Vodafone-micro environmental factors-marketing

1. ORIGIN OF VODAFONE The nameVodafone comes from voice data fone. Head Office is situated at Newbury, Berkshire, United Kingdom. It is a public limited telecom company. The main back-bone ofVodafone is Gerard Kleisterlee (Chairman) &Vittorio Colao (CEO). It was found at 1991

2. PRODUCTS & SERVICES Freedom Packs,Vodafone at Home,Vodafone 710 andAmobee Media Systems. Products promoted by the Group includeVodafone live!,Vodafone Mobile Connect USB Modem,Vodafone Connect to Friends, Vodafone Eurotraveller. Safaricom, which is part owned byVodafone and the leading mobile communication provider in Kenya, launched a mobile payment solution developed byVodafone. M-Paisa was targeted as a vehicle for microfinance institutions' (MFI) loan disbursements and repayments, alongside business to business applications such as salary disbursement. Vodafone has also been active in m-Health from a philanthropic perspective.

3. SCHEMES Vodafone completed its purchase ofAirTouch Communications, Inc. and changed its name to Vodafone Airtouch plc. In order to gain anti-trust approval for the merger,Vodafone sold its 17.2% stake in E-Plus Mobilfunk. The Euro approved the merger inApril 2000 whenVodafone agreed to divest the 'Orange' brand, which was acquired in May 2000 by FranceTlcom. In January 2006, Indonesia, Malaysia, and Sri Lanka were added to theVodafone footprint asVodafone Group signed a partner network agreement withTelekom Malaysia.

4. MICRO AND MACRO ENVIRONMENTAL FACTORS

5. MICRO ENVIRONMENTAL FACTORS THE COMPANY SUPPLIERS INTERMEDIARIES CUSTOMERS COMPETITORS PUBLICS

6. Employees Finance Research and Development Operations Purchasing Accounting THE COMPANY

7. EMPLOYEES

8. SixAreas of Focus: People Customer Obsession Global scale Operational excellence Supplier relationship management Sustainable supply chain SUPPLIERS

9. SUPPLIERS TheVodafone Supply chain management team consist of three areas: Vodafone procurement company Operations team Enablers team

10. MARKETING INTERMEDIARIES

11. MARKETING INTERMEDIARIES Vodafone Indias unique distribution capabilities Zonal structure Associate distributor model Exclusive rural retail-mini stores Management information tools at the individual POS level Cellsite-based analysis and geo mapping Best practice sharing between circles

12. Vodafone Outlets

13. CUSTOMERS

14. COSUMER: Prepaid Postpaid BUSINESS: IntegratedWireline Communication MobileWorking Voice and Messaging CUSTOMERS

15. COMPETITORS

16. Mobile Health Social Factors PUBLICS

17. Base station Hybrid solutions : diesel generators and batteries Deployed fuel catalyst; reduction 8-10% carbon reduction Non air condition environment

18. The ReSolve campaign NGOs PLAN @ EARTH in kochi Partnership with Supply Chain Management Resulted in recycling of more than 4000kg of waste paper

19. Chennai circle Awareness program at theAnnual science expo of chettinad vidyashram school Waste management programs Helped in the collection of 41,410 kg of food waste 350 kg of compost

20. Kolkata circle South Asian Federeration for Environment (SAFE) Educate the employees and Empower the community Segregation of waste and manufacturing of products made from the recycled materials Use of eco friendly products like pen case ,trays , shopping bags.

21. Road Safety Two wheeler driving lessons for employess Responsible use of mobiles

22. MACRO ENVIRONMENT DEMOGRAPHIC ECONOMIC NATURAL TECHNOLOGICAL POLITICAL CULTURAL

23. Research and development (R&D) is a driving force behind economic growth, job creation, innovation of new products, and increasing quality of products. Mobile technology is advancing all the time to provide new services, better coverage and higher speeds. Current technologies available to our customers include GSM, 3G,Wi-Fi, and femtocells. TECHNOLOGICAL

24. Wireless networks are commonly used to create cable-free computer networks, to connect to the internet and to connect electronic items from mobile devices and games consoles toTVs and DVD players. Wi-Fi and wireless devices use similar RF signals to mobiles and base stations, and the same concerns over health and well-being have been raised. WIFI

25. A femtocell is a low-power wireless access point that provides localised 3G coverage. Femto means one quadrillionth in the metric measurement system, in the same way thatdeci means a tenth andcenti means one hundredth. Femtocells do not literally cover an area a quadrillionth of the size of a regular base station, but are essentially very small versions of the same thing. They look similar to a wireless internet router and are straightforward to install at home or the office. Femtocells can improve coverage by connecting to theVodafone network using an existing broadband connection. FEMTOCELL

26. Resent news of Tax dispute POLITICAL

27. India has accepted British telecom majorVodafone Group Plc's proposal to hold "informal" talks to decide a set of "mutually agreed rules" to settle the Rs 20,000-crore withholding tax dispute between the two parties, a person familiar with the matter said. "The government has also consented toVodafone's proposal of holding these informal talks within the country (India) and asked the company to nominate a representative at the earliest," the person told ET, asking not to be named,The person added that the government wrote a letter of acceptance to the company last week.

28. INDIA has a diversified cultural Call rates Cricket scores CULTURAL

29. THANK YOU

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