Vodafone

SERVICE MARKETING

TELECOM INDUSTRYVODAFONE

GROUP MEMBERS

• NITESH• ARUN ALEXANDER• HEMA GIRISH• JIJOLAL• RANJANA

Indian Telecom Sector

• Fastest Growing Sector – (2002-07)

• Second Largest Telecom Market• Lowest tariff charges in the world• Wireless Subscribers – 315.3 Mn• Wireline Subscribers – 38.4 Mn• Tele-density – 30.6

•Bharti Airtel – Largest player with presence in 23 Circles

Introduction - Evolution

• Telecommunications was first introduced in India in 1851 • In 1883, telephone services were merged with the postal system. • In 1947 all foreign telecommunication companies were nationalized.• Indian telecom sector is more than 165 years old. Telecommunications is the exchange of information over significant distances by electronic means. The transmitter and receiver at any station may be combined into a single device called a transceiver.

Vodafone- overview

• Vodafone Group plc is a British multinational telecommunications company headquartered in London. • It is the world's second-largest mobile telecommunications company

and has 439 million subscribers as of December 2011.• Vodafone India , formerly Vodafone Essar and Hutchison Essar, is

the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. • It is based in Mumbai, Maharashtra. It has approximately 147.48

million customers as of December 2012.

Vodafone IndiaType PrivateIndustry TelecommunicationsPredecessor(s) Hutchison EssarFounded 2007Headquarters Mumbai, Maharashtra, IndiaProducts Mobile telephony

Wireless broadband services

Owner(s) Takshi GroupVodafone Group

Parent Vodafone International Holdings BV (VIH)Website www.vodafone.in

www.vodafone.com

Hutch History

• Hutchison Essar (1992-2007)• In 1992, Hutchison Whampoa and its Indian business partner – Max

Group, established the company that in 1994 was awarded a license to provide mobile telecommunications services in Mumbai • Initially, the company grew its business in the largest wireless

markets in India — in cities like Mumbai, Delhi and Kolkata. • In February 2007, Hutchison Telecom announced that it had entered

into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% shares

September 21, 2007

Why Vodafone interested to acquire control in Hutch Essar??India: Fastest Growing Free Market Democracy

 Why did Vodafone take over Hutch ?Initially, around 1995, the company services were branded Max Touch¸ renamed to Orange in 2000. In December 2006, Hutchison Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity.On September 20, 2007 Hutch became Vodafone in one of the biggest brand transition exercises in recent times.Vodafone Essar is spending somewhere in the region of Rs. 250 crores on this high-profile transition being unveiled today.

Subscriber BaseSubscriber Base Statistics as on January, 2013

Telecom Circle No. of Subscribers

Gujarat 15,801,116

Maharashtra 12,977,123

Tamil Nadu 9,777,927

Rajasthan 8,565,366

Andhra Pradesh 6,080,916

Delhi 8,449,120

Goa 7,134,576

Karnataka 6,452,620

Kerala 6,067,506

Bihar 6,381,278

Kolkata 4,084,284

Punjab 4,309,853

Haryana 4,437,015

Chennai 2,091,411

Jammu & Kashmir 666,009

Mumbai 6,160,353

Awards and Recognition

The Brand Trust Report, 2011 published by Trust Research Advisory has ranked Vodafone as the 16th most trusted brand in India.

Competition analysis

Customers have voted with their phones to make Vodafone one of the world's top wireless phone carriers, with more than 400 million customers in more than 30 countries. In terms of subscribers, Vodafone trails only China Mobile. The company does around 70% of its business in Europe, where it is a leader in the wireless markets of the UK and Germany.

Survey Questionnaire

Age group15-2021-2526-3031-3535-40

GAP 1 NOT KNOWING WHAT CUSTOMERS EXPECT1. Vodafone informs about the

new offers2. Solves the problems well in timeAge group Rating15-20 5.521-25 6.526-30 6.2531-35 5.635-40 7.5

GAP 2 THE SERVICE DESIGN AND STANDARD GAPS 1. The satisfaction level with Vodafone network according to your

experience 2. Are you satisfied with the new offers and their costs3. Reach of the Vodafone outletsAge group Rating15-20 721-25 6.0826-30 5.6731-35 5.6735-40 8

 GAP 3 THE SERVICE PERFORMANCE

1. Availability of network at different places 2. How well they treat the customers3. Availability of 2G/3G networkAge group Rating15-20 721-25 726-30 631-35 635-40 6.7

 GAP 4 COMMUNICATION GAP1. Effectiveness of the zoo zoo ads to covey the information about the offers2. How do you feel about the internet packs in Vodafone 3. Do you feel the network service quality is worth the price charged4. Does Vodafone provide what was promised to you?Age group Rating15-20 6.721-25 6.126-30 731-35 635-40 7.4