Vocabula ry 14
Dec 17, 2015
Emotional appeal
• (pathos) – technique of manipulating someone’s emotions
Logical Appeal• (logos) – technique that tries to convince you
to make the right decision, smart decision or best choice based on logic
Ad Hominem
• arguments that attack a person’s character rather than an issue
Bandwagon Appeal
• – a statement that seems to be true because of popular support by desirable people
False Authority
• Using a suspicious, biased, or non-credible source to defend a conclusion
• “Because I said so”
Glittering Generalities
• – a vague statement used to evoke positive feelings rather than convey information
Red Herring
• Misleading or unrelated evidence to support a conclusion; draws attention away from the central issue 1. Topic A is under discussion.
2. Topic B is introduced under the guise of being relevant to topic A (when topic B is actually not relevant to topic A). 3. Topic A is abandoned.
Example: “Why do I have to study math? I don’t want to be a math teacher.”
* The desire to be a math teacher is not the point.