, social media platforms also the success and impact of said campaigns.

RESEARCH KEY

Blog Facebook Flickr RSS Feed Twitter Vimeo YouTube

Information VideosEducation

Awards

Thumbs up/Yes

Thumbs down/No

Petitions/Legislation

Community Social Media

09


RESEARCH SUMMARY

COMPONENTS OF A SUCCESSFUL SOCIAL CHANGE CAMPAIGN

TOTAL POPULATION 617, 996

African American 235,249

Caucasian 191.933

Hispanic/Latino 42,708

Bachelors Degree or higher

49.2%

47.2% 52.8% 16.8% 66.4% 11.4%under 18 years old

19-64years old

over 65years old

Washington, DC Residents

Washington, DC Residents

Non-Washington, DC Residents

Non-Washington, DC Residents

AWARENESS OF ALL WASHINGTON, DC VOTING RIGHTS ISSUES

AWARENESS OF THE WASHINGTON, DC VOTING RIGHTS ACT

Social Media 1+1 Community Information Education Platforms

9.1%

50.7% 38.5%

10


DEMOGRAPHIC RESEARCH

Demographic Research ✘


Number %

Civilian labor force 328,036 66.5%

Employed 297,189 60.2%

Unemployed 30,847 6.3%

Armed Forces 3,062 0.6%

Not in labor force 162,303 32.9%

DC Workers

OVERALL STATISTICS ON WASHINGTON, DC

2010 Statistics

Total Population

Asian/Pacific Islander

American Indian/Alaska Native

Hispanic

Caucasian

Black/ African American

2005-2009 Statistics

Foreign Born

Poverty Rate

Unemployment Rate

Average Family Income

617, 996

3.6%

0.3%

9.1%

38.5%

50.7%

13%

18%

9.2%

$115,016

11





Total Population

One Race

Caucasian


American Indian & Alaska Native

Asian

Nat. Hawaiian & Pacific Islander

Other Race

Two or More Races

Hispanic/ Latino

Non Hispanic/ Latino

WARD 1 WARD 2 WARD 3 WARD 4

67,163

53,233

29,570

20,438

147

2,864

31

183

1,464

12,466

54,697

75,259

66,812

51,281

8,579

131

6,609

34

178

1,775

6,672

68,587

67,044

60,848

52,598

3,344

87

4,623

2

174

1,297

4,899

62,145

60,571

49,479

12,156

36,012

125

1,020

29

137

1,065

10,027

50,544

100%

81.7%

20.1%

59.5%

0.2%

1.7%

0.0%

0.2%

1.8%

16.6%

83.4%

100%

79.3%

44.0%

30.4%

0.2%

4.3%

0.0%

0.3%

2.2%

18.6%

81.4%

100%

88.8%

68.1%

11.4%

0.2%

8.8%

0.0%

0.2%

2.4%

8.9%

91.1%

100%

90.8%

78.5%

5.0%

0.1%

6.9%

0.0%

0.3%

1.9%

7.3%

92.7%

Number Number Number Number% of Total

Population

% of Total

Population

% of Total

Population

% of Total

Population

12





Total Population

One Race

Caucasian


American Indian & Alaska Native

Asian

Nat. Hawaiian & Pacific Islander

Other Race

Two or More Races

Hispanic/ Latino

Non Hispanic/ Latino

WARD 5 WARD 6 WARD 7 WARD 8

61,567

56,872

10,311

45,338

180

923

19

101

1,186

3,518

58,058

66,717

62,251

33,297

25,701

218

2,864

36

135

1,320

3,146

63,571

53,243

51,386

917

50,141

154

109

10

55

717

1,140

52,103

49,335

47,879

1,803

45,696

101

209

14

56

616

840

48,495

100%

97.0%

3.7%

92.6%

0.2%

0.4%

0.0%

0.1%

1.2%

1.7%

98.3%

100%

92.4%

16.7%

73.6%

0.3%

1.5%

0.0%

0.2%

1.9%

5.7%

94.3%

100%

93.3%

49.9%

38.5%

0.3%

4.3%

0.1%

0.2%

2.0%

4.7%

95.3%

100%

96.5%

1.7%

94.2%

0.3%

0.2%

0.0%

0.1%

1.3%

2.1%

97.9%

Number Number Number Number% of Total

Population

% of Total

Population

% of Total

Population

% of Total

Population

ETHNOGRAPHIC RESEARCH

After compiling much data the Ethnographic team came up with a unique survey that asked questions which had not been

asked before.

After collecting the data, the Ethnographic team was surprised that age seemed to play very little role in the knowledge base

that respondents seemed to bring to the survey. Almost no one surveyed had much knowledge of the 2006 Washington, DC

Voting Act. The survey opened up a series of questions that we would like to approach in a follow-up interview to allow us

to go into more depth behind the reasoning they held these views and if they had any personal experiences that could be

directly related to this issue.

MAN WOMAN

YES

NO

Race:

Age: Gender:

Occupation:

Contact information:

Caucassian Hispanic

Black / African American Native Hawaiian / Pacific Islander

Asian American Indian / Alaska Native

Other (please specify):

Yes, I would be willing to participate in an on-camera follow-up interview to ask more detailed questions about the DC voting and representation issue.

Do you live in DC: Yes No

If Yes, what ward do you live in:

If No, what state, county, city/town do you live in:

How long have you lived there: yrs.

Are you aware that DC does not have equal representation in Congress Yes No

Does where you live influence how much you care about DC voting rights Yes No

Have you heard of the DC Voting Act of 2006 Yes No

Are you aware that Congress has final say over all DC laws Yes No

Do you think that DC deserves equal representation Yes No

If Yes, what is your opinion of it

Do you beleive it is fair that DC residents pay federal taxes even though they do not have Congressional representation

Yes No

13



ETHNOGRAPHIC: WASHINGTON, DC RESIDENTS

Are you aware that Congress has final say over all Washington, DC laws?

Are you aware that Washington, DC does not have equal representation in congress?

18-34 35-49 50+

23% 0% 0%25% 0% 0%

75% 100% 100%77% 100% 100%

18-34 35-49 50+

0% 0% 0%17% 0% 0%

83% 100% 100%100% 100% 100%

14




Do you think that Washington, DC deserves equal representation?

Does where you live influence how much you care about Washington, DC voting rights?

18-34

18-34

35-49

35-49

50+

50+

0%

15%

0%

0%

0%

0%

0%

10%

0%

0%

0%

5%

100%

90%

100%

100%

100%

95%

100%

85%

100%

100%

100%

100%

15




Do you believe it is fair that Washington, DC residents pay federal taxes even through they do not have Congressional representation?

Have you heard of the Washington, DC Voting Act of 2006?

18-34

18-34

35-49

35-49

50+

50+

100%

100%

100%

0%

80%

23%

100%

100%

100%

30%

100%

0%

0%

0%

0%

70%

0%

100%

0%

0%

0%

100%

20%

56%

16



17


COMPETITIVE RESEARCH

CHARACTERS UNITE

“I won’t stand for…”

“Despite our differences, we have more in common than we think. We all want to

belong. We all have something to say.”

DC VOTE

“I am DC, I demand Democracy”

“Congress, Don’t tread on DC!”

STAND UP FOR DEMOCRACY

“Stand Up! Free DC!”

“Liberty is already late, the time was Yesterday”

STAND UP FOR DC

“Standing up for equal rights. Demanding DC Statehood”

YES, WE CAN!

“Yes, We Can!”

“DC Statehood Now”

DC GOVERNMENT FOR STATEHOOD

“DC Statehood”

UNFRIEND COAL

“Unfriend Coal”

IT GETS BETTER

“It gets better”

18



ROCK THE VOTE

“Building political power for young people.”

DC APPLESEED-DC VOTING RIGHTS PROJECT

“To gain full-voting representation in Congress through congressional legislation.”

SMACKDOWN YOUR VOTE

ADOPTUSKIDS

“You don’t have to be perfect to be a perfect parent.”

THE SHELTER PET PROJECT

“A person is the best thing to happen to a shelter pet. Be that person. Adopt.”

WE MUST CHANGE

“We must change_____.”

WILDFIRE PREVENTION

“Smokey says—Care will prevent 9 out of 10 forest fires.”

“Remember...Only YOU can prevent forest fires.”

“Only you can prevent wildfires.”

BUZZED DRIVING IS DRUNK DRIVING

19



BE THE CHANGE

“Take Action”

Although the social media wasn’t that great, the design and typography worked well.

APPLE 4S

“Siri (insert command here)”

GOOD MAGAZINE

“If I were President!”

EDSI

“Already making a difference, but not doing it alone”

DROID RAZR

“Droid (in a robot voice)”

YOU VS JOHN PAULSON

“You vs.....!”

COMMUNICATIONS BRIEF

21

Communications Brief ✘ Group C

SUMMARY AND PROPOSAL

SUMMARY

Washington, DC is not represented in the United States Congress. The residents of the District of Columbia need to be educated about and angered by the lack of representation in order to raise awareness of the issue nationwide and gain rights equal to those of an American citizen. The main goal of the campaign is to educate, excite and anger the residents of Washington, DC, while providing the tools to spread the message of injustice to all of the United States. Long-term the campaign could create a wide awareness of the issue and encourage residents of other states to take action to restore democracy in Washington, DC.

CURRENT SITUATION

The Washington, DC lack of representation problem is currently tackled by many organizations, many of which do not have a strong enough campaign to really bring the lack of democracy to the forefront of the minds of Washington, DC residents.

It is also evident that Washington, DC residents and the residents of the United States are not properly informed about this issue.

PROPOSAL

The campaign will firstly educate, then excite and evoke anger in residents of Washington, DC. Then campaign will provide tools for sharing the campaign message across mediums.

The campaign will have a strong visual presence. Through highly visible print ads and PSAs Washington, DC residents will be educated and excited about the issue. Through events the residents of Washington, DC will raise awareness and excite others while creating a community within the community. Through web and social presence the community will be able to share the message and invite others to participate in sharing or taking action.

22


TARGET AUDIENCE AND MESSAGES

TARGET AUDIENCE

PERCEPTION / TONE / GUIDELINES

✘ Dynamic, aggressive, exciting, fun, “in-your-face”.

✘ Clean, easy to understand, high visibility.

✘ Easily shareable.

✘ Information should have a fresh, conversational, yet excited tone.

✘ Easy to navigate and find information.

SINGLE MINDED MESSAGE

Washington, DC residents are denied a basic democratic right of representation in Congress.

SECONDARY MESSAGES

✘ The democratic situation in Washington, DC is outdated, antiquated and un-American.

✘ Washington, DC residents are treated as second class citizens.

✘ Washington, DC is treated as an American Colony.

✘ Get involved to bring democratic rights to the Nation’s capital.

✘ Spread the word about the injustice.

Washington, DC Resident18-65 y.o.

single or marriedBachelor’s degree or higher

median to high incomeall political party affiliations

socially consciousknows how to use and has access to internet

23


GOALS

INFO

RM

Washington, D

C

INFE

CTW

ashi

ngto

n, D

C

Unite

d St

ates

SHARECom

munity

Social Network

EVO

KEAn

ger,P

assi

on

There are four main goals of the VOICELESS campaign:

✘ Educate the audience and create an understanding of the problem.

✘ Create a passionate response to the issue.

✘ Provide tools to share the knowledge and one’s own stories.

✘ Encourage sharing of information and personal stories locally and nationally.

24


STRATEGIES AND TACTICS

INFORMInform

Washington, DC

EVOKEAnger

Passion

SHAREYour Community

Social Network

INFECT Washington, DC

United States

WEBStories

Photos

Videos

Information

EVENTPhotos

Videos

Information

PSAInformation

SOCIAL MEDIATwitter

Facebook

Flickr

Vimeo

YouTube

ADS/PRINTInformation

Call to Action

NATIONWIDE

RECOGNITION

STATEHOOD

CITYHOOD

AMENDMENT

NO TAXES

NOTHING HAPPENS

VOICELESS campaign goals will be achieved through varying mediums, all of which are inter-connected.

We will educate the audience by the use of print posters and business cards, through information on the website and in social media, as well as with the use of motion graphics and events.

We will evoke anger and passion for the issue through extreme statistics in public service announcements, strong imagery in print and on-line, as well as through personal storytelling on the website as well as on social media sites.

We will encourage and provide the tools for information, photo, video and personal story sharing by the use of the website, events and social media platforms.

BRANDINGLauma Dienemann

26

Branding ✘ Group C

SUMMARY

VOICELESS is a campaign for equal rights and fair representation of Washington, DC residents in the United States Congress. The lack of Congressional voting representation within the District of Columbia has left its residents—American tax-paying citizens—VOICELESS for generations. Through education, and by creating a unified community, the campaign aims to challenge the denial of democratic rights and the segregation of American citizens.

OUR BRAND

The VOICELESS logo is a foundational component of our brand. Our signature is the key building block of our identity, the primary visual element that identifies us. It has been designed to represent the idea of our campaign, make us highly recognizable, and differentiate us in a competitive marketplace.

When used with care, our logo and accompanying elements becomes a powerful tool for building and maintaining equity in the VOICELESS brand.

The key elements of VOICELESS visual identity are:

✘ The VOICELESS Brandmark

✘ The VOICELESS Logotype

✘ The VOICELESS colors

✘ The VOICELESS signature fonts and style

These elements have a fixed relationship that should never be embellished, outlined, or altered in any way. Always use an approved electronic version.

WHO WE ARE

27


SPIRIT OF VOICELESS

28


LOGO

LOGO CONCEPT

The VOICELESS logo establishes the campaign as a strong community with a common goal. The VOICELESS Campaign and logo is targeted toward Washington, DC denizens, ages 18 and older. It provides a clear, strong message to challenge the segregation of Washington, DC residents from the citizens of the United States.

The logotype utilizes Franklin Gothic, a simple, iconic typeface.

The “X” stands as a symbol for denial of the democratic right of vote.

The treatment of the mark implies the aggressive approach of the campaign.

LOGO RULES

The VOICELESS logo, including its design elements and colors are servicemarks owned by the VOICELESS Campaign. The logo may only be used in accordance with this Style Guide. Never alter the logo in any way. The electronic logo files available that are supplied by the VOICELESS Campaign are the only files that should be used.

29


LOGO

LOGO VARIATIONS

The VOICELESS logo has additional variations, two total, which can be used in applications, where choosing a different word supports the message in a stronger way.

LOGO AND TAGLINE VARIATIONS

The VOICELESS logo has two supporting taglines. These can be used in conjunction with any of the logo variations.

30COLOR PALETTE


rgb: R=232 G=30 B=38

cmyk: C=3 M=99 Y=97 K=0

pms: Pantone®DS 73-1 C

Hex: #EE3524

rgb: R=0 G=0 B=70

cmyk: C=0 M=0 Y=0 K=70

pms: Pantone®Black 7 U

Hex: #54534A

rgb: R=255 G=255 B=255

cmyk: C=0 M=0 Y=0 K=0

pms: N/A

Hex: #FFFFFF

rgb: R=0 G=0 B=0

cmyk: C=75 M=68 Y=67 K=90

pms: Pantone® Black U

Hex: #000000

RED BLACK WHITE GRAY

energy the absence of color the presence of all colors intellect

war primordial void new beginnings knowledge

danger emptiness new developments wisdom

strength power fulfillment long-lasting

power elegance openness compromise

determination formality truth isolation

action mystery truce detachment

passion strength light unsettling

severe level in authority balanceU.S.A. threat system

31T YPOGRAPHY


TYPEFACE

The Franklin Gothic EF type family is used throughout the VOICELESS campaign, it sets a solid, confident, simple tone. Franklin Gothic EF gives users a lot of flexibility by offering a broad range of type weights and styles, for both headline and text.

✘ An iconic typeface for the iconic effort.

✘ Was named in honor of Benjamin Franklin.

✘ Used on IRS tax forms.

✘ Evokes the feeling of something serious and important.

VOICELESS uses Franklin GothicOn any Medium to persuadeWashington, DC to change Their Regular way of thinkingAnd strike against theDemi - democratic rightsWith a Heavy blow.

32


BRANDING ST YLE GUIDE

LOGO AND VARIATIONS

The VOICELESS logo can be used in color or black and white, with or without a tagline. There are a total of three logo variations with and without taglines (see “Logo Variations” pages).

SMALLEST LOGO SIZE COLORSCLEAR SPACE1.5 in

1 in

0.6 in

0.6 in

1.8 in

rgb: R=0 G=0 B=0

cmyk: C=75 M=68 Y=67 K=90pms: Pantone® Black U

Hex: #000000

pms: Pantone®DS 73-1 C

Hex: #EE3524

pms: Pantone®Black 7 U

Hex: #54534A

pms: N/A

Hex: #FFFFFF

rgb: R=232 G=30 B=38

cmyk: C=3 M=99 Y=97 K=0

rgb: R=0 G=0 B=70

cmyk: C=0 M=0 Y=0 K=70

rgb: R=255 G=255 B=255

cmyk: C=0 M=0 Y=0 K=0

TYPOGRAPHY

The typeface used by the VOICELESS brand is Franklin Gothic EF. (see “Typography” section for in-depth information about styling).

For web applications—if Franklin Gothic is not available, use Verdana typeface for headers and body copy.

Note: 12px logo is to be used only for web applications as a Favicon.

Note: these two logos are to be used for print, 3-D, digital and web applications.

12px

33


EDITORIAL ST YLE GUIDE

The VOICELESS Campaign brand is expressed largely through language—specific words and messages that reflect the

VOICELESS Campaign’s personality and that ring true through our positioning statement, tagline, key messages, elevator

pitch, and boilerplate text. Understanding the meaning behind these elements and using them properly in verbal and written

communications, as well as in the work we do, is essential to bringing the VOICELESS brand to life.

Editorial style guidelines are created to promote clarity and consistency in VOICELESS Campaign publications and

correspondence. Consistent style and messaging create a unified identity and reinforces to our audience the goals and

opportunities inherent in the campaign.

CAMPAIGN NAME AND TAGLINE

USAGE OF CAMPAIGN NAME AND TAGLINE

Always use all capital letters for the word ”VOICELESS” in all campaign applications and communications when it applies to either the campaign name, tagline or variations on campaign name.

Example: VOICELESS is the name of our campaign. Washingtonians are VOICELESS due to the lack of representation.

In addition, use all caps for the word that is before “LESS” when using it in campaign applications or correspondence.

Example: POWERLESS; CHOICELESS.

When setting type “VOICE”, “POWER”, “CHOICE” should be set in the same weight as the body text, while “LESS” needs to be set in a heavier weight (keep the weight variation consistent within the document).

Example: “VOICE” is set in Franklin Gothic EF Book, and “LESS” is set in Franklin Gothic EF Medium.

As a rule, however, a reference simply to “the campaign” is not capitalized (or italicized).

Example: VOICELESS is the official name of The Campaign for Getting Washington, DC a Vote. Volunteers supporting the event of the campaign continue to pour in.

Taglines should be set as follows:

Example: DC, LESS than Equal (the sentence is set in Franklin Gothic EF Book, and “LESS” is set in Franklin Gothic EF Medium).

Example: Are YOU LESS than Equal? (note that “YOU” is set in uppercase. The sentence is set in Franklin Gothic EF Book, and “LESS” is set in Franklin Gothic EF Medium).

EDITORIAL SPECIFICS

In time spans involving years, use the four-digit year[en dash]two-digit year format unless the years span a century. In the latter case, all four digits must always be used for both years.

Incorrect: The Student Government Association approved new rules during the 2011–2 academic year. Her final year of teaching was 1999-00.

Correct: The Student Government Association approved new rules during the 2011–12 academic year. Her final year of teaching was 1999-2000.

For both years and numbers, when the first number ends with more than one zero, the complete number should follow.

Incorrect: Look for the information on pages 100–2.

Correct: The information can be found on pages 100–103.

TIME OF DAY

These are abbreviations for the Latin phrase ante meridiem (a.m.), meaning before mid-day, and post meridiem (p.m.), meaning after mid-day. They should be set in lowercase, small caps, no periods and no spaces; also, lower the type size by one point (for contrast).

Do not use 12 am or 12 pm, as they are ambiguous. Use 12 noon or 12 midnight or simply noon or midnight, instead.

Incorrect: The Mad Men marathon starts this Saturday at 12 am.

Correct: The Mad Men marathon starts this Saturday at 12:00 midnight.

Also—again with the exception of noon and midnight, when 12:00 noon or 12:00 midnight is called for—unless the exact minutes are needed, times can be expressed without the :00, as follows: 3 am, 7 pm, 4:30 pm (note spacing and use of periods).

Times are only written out in very formal circumstances, such as for invitations, and then the written number is always accompanied by the word “o’clock”.

Example: President Hockfield requests the pleasure of your company at Gray House at half-past seven o’clock.

Avoid redundancy:

Example: Half-past seven o’clock, not 7:30 o’clock. The party is from 8 to 11 pm, not The party is from 8 to 11 pm tonight. I have to wake up 3:15 am, not I have to wake up 3:15 am in the morning.

34


EDITORIAL ST YLE GUIDE

FORMATTING

FORMATTING

NOTE: For more information about formatting, use “The Mac is Not a Typewriter: A Style Manual for Creating Professional-Level

Type on Your Macintosh” by Williams, Robin, 2nd edition.

KERNING

Kerning means adjusting the spacing between particular pairs of letters so that letter spacing is visually consistent.

It is used to improve the overall appearance of the text. (Especially when the font size is large, unkerned letters can look unprofessional and, worse, interfere with communication of the message.)

JUSTIFIED TEXT

Justified text refers to text that has been aligned on both margins (sometimes also known as full justification).

Note that there are very few circumstances in which justified text is called for. Generally, unless the font size is small enough and the line wide enough, words tend to space themselves awkwardly as the type tries to align to the margins. These days, it is most common to see left-aligned text with a jagged right margin.

The general guideline for determining if your line is long enough to justify text satisfactorily: the length of the line in picas should be roughly equal to twice the point size of the type.

Example: If you are using 12-point type, the line length must be at least 24 picas, or 4 inches (since there are about 6 picas per inch). Similarly, a type size of 9 points requires a line length of at least 3 inches (18 picas).

ONE SPACE BETWEEN SENTENCES

Use only one space after periods, colons, exclamation points, question marks, quotation marks—any punctuation that separates two sentences.

PARAGRAPH SPACING

Do not indent paragraphs. Use space between paragraphs (note: do not use the return key as a means of spacing between paragraphs).

Use consistent spacing throughout your document.

WRITING FOR THE WEB

WRITING FOR THE WEB

Writing for the web is different to other mediums. People do not read the web like they read newspapers or books. Readers tend to scan web pages. If they do start reading a lengthy document they rarely get to the end of it.

WRITING FOR THE WEB TIPS

THINK SHORT: Use short sentences and paragraphs. Use the shorter word where ever possible:

Example: use “now” not “currently”.

Example: use “later” rather than “at a later time”.

BE RELEVANT: Put the most important information first, and make sure it’s current. Readers expect web information to be up-to-date.

CUT CONTENT: Delete unnecessary words, limit your use of adverbs and adjectives. Avoid repeating text.

THINK LINKS: Link to further information wherever possible but be careful not to over-link, and ensure links are relevant.

USE DESCRIPTIVE LINK LABELS:

Example: “Editorial Style Guide” not “click here for Editorial Style Guide”.

USE BULLET POINT OR LISTS.

USE SUB-HEADINGS: They help you put content in context, and can help break the text up for readers.

DON’T SURPRISE: If you are linking to a document or file, always specify the document type and file size:

Example: “listen to the podcast (mp3, 24.3 Mb)”.

BE CONSISTENT: Check your syntax, punctuation and spelling is in line with the Editorial Guidelines. Ensure consistency in style if you have multiple authors.

PROOFREAD.

GENDER NEUTRAL L ANGUAGE

GENDER NEUTRAL LANGUAGE:

THE GENERIC “MAN”

It is encouraged to use gender-neutral language throughout the campaign. Although levels of social acceptance vary for each of the words in the left-hand column below (as well as for their feminine counterparts, of course), see the list of some possible gender-neutral substitutions.

Instead of ... You could substitute ...

anchorman news anchor, anchor, newscaster

bellboy bellhop

businessman business executive, manager

caveman (cave man) cave dweller

Congressman representative

doorman security guard

fireman firefighter

freshman first-year student

mailman, postman mail (or letter) carrier

man (v.) to guard, to staff, to mind [the store]

manholes utility holes, sewer holes

mankind humanity, people, human beings, humankind

manmade synthetic, artificial

manpower workers, workforce, staffing

manslaughter (Sorry, but this legal term for a form of homicide has no gender-neutral replacement.)

middleman intermediary, go-between

newsman reporter, correspondent

policeman police officer

A FURTHER NOTE: If -man and -woman words are preferable to the alternatives, be sure to stick to parallel word forms:

Incorrect: salesmen and women

Correct: salesmen and saleswomen

Incorrect: spokesman and spokesperson

Correct: spokesman and spokeswoman

TROUBLESOME PAIRS

TROUBLESOME PAIRS

a while a period of time

awhile for some time(Note that awhile includes the word “for” in its definition, and thus “for” shouldn’t be added. If your meaning begs you to add the word “for,” it’s likely you need to use a while.)

accept to agree to take or undertake; to receive willingly; to believe; to consent begrudgingly,

Example: Gertrude accepted the collect call from her pesky sister. Without exception, council members voted to accept the resolution. Three rambunctious students accepted responsibility for the cafeteria’s broken window.

except to exclude or leave out; other than

Example: Jim allows himself one exception to his no-eating-after-dinner rule: a ice cream on Sundays. Except for Monday, every day of the week has a unique reason for being special to Joe.

advice (n.) suggestion; counsel

advise (v.) to give advice

affect (v.) to change; to shape; to influence

effect (v.) to bring about; to cause something to happen

(n.) result; outcome

all ready completely prepared (“all is ready”)

already beforehand; in the past; by this time

all right This is the only correct spelling of all right.

alright Generally considered as incorrect, so do not use.

all together simultaneously; all at once

altogether entirely; wholly; totally

alternate (v.) to occur in a successive manner; to act or proceed by turns; to move regularly back and forth

between two places, conditions, actions, etc.

(adj.) happening or following in turns

(n.) a person acting in place of another; a substitute

alternative (n.) a choice between or among mutually exclusive possibilities

(adj.) existing outside traditional or established systems

35


ICONOGRAPHY

ICONSShown here are icons that can be used in web, print, infographic or motion graphic applications, these can also be used in presentations and social media.

Blog Facebook Flickr RSS Feed Twitter Vimeo YouTube

InformationEducation

Awards

Democrat (-s; -ic)Republican (-s; -ic) Thumbs down Thumbs up

Community Social Media

House/household Health care

Savings Support MedicinePrescription

Money Justice

IMAGERYMax Matthaeus

OVERALL GOAL

SUMMARY

Print pieces of this campaign are there to inform and to move viewers to visit the web aspects of the campaign. The posters are placed in bus shelters and in the metro where people often are not rushing from one place to another and have time to read what the posters around them are saying and take in their meanings, these place are also targeted because of the large range of people in the target demographic are mixed in these locations.

The business card is there to just lead people to the web site, facebook and twitter, so that they can learn about the campaign and share their own thoughts.

GOALS

The goals of the of the print campaign is to help inform people of Washington DC’s plight, the primary goal is to educate and to have people go to online material. This is to be done by having posters in bus shelters and the metro, where our target audience would be most likely to see it. The posters are to tell them that DC is less than equal to the other states, and to make them question why that is so. The posters also give them a small bit of information on what our campaign is about.

TARGET AUDIENCE

18-50 y.o.

B.F.A. or higher

Married with children

Medium to high income

Knows how to use and has access to the internet

Socially conscious

All political party affiliations

37

Imagery ✘ Group C

SUMMARY

Are You LESS than Equal?

Are You LESS than Equal?voiceless.youdontknowwhatsgood.comfacebook.com/VoicelessDc

Join us @ voiceless.youdontknowwhatsgood.com VoicelessDC

@voicelessdc

A Campaign for equal rights and fair representa-tion of Washington, D.C. residents in the United States Congress. The lack of congressional voting representation within the District of Columbia has left its residents—American tax-paying citi-zens—voiceless for genera-tions. Through education, and by creating a unified community, the campaign aims to challenge the denial of democratic rights and the segregation of American citizens.

STRATEGY

The main thoughts behind the print pieces was to create something that people can recognize even when they do not read the text. Something like what the “No H8” campaign did. As the images all uniform by being black and white, they do not cause the viewer to be overwhelmed by information and lets the red X stand out more. The idea behind using the red X is to have it be something that people can always recognize as something that is crossed out and as the people hold it over their mouths they will show that it is in fact, their voices that are crossed out, and that they are being silenced. This will make the viewers question why they are being silenced, or just crossed out and would want to find out more about this subject.

38

Imagery ✘ Group C

DEVELOPMENT

The images used in this campaign are mainly for the ‘Stand on the X’ event, where people would have their picture taken with an X over their mouths to symbolize them being voiceless. These images were to be the unify aspect of much of the campaigns pieces, so that people could recognize pieces of the campaign by these images at first glance.

39

Imagery ✘ Group C

IMAGES

Join us @ voiceless.youdontknowwhatsgood.com VOICELESSDC

@VOICELESSDC

A Campaign for equal rights and fair

representation of Washington, D.C. residents

in the United States Congress. The lack of

congressional voting representation within

the District of Columbia has left its residents—

American tax-paying citizens—voiceless for

generations. Through education, and by

creating a unified community, the campaign

aims to challenge the denial of democratic

rights and the segregation of American citizens.

40

Imagery ✘ Group C

POSTERS


@voicelessdc

A Campaign for equal rights and fair representation of Washington, D.C. residents in the United States Congress. The lack of congressional voting representation within the District of Columbia has left its residents —American tax-paying citizens—voiceless for generations. Through education, and by creating a unified community, the campaign aims to challenge the denial of democratic rights and the segregation of American citizens.

41

Imagery ✘ Group C

POSTERS


@voicelessdc


42

Imagery ✘ Group C

POSTERS


@voicelessdc


43

Imagery ✘ Group C

APPLICATIONS

44APPLICATIONS

Imagery ✘ Group C

WEBSITESo Yeon Kim

GOALS

The goal of creating a website for the campaign is to raise awareness of the lack of DC’s representation in Congress and get people involved and represent their views. to get them a vote in Congress to represent their views and adopt their own cities in support of fundamental right.

STR ATEGY (ACTION)

By providing the vital information about our issue and our campaign will educate people and make them aware of the lack of voting rights in DC. The most important and appealing information will appear on the main page of the website. Integrating with social medias such as Twitter and Facebook will not only enhance the website to be live or keep up-to-date, but also take this issue to a national level.

TACTICS (TOOLS)

By creating the “x” voiceless event, people can participate in the event and actually be a part of our support for the campaign. Furthermore, social networking websites such Facebook, Twitter and Youtube will automatically update latest news on our website. This will allow people aware of our issue and eventually encourage 1+1 information sharing at least one another, to join the cause as well.

46

Website ✘ Group C

SUMMARY

Mission Statement

Home

Links to articles (Sidebar)

What We Do

Share Story

Read Story

Cut out “X”

Contact Us

Video

Infographic Video

Intro Video (type based)

YouTube Video related to the issue

Photo

DC movement history

Photo of the week(Sidebar)

Video

Description

Quotes

Photos

“X” Event

Who We Are What You Can Do

47

Website ✘ Group C

SITEMAP

HOME

DETAILS

48

Website ✘ Group C

SCREENSHOTS

LINKS TO ARTICLES

DETAILS

49

Website ✘ Group C

SCREENSHOTS

VIDEOS

DETAILS

50

Website ✘ Group C

SCREENSHOTS

X-EVENT

DETAILS

51

Website ✘ Group C

SCREENSHOTS

PHOTOS (X-EVENT)

DETAILS

52

Website ✘ Group C

SCREENSHOTS

CUT OUT “X” 53

Website ✘ Group C

SCREENSHOTS

SHARE STORIES

DETAILS

54

Website ✘ Group C

SCREENSHOTS

READ STORIES

DETAILS

55SCREENSHOTS

Website ✘ Group C

SOCIALMEDIAMoustafa Hassan

GOAL The goal of Social Media is to raise online awareness about DC’s unfair status by unifying the media and streams online. Thus

creating a central online real estate that’s both relevant and fast moving.

PLATFORMS

57

Social Media ✘ Group C

GOAL

58


FACEBOOK

59


FACEBOOK

60


FACEBOOK

61


FLICKR

62


FLICKR

63


FLICKR

64


YOUTUBE

65


VIMEO

66


TWITTER

MOTIONGRAPHICSPUBLIC SERVICE ANNOUNCEMENT 1

Kat White

68

Motion Graphics ✘ Group C

INTRODUCTION

PSA ✘ Kat White

PSA INTRODUCTION

The PSA for the VOICELESS Campaign looks at the issue regarding the lack of congressional voting representation for the Washington, DC residents and the injustice of it. It’s targeted to inform and educate those who live outside of Washington, DC.

After gathering research on three different platforms: animation/psa research, statistical research, and technical research, we began brainstorming and conceptualize what we wanted the message of the PSA to be, as well as, what the viewer would take away from it. By using extreme statistics, vector imagery, photography, 3D elements, a voiceover, call to action, and the campaign’s color palette, the viewer would be visually engaged and informed that the residents of Washington, DC have no voting representative in Congress.

BIBLIOGRAPHY

69SCRIPT

Motion Graphics ✘ Group CPSA ✘ Kat White

SCRIPT

FINAL SCRIPT

There are roughly 169 million registered voters in the United States. Each has Congressional Representation. 2 Senators for the Senate and at least 1 Representative in the House of Representatives. But guess what? There are more than 305,125 Black, 231,471 Caucasian, 54,749 Hispanic, and 21,056 Asian citizens that do not have representation at all. This group has no say on healthcare, the education of their children, reproductive rights, or taxation. And they live right next door in the Nation’s Capitol. We are voiceless, powerless, voteless, and choiceless. DC, less than equal.

70


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

71


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

72


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

73


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

74


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

75


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

76


STORYBOARDS

PSA ✘ Kat White

STORYBOARDS

MOTIONGRAPHICSPUBLIC SERVICE ANNOUNCEMENT 2

Monica Chance

78


INTRODUCTION

INTRODUCTION

The first in a conceptual series of PSAs, this animation describes various war-related issues over which the District of Columbia had no control due to its lack of congressional representation. Using the Washington, DC metro lines to represent the city, it is an animated information graphic of the city’s plight with this injustice within the United States’ supposed democracy. It is intended to evoke a sense of empathy and anger within the viewer by using extreme statistics and facts coupled with simple, yet relevant silhouetted images.

The music selection is John Stafford Smith’s composition “To Anacreon in Heaven” (later known as “The Star Spangled Banner”) and is public domain. This rendition—performed by “Screaming Mönkeys” guitarist Jeff Wingrove and used with his permission—is meant to metaphorically parallel the District of Columbia’s role within the political aspects of the United States. The patriotic American National Anthem is played in a non-traditional manner, mimicking Washington, DC’s false reputation as the epitome of democracy and political tradition. The city metro system’s orange line was chosen for this particular issue because of its route through the various memorials erected within the Districtof Columbia.

The last segment of this PSA displays the Voiceless Campaign tag lines and logo mark and can be used on its own or as the conclusion of a longer piece, as it is here.

79


SCRIPT

SCRIPTThe people of DC are represented by a silent delegate who is not permitted to vote in congress. The people of the United States have a right to congressional representation, but the residents of Washington, DC are denied this right. We have fought in every war in US history, but have not had a say in any of them. Over 226,000 DC residents have gone to war for our country. We have sacrificed and shed blood in the name of democracy, yet our own democratic freedoms are lacking. In 2006, the House rejected $53 million towards services for veterans, including combat-related trauma care, prosthetic research, and war orphan’s benefits. We are CHOICELESS, POWERLESS, VOICELESS. DC, LESS than equal. Learn more at www.voicelessdc.org.

80


STORYBOARDS

STORYBOARDS

81


STORYBOARDS

STORYBOARDS

MISSION

82


STORYBOARDS

83


STORYBOARDS

STORYBOARDS

EVENTCaitlin Barry

85

Event ✘ Group C

SUMMARY

SUMMARY

“Stand on the X” took place on April 14, 2012, across the street from Eastern Market at the corner of 7th and North Carolina

Avenue from 12:00 to 5:00pm. We invited all Washington, DC residents, along with non-residents, ages 18 and older to

join us in the fight to gain full representation for the District of Columbia in the United States Congress. We photographed

participants placing a red “X” over their mouth to signify that the citizens of the District are voiceless in Congress. The “X”

served as a reminder that without a voting representative, District citizens are not being heard and are deprived of their right

to representation guaranteed by the Constitution.

One reason Congress has resisted giving the District of Columbia a voting representative is that such a vote could feasibly

change the balance of power. In recent years, a voting member from Washington, DC could have influenced the outcome of

important issues, from tax cuts for the rich to special deals for the big pharmaceutical companies. A voting representative

would speak for the citizens of the District of Columbia on the issues that directly affect the city’s population. Every citizen

in the United States is entitled to be represented in Congress. Every citizen is entitled to have their voice heard through

the elected official they designate to speak for them. To deny citizens of the Nation’s Capitol a voice, flies in the face of the

principles on which this country was founded.

This is a campaign to end the silence. The District of Columbia is taxed as any other state, it is subject to federal legislation

and regulation just as any other state. Through education, and by creating a unified community, this campaign challenges

the denial of democratic rights and representation of over 590,000 American citizens. Washington, DC residents, along with

non-residents, Joined us as we demanded that District of Columbia residents be treated as first-class citizens in this country.

86

Event ✘ Group C

EVENT PHOTOS

CONGRESSWOMAN ELEANOR HOLMES NORTON

87

Event ✘ Group C

EVENT PHOTOS

88

Event ✘ Group C

EVENT PHOTOS

89

Event ✘ Group C

EVENT PHOTOS

90

Event ✘ Group C

EVENT PHOTOS

Voiceless: DC Less Than Equal Campaign

Documents

dc residents

residents of washington

demographic research

dc voting rights campaigns

research summary

ethnographic research

krc research

additional research