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Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development [email protected]
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Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development [email protected].

Mar 26, 2015

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Page 1: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Voice over WiMax Development Trends

Amnon Gavish

VP TBU Business Development

[email protected]

Page 2: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Topics

•Challenges and complexity•Customer perspective•Service provider

perspective•3G new breed of services•Solutions & protocols

Page 3: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

The Challenge

• Hybrid solutions of WiFi/WiMAX and 3G/GSM enabled devices - next step in Mobile Broadband evolution

• From a consumer perspective, these technologies should operate seamlessly

• This hybrid of technology convergence o Introduces new challengeso Requires knowledge of a wide range of

technologies

How can the customer use it? What about the user experience?

Page 4: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

The Complexity

• Convergenceo Access (XDSL, Cable, Wi-Fi, WiMAX, 3G, …)

o Networks (CS, PS, radio)

o Device (per technology vs. cross technology)

o Service (Service per network vs. unified services)

• Technologies (DMH, UMA, FMC, IMS)

• Mobility (network independent services)

• Coverage (roaming, handover, handoffs)

• Usability (How can customers use it?)

• Services (Quad play – voice, video, data, mobile)

Page 5: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

The Broad Picture - WiMax Convergence

WiMAXPacketCable

WiFi

2/2.XGPSTN/DECT

FTTx

PSTN

WCDMACDMA2K

UMA FMC

DMH IMS

The real developer challenge…

Page 6: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Customer objective: Preserve existing services

• Telephony• Emergency call• TTY• SMS, MMS• Data/ Internet• Location Service • Supplementary

Services (e.g. Caller ID, one voicemail, 3-way conference)

• No change in phone number

• Incoming calls “follow me”

• Outgoing calls have same caller identity

• Synchronized address book

• One dial plan• Voice quality• Security

Page 7: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Customer objective

• Identical user experience• Additional services:

o Simplify call forward between wireline and wirelesso Alarm systemo Faxo Mobile stations to act as cordless phones when at

home, calls idle phones when busyo Intercom featureo Multimedia services

• One consolidated bill• Reduced cost, time, and hassle

Page 8: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Customer objective

• Works on multiple networks (enterprise, home, home office, cellular)

• Coverage and seamless transitions (roaming and handover) between networks

(cont.)

Page 9: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Service provider objective Increase ARPU

• Providing mobile access at home or in the office to increase usage by customers

• Poor coverage at a subscriber’s home or office ranks as a primary reason for subscriber churn

• Keep customers on their networks where ever possible to avoid roaming or other related charges while on other networks

• Seamless integration of additional services (e.g. multimedia)

Page 10: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Service provider objective: Services

• Quad play services to its customers• Bundled services from its inventory of services• Enter the mobile loop market by providing

converged fixed/mobile services• Customer experience the same or better than

that offered by competing mobile service providers

• All services to perform as well, independent of the access/ network including call-setup time, voice quality, data rates, etc.

• Use existing core network to deliver all services, including authorization and billing, for licensed and unlicensed access

Page 11: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

3G New Breed of Services

• Enhanced Messagingo Video Mail (VM)o Advanced Multimedia Advertisemento Multimedia Messaging (MMS)

• Conversational Multimediao Push-To-Talk (PTT) over Cellular (PoC)o Push to Show/ Push to Viewo Videoconferencing for business or

private use “on the go”

Page 12: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

3G New Breed of Services

• Video Streamingo Live video broadcasting – TV on the

goo Video On Demand (movies, news

clips) - VODo Video session archiving serviceso Playback & recording

• Peer to Peero Video Chato Interactive gamingo Video sharing (“See what I See”/

“We share”)o Collaboration

(cont.)

Page 13: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

3G New Breed of Services

• Complementary serviceso Presence aware serviceso Location aware services

(cont.)

Page 14: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

The Solution

• Only IP can do it all and integrate services:o Voiceo Videoo Presenceo IMo Mobileo 3G

• Using:o IMS/MMDo SIPo IPPBXo Softswitches

Page 15: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

• Enhanced Messagingo SIP or 3G-324M – Video Mail (VM)o 3G-324M or SIP – Multimedia Advertisemento SIP – Multimedia Messaging (MMS)

• Conversational Multimedia o SIP - Voiceo SIP/PoC – Push-To-Talk (PTT) over Cellular (PoC)o 3G-324M or SIP – Video Telephony & Conferencing

• Video Streamingo 3G-324M (DTMF based video portals) o RTSP (IP TV, surveillance)

• Multimedia Gaming o SIP/JSR-180 (J2ME) o SIP/PoC

Service Enabler Protocols

Page 16: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

• Push-To-Talk (PTT) over Cellular (PoC)o POC Consortium/ Open Mobile Association (OMA)

specificationo Based on SIP RFC3261 & RTP/RTCP RFC3550/1

• Presence & IM/MMSo SIP RFC3261 + SIMPLE WG specificationso SIP MESSAGE & MSRP

• Video telephony/ conferencingo 3G-324Mo IETF XCON

• Video on Demand (VoD)o Real Time Streaming Protocol (RTSP) RFC2326o 3G-324M

Services & Protocols

Page 17: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

UE Solution Architecture

Application GUI

UDP/TCP/IP

RTP/RTCP

SIP(SigComp)

SIMPLE 3G-324MRTSP

POCMedia

StreamingVideo

ServicesPresence

CS

Telephony

Page 18: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Other UE Requirements • 3GPP/2 SIP• IPv4/IPv6 support for signaling and media• PoC support• SigComp• Mobile IP enablement• Dynamic IP enablement• Advanced RTP/RTCP (RFC 3550/1)• RTSP• SRTP• J2ME JSR 180 enablement• Support for feature/ smart phone

Page 19: Voice over WiMax Development Trends Amnon Gavish VP TBU Business Development amnong@radvision.com.

Thank you!Amnon Gavish

VP TBU Business [email protected]